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TwitterAccording to a survey conducted by Rakuten Insight in Singapore, ** percent of the respondents stated that they would continue buying products online even when businesses are open and social distancing measures are lifted during COVID-19 pandemic as of ********.
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The pie chart showcases the distribution of app/software spending by store category in Singapore, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $5.60M units representing 26.93% of the overall spending. Following closely behind is Food & Drink with a spend of $3.17M units, comprising 15.23% of the total. Beauty & Fitness also contributes significantly with a spend of $2.44M units, accounting for 11.73% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
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This chart offers an insightful look at the store count by category in Singapore. Leading the way is Apparel, with 4.98K stores, which is 14.00% of the total stores in the region. Next is Food & Drink, contributing 4.89K stores, or 13.74% of the region's total. Home & Garden also has a notable presence, with 4.84K stores, making up 13.61% of the store count in Singapore. This breakdown provides a clear picture of the diverse retail landscape in Singapore, showcasing the variety and scale of stores across different categories.
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Discover the latest eCommerce statistics in Singapore for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Singapore, uncovering the distribution of stores across categories and platforms.
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TwitterAccording to a survey conducted by Rakuten Insight, ** percent of respondents stated they purchased at least several times a month online during the COVID-19 pandemic in Singapore as of May 2020. In contrast, only ***** percent stated they purchased every day online. The same survey shows that Singaporeans made more online purchases online during the pandemic.
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Dataset from Singapore Department of Statistics. For more information, visit https://data.gov.sg/datasets/d_65e4d47c3616d251f9a84ec1ad28f43c/view
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TwitterThis statistic shows retail e-commerce sales as a share of total retail sales in Singapore in 2015 and a forecast for 2025. In 2015, e-retail sales accounted for *** percent of all retail sales in Singapore, this figure is expected to reach *** percent in 2025.
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In Singapore, the distribution of stores across different platforms presents a dynamic picture of the market. Shopify, as a leading platform, hosts 16.37K stores, accounting for 42.12% of the total store count in the region. This is closely followed by WooCommerce, which supports 11.11K stores, representing 28.59% of the region's total. Wix makes a significant contribution with 3.76K stores, or 9.68% of the total. The chart underscores the diversity and preferences of store owners in Singapore regarding their choice of platform.
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TwitterA survey on cross-border e-commerce in Singapore in 2022 found that the largest share of cross-border online shoppers was between 55 and 64 years, at ** percent. In comparison, ** percent of cross-border e-commerce users were between 11 to 24 years.
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In Singapore, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $3.88B, which is 40.75% of the region's total sales in this sector. Consumer Electronics follows with robust sales figures, achieving $1.66B in sales and comprising 17.43% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $1.04B, accounting for 10.94% of the total sales in Singapore. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
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Singapore Retail Sales Value: Online Sales Proportion data was reported at 8.500 % in Mar 2020. This records an increase from the previous number of 7.500 % for Feb 2020. Singapore Retail Sales Value: Online Sales Proportion data is updated monthly, averaging 5.400 % from Jan 2018 (Median) to Mar 2020, with 27 observations. The data reached an all-time high of 8.500 % in Mar 2020 and a record low of 4.100 % in Feb 2018. Singapore Retail Sales Value: Online Sales Proportion data remains active status in CEIC and is reported by Department of Statistics. The data is categorized under Global Database’s Singapore – Table SG.H001: Retail Sales and Food & Beverage Services Value. [COVID-19-IMPACT]
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Dataset from Singapore Department of Statistics. For more information, visit https://data.gov.sg/datasets/d_c98105aa8d0585e55e44cd3d2c3384dd/view
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TwitterAccording to a survey on e-commerce conducted by Rakuten Insight, ** percent of respondents in Singapore respectively stated that they would prefer shopping exclusively online, as well as researching the products in a physical store and completing the purchase online. A further ** percent stated that they preferred the practice of webrooming, which is to research about the product online and completing the purchase in a physical store.
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TwitterAs of September 2025, shopee.sg was the most visited e-commerce retail website in Singapore, with around *** million monthly web visits. Shopee is followed by the Singapore based e-commerce provider Lazada and AliExpress, with about *** million and *** million visits, respectively. Shopee - Singapore's favourite e-commerce marketplace Shopee was founded by Sea limited in 2015 and is popular for being the first mobile centric online marketplace in Southeast Asia. The company started out as a marketplace for other retailers to sell their goods over the unified platform with almost no fees for the merchants. Through their risky but successful business strategy, Shopee is now available in almost all Southeast Asian countries and one of the main competitors of Lazada. Lazada - Alibaba in Southeast Asia Lazada was founded by Rocket Internet in 2012 and has set itself the goal of becoming “Southeast Asia’s next Amazon”. After four successful years, the company was sold to Alibaba with a market value of approximately two billion U.S. dollars. Since then, Alibaba has tried to steadily expand its market share. Lazada is now operating in six countries: Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines.
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This chart provides a detailed overview of the number of Singapore online retailers by Monthly Sales. Most Singapore stores' Monthly Sales are Less than $100.00, there are 19.15K stores, which is 97.88% of total. In second place, 229 stores' Monthly Sales are $100.00K to $1.00M, which is 1.17% of total. Meanwhile, 138 stores' Monthly Sales are $10.00M to $100.00M, which is 0.71% of total. This breakdown reveals insights into Singapore stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
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The Singapore retail market, valued at approximately $XX million in 2025 (assuming a logical estimation based on the provided CAGR and market size), exhibits robust growth potential with a Compound Annual Growth Rate (CAGR) exceeding 3.00%. This expansion is driven by several factors. Firstly, Singapore's thriving economy and rising disposable incomes fuel consumer spending across various retail segments, including food and beverage, personal care, apparel, and electronics. Secondly, the increasing adoption of e-commerce platforms, coupled with a well-developed logistics infrastructure, significantly enhances accessibility and convenience for shoppers. Furthermore, the government's initiatives to promote digitalization and innovation in the retail sector contribute to the market's positive trajectory. However, challenges remain, such as rising rental costs and intense competition among both established players like Dairy Farm International Holdings and emerging e-commerce businesses. The market's segmentation, spanning various product categories and distribution channels (hypermarkets, supermarkets, e-commerce, etc.), presents opportunities for specialized retailers and tailored marketing strategies. The competitive landscape includes both large multinational corporations and smaller, specialized businesses, indicating a dynamic and evolving market structure. This vibrant market demonstrates clear segmentation trends, with significant growth anticipated in the e-commerce channel, driven by the increasing preference for online shopping. The food and beverage, and personal and household care sectors are expected to maintain strong performance owing to consistent consumer demand. However, the apparel, footwear, and accessories segment might witness fluctuating growth dependent on evolving fashion trends and economic factors. While the furniture, toys, and hobby segment presents specific niche opportunities, the electronics and household appliances sector will likely remain a key contributor to overall market expansion, fueled by technological advancements and rising consumer adoption of smart home devices. Understanding these segment-specific dynamics is crucial for businesses seeking to capitalize on the opportunities within the Singapore retail landscape. Continuous adaptation to consumer preferences and technological innovations will be vital for sustained success in this dynamic market. This report provides a detailed analysis of the Singapore retail market, covering the period from 2019 to 2033. It offers invaluable insights into market size, growth drivers, challenges, and future trends, making it an essential resource for businesses operating in or planning to enter this dynamic sector. The report utilizes a base year of 2025, an estimated year of 2025, and a forecast period spanning 2025-2033, with historical data from 2019-2024. Key segments analyzed include Food and Beverage, Personal and Household Care, E-commerce, and major distribution channels. Recent developments include: In April 2021, Singapore homegrown retailer Naiise has shut down after struggling to survive through the pandemic, with its owner Dennis Tay filing for personal bankruptcy.. Notable trends are: Upgrading Technology is Helping the Market to Record More Revenues.
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This chart provides a detailed overview of the number of Singapore online retailers by Monthly Visitors. Most Singapore stores' Monthly Visitors are Less than 100, there are 12.35K stores, which is 52.36% of total. In second place, 6.9K stores' Monthly Visitors are 100 to 1K, which is 29.27% of total. Meanwhile, 3.43K stores' Monthly Visitors are 1K to 10K, which is 14.55% of total. This breakdown reveals insights into Singapore stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
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TwitterThis statistic shows the age group distribution of online-shoppers in Singapore in 2017. In that year, approximately ** percent of the online consumer in Singapore were aged between 25 and 34 years.
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TwitterAccording to a survey on e-commerce conducted by Rakuten Insight, ** percent of respondents in Singapore stated they bought food and groceries online in the past three months. The second-most purchased products online were clothing, apparel, and fashion accessories, with ** percent of respondents stating they bought these products online.
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Discover the booming Singapore retail market! This in-depth analysis reveals key trends, growth drivers (e-commerce, rising incomes), and challenges (competition, costs) impacting major players from 2019-2033. Explore market segmentation and forecast data for informed business decisions. Recent developments include: In April 2021, Singapore homegrown retailer Naiise has shut down after struggling to survive through the pandemic, with its owner Dennis Tay filing for personal bankruptcy.. Notable trends are: Upgrading Technology is Helping the Market to Record More Revenues.
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TwitterAccording to a survey conducted by Rakuten Insight in Singapore, ** percent of the respondents stated that they would continue buying products online even when businesses are open and social distancing measures are lifted during COVID-19 pandemic as of ********.