In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over ** percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over ** percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************** U.S. dollars, a figure expected to exceed **** trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.

With nearly **** of its retail sales conducted over the internet, China is forecast to be the world's most penetrated e-commerce market in 2023. Indonesia and the UK follow, with roughly ** percent and **** percent, respectively, of retail sales expected to take place online.

A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.

In 2020, a total of over ** percent of consumers across the globe shopped online: reaching nearly ** percent each, the leading regions that year were South America and Asia. North America had the lowest share with just over ***** in **** consumers buying items on the internet. The online store that was used most frequently by shoppers worldwide was Amazon.com.

Favorite online stores in the U.S. As of November 2020, an estimated ** percent of U.S. consumers stated that their online shop of choice was Amazon, making it by far the favorite e-commerce shop among online shoppers. With less than ** percent, Walmart’s web shop ranked second. Both male and female consumers in the country had a clear preference for Amazon, however, certain online stores were more popular among specific genders. For instance, more men liked visiting eBay, while a higher percentage of women had a preference for Target.

Why do consumers like Amazon? There were various reasons why U.S. shoppers used Amazon to buy products in 2020, the leading reason being the fast and free shipping services provided. Other key factors consumers mentioned, included Amazon’s broad selection, the easy return process, and the platform having some of the lowest prices.

We monitor millions of online stores across 200+ countries, ensuring that this report provides accurate and up-to-date information. This report diverse eCommerce ecosystems in various countries/regions, including market penetration, regional preferences, consumer trends, and technological investments. Stay up-to-date with the latest data and gain a comprehensive understanding of the eCommerce market dynamics on a country/region level, enabling informed business decisions and strategic planning.

When it comes to ecommerce statistics by country, most people would assume that the United States would be the biggest spender. But that’s not actually the case. While the US online market is more established, other countries are catching up quickly. These are the countries that have the biggest adoption of ecommerce shopping

The eCommerce industry develops at different stages in various regions. Among the platforms we monitor, United States stands out with the highest number of online stores, indicating the prosperity of its eCommerce economy. Additionally, both United Kingdom and Brazil have a strong presence of online shops, accounting for 6.10% and 4.87% of the global online store market.

Comparing the online shoppers in selected countries worldwide, the highest share can be found in the United Kingdom with ** percent of consumers falling into this category. Vietnam follows in the second place, while Morocco ends up at the bottom of the ranking.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

More than 90% of people regularly use a smartphone for shopping online. With over 294 million smartphone users in the US alone, approximately 232 million of them regularly use their phones to purchase online.

These are the top reasons why people choose to shop online today. If you aren’t offering free shipping on your ecommerce store, it might be time to think about adding it.

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The e-commerce technology market share is expected to increase by USD 10.57 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 19.07%.

This e-commerce technology market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers e-commerce technology market segmentation by application (B2C and B2B) and geography (North America, APAC, Europe, South America, and MEA). The e-commerce technology market report also offers information on several market vendors, including Adobe Inc., BigCommerce Holdings Inc., commercetools GmbH, HCL Technologies Ltd., Open Text Corp., Oracle Corp., Pitney Bowes Inc., Salesforce.com Inc., SAP SE, and Shopify Inc. among others.

What will the E-Commerce Technology Market Size be During the Forecast Period?

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E-Commerce Technology Market: Key Drivers, Trends, and Challenges

The increasing e-commerce sales are notably driving the e-commerce technology market growth, although factors such as growing concerns over data privacy and security may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the e-commerce technology industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key E-Commerce Technology Market Driver

One of the key factors driving the e-commerce technology market is increasing e-commerce sales. The e-commerce industry is progressing quickly, owing to various factors, such as the growing tech-savvy population, increasing Internet penetration, and the rising use of smartphones. The demand for globally manufactured products is also fueling growth by generating cross-border e-commerce sales. Furthermore, the presence of various multiple payment options, such as credit and debit cards, Internet banking, electronic wallets, and cash-on-delivery (COD), has led to a paradigm shift in the purchasing patterns of people from brick-and-mortar stores to online shopping. Also, e-commerce platforms not only enable consumers to buy goods easily as they do not have the physical barriers involved in offline stores but also help them in making better and more informed decisions, as consumers can view multiple user reviews on the website before purchasing a product. The growth of the e-commerce sector directly impacts the e-commerce technology market. All these factors have increased the demand for e-commerce software and services from end-users. Hence, the growth of the e-commerce industry will boost the growth of the global e-commerce technology market during the forecast period.

Key E-Commerce Technology Market Trend

The rising focus on developing headless CMS is another factor supporting the e-commerce technology market growth in the forecast period. The increasing number of touchpoints for customers, such as IoT devices, smartphones, and progressive web apps, is making it difficult for legacy e-commerce websites to manage demand from customers. Even though most retailers have not embraced the IoT, more customers are exploring new product information through devices, such as IoT-enabled speakers, smart voice assistance, and in-store interfaces. To resolve this issue and provide a more effective user experience, vendors are offering a headless e-commerce architecture. Headless e-commerce architecture is a back-end-only content management system (CMS). Furthermore, vendors are offering headless CMS solutions to simplify e-commerce applications and provide flexible software packaging for their clients. For instance, Magento, a subsidiary of Adobe Inc., offers GraphQL, a flexible and performant application programming interface (API), which allows users to build custom front ends, including headless storefronts, advanced web applications (PWA), and mobile apps. Such developments are expected to provide high growth opportunities for market vendors during the forecast period.

Key E-Commerce Technology Market Challenge

Growing concerns over data privacy and security will be a major challenge for the e-commerce technology market during the forecast period. Data privacy and security risks are the major barriers to the adoption of e-commerce technology. Hackers are constantly trying to search for vulnerabilities and loopholes in e-commerce infrastructure. Although e-commerce players, vendors, and end-user organizations try to adopt proactive prevention plans to counter security breaches within their systems, the rise in the number of e-commerce website hacking and ransomware attacks has resulted in financial and data loss for companies. In addition, public c

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q2 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

Global retail ecommerce sales peaked during the pandemic despite huge issues with the supply chain. So what do people buy? Here are the ecommerce statistics on the biggest industries right now.

Online store owners across different regions have varying preferences when investing in apps. Our data reveals that United States is the leading destination for online businesses using apps, spending an impressive $1.58B per month. Online business owners in United Kingdom and Canada are also passionate about leveraging apps, with monthly app expenditure of $267.55M and $204.96M respectively. Additionally, Australia and Germany contribute significantly as well, representing a combined 8.41% of global monthly app spending.

I'll show you how the pandemic has changed the way people shop and give you some accurate ecommerce statistics to prove it.

As of early 2023, approximately ** percent of consumers in the United States said they would prefer to shop mostly online rather than in-store, making it the country with highest online shopping preference. In contrast, more shoppers preferred visiting physical stores in countries such as Austria, Finland, and New Zealand.

The global online shopping market, valued at $4,295.55 million in 2025, is projected to experience robust growth, driven by the increasing adoption of e-commerce platforms, expanding internet and smartphone penetration, and the convenience offered by online shopping. Key players like Alibaba, Amazon, and Walmart dominate the market, leveraging their extensive logistics networks and diverse product offerings. The market's Compound Annual Growth Rate (CAGR) of 12.2% from 2019 to 2025 indicates a significant upward trajectory. This growth is fueled by several factors, including the rising popularity of mobile commerce, the increasing preference for personalized shopping experiences, and the integration of advanced technologies like artificial intelligence and big data analytics to enhance customer engagement and optimize logistics. While challenges such as cybersecurity concerns and the need for robust customer service remain, the overall market outlook remains positive. The forecast period of 2025-2033 anticipates continued expansion, driven by emerging markets' increasing digitalization and the growth of cross-border e-commerce. The market segmentation, while not explicitly provided, can be reasonably inferred to include categories like apparel, electronics, groceries, and healthcare products. Each segment is likely to exhibit unique growth patterns influenced by consumer preferences and technological advancements. Furthermore, strategic mergers and acquisitions, expansion into new geographic territories, and the development of innovative business models are expected to shape the competitive landscape in the coming years. The continued focus on enhancing customer experience through personalized recommendations, seamless payment options, and reliable delivery services will be crucial for success in this dynamic market.

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Poland E-Commerce Market Size 2024-2028

The Poland e-commerce market size is forecast to increase by USD 46.9 billion at a CAGR of 20.5% between 2023 and 2028.

The market is significantly driven by the availability of multiple payment options. Offering diverse methods such as credit cards, debit cards, bank transfers, online wallets, and cash on delivery provides Polish consumers with flexibility and convenience in their online purchases. This accessibility to varied payment choices not only enhances the shopping experience but also encourages more people to engage in e-commerce payment, thereby fueling market growth. 
The market showcases dynamic growth, driven by various sectors and factors. With a strong presence in the fashion industry and an expanding showroom culture, Poland contributes significantly to the worldwide growth rate of e-commerce sales. From electronics to furniture and homeware, the market caters to diverse consumer needs, encompassing hobby, leisure, and care product segments. As eCommerce continues to thrive, Poland emerges as a pivotal player in the global digital marketplace, offering a wide array of products and services to online shoppers. This market research and growth report includes in-depth information about key market drivers, trends, and challenges. 

What will be the Size of the Market During the Forecast Period?

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The market has been experiencing significant growth in recent years. According to the latest reports, the E-Commerce sector in Poland is expected to show a CAGR of 12.5% between 2021 and 2026. This growth can be attributed to several factors, including the increasing popularity of online shopping, the growing number of internet users, and the entry of global players into the Polish market. The Retail sector in Poland is one of the largest contributors to the E-Commerce market, with sales expected to reach €22.5 billion by 2026. E-Commerce platforms like Allegro, Amazon, and eBay have a strong presence in the Polish market, offering a wide range of products and services.
Additionally, the use of technologies like Artificial Intelligence and Machine Learning is also on the rise, helping to improve the customer experience and drive sales. The ECDB (European Commission Database) reports that the number of E-Commerce users in Poland is expected to reach 18.5 million by 2026, making it an attractive market for businesses looking to expand their online presence. The use of mobile devices for shopping is also increasing, with over 50% of E-Commerce transactions in Poland being made on mobile devices. In conclusion, the market is growing rapidly, driven by increasing internet penetration, the popularity of online shopping, and the entry of global players. The Retail sector, particularly Fashion and Footwear, is expected to see significant growth in the coming years. The use of advanced technologies and the increasing number of E-Commerce users make Poland an attractive market for businesses looking to expand their online presence.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  B2B
  B2C


Application

  Home appliances
  Fashion products
  Groceries
  Books
  Others


Geography

  Poland

By Type Insights

The B2B segment is estimated to witness significant growth during the forecast period.

The eCommerce market in Poland is experiencing robust growth, driven by the expansion of business reach for B2B companies in a cost-effective manner. This trend is particularly notable in sectors such as Hobby & Leisure, Electronics, Furniture & Homeware, DIY, Care Products, Fashion, and Grocery. The competitive rivalry among companies is intensifying, with logistics companies playing a crucial role in ensuring efficient delivery. The worldwide growth rate of global eCommerce sales is anticipated to continue, making Poland an attractive market for companies seeking to expand their reach. The ECDB (Electronic Data Interchange for Administration, Commerce and Transport in Europe) is facilitating cross-border sales, further fueling growth in the B2B segment.

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The B2B segment was valued at USD 9.22 billion in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Poland E-Commerce Market?

The advantages of e-commerce platforms are the key

This dataset provides a comprehensive overview of online sales transactions across different product categories. Each row represents a single transaction with detailed information such as the order ID, date, category, product name, quantity sold, unit price, total price, region, and payment method.

Columns:

• Order ID: Unique identifier for each sales order.
• Date:Date of the sales transaction.
• Category:Broad category of the product sold (e.g., Electronics, Home Appliances, Clothing, Books, Beauty Products, Sports).
• Product Name:Specific name or model of the product sold.
• Quantity:Number of units of the product sold in the transaction.
• Unit Price:Price of one unit of the product.
• Total Price: Total revenue generated from the sales transaction (Quantity * Unit Price).
• Region:Geographic region where the transaction occurred (e.g., North America, Europe, Asia).
• Payment Method: Method used for payment (e.g., Credit Card, PayPal, Debit Card).

Insights:

• 1. Analyze sales trends over time to identify seasonal patterns or growth opportunities.
• 2. Explore the popularity of different product categories across regions.
• 3. Investigate the impact of payment methods on sales volume or revenue.
• 4. Identify top-selling products within each category to optimize inventory and marketing strategies.
• 5. Evaluate the performance of specific products or categories in different regions to tailor marketing campaigns accordingly.