In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over ** percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over ** percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************** U.S. dollars, a figure expected to exceed **** trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.

In 2020, a total of over 80 percent of consumers across the globe shopped online: reaching nearly 90 percent each, the leading regions that year were South America and Asia. North America had the lowest share with just over three in four consumers buying items on the internet. The online store that was used most frequently by shoppers worldwide was Amazon.com.

Favorite online stores in the U.S. As of November 2020, an estimated 60 percent of U.S. consumers stated that their online shop of choice was Amazon, making it by far the favorite e-commerce shop among online shoppers. With less than 15 percent, Walmart’s web shop ranked second. Both male and female consumers in the country had a clear preference for Amazon, however, certain online stores were more popular among specific genders. For instance, more men liked visiting eBay, while a higher percentage of women had a preference for Target.

Why do consumers like Amazon? There were various reasons why U.S. shoppers used Amazon to buy products in 2020, the leading reason being the fast and free shipping services provided. Other key factors consumers mentioned, included Amazon’s broad selection, the easy return process, and the platform having some of the lowest prices.

As of early 2023, approximately ** percent of consumers in the United States said they would prefer to shop mostly online rather than in-store, making it the country with highest online shopping preference. In contrast, more shoppers preferred visiting physical stores in countries such as Austria, Finland, and New Zealand.

A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.

We monitor millions of online stores across 200+ countries, ensuring that this report provides accurate and up-to-date information. This report diverse eCommerce ecosystems in various countries/regions, including market penetration, regional preferences, consumer trends, and technological investments. Stay up-to-date with the latest data and gain a comprehensive understanding of the eCommerce market dynamics on a country/region level, enabling informed business decisions and strategic planning.

Comparing the online shoppers in selected countries worldwide, the highest share can be found in the United Kingdom with 98 percent of consumers falling into this category. Vietnam follows in the second place, while Morocco ends up at the bottom of the ranking.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

When it comes to ecommerce statistics by country, most people would assume that the United States would be the biggest spender. But that’s not actually the case. While the US online market is more established, other countries are catching up quickly. These are the countries that have the biggest adoption of ecommerce shopping

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q1 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

With nearly **** of its retail sales conducted over the internet, China is forecast to be the world's most penetrated e-commerce market in 2023. Indonesia and the UK follow, with roughly ** percent and **** percent, respectively, of retail sales expected to take place online.

More than 90% of people regularly use a smartphone for shopping online. With over 294 million smartphone users in the US alone, approximately 232 million of them regularly use their phones to purchase online.

Global retail ecommerce sales peaked during the pandemic despite huge issues with the supply chain. So what do people buy? Here are the ecommerce statistics on the biggest industries right now.

I'll show you how the pandemic has changed the way people shop and give you some accurate ecommerce statistics to prove it.

Online shopping has become a way of life. Once considered a novelty, much like the internet itself, the online shopping phenomenon has surpassed business and consumer expectations. It has evolved and expanded rapidly, with escalating internet and broadband uptake and changing consumer attitudes helping online shopping become a mainstream retail avenue. Greater investment in online platforms to advance website navigation, enhance security and improve delivery is fuelling a shift in consumer buying habits towards online shopping. The pandemic brought retail trading in Australia to a standstill, with lockdown periods and restrictions leading to a surge in online shopping sales. As consumers jumped online at breakneck speed, the online market was flooded with new entrants and businesses ramped up their digital sales capabilities to keep up with demand. Despite the hype and surge in sales, challenging trading conditions in the post-pandemic environment have eroded some of the earlier gains. Strong inflation and rising interest rates have combined to create a cost-of-living crisis, with consumers reassessing their online spending habits in the face of tightening purse strings. Nonetheless, revenue is anticipated to have grown at an annualised 7.4% over the five years through 2024-25 and is expected to total $58.0 billion in the current year, when revenue is set to climb by an estimated 5.2%. Going forwards, online shopping revenue is forecast to climb at an annualised 6.5% through the end of 2029-30 to total a projected $79.4 billion, aided by continued consumer demand. Greater digital connectivity will allow consumers to shop anywhere and anytime, with advances in augmented reality opening new doors for online retailers. Strong revenue prospects will entice more bricks-and-mortar retailers to launch online stores to complement their physical store network, while many online retailers will open shopfronts and flagship stores, blurring the lines between the two. Escalating competition, particularly from international low-cost retailers like Temu and Shein, will limit growth in profitability.

China Online Retail Sales: YoY: Year to Date: Goods and Service data was reported at 7.900 % in Mar 2025. This records an increase from the previous number of 7.300 % for Feb 2025. China Online Retail Sales: YoY: Year to Date: Goods and Service data is updated monthly, averaging 17.100 % from Feb 2015 (Median) to Mar 2025, with 112 observations. The data reached an all-time high of 44.600 % in Feb 2015 and a record low of -3.000 % in Feb 2020. China Online Retail Sales: YoY: Year to Date: Goods and Service data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Online Retail Sales.

Inflation was the leading issue plaguing the online shopping experience of global consumers in 2023. Nearly sixty percent of consumers surveyed worldwide in February that year reported rising prices for household goods was the issue having the greatest impact on them while shopping online. In addition, nearly a quarter reported being unable to purchase a product due to it being out of stock.

E-commerce in times of stagflation

As the global economy still reeled from the macroeconomic shock of the COVID-19 pandemic, the Russia-Ukraine war dealt a further blow to worldwide trade. Along with record food inflation, an unprecedented wave of layoffs in tech companies brought the pandemic-induced e-commerce boom to a halt. While online retail sales growth reached a peak of 25.7 percent in 2020, this figure was forecast to slow to 9.7 percent in 2022.

Impact of inflation on consumer behavior

As of January 2023, the European Union hit a double-digit inflation rate and consumers have had to adjust their purchasing behavior accordingly. Discretionary sectors such as clothing and consumer electronics were the most affected, with almost 50 percent of global consumers reporting they have either stopped or reduced their purchases of clothing, shoes, and accessories in response to rising prices.

China Online Retail Sales: YoY: Year to Date: Goods data was reported at 5.700 % in Mar 2025. This records an increase from the previous number of 5.000 % for Feb 2025. China Online Retail Sales: YoY: Year to Date: Goods data is updated monthly, averaging 19.900 % from Jun 2014 (Median) to Mar 2025, with 115 observations. The data reached an all-time high of 49.900 % in Sep 2014 and a record low of 3.000 % in Feb 2020. China Online Retail Sales: YoY: Year to Date: Goods data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Online Retail Sales.

In 2024, residents of Czechia (** percent) were the most likely to shop online in Central and Eastern European countries. Compared to the EU average, the share of internet users in Czechia shopping online was almost ** percentage points higher. Furthermore, Slovakia, Hungary, and Estonia were above the EU average. On the other hand, the lowest rate of e-commerce adoption among the online population was observed in Montenegro (at ** percent).

Retail Sales: via Internet: % of Retail Trade Turnover: CF: Bryansk Region data was reported at 5.080 % in 2024. This records an increase from the previous number of 4.820 % for 2023. Retail Sales: via Internet: % of Retail Trade Turnover: CF: Bryansk Region data is updated yearly, averaging 0.500 % from Dec 2014 (Median) to 2024, with 11 observations. The data reached an all-time high of 5.080 % in 2024 and a record low of 0.100 % in 2014. Retail Sales: via Internet: % of Retail Trade Turnover: CF: Bryansk Region data remains active status in CEIC and is reported by Federal State Statistics Service. The data is categorized under Russia Premium Database’s Wholesale, Retail and Catering Sector – Table RU.RJB032: Retail Sales: via Internet as % of Total Retail Trade Turnover.

The American Customer Satisfaction Index (ACSI) score of the e-commerce website of Amazon.com has fluctuated since 2000. In 2024, the customer satisfaction score of the online retailer was 83 out of 100 ASCI points. Popularity contest Amazon is one of the most popular marketplaces worldwide. In April 2023, the U.S. domain for Amazon ranked the most visited e-commerce and shopping website by share of online visits, with around 13 percent. Ebay came in second with roughly three percent of the visit share, and the Japanese site amazon.co.jp came in third with 2.66 percent. In the same month, global online shoppers visited amazon.com around 2.2 billion times. Why Amazon? Amazon.com is the most used e-commerce website in the world, and in the U.S., the website is far ahead of its competitors. With a significant difference in website visitors of almost 45 percent, ebay.com is second to amazon.com. Furthermore, the retail giant Walmart trails behind with an online visit share of roughly six percent. Amazon is used for various reasons by its customers. For example, the online marketplace is ranked as the leading platform for product research in the U.S., surpassing even search engines in popularity. Low shipping costs, fast deliveries, and affordable product prices are the main reasons for shopping on Amazon.