Introduction

Online Shopping Statistics: Online shopping has revolutionized the retail industry, providing consumers with unparalleled convenience, a wide range of products, and easy access to services. Factors such as greater internet accessibility, the rise of mobile commerce, and shifting consumer preferences have contributed to the substantial growth of the e-commerce market.

Online shopping statistics offer key insights into market trends, consumer habits, demographic shifts, popular product categories, and the technologies driving the future of retail. Understanding these insights is essential for both businesses and consumers to successfully navigate the competitive online marketplace and keep up with emerging trends in digital shopping.

A league table of the 120 cryptocurrencies with the highest market cap reveals how diverse each crypto is and potentially how much risk is involved when investing in one. Bitcoin (BTC), for instance, had a so-called "high cap" - a market cap worth more than 10 billion U.S. dollars - indicating this crypto project has a certain track record or, at the very least, is considered a major player in the cryptocurrency space. This is different in Decentralize Finance (DeFi), where Bitcoin is only a relatively new player. A concentrated market The number of existing cryptocurrencies is several thousands, even if most have a limited significance. Indeed, Bitcoin and Ethereum account for nearly 75 percent of the entire crypto market capitalization. As crypto is relatively easy to create, the range of projects varies significantly - from improving payments to solving real-world issues, but also meme coins and more speculative investments. Crypto is not considered a payment method While often talked about as an investment vehicle, cryptocurrencies have not yet established a clear use case in day-to-day life. Central bankers found that usefulness of crypto in domestic payments or remittances to be negligible. A forecast for the world's main online payment methods took a similar stance: It predicts that cryptocurrency would only take up 0.2 percent of total transaction value by 2027.

For 2024's Black Friday and Cyber Monday sales event, also known as the 'Cyber Week', approximately 77 percent of shoppers in the United States that planned to visit online retailers during Cyber Week specifically intended to buy clothing and accessories, making it the most popular product category. Just over 70 percent of respondents also planned to buy electronics.

In 2024, convenience was the leading reason to spend more money online during Cyber Week than in the previous year. Prices being lower online was the second most common reason for U.S. Cyber Week shoppers.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

Internet sales have played an increasingly significant role in retailing. In 2025, e-commerce accounted for over ***percent of retail sales worldwide. Forecasts indicate that by 2030, the online segment will make up ***percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************ U.S. dollars, a figure expected to approach * trillion U.S. dollars by 2030. Digital development boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the globe. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditional commercial fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The order share of online shopping via smartphones and tablets now outperforms traditional e-commerce via desktop computers. As such, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2023, South Korea was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. Malaysia, UAE, and Turkey completed the top of the ranking.

View quarterly updates and historical trends for US E-Commerce Sales as Percent of Retail Sales. from United States. Source: Census Bureau. Track economic…

We monitor millions of online stores across 200+ countries, ensuring that this report provides accurate and up-to-date information. This report diverse eCommerce ecosystems in various countries/regions, including market penetration, regional preferences, consumer trends, and technological investments. Stay up-to-date with the latest data and gain a comprehensive understanding of the eCommerce market dynamics on a country/region level, enabling informed business decisions and strategic planning.

Percentage of individuals who shopped online and percentage of online shoppers by type of good and service purchased over the Internet during the past 12 months.

Retail Trade, e-commerce sales, Canada, by industries based on North American Industry Classification System (NAICS), monthly.

The booming online shopping market, projected to reach $11.16 billion by 2033 with a 12.2% CAGR, is analyzed. Discover key drivers, trends, and competitive landscapes involving giants like Amazon & Alibaba. Explore regional market shares and future growth projections.

Online shopping has cemented its place in the retail market, buoyed by rising adoption and better technology. 2024 data shows 9.8 million households shopping online, up from 8.2 million in 2019, a clear sign of growing penetration. This performance has benefited from safer payments, easier returns and smoother mobile access, while new competitors like Shein and Temu push prices down and keep pressure on margins. Augmented reality, chat-enabled service and social shopping are blurring the lines between instore and online, letting shoppers try before they buy and discover products through feeds on Instagram, YouTube and TikTok. In this environment, faster broadband and the rollout of 5G coverage are expanding the audience, enabling more impulse buys and seamless checkouts. Over the past five years, the online market’s growth has wavered with the pandemic, then settled into a more price-aware rhythm. The 'search and compare' habit means shoppers cut back when discretionary income tightens and 62% switched brands in 2024 to save money. The share of weekly online shoppers rose from 27% in 2021 to 29% in 2025, with a similar increase in the number of consumers shopping every two to three weeks. (26% in 2021 to 30% in 2025). Profitability lagged early on due to fierce competition and high fixed costs, but retailers trimmed overheads, modernised fulfilment networks and used social content to sustain margins. The market also saw international entrants intensify competition, contributing to the demise of some domestic platforms. Industry revenue is anticipated to grow at an annualised 3.4% over the five years through 2025-26 and is expected to total $64.9 billion in the current year, when revenue will climb by an estimated 6.8%. Going forwards, online sales should keep climbing thanks to broader product ranges, better mobile experiences and pay-later options that streamline purchases. AR-enabled sizing and virtual try-ons will reduce friction in fashion and accessories, while loyalty schemes and free shipping will reward repeat customers. Profit is set to climb as pricing becomes more responsive and import costs ease from a stronger Australian dollar. With omnichannel strategies, showrooming and social commerce, the line between online and offline will stay blurred and hybrid stores will become mainstream rather than niche. Overall, industry revenue is forecast to climb at an annualised 5.9% over the five years through 2030-31 to total $86.6 billion.

In India, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 120.58K stores, accounting for 45.14% of the total store count in the region. This is closely followed by Shopify, which supports 76.43K stores, representing 28.61% of the region's total. Custom Cart makes a significant contribution with 33.56K stores, or 12.56% of the total. The chart underscores the diversity and preferences of store owners in India regarding their choice of platform.

This statistic presents popular online shopping categories in the United States, sorted by gender. During a November 2017 survey, it was found that 71 percent of female respondents had purchased clothing online in the past 3 months. According to Loqate, a GBG solution, 49 percent of male respondents had bought clothing via internet. Fashion and apparel e-retail sales were also especially popular with Millennial online shoppers.

In 2025, the number of annual online shoppers in India was estimated to be approximately *** million. This was a significant increase compared to the previous year. The number of shoppers is likely to increase to around *** by 2030.

The majority of Japanese online shoppers made purchases at least once a month, as revealed in a survey conducted in June 2025. The largest share of respondents shopped online around two to three times a month, with ** percent.

As of June 2025, about ***** million people in China had purchased goods online. This represented a penetration rate of **** percent.E-commerce in ChinaThe past decade has seen rapid growth in the demand for online shopping opportunities in China. The number of online shoppers in China has been increasing exponentially from below ** million in 2006 to over *** million users a decade later, enabling this enormous spurt of China’s e-commerce sector. By 2022, digital buyer penetration rate in China has edged close to ** percent. China has been the world’s second-largest e-tailing market after the U.S. in recent years. As of 2023, the gross merchandise volume of online shopping in China had amounted to around ***** trillion yuan. By 2025, the volume of B2C e-commerce sales in China was expected to surpass *** trillion U.S. dollars. The largest B2C e-commerce retailer in China with regard to gross merchandise volume (GMV) had been Tmall. The B2C online retail platform operated by Alibaba Group had generated a transaction volume of about *** trillion yuan in 2020. The GMV of the leading C2C online retail platform taobao.com, also operated by Alibaba group, had reached almost *** trillion yuan that year.

As of early 2023, approximately ** percent of consumers in the United States said they would prefer to shop mostly online rather than in-store, making it the country with highest online shopping preference. In contrast, more shoppers preferred visiting physical stores in countries such as Austria, Finland, and New Zealand.

In 2025, marketplaces were the primary source of inspiration for online shopping globally. According to a survey, ***percent of online shoppers said they sought inspiration through searches on this channel. Supermarkets and grocers ranked second, with around ** percent of respondents using it for this purpose.

The top in every category Marketplaces were the most popular places to get ideas for general online shopping, and this also applies to different types of shopping. When looking for beauty products online, around ** percent of consumers used marketplaces for inspiration, followed by brand websites and social media channels. Similarly, around ** percent of consumers stated that they use marketplaces to find inspiration for luxury products. When it came to finding inspiration for purchasing health and pharmaceutical products online, around a fourth of consumers favored online marketplaces.

Under the social media influence Social platforms have a greater influence on consumers than ever before when it comes to purchasing specific items. In 2023, the share of shoppers who purchased an item after seeing it on social media varied by country, with consumers in the United States being the most affected. Social media influenced over half of U.S. shoppers to open their wallets. In comparison, around ** percent of shoppers in Czechia had purchased an item after seeing it on a social platform.

The number of users in the e-commerce market in the United States was modeled to stand at ************** users in 2024. Following a continuous upward trend, the number of users has risen by ************* users since 2017. Between 2024 and 2029, the number of users will rise by ************* users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.