In March 2025, monthly internet retail sales increased by 5.4 percent in Great Britain, compared to the same month of the previous year.

In the fourth quarter of 2024, online shoppers spent an average of about 2.98 U.S. dollars per visit across all verticals. Electronics is the category in which consumers spent the most money per visit on average, at 3.32 U.S. dollars, followed by luxury apparel at 3.10 dollars. Nickels and dimes Over the past few years, the average order value for e-commerce purchases has increased globally, from around 118 U.S. dollars in September 2022 to around 126 U.S. dollars in the same month of 2023. The average order value also depends heavily on the online traffic source consumers use. In 2023, the value per order value was the highest when navigating directly, averaging around 167 dollars. Direct navigation means searching for a website directly in the browser's address bar, bypassing the use of search engines. Orders placed from social media stores were the lowest in value, with an average of less than 110 dollars. Mobile shopping on the rise Online shoppers have clear preferences when it comes to device type. When comparing gadgets, the average purchase amount has always been the highest for desktops, with an order value of 160 U.S. dollars. This indicates that bigger purchases are made via desktop computers. However, consumers are more likely to complete orders when shopping on mobile devices. Mobile devices were also clearly preferred when browsing retail websites, with around three-fourths of consumers using smartphones instead of desktops or tablets.

Mobile phones dominate global digital commerce website visits and contribute to the largest share of online orders. As of the fourth quarter of 2024, smartphones constituted around 78 percent of retail site traffic globally, responsible for generating 68 percent of online shopping orders. Marketplace momentum Retail e-commerce has significantly increased globally over the past few years. Currently, the leading countries in retail e-commerce growth, such as the Philippines, have seen an increase of up to 24 percent. In 2024, the majority of online purchases worldwide were made on online marketplaces, incurring around a 30 percent share of consumer purchases. The top four retail websites for consumers to visit globally were all marketplaces, with the leading website being Amazon.com. Converting clicks When shopping online, website visits often do not end in purchases. This can be due to having second thoughts when online shopping, or simply due to consumers using the platforms to search for products. In 2024, the conversion rate of online shoppers globally was just over two percent, with food and beverages incurring the highest conversion rate from online purchases. Across the globe, almost 20 percent of all retail sales were conducted online. This figure is forecast to increase to at least 21 percent by 2027.

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E-Commerce Retail Market Size 2024-2028

The e-commerce retail market size is forecast to increase by USD 4061.3 billion at a CAGR of 11.2% between 2023 and 2028.

The market is experiencing growth, driven by the advent of personalized shopping experiences and the integration of Artificial Intelligence (AI) technologies. Consumers increasingly demand customized offerings, leading retailers to invest heavily in AI-powered solutions for product recommendations, inventory management, and customer service. However, this market is not without challenges. Strict regulatory policies related to compliance and customer protection continue to pose significant hurdles for retailers. Compliance with data privacy regulations, such as GDPR and CCPA, and ensuring secure payment gateways are essential for maintaining customer trust and avoiding hefty fines. Companies seeking to capitalize on this market's opportunities must prioritize investments in AI and personalization while navigating the complex regulatory landscape. Effective implementation of these strategies will enable retailers to differentiate themselves from competitors and thrive in the evolving the market.

What will be the Size of the E-Commerce Retail Market during the forecast period?

Request Free SampleThe market in the United States continues to experience growth, driven by increasing internet penetration and the convenience of online shopping. According to recent studies, retail e-commerce sales are projected to reach record levels, surpassing USD800 billion by 2025. This growth is fueled by several factors, including the proliferation of digital payment methods, such as mobile wallets and buy now, pay later options, and the integration of payment systems into e-commerce platforms for seamless transaction processing. Moreover, the market is witnessing a shift towards business-to-business (B2B) and cross-border e-commerce, as well as the adoption of advanced technologies like augmented reality and voice orders to enhance the shopping experience. The market is also witnessing a rise in direct selling through social media and marketplaces, with daily essentials, computer devices, and luxury items being popular categories. Inventory management and data security remain critical concerns for e-commerce retailers, with responsive websites and mobile applications becoming essential for reaching a wider customer base. The use of smartphones and tablet devices for online shopping continues to grow, making mobile technologies a significant trend in the market.

How is this E-Commerce Retail Industry segmented?

The e-commerce retail industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ProductApparel and accessoriesGroceriesFootwearPersonal and beauty careOthersModalityBusiness to business (B2B)Business to consumer (B2C)Consumer to consumer (C2C)GeographyAPACChinaIndiaJapanSouth KoreaNorth AmericaUSCanadaEuropeFranceGermanyItalyUKSouth AmericaMiddle East and Africa

By Product Insights

The apparel and accessories segment is estimated to witness significant growth during the forecast period.The market for apparel and accessories is experiencing significant growth, driven by several key factors. Increasing financial institutions' support for online platforms, the trend toward business-to-business (B2B) and consumer-to-consumer (C2C) transactions, and the shift toward organized retail are major contributors to this expansion. The market for apparels and accessories, including footwear, is projected to reach substantial growth, especially in emerging markets. For instance, in India, the domestic lifestyle industry, which includes apparel, beauty, accessories, and footwear, is expected to reach USD210 billion by 2028. A significant driver of this growth is the Gen Z demographic, which is heavily influenced by social media trends and prefers the convenience of online shopping. This generation's preference for the latest fashion trends and willingness to spend on premium products makes them a crucial segment for e-commerce retailers. However, the market also faces challenges such as digital fraud and cybercrime, requiring digital infrastructure and cybersecurity measures. E-commerce platforms are incorporating security features, such as AI technologies, digital wallets, and payment integration, to ensure a safe and personalized shopping experience for consumers. The market is also witnessing the adoption of headless e-commerce, responsive websites, voice orders, and mobile applications to cater to the increasing use of tablet devices and smartphone devices for online shopping. Additionally, the market is seeing the emergence of cross-border e-commerce, daily essentials, and luxury items, requiring advanced inventory management

Online conversion rates of e-commerce sites were the highest in the food & beverage sector, at 3.1 percent in the fourth quarter of 2024. Beauty & skincare followed, with a three percent conversion rate. For comparison, the average conversion rate of e-commerce sites across all selected sectors stood at just over two percent. How does conversion vary by region and device? The conversion rate, which indicates the proportion of visits to e-commerce websites that result in purchases, varies by country and region. For instance, since at least 2023, e-commerce sites have consistently recorded higher conversion rates among shoppers in Great Britain compared to those in the United States and other global regions. Furthermore, despite the increasing prevalence of mobile shopping worldwide, conversions remain more pronounced on larger screens such as tablets and desktops. Online shopping cart abandonment on the rise Recently, the rate at which consumers abandon their online shopping carts has been gradually rising to more than 70 percent in 2024, showing a higher difficulty for e-commerce sites to convert website traffic into purchases. By the end of that year, food and beverage was one of the product categories with the lowest online cart abandonment rate, confirming the sector’s relatively high conversion rate. In the United States, the primary reason why customers abandoned their shopping carts is that extra costs such as shipping, tax, and service fees were too high at checkout.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q1 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

The electrical and electronics category group is the most popular category group sold online. It is largely driven by the deals and discounts offered by online retailers, and the “showrooming” trend M-commerce is gaining popularity, with a rise in smartphone and tablet penetration. By 2018, M-commerce will account for a nearly half of B2C E-commerce spending. Online retailers are adopting an omni-channel strategy to provide the essential seamless shopping experience to the customer Social commerce is growing, driven by the greater integration of social media and e-commerce platforms After cards, E-wallets is the fastest growing mode of payments across the world Read More

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Digital Commerce Software Market Size 2024-2028

The digital commerce software market size is forecast to increase by USD 4.82 billion at a CAGR of 10.03% between 2023 and 2028.

The market is experiencing significant growth due to the expanding e-commerce industry. Social media's increasing role in online sales is another key trend, as businesses leverage these platforms to reach larger customer bases. Data privacy and security concerns, however, pose challenges for market growth. As more consumers shop online, ensuring their personal information is protected becomes a top priority for businesses. Market growth is further fueled by advancements in technology, such as AI and machine learning, which enhance the customer experience and streamline operations. The market is expected to continue its growth trajectory, with these trends and challenges shaping its future development.

What will be the Size of the Digital Commerce Software Market During the Forecast Period?

Request Free SampleThe market is experiencing robust growth, driven by the increasing prevalence of online shopping and the proliferation of e-commerce platforms. With the widespread adoption of high-speed internet and the growing number of mobile users, m-commerce, or mobile commerce, has become a significant segment of the e-commerce industry. Smartphones have emerged as the preferred device for online shopping, particularly in sectors such as electronics, healthcare, and retail. Cloud-based deployment models have gained traction due to their flexibility and cost-effectiveness, enabling small and medium-sized businesses to establish an online presence. Manual processing errors are being replaced by advanced AI technologies, enhancing efficiency and accuracy.The e-commerce business landscape is diverse, encompassing e-commerce website builders, hosting services, and payment gateways. Big data analytics and AI are transforming the industry by providing valuable insights into consumer behavior and market trends. The automotive sector is also embracing e-commerce, with online platforms offering vehicle sales, servicing, and financing. The internet penetration rate continues to increase, fueling the growth of the e-commerce industry and creating new opportunities for businesses.

How is this Digital Commerce Software Industry segmented and which is the largest segment?

The digital commerce software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. DeploymentOn-premisesCloudGeographyNorth AmericaUSAPACChinaJapanEuropeGermanyUKSouth AmericaMiddle East and Africa

By Deployment Insights

The on-premises segment is estimated to witness significant growth during the forecast period.

Digital commerce software enables businesses to establish an online presence and facilitate transactions through e-commerce platforms, mobile commerce (m-commerce), and online marketplaces. The market encompasses various sectors, including electronics, healthcare, automotive, and retail. High-speed internet and smartphones have fueled the growth of this industry, with increasing internet penetration rates and mobile users. E-commerce software caters to both B2B and B2C businesses, offering cloud-based deployment and omni-channel strategies. On-premises digital commerce software is installed on a business's native IT infrastructure, providing physical control over the system. However, integration with existing business management software like ERP can pose challenges, such as duplicate data entries, interface issues, and customization expenses.Despite these challenges, on-premises solutions offer benefits like increased control and security. Other digital commerce trends include advanced security features, AI integration, and IoT applications. The e-commerce market continues to evolve, with cloud computing, big data analytics, and blockchain technology shaping the industry's future.

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The On-premises segment was valued at USD 3.44 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 41% to the growth of the global market during the forecast period.

Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The e-commerce software market in North America is experiencing substantial growth due to the rising number of online shopping transactions. Major digital commerce software companies, including Adobe, Oracle, Salesforce, IBM, Blue Yonder, Shopify,

During the fourth quarter of 2024, 3.1 percent of visits to e-commerce websites in the UK converted to purchases. In Switzerland, online shopper conversion rates stood at 2.9 percent. Mobile takes over e-shopping Online shopping has long since established itself as an everyday activity of online life – this holds for both desktop and mobile. As of the third quarter of 2024, more than three-quarters of retail site visits worldwide came from smartphones and generated about two-thirds of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in revenue generation.

The Czech Republic's e-commerce market is experiencing robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 9.00% between 2018 and 2028. This expansion is fueled by increasing internet and smartphone penetration, rising consumer disposable incomes, and a shift towards online shopping convenience. The market is segmented by B2C and B2B e-commerce, with B2C dominating. Within B2C, key application segments include Fashion & Apparel, Consumer Electronics, Beauty & Personal Care, and Food & Beverage, each contributing significantly to the overall market value. The presence of established players like Alza.cz, Mall.cz, and Notino SRO indicates a competitive landscape, driving innovation and service improvements. However, challenges such as concerns over online security and the need for improved logistics infrastructure in certain regions could potentially constrain future growth. The market's trajectory suggests continued expansion, particularly in areas like mobile commerce and personalized shopping experiences. Future growth will likely be shaped by the adoption of new technologies such as artificial intelligence and the expansion of omnichannel strategies by retailers. The forecast period of 2025-2033 indicates sustained growth momentum, driven by factors like improved digital literacy, increasing trust in online payment systems, and the continued expansion of reliable delivery networks. The competitive landscape will remain dynamic, with both established players and new entrants vying for market share. Successful businesses will likely focus on providing excellent customer service, offering a wide selection of products, and adapting quickly to changing consumer preferences. The market's overall strength lies in the growing adoption of e-commerce across various segments, promising significant potential for investment and expansion in the coming years. Understanding specific segment trends, consumer behavior and competitive dynamics will be crucial for businesses seeking to thrive in this expanding market. Recent developments include: November 2022: The Mondi Group, a packaging solutions provider, teamed with MODIVO, a Czech online retailer of apparel. Mondi will provide corrugated boxes and paper MailerBAGS for Modivo to use to package orders. Until now, Modivo has used traditional rigid packaging.Because of this, packing costs will go down and materials that are better for the environment will be used., October 2022: Notino, one of the largest online cosmetics and fragrance retailers, announced a partnership with BWX. Customers like to use natural, organic, and non-toxic cosmetics. This partnership will bring in more customers by giving them the chance to choose from different brands from around the world., January 2023: Mall Group announced it would close its brick-and-mortar branches in the Czech Republic as it plans to expand its online business. Less than 15% of the brand's customers use brick-and-mortar services. Mall.cz has around 15000 delivery points, and shoppers also use self-service boxes, due to which the Mall group decided to close its offline stores in the country.. Key drivers for this market are: Growing Demand from Fashion Industry. Potential restraints include: Growing Demand from Fashion Industry. Notable trends are: Surge in demand for ecommerce due to COVID-19.

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Augmented Shopping Market Size 2024-2028

The augmented shopping market size is forecast to increase by USD 27.19 billion at a CAGR of 54.26% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing use of augmented reality (AR) technology to enhance advertising effectiveness. With the widespread adoption of smartphones and tablets, consumers are increasingly engaging with augmented reality experiences, providing a new avenue for retailers to engage with customers. However, privacy and security concerns surrounding AR technology pose challenges that must be addressed to ensure consumer trust. As AR becomes more prevalent in shopping, it is essential for businesses to prioritize user privacy and implement security measures to mitigate risks. The market is expected to continue growing as technology advances and consumer acceptance increases.
Retailers that can effectively leverage AR to create engaging shopping experiences while addressing privacy and security concerns will be well-positioned to succeed in this dynamic market.

What will be the Size of the Augmented Shopping Market During the Forecast Period?

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The market is experiencing significant growth as consumer engagement and customer experience continue to be prioritized In the retail sector. Augmented reality (AR) technology is revolutionizing product sales by enabling virtual demonstrations, personalized recommendations, and touch-free experiences. AR applications are transforming home goods shopping with virtual try-on features, smart mirrors, and interactive product displays. Retailers are leveraging AR to enhance the shopping experience, providing tech-savvy consumers with a more engaging and convenient online shopping experience. It is also driving innovation in product identification, navigation, and visualization. Object recognition and recommendation systems are improving the shopping experience by realising user preferences and suggesting relevant products.
AR glasses and mobile applications are becoming increasingly popular components of the digital infrastructure, enabling augmented navigation and touch-free interaction with products. Historically, AR has been used primarily In the fashion industry, but its applications are expanding to other sectors, including home goods and e-commerce. Smartphone penetration and the increasing availability are fueling the growth of this market. The future of shopping is becoming more interactive, personalized, and convenient, with AR technology at the forefront of the trend.

How is this Augmented Shopping Industry segmented and which is the largest segment?

The augmented shopping industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Component

  Software
  Services


Application

  Automotive
  Home goods and furniture
  Beauty and cosmetics
  Apparel fittings
  Others


Geography

  North America

    Canada
    US


  APAC

    China


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By Component Insights

The software segment is estimated to witness significant growth during the forecast period.The market represents a significant segment of the retail industry's digital transformation. This sector integrates augmented reality (AR) technology into shopping experiences, enhancing consumer engagement and personalization. Key components of the augmented shopping software market include AR platforms, virtual demonstrations, product identification, and navigation. AR platforms serve as the foundation for creating engaging shopping experiences, offering features such as 3D modeling, tracking, rendering, and interaction capabilities. Virtual demonstrations enable customers to test products in a touch-free environment, while product identification and augmented navigation assist users in locating items. Home goods, beauty and cosmetics, and fashion industries have embraced this technology, driving growth in consumer traffic and brand awareness.

AR technology companies, such as Sephora Virtual Artist, have developed innovative solutions to cater to tech-savvy consumers. The market's expansion is fueled by increasing smartphone penetration, online shopping experience preferences, and the availability of advanced tracking and rendering capabilities. Despite challenges related to adoption and fragmentation, the potential for engaging experiences and improved customer satisfaction continues to propel the industry forward. Lastly, the options of computer vision and image recognition algorithms for detection, tracking, and recognition of products, facilitating seamless integration with augmented shopping applications also give the consumer further informat

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Automotive E-Commerce Market Size 2024-2028

The automotive e-commerce market size is forecast to increase by USD 142.23 billion at a CAGR of 21.55% between 2023 and 2028.

The market is experiencing significant growth due to several key factors. Technological advancements, such as the widespread availability of smartphones and the Internet, have made online shopping more convenient than ever. Consumer attitudes towards digital purchasing have shifted, with many now preferring the convenience of buying automotive products online. Furthermore, the presence of multiple secure payment modes ensures financial sustainability for both buyers and sellers. However, challenges remain, including the prevalence of counterfeit automotive parts and the need for efficient vehicle delivery systems. Digital marketing strategies have become essential for businesses looking to succeed in this market, as they help reach a larger audience and build brand awareness. Overall, the market is poised for continued growth, driven by these market trends and the increasing digitization of consumer behavior.

What will be the Size of the Market During the Forecast Period?

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The market is undergoing a significant transformation as digital commerce continues to gain prominence. This shift is driven by several factors, including the evolving customer base and their preferences, technology advancements, and the need for financial sustainability. Digital commerce, which includes e-commerce and omnichannel approaches, is revolutionizing the way vehicle sales and aftermarket parts are conducted. Consumers are increasingly turning to online platforms for convenience and personalized shopping experiences. In fact, according to recent studies, over 50% of new car buyers research their purchases online before visiting a dealership. Customer experience is a key focus area for automotive businesses adopting digital commerce. This includes streamlined operations, digital ads, social media engagement, virtual showrooms, and customer reviews. By providing a seamless and customized experience, businesses can expand their customer base and build long-term relationships. The buyer's journey in the automotive industry is becoming more complex, with consumers researching and comparing vehicles online before making a purchase.
Digital marketing strategies, such as targeted ads and social media campaigns, are essential for reaching potential customers and guiding them through the buying process. Technology advancements are also playing a crucial role in the growth of digital commerce in the automotive industry. Virtual showrooms, vehicle delivery, and digital supply chain management are just a few examples of how technology is enhancing the customer experience and improving operational efficiency. Consumer attitudes towards online shopping are also evolving, with many now viewing it as a viable and convenient alternative to traditional brick-and-mortar stores. This trend is expected to continue, with digital commerce projected to account for over 25% of global automotive sales by 2025. However, the adoption of digital commerce in the automotive industry also presents challenges. Businesses must ensure financial sustainability by managing the costs associated with digital marketing, supply chain management, and customer service. Additionally, they must navigate the complexities of the buyer's journey and provide a customized experience to stand out in a competitive market.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Vehicle Type

  Passenger car
  2-wheeler
  Commercial vehicle


Channel

  Aftermarket
  OEM


Geography

  North America

    Canada
    US


  APAC

    China
    Japan


  Europe

    Germany


  South America



  Middle East and Africa

By Vehicle Type Insights

The passenger car segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth as original equipment manufacturers (OEMs) and retailers in the automotive industry expand their online presence. In North America and Europe, where Internet penetration is high, consumers can now purchase a wide range of passenger cars online. This trend is driving the growth of The market. Buyers benefit from the convenience of comparing costs, features, and specifications of various passenger car models from the comfort of their homes. They have access to a vast selection of brands and models from multiple countries, including budget and luxury options. An omnichannel strategy, which integrates online and offline channels, is essential for automotive companies to meet th

In 2024, global retail e-commerce sales reached an estimated six trillion U.S. dollars. Projections indicate a 31 percent growth in this figure over the coming years, with expectations to come close to eight trillion dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly 800 billion U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly two trillion U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing 20 percent.

In March 2025, the value of retail internet goods sales by department (non-specialized) stores increased by 16.5 percent in Great Britain. The value was higher compared to the previous month, when the registered growth was 11.2 percent.

The Switzerland e-commerce market size reached USD 100.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 400.0 Billion by 2033, exhibiting a growth rate (CAGR) of 22.3% during 2025-2033. The rising internet penetration, increasing smartphone adoption into daily lives of individuals, a strong economy, advanced logistics infrastructure, increasing cross-border shopping, a growing trend of online retail and digital payment solutions, and rising consumer preference for convenience are some of the major factors propelling the market growth.

The South American e-commerce apparel market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 8.46% from 2025 to 2033. This expansion is fueled by several key factors. Increasing internet and smartphone penetration across Brazil, Argentina, and the rest of South America are creating a larger pool of potential online shoppers. The rising popularity of online shopping, driven by convenience and wider product selection compared to traditional retail, further accelerates market growth. A burgeoning middle class with greater disposable income is also significantly contributing to this trend, particularly within Brazil and Argentina. Furthermore, the strategic investments by major international and local apparel brands in enhancing their e-commerce platforms and logistics infrastructure are solidifying the market's upward trajectory. The market is segmented by product type (formal wear, casual wear, sportswear, nightwear, other), end-user (men, women, children), and platform type (third-party retailers, company websites). Competitive pressures from established international brands like Nike, Adidas, and LVMH, alongside local players, are driving innovation and price competitiveness, benefiting consumers. While challenges such as unreliable infrastructure in certain regions and concerns regarding online payment security persist, the overall market outlook remains optimistic, projecting substantial growth throughout the forecast period. The market's segmentation offers opportunities for targeted marketing strategies. The men's and women's apparel segments are anticipated to dominate, with sportswear and casual wear experiencing particularly high demand, reflecting evolving lifestyle preferences. Third-party retailers are currently the leading platform type, but brands are increasingly focusing on strengthening their direct-to-consumer channels through their own websites, aiming for greater control over brand messaging and customer experience. Brazil and Argentina are the largest markets within the region, however, the "Rest of South America" segment presents substantial untapped potential with rising e-commerce adoption. Future growth will hinge on overcoming infrastructural limitations, addressing consumer concerns related to returns and authenticity, and further developing secure and reliable payment systems. Brands that successfully navigate these factors will be well-positioned to capitalize on the significant growth opportunities presented by the South American e-commerce apparel market. Recent developments include: February 2023: PVH Corp announced the launch of the Calvin Klein affiliate program, a popular e-commerce affiliate program. The company offers e-retailers across Brazil an offer to join the Calvin Klein Affiliate Marketing Campaign and claims that on joining the program, the visitors of the e-commerce sites have access to online stores in Brazil., August 2022: H&M announced the launch of its online store uy.hm.com in Uruguay, with this launch. The online store offered apparel collections for men, women, and kids. The first H&M store in Uruguay was opened in the year 2018, and uy.hm.com was H&Ms 57th online market in the region., September 2021: Popular football player Neymar Jr. partnered with Puma to launch his lifestyle collection. The lifestyle collection featured a range of footwear, including PUMA's newest Wild Rider franchise, apparel pieces like hoodies, bombers, t-shirts, and cargo pants, along with a selection of accessories, beanies, caps, and a backpack.. Key drivers for this market are: Increased Influence of Social Media and Aggressive Marketing, Growing Popularity of Athleisure Apparel Across E-commerce Channels. Potential restraints include: Increased Influence of Social Media and Aggressive Marketing, Growing Popularity of Athleisure Apparel Across E-commerce Channels. Notable trends are: Increased Influence of Social Media and Aggressive Marketing.

The size of the South America E-Commerce Apparel Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 8.46% during the forecast period. E-commerce apparel involves the online buying and selling of clothing and fashion items through digital platforms such as websites and mobile apps. This sector has revolutionized the fashion industry by providing consumers with a convenient and expansive shopping experience from anywhere at any time. Online apparel stores offer a diverse range of products, including casual wear, formal attire, sportswear, and accessories, catering to various tastes and budgets. The growth of e-commerce apparel is driven by advancements in technology, such as user-friendly interfaces, secure payment systems, and personalized shopping experiences. Features like virtual try-ons, AI-driven recommendations, and detailed product reviews enhance the online shopping experience, making it easier for consumers to make informed decisions. E-commerce platforms often provide benefits like free shipping, easy returns, and exclusive online discounts, further attracting customers. However, this sector faces challenges such as managing returns, ensuring product quality, and dealing with high competition. Additionally, sustainability concerns related to packaging and fast fashion are becoming increasingly significant. Despite these challenges, the e-commerce apparel industry continues to expand, reflecting the ongoing shift towards digital shopping and the growing demand for convenience and variety in fashion retail. Recent developments include: February 2023: PVH Corp announced the launch of the Calvin Klein affiliate program, a popular e-commerce affiliate program. The company offers e-retailers across Brazil an offer to join the Calvin Klein Affiliate Marketing Campaign and claims that on joining the program, the visitors of the e-commerce sites have access to online stores in Brazil., August 2022: H&M announced the launch of its online store uy.hm.com in Uruguay, with this launch. The online store offered apparel collections for men, women, and kids. The first H&M store in Uruguay was opened in the year 2018, and uy.hm.com was H&Ms 57th online market in the region., September 2021: Popular football player Neymar Jr. partnered with Puma to launch his lifestyle collection. The lifestyle collection featured a range of footwear, including PUMA's newest Wild Rider franchise, apparel pieces like hoodies, bombers, t-shirts, and cargo pants, along with a selection of accessories, beanies, caps, and a backpack.. Key drivers for this market are: Increased Influence of Social Media and Aggressive Marketing, Growing Popularity of Athleisure Apparel Across E-commerce Channels. Potential restraints include: Competition From Brick-and-Mortar Retail Channel. Notable trends are: Increased Influence of Social Media and Aggressive Marketing.

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Augmented Reality In Retail Market Size 2024-2028

The augmented reality in retail market size is forecast to increase by USD 19.51 billion at a CAGR of 57.74% between 2023 and 2028. Augmented Reality (AR) is revolutionizing the retail industry by offering great shopping experiences. AR technology is increasingly being used for planning and designing, with applications ranging from information systems in jewelry and beauty and cosmetics to apparel fitting and footwear segments. AR is transforming furniture and lighting shopping by enabling customers to visualize products in their homes before purchasing. In the grocery shopping sector, AR is used for inventory management and product information. The footwear segment, particularly the Jewelry segment, is witnessing significant growth due to AR's ability to provide accurate measurements and customized designs. However, challenges such as privacy and security concerns, the need for LiDAR technology, and language translation for international markets may hinder market growth.

The growing use of smartphones and tablets is fueling the adoption of AR in online shopping, making it an essential tool for retailers to stay competitive.

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Augmented Reality (AR) is revolutionizing the retail sector by merging digital objects with the real world, offering a great shopping experience. Customers can use viewing devices like phones, tablets, or AR glasses to interact with virtual elements in real-time. Digital technology is transforming physical stores into interactive spaces, allowing retailers to provide customers with visual and auditory information. The retail industry, including furniture retailers, is embracing AR to cater to younger customers who prefer online shopping. With smartphone penetration and internet penetration on the rise, connected devices are becoming the new norm. AR is being used for advertising, virtual fitting rooms, and visualizing software, enhancing the customer experience and reducing returns rates.

IoT spending on AR is expected to increase, offering opportunities for retailers to create unique shopping experiences. Online conversion rates are also expected to improve as AR provides a more engaging and interactive shopping experience.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Apparel
  Furniture lighting and decor
  Footwear
  Grocery
  Others


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Type Insights

The apparel segment is estimated to witness significant growth during the forecast period. The market has witnessed significant growth, particularly in the apparel segment, due to the increasing adoption of advanced technology applications among consumers and the trend towards fashion clothing with intricate designs. AR technology is transforming retail by enabling interactive branding and marketing experiences for consumers, whether at home on their smartphones or in-store using handheld devices or smart AR mirrors. This technology allows for virtual try-on solutions, enhancing the shopping experience and driving sales. The use of AR is not limited to mobile devices, as head-mounted displays are also gaining popularity in certain applications. While the benefits of AR in retail are numerous, privacy and security concerns remain, necessitating the development of hardware and software solutions and services to address these issues.

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The apparel segment was valued at USD 321.70 million in 2018 and showed a gradual increase during the forecast period.

Regional Insights

North America is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

The use of AR technology to make advertising more effective is the key driver of the market. Augmented Reality (AR) technology is revolutionizing the retail sector by merging digital objects with the real world. Utilizing a viewing device such as a phone or tablet, or AR glasses, consumers can interact with digital content overlaid on physical items in real-time. This innovative technology offers a more engaging shopping

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India Online Fashion Retail Market Size 2025-2029

The india online fashion retail market size is forecast to increase by USD 36.01 billion at a CAGR of 22.2% between 2024 and 2029.

The market presents significant growth opportunities for global investors, driven by the rapid expansion of the digital economy. Key factors fueling market expansion include the increasing penetration of the internet and smartphones, which has led to a surge in online shopping. India's social media user base is also on the rise, creating new avenues for fashion brands to engage with consumers and build brand awareness. However, the market is not without challenges. Payment barriers remain a significant hurdle, with a large portion of the population still unbanked or underbanked. To capitalize on market opportunities and navigate these challenges effectively, companies must focus on providing seamless payment options, enhancing the online shopping experience, and building strong relationships with local partners. By leveraging these strategies, fashion retailers can tap into India's vast consumer base and establish a strong presence in this dynamic and growing market.

What will be the size of the India Online Fashion Retail Market during the forecast period?

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The online shopping market, driven by e-commerce sales, has become a significant channel for consumers to purchase wardrobe essentials. The apparel industry, influenced by nuclear families and increasing internet penetration, is a key contributor to this trend. Omnichannel retailing, which integrates online and offline shopping experiences, is a dominant strategy for key companies. Synthetic pesticides and ethical fashion are emerging concerns in the sector, with consumers increasingly preferring organic cotton and sustainable production methods. Digital payment systems and smartphone usage among the urban population with disposable incomes have facilitated seamless transactions. Key participants in the market include companies focusing on providing a wide range of apparel offerings and innovative shopping experiences. The shift towards omnichannel retailing and ethical fashion is expected to continue shaping the market dynamics.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductApparelFootwearBags and accessoriesGenderWomenMenChildrenGeographyNorth AmericaEuropeMiddle East and AfricaAPACIndiaSouth AmericaRest of World (ROW)

By Product Insights

The apparel segment is estimated to witness significant growth during the forecast period.

The Indian apparel market exhibits a consistent expansion, driven by consumer preferences for fashionable and comfortable clothing. Retailers cater to diverse segments by marketing products tailored to their demands. The online fashion retail sector encompasses various categories, including tops, bottoms, intimates, sleepwear, and children's apparel. Top wear apparel comprises tops, blouses, dresses, casual shirts, formal shirts, T-shirts, sweaters, sweatshirts, tank tops, and vests. Bottom wear consists of trousers, jeans, jeggings, pants, shorts, and skirts. Intimates and sleepwear include pajamas, bathrobes, shapewear, slips, socks, underwear, and briefs. Children's and infant apparel offer cloth diapers, blanket slippers, sunsuits, socks, and booties. Internet penetration and the rise of online shopping portals have significantly influenced the market, enabling omnichannel retailing. Fair labor practices and urban population growth are key parameters shaping the industry. Ethnic fusion wear and sustainable fashion trends are gaining popularity, with an increasing focus on recycled materials such as nylon and polyester. Casual wear and formal wear are popular fashion categories, with sneaker culture and street-style pieces influencing the market. Smartphone users and digital payment systems facilitate seamless shopping experiences. The apparel industry is also addressing concerns related to water and energy consumption by adopting functional clothing, organic cotton, low-impact dyes, and sustainable fashion practices. Ethical fashion is a growing trend, with consumers prioritizing brands that uphold fair labor practices and use recycled materials. The market landscape is competitive, with multiple key participants offering various fashion categories and price points. Key companies include fashion designers, organized retailers, and e-commerce platforms. The market's evolution is influenced by various factors, including consumer preferences, urbanization, and technological advancements.

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The Apparel segment was va

It details the current issues retailers face and how technology has changed the retail model from supply, to demand led and created a far more costly and complex retail sector. A new retail model is emerging – platform retail – where online and offline merge and use customer data and technology to understand how we now consume and what products and services we require. Read More