The variety of products that can be purchased online is continuously growing. Among South African consumers the two most popular categories for online purchases are ******** and *****. ** percent and ** percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 2,014 respondents in South Africa, in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

In 2024, the average revenue per user in the e-commerce market in South Africa was modeled to amount to ***** U.S. dollars. Between 2017 and 2024, the figure dropped by ****** U.S. dollars, though the decline followed an uneven course rather than a steady trajectory. The average revenue per user is forecast to decline by ****** U.S. dollars from 2024 to 2029, fluctuating as it trends downward.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

The South African online shopping market is experiencing substantial growth, with a market size estimated to have reached $10.6 billion (USD) in 2022. This market is projected to continue growing at a compound annual growth rate (CAGR) of 12.50% from 2022 to 2027, reaching a value of $20.8 billion (USD) by the end of the forecast period. The growth is driven by increasing internet penetration, rising smartphone adoption, and the convenience and affordability of online shopping. Key market segments contributing to the growth of the South African online shopping market include B2C (business-to-consumer) e-commerce, which accounts for the majority of the market, and B2B (business-to-business) e-commerce. B2C e-commerce is segmented into various categories, including beauty and personal care, consumer electronics, fashion and apparel, food and beverage, furniture and home, and others (toys, DIY, media, etc.). Fashion and apparel is the leading segment within B2C e-commerce, driven by the growing popularity of online fashion retailers like Takealot, Zando, and Superbalist. B2B e-commerce is gaining traction as businesses increasingly adopt digital platforms for procurement and supply chain management. Recent developments include: April 2021 - US-based retailer Amazon will set up a new African headquarters in Cape Town, South Africa. The government approved the proposed multipurpose development on 15 acres of land to boost the city's economy, with Amazon headquarters as the project's main tenant. Development is in stages and is expected to be completed within 3-5 years., December 2021 - South Africa TFG Ltd expands the e-commerce business by purchasing Quench, an on-demand online shopping platform and last-mile delivery service. The acquisition will give the company access to fast and reliable delivery across the country.. Key drivers for this market are: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Potential restraints include: Performance Constraint of Cryocoolers. Notable trends are: Fashion industry to have significant growth in the country.

The Middle East and Africa (MEA) e-commerce market is experiencing robust growth, projected to reach a market size of $135.77 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 14.28% from 2019 to 2029. This expansion is fueled by several factors. Increased internet and smartphone penetration across the region are making online shopping increasingly accessible to a wider consumer base. A young and rapidly growing population, particularly in key markets like the UAE and Saudi Arabia, is driving demand for diverse products and services online. Furthermore, government initiatives promoting digitalization and e-commerce infrastructure development are creating a favorable environment for businesses. The rise of mobile commerce, coupled with convenient payment options like mobile wallets, further contributes to the market's upward trajectory. Significant investment in logistics and delivery networks is addressing previous bottlenecks and enhancing customer experience. The market is segmented by both B2C and B2B activities, with B2C dominating due to high consumer adoption of online shopping. Within the B2C sector, key product categories like beauty & personal care, fashion & apparel, consumer electronics and food & beverage are witnessing considerable growth. However, challenges such as logistical complexities in certain regions, concerns about online security, and the need for greater financial inclusion remain to be addressed to unlock the market's full potential. While the provided data focuses on the period until 2029, extrapolating from the 14.28% CAGR, we can anticipate continued strong growth beyond this point. The sustained expansion in MEA's e-commerce market hinges on continued improvements in digital infrastructure, robust investment in logistics and payment gateways, and tailored marketing strategies that address the unique needs and preferences of diverse consumer segments within the region. The presence of major global players like Amazon, Alibaba, and Walmart, alongside regional players, signifies the market's attractiveness and indicates ongoing competition, leading to innovation and improved services for consumers. The market's future will likely be characterized by further segmentation, specialization, and the increased adoption of innovative technologies such as Artificial Intelligence and machine learning to enhance personalization and customer experience. Recent developments include: June 2024: Kuehne+Nagel initiated the construction of a new fulfillment and distribution center in EZDubai, a prominent e-commerce hub within Dubai South. The chosen location is adjacent to Al Maktoum International Airport and linked to Jebel Ali Port via a bonded logistics corridor., October 2023: Calibrate Commerce, a Dubai-based e-commerce expert, unveiled Calibrate Labs, an incubator tailored for homegrown e-commerce enterprises in MENA. The initiative targets start-ups aiming to develop their own ideas or scale their existing ventures.. Key drivers for this market are: Increase in the Adoption of Latest Technology, Increasing Consumer Interest towards Convenient Shopping solutions. Potential restraints include: Increase in the Adoption of Latest Technology, Increasing Consumer Interest towards Convenient Shopping solutions. Notable trends are: The Adoption of Latest Technology is Increasing.

South Africa Furniture & Home Décor E-Commerce Market is valued at USD 1.2 billion, growing at XX% CAGR, driven by internet penetration and online shopping trends.

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Augmented Shopping Market Size 2024-2028

The augmented shopping market size is forecast to increase by USD 27.19 billion at a CAGR of 54.26% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing use of augmented reality (AR) technology to enhance advertising effectiveness. With the widespread adoption of smartphones and tablets, consumers are increasingly engaging with augmented reality experiences, providing a new avenue for retailers to engage with customers. However, privacy and security concerns surrounding AR technology pose challenges that must be addressed to ensure consumer trust. As AR becomes more prevalent in shopping, it is essential for businesses to prioritize user privacy and implement security measures to mitigate risks. The market is expected to continue growing as technology advances and consumer acceptance increases.
Retailers that can effectively leverage AR to create engaging shopping experiences while addressing privacy and security concerns will be well-positioned to succeed in this dynamic market.

What will be the Size of the Augmented Shopping Market During the Forecast Period?

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The market is experiencing significant growth as consumer engagement and customer experience continue to be prioritized In the retail sector. Augmented reality (AR) technology is revolutionizing product sales by enabling virtual demonstrations, personalized recommendations, and touch-free experiences. AR applications are transforming home goods shopping with virtual try-on features, smart mirrors, and interactive product displays. Retailers are leveraging AR to enhance the shopping experience, providing tech-savvy consumers with a more engaging and convenient online shopping experience. It is also driving innovation in product identification, navigation, and visualization. Object recognition and recommendation systems are improving the shopping experience by realising user preferences and suggesting relevant products.
AR glasses and mobile applications are becoming increasingly popular components of the digital infrastructure, enabling augmented navigation and touch-free interaction with products. Historically, AR has been used primarily In the fashion industry, but its applications are expanding to other sectors, including home goods and e-commerce. Smartphone penetration and the increasing availability are fueling the growth of this market. The future of shopping is becoming more interactive, personalized, and convenient, with AR technology at the forefront of the trend.

How is this Augmented Shopping Industry segmented and which is the largest segment?

The augmented shopping industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Component

  Software
  Services


Application

  Automotive
  Home goods and furniture
  Beauty and cosmetics
  Apparel fittings
  Others


Geography

  North America

    Canada
    US


  APAC

    China


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By Component Insights

The software segment is estimated to witness significant growth during the forecast period.The market represents a significant segment of the retail industry's digital transformation. This sector integrates augmented reality (AR) technology into shopping experiences, enhancing consumer engagement and personalization. Key components of the augmented shopping software market include AR platforms, virtual demonstrations, product identification, and navigation. AR platforms serve as the foundation for creating engaging shopping experiences, offering features such as 3D modeling, tracking, rendering, and interaction capabilities. Virtual demonstrations enable customers to test products in a touch-free environment, while product identification and augmented navigation assist users in locating items. Home goods, beauty and cosmetics, and fashion industries have embraced this technology, driving growth in consumer traffic and brand awareness.

AR technology companies, such as Sephora Virtual Artist, have developed innovative solutions to cater to tech-savvy consumers. The market's expansion is fueled by increasing smartphone penetration, online shopping experience preferences, and the availability of advanced tracking and rendering capabilities. Despite challenges related to adoption and fragmentation, the potential for engaging experiences and improved customer satisfaction continues to propel the industry forward. Lastly, the options of computer vision and image recognition algorithms for detection, tracking, and recognition of products, facilitating seamless integration with augmented shopping applications also give the consumer further information r

South Africa Google Search Trends: Online Shopping: Costco data was reported at 0.000 Score in 12 Nov 2022. This stayed constant from the previous number of 0.000 Score for 11 Nov 2022. South Africa Google Search Trends: Online Shopping: Costco data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 12 Nov 2022, with 347 observations. The data reached an all-time high of 21.000 Score in 09 Dec 2021 and a record low of 0.000 Score in 12 Nov 2022. South Africa Google Search Trends: Online Shopping: Costco data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s South Africa – Table ZA.Google.GT: Google Search Trends: by Categories.

In 2024, around **** percent of the adult population in South Africa made a purchase online using a mobile phone or the internet. A slightly larger share of men used these means to make purchases than women in the country. **** percent of the men made an online purchase compared to **** percent of the women.

The pie chart showcases the distribution of app/software spending by store category in South Africa, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $3.21M units representing 28.20% of the overall spending. Following closely behind is Home & Garden with a spend of $1.57M units, comprising 13.80% of the total. Beauty & Fitness also contributes significantly with a spend of $1.50M units, accounting for 13.15% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

South Africa Pet Care E-Commerce Market is driven by increasing pet ownership, the shift to online shopping, and the growing demand for premium pet care products.

South Africa Google Search Trends: Online Shopping: Macy's data was reported at 0.000 Score in 12 May 2024. This stayed constant from the previous number of 0.000 Score for 11 May 2024. South Africa Google Search Trends: Online Shopping: Macy's data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 12 May 2024, with 894 observations. The data reached an all-time high of 3.000 Score in 21 May 2022 and a record low of 0.000 Score in 12 May 2024. South Africa Google Search Trends: Online Shopping: Macy's data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s South Africa – Table ZA.Google.GT: Google Search Trends: by Categories.

The global Online Retail Market is poised for substantial expansion, projecting a market size of $6.27 billion with a Compound Annual Growth Rate (CAGR) of 6.23% from 2019 to 2033. This robust growth is fueled by a confluence of compelling drivers, including the increasing internet penetration and smartphone adoption worldwide, coupled with evolving consumer preferences for convenience and personalized shopping experiences. The younger demographic, in particular, is increasingly embracing e-commerce for its vast product selection and competitive pricing. Emerging markets, especially in the Asia Pacific region, are anticipated to be significant contributors to this growth due to rapid digitalization and a burgeoning middle class. The market's trajectory is further bolstered by advancements in logistics and payment technologies, which are enhancing the overall online shopping journey. The Online Retail Market is characterized by a diverse range of product segments, with Home Appliances and Electronics, and Clothing, Footwear, and Accessories leading the charge in terms of consumer spending. Food and Personal Care items are also experiencing a significant surge in online sales as consumers become more comfortable purchasing everyday essentials online. The Furniture and Home Decor segment is witnessing a positive trend as virtual showrooms and advanced visualization tools gain traction. Key industry players such as Amazon Inc., Alibaba Group Holding Ltd., and Walmart Inc. are continuously innovating with new strategies, including same-day delivery, subscription services, and personalized recommendations, to capture a larger market share. However, the market also faces restraints such as concerns over data security and privacy, the logistical complexities of last-mile delivery, and the competitive pressure of maintaining attractive pricing while ensuring profitability. Geographically, North America and Europe currently hold dominant positions, but the Asia Pacific region is rapidly catching up and is expected to be a major growth engine in the coming years. This report provides a comprehensive analysis of the global Online Retail Market, projecting a substantial growth trajectory driven by evolving consumer behaviors and technological advancements. The market is characterized by its dynamic nature, constant innovation, and increasing consolidation among key players. Notable trends are: The Fashion and Apparel Sector Thrives in the Global E-Retail Boom.

From the selected regions, the ranking by penetration rate in the e-commerce market is forecast to be lead by South Africa with 34.26 percent. In contrast, the ranking is trailed by the Nigeria with 15 percent, recording a difference of 19.26 percentage points to South Africa. Find other insights concerning similar markets and segments, such as a comparison of revenue in Mexico and a comparison of revenue in Romania. The Statista Market Insights cover a broad range of additional markets.

Discover the explosive growth of the online retail service market! Our in-depth analysis reveals key trends, driving forces, and future projections (2025-2033), covering major players like Amazon & Alibaba, segmented by region and business type. Learn about market size, CAGR, and regional market shares for informed decision-making.

The B2C e-commerce market, valued at $523.4 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 8.08% from 2025 to 2033. This expansion is driven by several key factors. Increasing internet and smartphone penetration, particularly in developing economies, fuels greater online shopping adoption. Consumers are increasingly drawn to the convenience, wider selection, and often lower prices offered by online retailers compared to traditional brick-and-mortar stores. Furthermore, advancements in e-commerce technologies, such as improved logistics and delivery services, personalized recommendations, and enhanced mobile shopping experiences, are contributing to market growth. The rise of social commerce, where products are sold directly through social media platforms, also presents a significant growth opportunity. Competitive pressures among established players like Amazon, Walmart, and others are leading to continuous innovation in areas like delivery speed, customer service, and loyalty programs, further benefiting consumers and fueling market expansion. However, the market faces some challenges. Concerns around data privacy and security continue to be a significant restraint, with consumers becoming increasingly aware of the potential risks associated with online transactions. Logistics and delivery costs remain a key operational challenge, especially for businesses operating in geographically dispersed markets. The increasing competition also necessitates significant investments in technology and marketing, putting pressure on profit margins. Furthermore, the increasing prevalence of counterfeit goods and fraudulent online activities pose risks to both businesses and consumers, requiring effective countermeasures. Segment-wise, the market is diversified across various product types and applications, with apparel, electronics, and home goods among the leading segments. Regional growth varies, with North America and Asia-Pacific expected to remain major markets, although the growth in emerging markets in regions like South America and Africa is expected to be particularly significant due to rising internet penetration.

South Africa Google Search Trends: Online Shopping: Wayfair data was reported at 0.000 Score in 15 May 2025. This stayed constant from the previous number of 0.000 Score for 14 May 2025. South Africa Google Search Trends: Online Shopping: Wayfair data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 15 May 2025, with 1262 observations. The data reached an all-time high of 15.000 Score in 07 May 2023 and a record low of 0.000 Score in 15 May 2025. South Africa Google Search Trends: Online Shopping: Wayfair data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s South Africa – Table ZA.Google.GT: Google Search Trends: by Categories.

Snapshot img

Digital Commerce Software Market Size 2024-2028

The digital commerce software market size is forecast to increase by USD 4.82 billion at a CAGR of 10.03% between 2023 and 2028.

The market is experiencing significant growth due to the expanding e-commerce industry. Social media's increasing role in online sales is another key trend, as businesses leverage these platforms to reach larger customer bases. Data privacy and security concerns, however, pose challenges for market growth. As more consumers shop online, ensuring their personal information is protected becomes a top priority for businesses. Market growth is further fueled by advancements in technology, such as AI and machine learning, which enhance the customer experience and streamline operations. The market is expected to continue its growth trajectory, with these trends and challenges shaping its future development.

What will be the Size of the Digital Commerce Software Market During the Forecast Period?

Request Free SampleThe market is experiencing robust growth, driven by the increasing prevalence of online shopping and the proliferation of e-commerce platforms. With the widespread adoption of high-speed internet and the growing number of mobile users, m-commerce, or mobile commerce, has become a significant segment of the e-commerce industry. Smartphones have emerged as the preferred device for online shopping, particularly in sectors such as electronics, healthcare, and retail. Cloud-based deployment models have gained traction due to their flexibility and cost-effectiveness, enabling small and medium-sized businesses to establish an online presence. Manual processing errors are being replaced by advanced AI technologies, enhancing efficiency and accuracy.The e-commerce business landscape is diverse, encompassing e-commerce website builders, hosting services, and payment gateways. Big data analytics and AI are transforming the industry by providing valuable insights into consumer behavior and market trends. The automotive sector is also embracing e-commerce, with online platforms offering vehicle sales, servicing, and financing. The internet penetration rate continues to increase, fueling the growth of the e-commerce industry and creating new opportunities for businesses.

How is this Digital Commerce Software Industry segmented and which is the largest segment?

The digital commerce software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. DeploymentOn-premisesCloudGeographyNorth AmericaUSAPACChinaJapanEuropeGermanyUKSouth AmericaMiddle East and Africa

By Deployment Insights

The on-premises segment is estimated to witness significant growth during the forecast period.

Digital commerce software enables businesses to establish an online presence and facilitate transactions through e-commerce platforms, mobile commerce (m-commerce), and online marketplaces. The market encompasses various sectors, including electronics, healthcare, automotive, and retail. High-speed internet and smartphones have fueled the growth of this industry, with increasing internet penetration rates and mobile users. E-commerce software caters to both B2B and B2C businesses, offering cloud-based deployment and omni-channel strategies. On-premises digital commerce software is installed on a business's native IT infrastructure, providing physical control over the system. However, integration with existing business management software like ERP can pose challenges, such as duplicate data entries, interface issues, and customization expenses.Despite these challenges, on-premises solutions offer benefits like increased control and security. Other digital commerce trends include advanced security features, AI integration, and IoT applications. The e-commerce market continues to evolve, with cloud computing, big data analytics, and blockchain technology shaping the industry's future.

Get a glance at the Digital Commerce Software Industry report of share of various segments Request Free Sample

The On-premises segment was valued at USD 3.44 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 41% to the growth of the global market during the forecast period.

Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The e-commerce software market in North America is experiencing substantial growth due to the rising number of online shopping transactions. Major digital commerce software companies, including Adobe, Oracle, Salesforce, IBM, Blue Yonder, Shopify, and Pitney Bowes, headquartered In the region, fac

The size of the Middle East and Africa E-Commerce Apparel Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 8.72% during the forecast period. Recent developments include: March 2023: H&M announced the launch of its Limited Edition 2023 collection for Ramadan. The products were launched in three unique capsules. The H&M Limited Edition 2023 collection prices ranged from DHS 139 in different sizes XS-XL. The first 'Ramadan Ready capsule went on sale online and in a few select stores on March 2, 2023. The second one went on sale on March 16 of that same year, and the last one went on sale on April 6 of that same year., February 2023: H&M South Africa announced their plans to expand their online presence across South Africa in partnership with e-commerce retailer Superbalist. The partnership was intended to allow customers across the region to have access to H&M fashion products for women, men, teens, and kids., March 2022: H&M announced the launch of its new collection, 'H&M Ramadan & Eid Statements 2022 collection'. The new apparel collection was launched in a few selected stores and a few e-commerce platforms, including 'qa.hm.com' and the H&M App.. Key drivers for this market are: Rising Internet Penetration and Increased Social Media Usage Boosting the Market, Seasonal Demand Surge & Discounts in Online Stores Driving the Market. Potential restraints include: Availability of Counterfeit Products Restricting the Market Growth. Notable trends are: Rising Internet Penetration & Increased Social Media Usage Boosting the Market.

Discover the booming MEA e-commerce footwear market! Our in-depth analysis reveals an 8.35% CAGR, driven by rising smartphone usage and e-commerce adoption. Explore market trends, key players (Adidas, Nike, Puma), and regional insights for South Africa, UAE, and the rest of MEA. Invest wisely in this rapidly expanding sector. Recent developments include: November 2022: Steve Madden announced its first-ever African collaboration with South African media personality Bonang Matheba. The apparel, footwear, and accessory brand stated that this collaboration is part of their 10-year celebration in Africa. The company launched six pieces of footwear and two handbags as a part of this collaboration in Africa., October 2022: Jordan Brand of Nike Inc. partnered with South African retailer Shelflife, its first African-based collaboration to launch the Air Jordan 2 Retro Low Shelflife. As per the company, the shoes are available online and at Shelflife stores in Cape Town and Johannesburg., April 2021: Adidas Originals and Arwa Al Banawi collaborated to launch a thoughtfully designed rendition of the iconic Forum silhouette. The newly crafted sneaker was made available for virtual early access exclusively through AlUla in Saudi Arabia.. Key drivers for this market are: Social Media Influence and Aggressive Marketing Fueling Market Demand, Augmented Expenditure on Advertisement and Promotional Activities by Key players. Potential restraints include: Social Media Influence and Aggressive Marketing Fueling Market Demand, Augmented Expenditure on Advertisement and Promotional Activities by Key players. Notable trends are: Social Media Influence and Aggressive Marketing Fueling Market Demand.

South Africa Google Search Trends: Online Shopping: Tmall data was reported at 0.000 Score in 14 May 2025. This stayed constant from the previous number of 0.000 Score for 13 May 2025. South Africa Google Search Trends: Online Shopping: Tmall data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 4.000 Score in 25 Dec 2021 and a record low of 0.000 Score in 14 May 2025. South Africa Google Search Trends: Online Shopping: Tmall data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s South Africa – Table ZA.Google.GT: Google Search Trends: by Categories.