According to a 2023 survey, nearly half of India's millennials shopped with multiple vendors on the same online platform, while a similar proportion did online research before making major purchases. Gen Z showed comparable behavior, with ** percent undertaking online research before major purchases. B2C e-commerce With the expansion of digital infrastructure and an increase in smartphone penetration, the B2C e-commerce sector in India has witnessed significant growth. The market size of the B2C e-commerce industry is estimated to reach around ** billion U.S. dollars in 2024. Key market players like Amazon India and Flipkart have capitalized on these trends, offering a wide range of products and services that cater to the diverse needs of Indian consumers. Online grocery shopping Building on the surge in the e-commerce sector and restricted mobility during the coronavirus pandemic, there has been a notable uptick in the demand for online grocery services in India, with JioMart and BigBasket being the most preferred channels for shopping. While online grocery shopping currently represents a smaller fraction of overall grocery purchases compared to traditional stores in India, the sector's sales value is on an upward trajectory and is expected to reach over **** trillion Indian rupees in 2025.

Snapshot img

India Online Fashion Retail Market Size 2025-2029

The India online fashion retail market size is forecast to increase by USD 36.01 billion, at a CAGR of 22.2% between 2024 and 2029.

Major Market Trends & Insights

By Product - Apparel segment was valued at USD 8.26 billion in 2022
By Gender - Women segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 314.31 billion
Market Future Opportunities: USD 36.01 billion 
CAGR : 22.2%

Market Summary

The market has witnessed significant growth, fueled by the increasing adoption of digital technologies and the rise in internet and smartphone penetration. According to recent reports, India's online fashion market is projected to reach USD 35 billion by 2025, growing at a steady pace. This expansion is driven by the convenience and accessibility offered by e-commerce platforms, which allow consumers to shop from the comfort of their homes. Moreover, the presence of various payment options, including credit/debit cards, digital wallets, and cash on delivery, has further boosted the market's growth. In contrast, traditional brick-and-mortar stores face challenges such as high rental costs and limited product offerings, making e-commerce an attractive alternative.
The fashion industry's online segment includes various categories, such as apparel, footwear, and accessories, with apparel being the largest and fastest-growing segment. As the market continues to evolve, we can expect to see increased competition, innovative marketing strategies, and personalized shopping experiences.

What will be the size of the India Online Fashion Retail Market during the forecast period?

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The market exhibits a significant presence in the country's burgeoning e-commerce sector. According to recent estimates, the market currently accounts for over 3% of India's total retail sector, with a growth rate of approximately 25% year-on-year. Looking forward, this figure is projected to reach nearly 5% by 2025. A comparison of key performance indicators reveals that online fashion retailers in India have achieved impressive customer engagement. For instance, the average customer lifetime value stands at INR 25,000, while the conversion rate for mobile commerce reaches 35%. Furthermore, the market's growth is driven by factors such as increasing internet penetration, improving digital infrastructure, and the rising popularity of social commerce.
In terms of competition, players in the online fashion retail space continue to invest in various strategies to differentiate themselves. These include website traffic analysis, customer segmentation models, and personalization algorithms, among others. Despite challenges such as payment processing fees, e-commerce logistics, and returns and exchanges, the market's potential for growth remains strong. In conclusion, the market presents a compelling opportunity for businesses looking to expand their reach and capitalize on the country's growing digital economy. With a projected growth rate of 25% year-on-year and a customer lifetime value of INR 25,000, the market's potential for revenue generation is significant.
Furthermore, the increasing popularity of mobile commerce and social commerce trends underscores the importance of a robust digital presence for fashion retailers.

How is this India Online Fashion Retail Market segmented?

The online fashion retail in India industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparel
  Footwear
  Bags and accessories


Gender

  Women
  Men
  Children


Price Range

  Economy
  Mid-Range
  Premium


Platform

  Mobile Apps
  Web Portals


Geography

  APAC

    India

By Product Insights

The apparel segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving online fashion retail landscape in India, the apparel segment experiences consistent growth. Consumers prioritize fashionable and comfortable clothing, driving retailers to cater to diverse consumer segments. The market encompasses a wide range of clothing categories for men, women, children, and infants. Top wear apparel, including tops, blouses, dresses, casual shirts, formal shirts, T-shirts, sweaters, sweatshirts, tank tops, and vests, currently accounts for a significant market share. Meanwhile, bottom wear, consisting of trousers, jeans, jeggings, pants, shorts, and skirts, also experiences steady demand. Intimates and sleepwear, such as pajamas, bathrobes, shapewear, slips, socks, underwear, and briefs, are essential categories that cater to consumers' daily needs.

Children's and inf

Context

The Customer Shopping Preferences Dataset offers valuable insights into consumer behavior and purchasing patterns. Understanding customer preferences and trends is critical for businesses to tailor their products, marketing strategies, and overall customer experience. This dataset captures a wide range of customer attributes including age, gender, purchase history, preferred payment methods, frequency of purchases, and more. Analyzing this data can help businesses make informed decisions, optimize product offerings, and enhance customer satisfaction. The dataset stands as a valuable resource for businesses aiming to align their strategies with customer needs and preferences. It's important to note that this dataset is a Synthetic Dataset Created for Beginners to learn more about Data Analysis and Machine Learning.

Content

This dataset encompasses various features related to customer shopping preferences, gathering essential information for businesses seeking to enhance their understanding of their customer base. The features include customer age, gender, purchase amount, preferred payment methods, frequency of purchases, and feedback ratings. Additionally, data on the type of items purchased, shopping frequency, preferred shopping seasons, and interactions with promotional offers is included. With a collection of 3900 records, this dataset serves as a foundation for businesses looking to apply data-driven insights for better decision-making and customer-centric strategies.

Dataset Glossary (Column-wise)

• Customer ID - Unique identifier for each customer
• Age - Age of the customer
• Gender - Gender of the customer (Male/Female)
• Item Purchased - The item purchased by the customer
• Category - Category of the item purchased
• Purchase Amount (USD) - The amount of the purchase in USD
• Location - Location where the purchase was made
• Size - Size of the purchased item
• Color - Color of the purchased item
• Season - Season during which the purchase was made
• Review Rating - Rating given by the customer for the purchased item
• Subscription Status - Indicates if the customer has a subscription (Yes/No)
• Shipping Type - Type of shipping chosen by the customer
• Discount Applied - Indicates if a discount was applied to the purchase (Yes/No)
• Promo Code Used - Indicates if a promo code was used for the purchase (Yes/No)
• Previous Purchases - The total count of transactions concluded by the customer at the store, excluding the ongoing transaction
• Payment Method - Customer's most preferred payment method
• Frequency of Purchases - Frequency at which the customer makes purchases (e.g., Weekly, Fortnightly, Monthly)

Structure of the Dataset

https://i.imgur.com/6UEqejq.png" alt="">

Acknowledgement

This dataset is a synthetic creation generated using ChatGPT to simulate a realistic customer shopping experience. Its purpose is to provide a platform for beginners and data enthusiasts, allowing them to create, enjoy, practice, and learn from a dataset that mirrors real-world customer shopping behavior. The aim is to foster learning and experimentation in a simulated environment, encouraging a deeper understanding of data analysis and interpretation in the context of consumer preferences and retail scenarios.

Cover Photo by: Freepik

Thumbnail by: Clothing icons created by Flat Icons - Flaticon

India's booming DTC e-commerce market is projected to reach [Insert estimated 2033 market size in millions] by 2033, fueled by a 34.50% CAGR. Discover key trends, leading brands (Nykaa, BoAt, Licious), and regional insights in this comprehensive market analysis. Recent developments include: June 2022 - Goat Brand Labs, an Indian direct-to-consumer brand aggregator, announced that it had raised USD 50 million in fresh funding to acquire more premium brands and help them scale globally. The brand acquires lifestyle brands and helps them enhance their business in a continuously changing e-commerce marketplace., April 2022 - Flipkart group announced the acquisition of ANS Commerce, a full-stack e-commerce enabler. The acquisition will provide Flipkart with new SaaS services through ANS commerce to help Indian brands enhance their D2C model.. Key drivers for this market are: Higher Profit Margins by Cutting Down Intermediaries have Encouraged Several Companies to Enter the Market, Enhanced brand engagement with customers have led to higher retention. Potential restraints include: High Costs and Operational Drawbacks. Notable trends are: Fashion is Expected to Hold the Largest Market Share.

In April 2020, the Indian e-commerce market suffered the largest GMV drop in the entire year. However, the merchandise value began to gain business in the following months. Overall, the sharpest transition in the GMV was seen between April and May.

India's e-commerce market is booming, with a CAGR of 21.50% and a 2025 market size of $112.93 billion. Discover key trends, major players (Amazon, Flipkart, Nykaa), and future growth projections in this comprehensive analysis of the Indian online retail landscape. Key drivers for this market are: Increased Internet Penetration Across the Country, Supportive Government Policies and Regulatory Framework. Potential restraints include: Privacy and security concerns. Notable trends are: Internet Plays a Significant Role in Market Growth.

The size of the E Commerce Industry in India market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 21.50% during the forecast period.In simple terms, e-commerce is called electronic commerce where goods and services are bought or sold on the internet. This comprises several online activities that include online shopping, digital transaction, and online marketing among others. E-commerce provides an online marketplace which enables businesses to sell or showcase their products and services and reach the global market. Using an e-commerce platform, shoppers can browse and purchase items from any corner of their homes conveniently.Indian e-commerce is one of the fastest-growing sectors of the global economy. With Internet penetration and smartphone penetration still on the rise, this market in India has exploded over the past few years. Online shopping is very convenient; it offers a wider range of products and very competitive pricing; also, most companies today allow people to make safe payments.Big players that dominate the Indian e-commerce landscape include Amazon, Flipkart, and many more online retailers that sell from electronics and fashion to groceries and home appliances.Additionally, the emergence of e-commerce marketplaces has empowered small and medium-sized businesses to reach a wider customer base and compete with bigger retailers. Recent developments include: June 2023 - American tech giant Amazon has committed to investing an additional USD 15 billion in India over the next seven years. This will take the company’s total India investment across all businesses to USD 26 billion. Amazon has already invested USD 11 billion in India. The company has pledged to digitize 10 million small businesses, enable USD 20 billion in exports, and create two million jobs in India by 2025., January 2023 - Ecommerce major Flipkart’s Singapore-based parent has invested INR 722 Cr (USD 90 Mn) in its Indian marketplace arm. The fresh capital was raised from two entities – Flipkart Marketplace Private Limited and Flipkart Private Limited, which are domiciled in Singapore.. Key drivers for this market are: Increased Internet Penetration Across the Country, Supportive Government Policies and Regulatory Framework. Potential restraints include: Privacy and security concerns. Notable trends are: Internet Plays a Significant Role in Market Growth.

India's e-commerce market is booming, projected to reach $528.3 billion by 2033 with a 21.5% CAGR. This in-depth analysis explores market size, key segments (fashion, electronics, beauty), major players (Amazon, Flipkart), regional trends, and future growth opportunities in the Indian e-commerce landscape. Recent developments include: June 2023 - American tech giant Amazon has committed to investing an additional USD 15 billion in India over the next seven years. This will take the company’s total India investment across all businesses to USD 26 billion. Amazon has already invested USD 11 billion in India. The company has pledged to digitize 10 million small businesses, enable USD 20 billion in exports, and create two million jobs in India by 2025., January 2023 - Ecommerce major Flipkart’s Singapore-based parent has invested INR 722 Cr (USD 90 Mn) in its Indian marketplace arm. The fresh capital was raised from two entities – Flipkart Marketplace Private Limited and Flipkart Private Limited, which are domiciled in Singapore.. Key drivers for this market are: Increased Internet Penetration Across the Country, Supportive Government Policies and Regulatory Framework. Potential restraints include: Increased Internet Penetration Across the Country, Supportive Government Policies and Regulatory Framework. Notable trends are: Internet Plays a Significant Role in Market Growth.

The variety of products that can be purchased online is continuously growing. Among Indian consumers the two most popular categories for online purchases are ******** and *****. ** percent and ** percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 6,181 respondents in India, in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

The online group buying market, encompassing deals on diverse products and services from books and music to home appliances and travel experiences, is experiencing robust growth. Driven by increasing internet penetration, smartphone usage, and a consumer preference for value-driven shopping, this sector demonstrates significant potential. The B2C segment currently dominates, fueled by individual consumers seeking discounts and deals. However, the B2B segment shows promising growth as businesses leverage group buying platforms for cost-effective procurement of goods and services. While North America and Europe currently hold significant market shares, the Asia-Pacific region, particularly China and India, is poised for rapid expansion due to the burgeoning middle class and increasing digital adoption. Competitive pressures among established players like Amazon and Alibaba, alongside smaller niche players, are driving innovation and the development of more sophisticated platforms offering personalized deals and enhanced user experiences. Challenges remain, such as managing logistics, ensuring vendor reliability, and combating fraudulent activities. The overall market trajectory suggests continued expansion, albeit with fluctuations influenced by economic conditions and evolving consumer preferences. The market's expansion is projected to continue throughout the forecast period (2025-2033), although the CAGR may moderate slightly as the market matures. Factors influencing this include increased competition, evolving consumer behaviors, and economic factors. While specific segment growth rates are not provided, we can reasonably assume higher growth in the Asia-Pacific region and within the B2B segment compared to more mature markets and the B2C segment, respectively. The success of individual players will depend on their ability to adapt to changing market conditions, innovate in areas such as personalized recommendations and loyalty programs, and effectively manage their supply chains. Effective marketing strategies focusing on value proposition and user experience will also be critical for sustained success.

The pie chart showcases the distribution of app/software spending by store category in India, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $19.59M units representing 35.58% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $7.33M units, comprising 13.32% of the total. Home & Garden also contributes significantly with a spend of $6.55M units, accounting for 11.89% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

Snapshot img

E-Commerce Retail Market Size 2025-2029

The e-commerce retail market size is forecast to increase by USD 4,833.5 billion at a CAGR of 12% between 2024 and 2029.

The market is experiencing significant growth, driven by the advent of personalized shopping experiences. Consumers increasingly expect tailored recommendations and seamless interactions, leading retailers to integrate advanced technologies such as Artificial Intelligence (AI) to enhance the shopping journey. However, this market is not without challenges. Strict regulatory policies related to compliance and customer protection pose obstacles for retailers, requiring continuous investment in technology and resources to ensure adherence.
Retailers must navigate these challenges to effectively capitalize on the market's potential and deliver value to customers. By focusing on personalization and regulatory compliance, e-commerce retailers can differentiate themselves, build customer loyalty, and ultimately thrive in this dynamic market. Balancing the need for innovation with regulatory requirements is a delicate task, necessitating strategic planning and operational agility. Fraud prevention and customer retention are crucial aspects of e-commerce, with payment gateways ensuring secure transactions.

What will be the Size of the E-Commerce Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic market, shopping carts and checkout processes streamline transactions, while sales forecasting and marketing automation help businesses anticipate consumer demand and optimize promotions. SMS marketing and targeted advertising reach customers effectively, driving sales growth. Warranty claims and customer support chatbots ensure post-purchase satisfaction, bolstering customer loyalty. Retail technology advances, including sustainable packaging, green logistics, and mobile optimization, cater to environmentally-conscious consumers. Legal compliance, data encryption, and fraud detection safeguard businesses and consumer trust. Product reviews, search functionality, and personalized recommendations enhance the shopping experience, fostering customer engagement.
Dynamic pricing and delivery networks adapt to market fluctuations and consumer preferences, respectively. E-commerce software integrates various functionalities, from circular economy initiatives and website accessibility to email automation and real-time order tracking. Overall, the e-commerce landscape continues to evolve, with businesses adopting innovative strategies to meet the needs of diverse customer segments and stay competitive.

How is this E-Commerce Retail Industry segmented?

The e-commerce retail industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparel and accessories
  Groceries
  Footwear
  Personal and beauty care
  Others


Modality

  Business to business (B2B)
  Business to consumer (B2C)
  Consumer to consumer (C2C)


Device

  Mobile
  Desktop


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The apparel and accessories segment is estimated to witness significant growth during the forecast period. The market for apparel and accessories is experiencing significant growth, fueled by several key trends. Increasing consumer affluence and a shift toward premiumization are driving this expansion, with the organized retail sector seeing particular growth. Influenced by social media trends, the Gen Z demographic is a major contributor to this rise in online shopping. This demographic is known for their preference for the latest fashion trends and their willingness to invest in premium products, making them a valuable market segment. Machine learning and artificial intelligence are increasingly being used for returns management and personalized recommendations, enhancing the customer experience.

Ethical sourcing and supply chain optimization are also essential, as consumers demand transparency and sustainability. Cybersecurity threats continue to pose challenges, requiring robust strategies and technologies. B2C and C2C e-commerce are thriving, with influencer marketing and e-commerce analytics playing significant roles. Customer reviews are essential for building trust and brand loyalty, while reputation management and affiliate marketing help expand reach. Sustainable e-commerce and b2b e-commerce are also gaining traction, with third-party logistics and social commerce offering new opportunities. Augment

The size of the E-commerce Global market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 15.80% during the forecast period.Electronic commerce can be termed as the abbreviated form of electronic commerce that involves the sale of both goods and services to buyers through the internet. These activities fall under a larger scale of activities, comprising the following: e-shopping, e-marketplaces, online auctions, and EDI. About this, e-commerce has remarkably transformed the character of commercial transactions and shopping for individuals as well as companies in several ways through ease of accessibility, large varieties of available products, and competitive pricing.The global e-commerce market has been growing rapidly over the last two years because of reasons like rising internet penetration, the growing use of smartphones, and changed consumer preference.The e-commerce platforms provide the advantage of easy online shopping to the customers while giving them the opportunity to search for products and compare their prices from the comfort of their homes. E-commerce benefits a business as it allows it to reach out to a larger customer base, reduce its operational cost, and increase its customers' engagement. As technology continues to advance, one would expect that e-commerce is bound to play a much larger role in the world economy and shape the future of retailing and business. Recent developments include: February 2023: In order to democratize online buying in the South Asian market, Amazon recently announced that the company is joining an Indian e-commerce initiative. The goals of Open Network for Digital Commerce (ONDC) by Amazon include allowing small companies to become digital and giving customers throughout the nation ease and choice, which are strongly linked with Amazon's vision and commitment to India., January 2023: Walmart launched a new e-commerce site targeting small and midsized enterprises and not-for-profit organizations with more than 100,000 products ranging from office supplies to automobiles and heating and air conditioning components. Moreover, Walmart's Business+ membership program offers free shipping and other perks.. Key drivers for this market are: Advancements in Technology, Initiatives by Government; Increasing Consumer Interest towards Convenient Shopping solutions. Potential restraints include: High Cost of Content Creation. Notable trends are: Growing Use of Smartphones is Driving the E-commerce Sales.

Snapshot img

Online Apparel Retailing Market Size 2025-2029

The online apparel retailing market size is forecast to increase by USD 343.2 billion, at a CAGR of 16.2% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of mobile commerce and network marketing. Consumers preference for the convenience and accessibility of shopping online, coupled with the widespread adoption of digital payment systems, is fueling this trend. However, the market faces challenges as well. The presence of counterfeit products poses a significant threat, requiring robust measures to ensure authenticity and consumer trust. Retailers must navigate this issue carefully to maintain their brand reputation and customer loyalty. As the market continues to evolve, companies must stay agile and adapt to these dynamics to capitalize on opportunities and mitigate risks effectively.
By focusing on customer experience, innovation, and brand protection, retailers can differentiate themselves and thrive in the competitive online apparel retailing landscape.

What will be the Size of the Online Apparel Retailing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market dynamics shaping its various sectors. Product photography plays a crucial role in showcasing merchandise, while order fulfillment ensures timely delivery. Social media integration enhances brand visibility, and ethical sourcing addresses sustainability concerns. Online storefronts and website optimization attract customers, reducing carbon footprint through e-commerce platforms. Customer retention is fostered through personalization algorithms, interactive shopping experiences, and mobile commerce. Mobile app development caters to on-the-go consumers, and 3D modeling offers virtual try-on technology. Security protocols and customer data protection maintain trust, while fair trade practices and customer segmentation cater to diverse demographics. E-commerce platforms employ machine learning for predictive analytics, subscription services, and fraud detection.

Omnichannel strategy integrates physical and digital channels, and recycled materials and upcycled products cater to the growing demand for sustainability. Content marketing, payment gateways, and shipping logistics further streamline operations. Virtual assistants, returns processing, and virtual styling offer enhanced customer service, while loyalty programs and data analytics provide valuable insights. Augmented reality (AR) and virtual reality (VR) create immersive shopping experiences, and influencer marketing expands reach. Continuous innovation in technology and consumer preferences keeps the market in a constant state of flux.

How is this Online Apparel Retailing Industry segmented?

The online apparel retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Men apparel
  Women apparel
  Children apparel


Product

  Upper wear apparel
  Bottom wear apparel
  Others


Business Segment

  Business-to-consumer (B2C)
  Business-to-business (B2B)


Geography

  North America

    US


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

.

By End-user Insights

The men apparel segment is estimated to witness significant growth during the forecast period.

The market is witnessing dynamic trends, with sustainable fashion gaining prominence. Consumers are increasingly seeking eco-friendly and ethically sourced clothing, leading retailers to prioritize ethical sourcing and fair trade practices. Inventory management plays a crucial role in ensuring stock availability and reducing wastage, while personalization algorithms offer customized shopping experiences. Pay-Per-Click (PPC) advertising and social media marketing are key digital marketing strategies, driving customer engagement and sales. Interactive shopping experiences, such as virtual try-on technology and augmented reality, enhance the customer journey. Mobile commerce and mobile app development cater to the growing preference for convenient, on-the-go shopping. Fashion trends influence buying behavior, with product reviews and influencer marketing shaping customer decisions.

Email marketing and loyalty programs foster brand loyalty and customer retention. Product photography, order fulfillment, and shipping logistics ensure a seamless shopping experience. Data privacy and security protocols protect customer data, while machine learning and predictive analytics optimize operati

This report provides in-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics and the impact of COVID-19 on online retail sales in the country. Read More

The India online grocery market attained a value of USD 12.00 Billion in 2024. The market is expected to grow at a CAGR of 24.36% during the forecast period of 2025-2034. By 2034, the market is expected to reach USD 106.17 Billion.

The rapid growth of quick commerce is significantly transforming the India online grocery market for meeting the increasing consumer demand for speed and convenience. Several platforms are delivering essentials within 10–30 minutes, especially in urban areas. In March 2025, Swiggy Instamart hit a milestone by launching quickcommerce services in 100 cities, including Raipur, Siliguri, and Jodhpur. This model caters to last-minute shopping needs, encouraging higher order frequency and impulse purchases.

With India's young and tech-savvy population and busy urban lifestyles, online grocery shopping fits seamlessly into daily routines. These consumers are highly comfortable with mobile apps, digital payments, and on-demand services. As per Home Credit India Study in 2025, 59% of millennials and 58% of Gen Z were online consumers in India. The speed and mobile-first experience align perfectly with this demographic’s habits, fuelling the ongoing market growth. The convenience of fast delivery, combined with app-exclusive deals, is driving the user retention and expanding the customer base.

The growing demand for organic, and functional foods is significantly driving the India online grocery market share, especially among health-conscious urban consumers. Rising awareness about nutrition and fitness has led to the surge in the consumption of organic fruits, gluten-free products, immunity boosters, and superfoods. Online grocery platforms have responded by expanding their wellness-focused product ranges and creating dedicated health food sections. In June 2025, Swiggy’s Instamart signed an MoU with Bharat Organics to introduce 21 certified organic staples, such as pulses, spices, cereals, oils, jaggery, and herbal teas on its quickcommerce platform in metros and Tier1 cities. This trend is particularly strong among millennials and upper-income households, fuelling premium segment growth.

India Google Search Trends: Online Shopping: Macy's data was reported at 0.000 Score in 11 May 2024. This stayed constant from the previous number of 0.000 Score for 10 May 2024. India Google Search Trends: Online Shopping: Macy's data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 11 May 2024, with 893 observations. India Google Search Trends: Online Shopping: Macy's data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s India – Table IN.Google.GT: Google Search Trends: by Categories.

Fashion E-Marketplace Market Outlook

According to our latest research, the Global Fashion E-Marketplace market size was valued at $85.2 billion in 2024 and is projected to reach $245.7 billion by 2033, expanding at a robust CAGR of 12.7% during the forecast period of 2025–2033. This strong growth trajectory is underpinned by the increasing penetration of internet and smartphone usage worldwide, which has dramatically reshaped consumer shopping behaviors and accelerated the shift from traditional brick-and-mortar retail to digital-first purchasing experiences. The proliferation of advanced digital payment solutions, coupled with the growing influence of social media and influencer marketing, has further fueled the adoption of fashion e-marketplaces globally, making them a preferred channel for both established brands and emerging designers to reach a wider, more diverse customer base.

Regional Outlook

North America holds the largest share of the Fashion E-Marketplace market, accounting for approximately 38% of the global revenue in 2024. The region’s dominance is attributed to its mature digital infrastructure, high consumer purchasing power, and the presence of leading e-commerce platforms such as Amazon, eBay, and Walmart. Additionally, North American consumers are highly receptive to new technologies and digital shopping trends, which has encouraged fashion brands to prioritize online channels for product launches and marketing campaigns. Government policies supporting e-commerce, data privacy, and secure payment gateways have further enhanced consumer confidence, contributing to sustained market growth. The rise of omnichannel retail strategies and the integration of AI-driven personalization tools have also played a pivotal role in solidifying North America's leadership in the global fashion e-marketplace landscape.

Asia Pacific is emerging as the fastest-growing region in the Fashion E-Marketplace market, with a projected CAGR of 16.2% from 2025 to 2033. This rapid expansion is driven by the region’s burgeoning middle class, increasing urbanization, and the widespread adoption of smartphones and affordable internet access. Countries such as China, India, and Southeast Asian nations are witnessing a surge in online fashion purchases, thanks to aggressive investments by domestic and international e-commerce giants like Alibaba, JD.com, and Flipkart. Strategic partnerships with local logistics providers and the integration of innovative payment systems have further streamlined the online shopping experience, fueling market penetration. Additionally, the rise of social commerce and influencer-driven marketing is significantly influencing consumer buying decisions, positioning Asia Pacific as a key engine of growth for the global fashion e-marketplace industry.

In contrast, emerging economies in Latin America and the Middle East & Africa are experiencing a more gradual adoption of fashion e-marketplaces, primarily due to infrastructural challenges, varying internet penetration rates, and regulatory complexities. However, these regions present significant untapped potential, as localized demand for affordable fashion and unique cultural styles continues to rise. Government initiatives aimed at expanding digital infrastructure and improving financial inclusion are gradually overcoming barriers to entry. Local e-marketplace platforms are also innovating by offering region-specific payment solutions and integrating vernacular languages to cater to a broader audience. Despite the challenges, the long-term outlook remains positive, with increasing investments from global players and the gradual harmonization of e-commerce regulations expected to drive future growth in these regions.

Report Scope

India Google Search Trends: Online Shopping: Costco data was reported at 6.000 Score in 12 Nov 2022. This records a decrease from the previous number of 8.000 Score for 11 Nov 2022. India Google Search Trends: Online Shopping: Costco data is updated daily, averaging 7.000 Score from Dec 2021 (Median) to 12 Nov 2022, with 347 observations. The data reached an all-time high of 14.000 Score in 29 Jan 2022 and a record low of 0.000 Score in 04 Feb 2022. India Google Search Trends: Online Shopping: Costco data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s India – Table IN.Google.GT: Google Search Trends: by Categories.

India Google Search Trends: Online Shopping: Tmall data was reported at 0.000 Score in 28 Nov 2025. This stayed constant from the previous number of 0.000 Score for 27 Nov 2025. India Google Search Trends: Online Shopping: Tmall data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 28 Nov 2025, with 1459 observations. The data reached an all-time high of 1.000 Score in 10 May 2022 and a record low of 0.000 Score in 28 Nov 2025. India Google Search Trends: Online Shopping: Tmall data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s India – Table IN.Google.GT: Google Search Trends: by Categories.