Online shopping in the Netherlands increased significantly since the start of the coronavirus outbreak. All product categories enjoyed an increase in online sales, according to a survey among Dutch consumers. Furthermore, this change in consumer behavior was expected to persist in the post-coronavirus era, as Dutch consumers signaled the intention to increase their online shopping for all product categories. At the time of the survey, clothing and entertainment goods were purchased online by nearly 60 percent of the respondents, making them the most e-commerce-oriented product categories. The hardware and tools market was predicted to make the largest digital shift, with an online shopping increase of almost ten percent.

Online Shopping in the Netherlands

Aside from the change in shopping behavior due the coronavirus lockdown, the survey also revealed that a large portion of Dutch consumers were already more likely to shop on the internet than in physical stores. E-commerce in the Netherlands expanded rapidly in recent years, almost doubling in revenue between 2014 and 2019. From a European perspective, the Netherlands was among the countries with the highest share of online shoppers. As of May 2020, online retailers Bol.com and Coolblue have been the main drivers behind the expansion of e-commerce in the Netherlands, with Amazon playing a relatively small role. However, the official launch of the Dutch platform Amazon.nl in 2020 was expected to send shock waves through the online retail industry in the country.

COVID-19 and shopping behavior

The coronavirus outbreak changed the retail climate in the Netherlands dramatically, as social distancing rules caused the closure of many physical stores in March and April 2020. Unlike in other European countries, shops were not forced to close in the Netherlands. However, a widespread fear, combined with compliance with governments's recommendations to stay at home, led to a freefall of sales in physical stores.

The size of the Netherlands E-commerce market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 9.31% during the forecast period.Shortened for electronic commerce, E-commerce is the trading or the selling and buying of both products and services electronically or online. It comes within the broad category of various activities that are usually practiced over the internet including; Online shopping, digital money, online marketing, online financial service, and also lots more. Ecommerce helps users find a virtual platform wherein businessmen would show their products while providing easier comparisons to consumers who desire items purchased from the confines of a domestic space.E-commerce market in the Netherlands has the strongest online performance, with the boosters being the high penetration of the internet, an adequately skilled and tech-aware population, and a robustly developed digital infrastructure. Consumers have an impressive inclination toward online shopping, a long tradition for the Netherlands in the country. Online trade was thereby allowed to build up a considerable ecosystem, represented by many players of e-commerce that come from diverse origins-in some cases international e-commerce majors, and in some local.There is a high level of consumer trust and confidence in transactions taking place online, which goes on to contribute to the strong growth of this sector in the Dutch e-commerce market. Strong consumer protection laws have also added to its growth. It is a market known for its innovation and is at the forefront in developing new technologies and solutions in e-commerce. Recent developments include: February 2023: According to Eurostat, In 2022, 91% of EU citizens aged 16 to 74 had accessed the internet, with 75% purchasing or ordering products or services for personal use. The proportion of e-shoppers increased by 20 percentage points (pp) from 55% in 2012 to 75% in 2022. The highest shares of internet users who ordered goods or services or bought over the internet in 2022 were recorded in the Netherlands (92%), September 2022: DHL signed an agreement to acquire a majority investment in Dutch e-commerce specialist Monta to establish a solid collaboration and expand Monta's e-fulfillment services internationally, particularly for small and medium-sized webshops.. Key drivers for this market are: Increase in Adoption of Digitalization, Growing Interest of Consumers to Shop Clothes Through E-commerce Channels. Potential restraints include: Ethical Issues associated with Deployment of AI-based Systems in Military and Defense. Notable trends are: Increase in Adoption of Digitalization is Expected to Drive the Market.

The variety of products that can be purchased online is continuously growing. Among Dutch consumers the two most popular categories for online purchases are Clothing and Shoes. ** percent and ** percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among ***** respondents in the Netherlands, in 2024. Looking to gain valuable insights about customers of online shops across the globe? Check out our

The pie chart showcases the distribution of app/software spending by store category in Netherlands, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $6.68M units representing 13.34% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $5.45M units, comprising 10.89% of the total. Home & Garden also contributes significantly with a spend of $2.42M units, accounting for 4.83% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

The Netherlands E-commerce Market size was valued at USD 39.36 Billion in 2024 and is projected to reach USD 81.94 Billion by 2032, growing at a CAGR of 9.6% from 2025 to 2032.

Key Market Drivers Rising Digital Infrastructure Development: The Netherlands continues to strengthen its position as a digital hub with extensive high-speed internet coverage and advanced mobile networks. Government investments in digital infrastructure have enabled seamless online shopping experiences across urban and rural areas. According to the Netherlands Digital Economy Report, internet penetration reached 98.3% in 2023, with 92% of users engaging in online shopping activities. Growing Mobile Commerce Adoption: Dutch consumers are increasingly using smartphones and tablets for their online shopping needs, driving significant growth in mobile commerce. Retailers are optimizing their platforms for mobile devices and developing user-friendly shopping apps.

Netherlands Google Search Trends: Online Shopping: Costco data was reported at 2.000 Score in 12 Nov 2022. This stayed constant from the previous number of 2.000 Score for 11 Nov 2022. Netherlands Google Search Trends: Online Shopping: Costco data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 12 Nov 2022, with 347 observations. The data reached an all-time high of 7.000 Score in 20 Dec 2021 and a record low of 0.000 Score in 08 Nov 2022. Netherlands Google Search Trends: Online Shopping: Costco data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Netherlands – Table NL.Google.GT: Google Search Trends: by Categories.

In 2024, fashion was the most purchased category online in the Netherlands. That year, over half of Dutch consumers bought clothing, shoes, and accessories online. With roughly 49 percent of shoppers purchasing movies and series online, streaming services ranked second. E-commerce is booming in the Netherlands The Netherlands is a country full of online shoppers. Boasting a high internet penetration and a digitally savvy population, it is no wonder that the e-commerce revenue in the country has been growing annually. In 2023, the market size for e-commerce was 34.7 billion euros - that is double the value recorded in 2015. Of course the pandemic played a large role in the expanding e-commerce sector, but the 2023 growth shows that market growth persist in more normal circumstances as well. Where do Dutch shoppers buy online? Perhaps surprisingly, not on Amazon. Whereas other European countries, Germany being a notable example, feature Amazon as the dominant e-commerce force, the American company only ranks fourth on the Dutch online retail market. Domestic player Bol.com is the most successful online retailer in the Netherlands, with sales of over two billion U.S. dollars. The runner-up on the list is also home-grown: Coolblue is an electronics retailer that it is currently expanding to other European countries as well.

Netherlands Google Search Trends: Online Shopping: Walmart data was reported at 25.000 Score in 14 May 2025. This records an increase from the previous number of 22.000 Score for 13 May 2025. Netherlands Google Search Trends: Online Shopping: Walmart data is updated daily, averaging 25.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 89.000 Score in 17 Sep 2022 and a record low of 0.000 Score in 26 Apr 2025. Netherlands Google Search Trends: Online Shopping: Walmart data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Netherlands – Table NL.Google.GT: Google Search Trends: by Categories.

In 2024, there were more than ****** online fashion shops in the Netherlands. This number steadily increased over the years, making online fashion the biggest branch of web shops in the country. The figure aligns with the market shares of e-commerce categories. In 2022, fashion accounted for ** percent of the entire e-commerce market, followed by consumer electronics and media products.

Popular domestic players Desktop traffic rankings show that international fashion marketplaces compete with domestic retailers Bol.com and Wehkamp, which have been present for more than a decade in the Dutch fashion market. The top five includes De Bijenkorf, now owned by Selfridges Group, and department store brand Hema.

Spending on a budget Spending timelines indicate there is a seasonality in clothing purchase, as expenditure usually plunges in August. Overall, the monthly index has experienced an increasing trend since January 2020, reaching a ******** peak in June 2021. In 2022, Dutch consumers spent on clothing more than they did in January 2020, when the online spending index amounted to only *** points.

Google Search Trends: Online Shopping: Wayfair data was reported at 0.000 Score in 14 May 2025. This stayed constant from the previous number of 0.000 Score for 13 May 2025. Google Search Trends: Online Shopping: Wayfair data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 1.000 Score in 30 Jun 2023 and a record low of 0.000 Score in 14 May 2025. Google Search Trends: Online Shopping: Wayfair data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Netherlands – Table NL.Google.GT: Google Search Trends: by Categories.

Europe's clothing manufacturing industry is largely driven by its reputation for upscale brands and high-end fashion. Countries like Italy and France have a renowned reputation for manufacturing high-quality apparel, which is in demand globally. As a result, industry revenue largely follows trends in disposable income and consumer spending. Clothing manufacturers have faced challenges brought on by the COVID-19 pandemic, severe inflation and foreign competition. Despite these challenges, the digital revolution has inspired new avenues for growth with the rise of e-commerce, which has become an increasingly central consumer shopping practice. Revenue is expected to hike at a compound annual rate of 0.5% to just over €100 billion over the five years through 2025, including a 3.2% drop in 2025. In 2020, like numerous sectors, the clothing industry took a heavy hit from the COVID-19 outbreak. Temporary restrictions curbed manufacturing activities and closed down physical retail markets, reducing consumer demand for clothes. The industry noticed some recovery as these restrictions eased, and consumers, who'd accumulated savings during lockdown periods, indulged in retail therapy – spending on clothing to bring personal joy. However, soaring inflation in 2022 dampened enthusiasm again. Raw material and energy costs soared, reducing manufacturers' profitability. Inflation has been subsiding since late 2023, though geopolitical tensions, including the ongoing Red Sea crisis and trade wars started by US President Donald Trump in early 2025, are renewing concerns of supply chain disruptions and heightened production costs. Looking forward, Europe’s clothing manufacturers will have to take the rough with the smooth. The growth of online shopping is not likely to slow down. Internationally, Europe maintains a strong reputation for quality, ensuring solid demand for its products. Revenue is forecast to grow at a compound annual rate of 0.6% to €102.8 billion over the five years through 2030. The challenge of sustainability is also stimulating innovation. The industry will continue to develop green solutions to production and use more eco-friendly materials. Technological advances in AI, 3D printing and automation are another cause for optimism, as these help to increase production efficiency. Personalisation of products is another trend that will drive customer satisfaction and build brand loyalty, supporting demand.

Netherlands Google Search Trends: Online Shopping: Macy's data was reported at 0.000 Score in 11 May 2024. This stayed constant from the previous number of 0.000 Score for 10 May 2024. Netherlands Google Search Trends: Online Shopping: Macy's data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 11 May 2024, with 893 observations. Netherlands Google Search Trends: Online Shopping: Macy's data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Netherlands – Table NL.Google.GT: Google Search Trends: by Categories.

Netherlands Google Search Trends: Online Shopping: Amazon data was reported at 32.000 Score in 14 May 2025. This records an increase from the previous number of 31.000 Score for 13 May 2025. Netherlands Google Search Trends: Online Shopping: Amazon data is updated daily, averaging 36.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 100.000 Score in 24 Nov 2023 and a record low of 0.000 Score in 23 Feb 2023. Netherlands Google Search Trends: Online Shopping: Amazon data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Netherlands – Table NL.Google.GT: Google Search Trends: by Categories.

Netherlands Google Search Trends: Online Shopping: Taobao data was reported at 0.000 Score in 14 May 2025. This stayed constant from the previous number of 0.000 Score for 13 May 2025. Netherlands Google Search Trends: Online Shopping: Taobao data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 2.000 Score in 16 Apr 2025 and a record low of 0.000 Score in 14 May 2025. Netherlands Google Search Trends: Online Shopping: Taobao data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Netherlands – Table NL.Google.GT: Google Search Trends: by Categories.

"Supermarket" and "Hypermarket" are the top two answers among Dutch consumers in our survey on the subject of "Grocery shopping by store type".The survey was conducted online among ***** respondents in the Netherlands, in 2024. Looking to gain valuable insights about grocery store customers across the globe? Check out our

The Netherlands DIY Home Improvement Market is a growing market, with a market size of XX million in 2025. The market is expected to grow at a CAGR of XX% from 2025 to 2033, reaching a market size of XX million by 2033. The growth of the market is being driven by several factors, including the increasing popularity of DIY projects, the rising demand for home improvement products, and the growing number of homeowners. Some of the key trends in the Netherlands DIY Home Improvement Market include the increasing popularity of smart home products, the growing demand for sustainable products, and the rise of online shopping. The market is also being restrained by factors such as the rising cost of materials and the shortage of skilled labor. The market is segmented into different product categories, including tools, hardware, building materials, and home décor. The largest segment of the market is tools, which accounted for XX% of the market in 2025. The Netherlands DIY Home Improvement Market is a competitive market, with several major players. Some of the key companies in the market include Grohe, Vorwerk, Philips, Dyson, STIHL, Miele, Electrolux, Bissell, Whirlpool, IKEA, and Geberit. Recent developments include: In 2022, Miele Launches new smart home products designed to boost health and efficiency. Such as devices that monitor air quality in the home, but also alert blood pressure or other vitals are off-kilter., In 2021, Dyson offers two high-end humidifiers that eliminate pollutants from the air in the homes. Dyson humidifiers can filter out toxins in the air like smoke and mold. Plus, they can create a cool breeze to help the clean and moist air circulate in space.. Key drivers for this market are: Rise in Disposable Income is Driving the Market. Potential restraints include: Fluctuation in Raw Material Prices is Restraining the Market. Notable trends are: DIY Purchases made on an online platform and in stores.

Clothing, footwear and leather goods retailing revenue is expected to contract at a compound annual rate of 8.4% over the five years through 2024 due to challenging economic conditions. Nevertheless, the industry has benefitted from the steep climb in the number of photos and videos posted online, Europeans wanting to look chic and fast affordable fashion. At the same time, the luxury market has been propelled by high inbound tourism and travellers taking advantage of duty-free shopping and differences in exchange rates making some goods cheaper abroad than at home. Even though revenue is rising, retailers have faced several challenges. Online-only retailers like ASOS and Zalando have grown in popularity thanks to their versatility, siphoning sales away from the high street, while luxury boutiques have come up against rising competition from rental platforms and cheaper names mimicking designs. In the past, the fashion industry's success has relied on selling mountains of clothing at low prices, but this has come with devasting environmental and social effects and times are changing – sustainability trends are taking off. Retailers are also contending with tightening disposable incomes as the rising cost of living eats into consumers’ spending power, driving people to think twice about clicking “add to cart”. As a result, in 2024, revenue is expected to drop by 4.8% to €259.7 billion, while the average profit margin is set to reach 5.5%. Competition will remain rife in the future, but growth opportunities remain. Consumers are becoming increasingly conscious of waste, choosing to upcycle and repair products instead of buying new ones and these trends will accelerate. Tourism numbers will continue to track upwards, propelling the luxury market forward, with France set to retain its title as Europe's luxury fashion hotspot. Clothing, footwear and leather goods retailing revenue is forecast to inch upwards at a compound annual rate of 0.3% over the five years through 2029 to €264.1 billion.

The Netherlands DIY Home Improvement Market is segmented By Product Type (Lumber and Landscape Management, D�cor and Indoor Garden, Kitchen, Painting and Wallpaper, Tools and Hardware, Building Materials, Lighting, Plumbing and Equipment, Flooring, Repair and Replacement, and Electrical Work), By Distribution Channel (DIY Home Improvement Stores, Specialty Stores, Online, Others).

The Netherlands last mile delivery market, valued at €6.33 billion in 2025, is projected to experience robust growth, driven by the burgeoning e-commerce sector and increasing consumer demand for faster delivery options. A compound annual growth rate (CAGR) of 5% from 2025 to 2033 suggests a significant expansion of this market. This growth is fueled by several key factors. The rise of online shopping, particularly in densely populated urban areas like Amsterdam and Rotterdam, necessitates efficient and reliable last-mile solutions. Consumers are increasingly demanding faster delivery choices, including same-day and express options, pushing logistics providers to invest in advanced technologies and infrastructure. Furthermore, the increasing focus on sustainability and the adoption of green logistics practices within the industry present significant opportunities for growth. Competition among established players like PostNL, DHL, and FedEx, alongside the emergence of innovative startups focused on niche last-mile solutions, creates a dynamic market landscape. Challenges include managing increasing delivery volumes, particularly during peak seasons, navigating complex urban environments, and optimizing operational costs in the face of rising fuel prices and labor costs. The market segmentation by service type (B2B, B2C, C2C) and delivery mode (regular, same-day, express) reflects the varied needs of businesses and consumers, highlighting the necessity for tailored last-mile solutions. The forecast period of 2025-2033 presents significant opportunities for market participants to capitalize on this growth trajectory. Strategic partnerships between delivery companies and e-commerce platforms will be crucial for streamlining operations and enhancing customer experience. Technological advancements, including the deployment of autonomous vehicles and drone delivery, are expected to reshape the landscape, leading to increased efficiency and reduced costs. However, companies must also address sustainability concerns by investing in eco-friendly delivery options and optimizing routes to reduce carbon emissions. Regulatory changes relating to urban logistics and traffic management will also influence the strategic direction of last-mile delivery providers in the Netherlands. Overall, the Netherlands last mile delivery market displays strong growth potential, albeit with associated challenges requiring innovative solutions and strategic adaptations from all stakeholders. Recent developments include: November 2022: DPD Netherlands (a parcel delivery company) announced the acquisition of Cool Runnings Transport BV. This acquisition is in line with DPD Netherlands’ strategy to expand in the food and healthcare market., July 2023: LOGISTEED has announced that it has concluded a share transfer agreement to acquire all shares of Dutch logistics company Van den Bos & van Daalen Materieel B.V. (“Bos Daalen”).. Key drivers for this market are: 4., Growing Online Grocery Sales Driving the Market4.; E-Commerce Fueling the Market Growth. Potential restraints include: 4., Growing Online Grocery Sales Driving the Market4.; E-Commerce Fueling the Market Growth. Notable trends are: Increase in Online Grocery Sales Driving the Market Growth.

The Netherlands container glass market, valued at XX million in 2025, is projected to expand at a CAGR of 3.20% during the forecast period (2025-2033). The growth is attributed to increasing demand for glass containers from beverage, food, cosmetics, pharmaceuticals, and other industries. Growing consumer awareness about the environmental impact of plastic packaging and the reusable nature of glass are further driving market expansion. Key market drivers include rising disposable incomes, changing consumer preferences, and expanding e-commerce. The increasing popularity of packaged food and beverages, coupled with the growth of online shopping, is creating a favorable environment for the container glass industry in the Netherlands. The market is also witnessing a shift towards premiumization, with consumers opting for higher-quality glass containers for packaging their products. However, factors such as high production costs, intense competition, and volatility in raw material prices pose challenges to market growth. Recent developments include: July 2022 - O-I Glass, Inc. plans to construct a new greenfield glass plant in Bowling Green, Kentucky. In response to growing consumer demand for healthy, recyclable, and sustainable food and beverage packaging, the company is expanding its capacity to provide its customers with brand-building premium glass containers. Over time, the company intends to invest up to USD 240 million in multiple expansion waves.. Key drivers for this market are: Rapid Shift Toward Sustainable Packaging, Increasing Demand from the Food and Beverage Market. Potential restraints include: Environmental Risks Associated with Container Glass Manufacturing. Notable trends are: Pharmaceutical Industry to Create Demand During Forecast Period.