Online shoppers in the U.S. and UK revealed that they will go somewhere else if their preferred retailer for consumer electronics does not have what they want, according to a 2022 survey. Additionally, another ** percent of respondents reported that knowing when an electronics item is low-in-stock impacts their purchase decision.

This dataset provides insights into eCommerce shopping preferences and trends among UK adults in 2024. The findings are derived from data collected from a sample of 2,017 UK adults regarding their shopping habits and influencing factors.Furthermore, hundreds of thousands online searches were analysed to collate the most up-to-date statistics.

In March 2025, monthly internet retail sales increased by 5.4 percent in Great Britain, compared to the same month of the previous year.

What does the online shopper want? The answer for UK consumers was price comparisons, according to results of a consumer survey conducted each year from 2018 to 2020. In each of these years, those surveyed predominantly cited price comparison and greater variety as the two leading motivations to do their shopping online.

Most popular items purchased online

The latest reports published by the Office for National Statistics (UK) also suggested that, for both British men and women alike, clothing and sports goods were the number one items that shoppers purchased online in 2020. Ranking second that year, deliveries from restaurants, fast-food chains or catering services were ordered by approximately a third of consumers in Great Britain.

UK: Europe’s leading e-commerce market

UK’s online shoppers drive the sovereign country’s retail sector. Currently, the share of online sales as a proportion to all retail trade makes the United Kingdom the leading e-commerce market in Europe. Forecasts indicate that the total value of online sales in the UK will have reached approximately billion British pounds in 2020.

The UK e-commerce market, a significant player in the global landscape, exhibits robust growth potential. With a 2025 market size estimated at £280.55 million (based on the provided global value and adjusting for the UK's share of the global market—a reasonable assumption considering the UK's advanced digital infrastructure and consumer behavior), the sector is projected to maintain a strong Compound Annual Growth Rate (CAGR) of approximately 21.76%. This growth is fueled by several key drivers. Increased internet penetration and smartphone usage continue to expand the addressable market, providing convenient access to online shopping for a broader demographic. The rising popularity of online marketplaces like Amazon and eBay, coupled with the aggressive expansion of omnichannel strategies by traditional retailers, fosters competition and innovation, ultimately benefiting consumers with greater choice and value. Furthermore, evolving consumer preferences towards convenience, personalized experiences, and seamless delivery options further fuel this expansion. However, challenges remain. While the market enjoys high growth, potential restraints include concerns surrounding data privacy and security, increasing competition, and the fluctuating economic climate. Specifically, the segments driving growth include fashion and apparel, beauty and personal care, and consumer electronics. These sectors benefit from strong online presence, visual merchandising opportunities, and the ability to target specific demographics effectively. The B2B e-commerce sector is also anticipated to experience considerable growth, fueled by the increasing adoption of digital procurement solutions by businesses. Key players like Amazon, eBay, Asos, and others are aggressively vying for market share, utilizing advanced technologies and strategic partnerships to consolidate their positions and capture opportunities within the diverse segments of the UK e-commerce landscape. Geographical distribution within the UK itself displays strong regional variations, with London and other major urban centers exhibiting higher penetration rates compared to rural areas. This necessitates tailored strategies and targeted investment for sustained market expansion. Recent developments include: May 2024 - Metapack, a prominent player in e-commerce delivery technology, announced that Mountain Warehouse, a significant outdoor clothing company in the United Kingdom, extended its partnership with Metapack to enhance its delivery capabilities and support its growth strategy. Already utilizing Metapack Delivery Manager, Mountain Warehouse incorporated Metapack’s Delivery Options and Metapack Intelligence solutions into its operations. This investment in shipping infrastructure aims to deliver superior e-commerce experiences to customers across the United Kingdom and Canada., March 2024 - Kin + Carta, a global player in digital transformation consulting, introduced an advanced generative AI and large language model (LLM) tool for the UK retailer Matalan. This innovative tool enables Matalan to efficiently generate comprehensive product descriptions for new items as they are added to its online inventory.. Key drivers for this market are: Increase Developments of 5G Technology, Increased Adoption of Online Payments. Potential restraints include: Increase Developments of 5G Technology, Increased Adoption of Online Payments. Notable trends are: Innovations in 5G Technology is Driving the Market Growth.

The UK e-commerce market size reached USD 297.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,483.7 Billion by 2033, exhibiting a growth rate (CAGR) of 18.1% during ​2025-2033​. The growing online shopping activities among the masses, rising convenience-driven purchasing behaviors, competitive offerings from both established retailers and agile digital-native brands, and increasing user confidence in secure online transactions are some of the factors impelling the market growth.

Over the past pandemic year, a significant number of consumers in the United Kingdom (UK) have reported changes in their online shopping behavior. Specifically, in March 2020, about ** percent of UK shoppers said they had been shopping more online, compared to before the coronavirus (COVID-19) pandemic. By February 2021, however, this percentage had grown to approximately ** percent. By the same token, offline shopping has decreased over the analyzed period.

The size of the UK E-Commerce Industry market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 21.76% during the forecast period.E-commerce stands for electronic commerce. This is the buying and selling of products and services online. It includes various things, such as shopping and online marketplaces, online banking, and digital ticketing.There has been active growth of e-commerce in the UK, with most retail sales taking place online. This is now more convenient and accessible to consumers than other means of shopping since they are able to access and make purchases from their homes. It is on such bases that e-commerce websites have gained the forefront in fuelling growth within the overall industry. Local and international retailers also diversify through products and services.This has managed to see the e-commerce sector in the UK stronger as it provides a better trust to consumers who will want to use internet-based transactions as well as more internet penetration in the population at large.Actually, further innovations within the areas of mobile commerce, augmented reality shopping, and artificial intelligence-enabled personalized recommendations will push e-commerce to newer heights in the UK with further technological advancement. Recent developments include: July 2023 - Amazon has said that it invested more than 4.2 billion pounds (USD 5.4 billion) in the U.K. creative industries since 2010, spending that it claims has contributed some 4.8 billion pounds (USD 6.1 billion) of gross value. As part of its ongoing investment, the company has also announced support for more than 100 new apprenticeships in organizations.. Key drivers for this market are: Increase developments of 5G Technology, Increased Adoption of Online Payments. Potential restraints include: Privacy and security concerns. Notable trends are: The increasing ease of using alternative payment methods will propel the market.

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In 2024, the Chinese shopping app Temu was the most popular mobile shopping app in the United Kingdom, amassing over 16 million downloads that year. SHEIN placed second at around eight million donwloads, followed by Vinted - Second-hand clothing app which was downloaded around 6.5 million times. UK shopping habits Looking at shopping habits from online consumers in the UK, smartphones were the most used devices for online purchasing in 2023, with around 70 percent of online shoppers using their mobile phones to make e-commerce transactions. However, regardless of the device of choice, the most commonly purchased goods online in the UK was apparel. The preferred online shop When shopping online, many UK consumers prefer to do product research prior to making a purchase. Because online marketplaces simplify product research by giving consumers a wide variety of products to browse, it's no surprise that they were the most popular type of online shop in the UK. According to a survey conducted in June of 2024, more than 80 percent of shoppers in the country considered Amazon as the most popular marketplace.

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E-Commerce Retail Market Size 2025-2029

The e-commerce retail market size is forecast to increase by USD 4,833.5 billion at a CAGR of 12% between 2024 and 2029.

The market is experiencing significant growth, driven by the advent of personalized shopping experiences. Consumers increasingly expect tailored recommendations and seamless interactions, leading retailers to integrate advanced technologies such as Artificial Intelligence (AI) to enhance the shopping journey. However, this market is not without challenges. Strict regulatory policies related to compliance and customer protection pose obstacles for retailers, requiring continuous investment in technology and resources to ensure adherence.
Retailers must navigate these challenges to effectively capitalize on the market's potential and deliver value to customers. By focusing on personalization and regulatory compliance, e-commerce retailers can differentiate themselves, build customer loyalty, and ultimately thrive in this dynamic market. Balancing the need for innovation with regulatory requirements is a delicate task, necessitating strategic planning and operational agility. Fraud prevention and customer retention are crucial aspects of e-commerce, with payment gateways ensuring secure transactions.

What will be the Size of the E-Commerce Retail Market during the forecast period?

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In the dynamic market, shopping carts and checkout processes streamline transactions, while sales forecasting and marketing automation help businesses anticipate consumer demand and optimize promotions. SMS marketing and targeted advertising reach customers effectively, driving sales growth. Warranty claims and customer support chatbots ensure post-purchase satisfaction, bolstering customer loyalty. Retail technology advances, including sustainable packaging, green logistics, and mobile optimization, cater to environmentally-conscious consumers. Legal compliance, data encryption, and fraud detection safeguard businesses and consumer trust. Product reviews, search functionality, and personalized recommendations enhance the shopping experience, fostering customer engagement.
Dynamic pricing and delivery networks adapt to market fluctuations and consumer preferences, respectively. E-commerce software integrates various functionalities, from circular economy initiatives and website accessibility to email automation and real-time order tracking. Overall, the e-commerce landscape continues to evolve, with businesses adopting innovative strategies to meet the needs of diverse customer segments and stay competitive.

How is this E-Commerce Retail Industry segmented?

The e-commerce retail industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparel and accessories
  Groceries
  Footwear
  Personal and beauty care
  Others


Modality

  Business to business (B2B)
  Business to consumer (B2C)
  Consumer to consumer (C2C)


Device

  Mobile
  Desktop


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The apparel and accessories segment is estimated to witness significant growth during the forecast period. The market for apparel and accessories is experiencing significant growth, fueled by several key trends. Increasing consumer affluence and a shift toward premiumization are driving this expansion, with the organized retail sector seeing particular growth. Influenced by social media trends, the Gen Z demographic is a major contributor to this rise in online shopping. This demographic is known for their preference for the latest fashion trends and their willingness to invest in premium products, making them a valuable market segment. Machine learning and artificial intelligence are increasingly being used for returns management and personalized recommendations, enhancing the customer experience.

Ethical sourcing and supply chain optimization are also essential, as consumers demand transparency and sustainability. Cybersecurity threats continue to pose challenges, requiring robust strategies and technologies. B2C and C2C e-commerce are thriving, with influencer marketing and e-commerce analytics playing significant roles. Customer reviews are essential for building trust and brand loyalty, while reputation management and affiliate marketing help expand reach. Sustainable e-commerce and b2b e-commerce are also gaining traction, with third-party logistics and social commerce offering new opportunitie

As of early 2023, nearly ** percent of millennials in the United Kingdom (UK) said they would do most of their shopping online if they could choose freely, making it the generation most in favor of buying on the web. At less than ** percent, not as many baby boomers enjoyed online shopping. It was also the only generation with a higher share of shoppers who would choose to do most of their shopping in-store.

"Online Shopping Trends – Coronavirus (COVID-19) Consumer Survey Insights – Weeks 1-10" analyses how consumer behavior online has changed over a period of 10 weeks during the pandemic. The report identifies how income groups, national markets, and categories, have fared during this unprecedented public health crisis. Read More

Online women's clothing retailers revenue is forecast to grow at a compound annual rate of 5.2% over the five years through 2024-25. The industry has mainly boomed thanks to the dramatic increase in photos and videos posted online, fast, affordable fashion and the introduction of credit and financing services like buy-now-pay-later platforms that have allowed consumers to manage household budgets better. Influencers, shopping hauls, and discount codes make buying clothes irresistible. Despite the positive momentum, fast fashion comes at a cost and growing awareness surrounding sustainability issues and ethical allegations, which weigh on growth. This has spurred a shift towards sustainable fashion, with shoppers increasingly opting for quality, second-hand items, or rental platforms like Hurr. Retailers, such as Boohoo, are also pledging to reduce emissions and waste by 2030. The luxury e-commerce boom is waning as interest rates remain high and shoppers return to physical stores. Retailers have also contended with tightening disposable incomes forcing consumers to rethink if they should hit 'add-to-cart' or return items entirely. As the Consumer Price Index (CPI) has decreased from its peak, suggesting a reduction in inflationary pressures for 2024-25, consumers are likely to feel more confident about their spending, revenue is expected to hike 4.3% to £13.2 billion, while the average profit margin is set to reach 6.5%. The sustainability trend will continue to gain momentum. Consumers are becoming increasingly conscious of waste, choosing to upcycle and repair products instead of buying new ones, and these trends will accelerate. Gen Z will enter the workforce, becoming a significant source of spending power and bringing new values to the market. However, with increased scrutiny on environmental claims, brands must tread carefully to avoid greenwashing. Authentic storytelling, resale sections, and partnerships will be key in attracting the next generation of socially conscious consumers. Those that fail to adapt to consumer trends by emphasising sustainability and ethical sources risk not benefitting from a potentially lucrative market. Revenue in the Online Women's Clothing Retailing industry is slated to grow at a compound annual rate of 2.5% to £15 billion over the five years through 2029-30.

Online small electrical appliance retailers have outperformed their bricks-and-mortar counterparts over the past few years. High internet penetration (92% in 2023, according to the Office for National Statistics) and the growth of internet-enabled devices in the UK have changed consumers' online spending habits , driving up online sales. The increased security of online payment systems has also helped reassure consumers that it’s safe to buy online, increasing online retailers' market share. At the same time, the ease and simplicity of online shopping has increased older consumers' willingness to purchase household appliances online. Over the five years through 2024-25, revenue is expected to edge up at a compound annual rate of 0.1% to reach £396.8 million, owing mostly to a dip in revenue in 2022-23 as the cost of living crisis squeezed Britons’ budgets and ability to spend on small electrical appliances. The pandemic expedited changes to consumer lifestyles, driving a sharp uptake in home coffee consumption and at-home cooking, as well as offering a significant boost to online retail as a share of retail sales. In 2024-25 industry revenue is set to hike by 2.9%, with profit forecast to inch up to 7.7% of revenue owing to easing inflation and mounting demand for kitchen gadgets and small electrical grooming tools, in line growing health consciousness and attention to personal style and appearance. Despite the overall positive trends, the industry continues to contend with numerous challenges, including high inflation and fierce competition, both within the industry and from other retailers like department stores and specialised stores. Increased online activity and the growing popularity of online shopping are expected to drive further growth in the Online Small Electrical Appliance Retailers industry in the coming years. Revenue is slated to swell at a compound annual rate of 3% over the five years through 2029-30 to reach £460.3 million. The continued shift towards online retailing and away from in-store shopping is expected to be the main driver of growth, as well as the introduction of new products. However, online retailers are expected to continue to face some challenges in the short term, including logistical issues, an increased focus on reducing waste and stiff competition.

Rising penetration of 5G-enabled mobile devices, competitive prices and a convenient shopping experience drive revenue growth in the Online Household Furniture Retail industry. Over the five years through 2024-25, revenue is forecast to grow at a compound annual rate of 5.1% to reach £3.6 billion, including growth of 3.8% in 2024-25. The COVID-19 pandemic sparked a surge in online shopping as non-essential retail businesses closed temporarily, and people were ordered to stay at home. As people had more spare time, many homeowners purchased furniture to revamp their homes, supporting a sharp uptick in revenue during lockdown periods. Following the pandemic, the cost-of-living crisis has applied the brakes to online furniture retailers’ revenue growth as customers have become increasingly cost-conscious. Sky-high borrowing costs have also deterred property transactions, putting a plug in furniture sales to new homeowners. Retailers have responded to the strong economic headwinds by adapting their product mix and marketing campaigns to target more affluent individuals less exposed to inflationary pressures. Demand for premium furniture remains robust in this market, while sales of upcycled and sustainable furniture are booming, helping to keep revenue moving in the right direction. Profit has also benefitted from rising high-margin premium product sales. Over the five years through 2029-30, online furniture retailers’ revenue is anticipated to grow at a compound annual rate of 4.2% to reach £4.4 billion. Interest in circular household fashion trends will remain entrenched, with upcycled furniture likely to remain a high-growth area. Online-only retailers face a growing threat from omnichannel retailers, with the online marketplace becoming increasingly saturated. Integration of augmented reality and virtual reality technologies, like virtual showrooms and furniture overlays onto a smartphone, will be crucial for online-only retailers to compete with omnichannel-boasting retailers.

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Retail E-Commerce Software Market 2024-2028 :

The Retail E-Commerce Software Market size is forecast to increase by USD 4.17 billion, at a CAGR of 11.22% between 2023 and 2028. The growth rate of the market depends on several factors, including the rise in international retailing, the advent of omnichannel retailing, and the growth of the e-commerce industry. Retail e-commerce software refers to a specialized application or platform designed to facilitate and optimize online transactions for retail businesses. It enables merchants to create and manage digital storefronts, process customer orders, manage inventory, and securely handle payments. This software typically includes features such as product catalog management, online shopping cart functionality, secure payment gateways, order fulfillment and tracking, and customer relationship management tools. With its user-friendly interface and robust functionality, retail e-commerce software allows businesses to establish and grow their online presence, reach a wider customer base, enhance customer experience, and ultimately drive sales in the digital marketplace.

The report offers extensive research analysis on the market, with a categorization based on Application, including apparel and accessories, grocery, footwear, personal and beauty care, and others. It further segments the market by Product, encompassing cloud-based and on-premises. Additionally, the report provides Region segmentation, covering APAC, Europe, North America, the Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.

What will be the Size of the Market During the Forecast Period?

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Market Overview

Market Growth Analysis Driver

One of the key factors driving the market growth is the rise in international retailing. International retailing comprises the cross-border transfer of retail technology, management skills, and buying functions. In addition, with the availability of new market opportunities and increasing globalization, the global market is witnessing intense competition among international retailers that are setting up new outlets in emerging markets including the developing countries of APAC.

Moreover, the rising penetration of the Internet has increased e-commerce and trade opportunities for international retailers. In addition, global grocery retailers and international fashion brands enable the sales and purchase of their goods and services across international borders to expand their businesses. This trend is particularly evident in the Qatar e-commerce market, where the adoption of online shopping platforms has surged, offering consumers access to a wide range of products from global brands. Furthermore, international retailing in Qatar supports economic growth through increased tax revenues generated from import and export activities. As a result, these factors collectively drive growth in the Qatar e-commerce market during the forecast period, fostering a competitive retail environment and enhancing consumer choice and convenience.

Market Growth and Trends

A key factor shaping the market growth is the evolving role of social media in e-commerce. The number of social shoppers is increasing at a significant rate. In addition, since Facebook and Instagram Checkout included the Buy option, social media has been a major factor in the expansion of the e-commerce sector. Therefore, this is a great opportunity for brands to focus on improving their position on social media, which is a great platform for brands to be discovered.

Moreover, as consumers are spending more time on various social media platforms, e-commerce companies can benefit from the assistance of Instagram influencers to boost their chances of being found by their intended audience. In addition, companies may effortlessly connect their online storefronts with social media websites through retail e-commerce software systems like Shopify, enabling customers to make purchases from them directly through these channels. Hence, such factors are driving the market growth during the forecast period.

Market Restrain

Threats from open-source software are one of the key challenges hindering the market growth. The availability of open-source retail e-commerce software can negatively impact the market. In addition, this type of software is becoming popular in developing economies, such as India and China, as it can be downloaded and run on all platforms.

Moreover, cloud-based retail e-commerce software is more affordable than on-premises. In addition, the use of open-source retail e-commerce software involves low upfront costs for enterprises and provides them with high flexibility. Therefore, small-sized and individual retailers prefer using

The UK Luxury Goods Market size was valued at USD 19.25 billion in 2024 and is projected to reach USD 28.56 billion by 2032, growing at a CAGR of 5% from 2025 to 2032.

Key Market Drivers:

Rising Affluent Consumer Base: The UK's affluent consumer base, including over 700,000 high-net-worth individuals (HNWIs), is driving the luxury goods market. This demographic, expected to continue growing, is driving demand for premium products like designer fashion, high-end watches, and exclusive automobiles. The rising affluence of consumers drives both domestic and international demand for luxury goods in the UK.

Growth of E-Commerce and Online Shopping: The UK luxury goods market has seen a 15% growth in online sales in 2023, driven by the increasing popularity of e-commerce platforms. Luxury brands have adapted by offering seamless digital shopping experiences, allowing consumers to access global luxury brands at the click of a button, contributing to the overall market growth.

In 2023, over ** percent of millennials in the United Kingdom (UK) said they would prefer to shop mostly online for leisure, sports, and hobby products if they could choose freely. Only about ** percent of millennial and Gen Z consumers said they would prefer to shop predominantly in-store for such goods. In the United States, a higher share of consumers said they would prefer to buy these products mostly on the web.

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E-Commerce Market Size 2023-2027

The e-commerce market size is forecast to increase by USD12.95 billion at a CAGR of 27.15% between 2022 and 2027.

The market is experiencing significant growth, driven by several key factors. Firstly, the advantages of e-commerce platforms, such as convenience, accessibility, and a wider product selection, continue to attract consumers. Secondly, technological advancements, including AI and machine learning, are enhancing the consumer experience by providing personalized recommendations and seamless transactions. However, regulatory issues pose challenges to market growth. Governments around the world are implementing stricter regulations on data privacy and security, which can increase compliance costs for e-commerce businesses. As the market continues to evolve, it is essential for businesses to stay informed of these trends and adapt to the changing regulatory landscape to remain competitive.

What will be the Size of the E-Commerce Market During the Forecast Period?

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The market in the United States continues to experience robust growth, fueled by the increasing adoption of smartphones among the smartphone-using population and their subsequent use for browsing digital content. This trend is particularly prominent in sectors such as travel and leisure, financial services, and e-tailing. Technological awareness and connectivity have become essential drivers of consumer behavior, leading to the widespread use of online marketing tools like Google Ads and Facebook Ads, as well as social media applications for communication and buying and selling goods and services. Established organizations and large enterprises have responded by investing in infrastructure to improve user experience, reduce operational costs through inventory management systems, and cater to the growing demand for vertical and specialized marketplaces.Overall, the market is poised for continued expansion, driven by consumer wealth, the convenience of online shopping, and the ongoing evolution of digital technology.

How is this E-Commerce Industry segmented and which is the largest segment?

The e-commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2023-2027, as well as historical data from 2017-2021 for the following segments.ApplicationHome appliancesFashion productsGroceriesBooksOthersTypeB2BB2CGeographyAPACChinaJapanNorth AmericaUSEuropeGermanyUKSouth AmericaMiddle East and Africa

By Application Insights

The Home appliances segment is estimated to witness significant growth during the forecast period.

The market encompasses various retail sectors, with home appliances being a significant segment. This matured segment, which includes consumer electronics, houseware, and kitchen appliances, is experiencing a decelerating growth rate. A major challenge in this sector is the absence of a comprehensive logistics platform for the delivery of home appliances bought online. This issue arises due to the supply side constraints, particularly in developing countries, where logistical barriers pose significant challenges. Despite these hurdles, the home appliances segment is projected to remain the largest revenue generator within the market throughout the forecast period. The increasing standard of living and the resulting influence on the global online home appliance market are key drivers for this segment's growth.

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The Home appliances segment accounted for USD 1099.73 billion in 2017 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 48% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia Pacific (APAC) region is projected to lead The market growth due to the expanding internet population and rising adoption of digital technology. With countries like Pakistan, Bangladesh, and Indonesia exhibiting significant potential, the e-commerce sector in these late-adopter nations is anticipated to experience substantial expansion. The increasing purchasing power of the middle class in APAC is another key factor fueling market growth. China, a significant contributor to the e-commerce industry, hosts prominent global companies such as Alibaba and JD. The region's the market is expected to continue its upward trajectory, making APAC a significant influence on the global market landscape.

Market Dynamics

Our e-commerce market researchers analyzed the data with 2022 as the base year, along with the key dr