In 2024, the market size of the online travel industry worldwide amounted to an estimated *** billion U.S. dollars, showing an annual increase in revenue of *** percent. This figure was forecast to grow steadily in the following years, reaching an estimated *****trillion U.S. dollars by 2030. What are the leading online travel companies worldwide? When looking at the market capitalization of leading online travel companies worldwide, Booking Holdings reported the highest figure in 2025, ahead of Airbnb and Trip.com Group. The firm, which owns brands like Booking.com, Kayak, and Priceline, also topped the ranking of the leading online travel agencies (OTAs) worldwide based on revenue in 2024. Expedia Group, which operates brands like Expedia, Hotels.com, and Vrbo, reported the second-highest revenue that year. How big is the global travel and tourism market? According to Statista Market Insights, the travel and tourism market’s revenue worldwide – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to over *** billion U.S. dollars in 2024. Breaking down global travel and tourism revenue by sales channels highlights the leading role played by the online market, with online transactions generating over ********** of the total sales value.

This statistic shows the online travel booking behavior of Gen Z in the United States in 2017. During the survey, ** percent of the respondents stated that they use online travel agencies to book their travel.

This statistic shows the online travel booking behavior of millennials in the United States in 2017. During the survey, ** percent of the respondents stated that they use online travel agencies to book their travel.

This statistic shows the online travel booking behavior of Baby Boomers in the United States in 2017. During the survey, ** percent of the respondents stated that they use online travel agencies to book their travel.

This statistic shows the online travel booking behavior of Gen X in the United States in 2017. During the survey, ** percent of the respondents stated that they use online travel agencies to book their travel.

This statistic shows the number of travelers who have booked travel online in Germany from 2017 to 2020. In 2020, ***** million people booked their trips online, whereas ***** million had never booked online.

The market size of the online travel industry in the United States increased sharply in 2023 compared to the previous year. After falling to **** billion U.S. dollars with the onset of the COVID-19 pandemic, the online travel market's revenue bounced back in 2022, then grew further in 2024, reaching almost ****billion U.S. dollars. This figure was forecast to grow steadily in the following years, reaching around *** billion U.S. dollars by 2030.

Monthly estimates of overseas residents’ visits and spending and visits and spending abroad by UK or Great Britain residents. Also includes data on purpose of visit, area visited by UK residents and area of residence for overseas residents.

This statistic shows the results of a survey conducted by Cint on the distribution of flights booked online in the past year in France in 2017 and 2018. In 2018, **** percent of respondents stated that they booked **** to *** flights online in the past year.

This statistic shows the results of a survey conducted by Cint on the distribution of flights booked online in the past year in Sweden in 2017 and 2018. In 2018, ***** percent of respondents stated that they booked **** to *** flights online in the past year.

This statistic represents the results of a Statista survey among Americans taken in April 2017 regarding air travel. During the survey, ** percent of respondents stated that they book flights using airline websites.

This statistic depicts the value of travel agent sales made online in India in 2017 with an estimate for 2022, by customer type. In 2022, online travel bookings made through Indian travel agents by domestic travelers were estimated to reach a value of around ***** billion U.S. dollars.

This statistic shows the results of a survey conducted by Cint on the distribution of flights booked online in the past year in Spain in 2017 and 2018. In 2018, ***** percent of respondents stated that they booked **** to *** flights online in the past year.

The statistic shows the worldwide revenue from online travel bookings of 2011 to 2017. In 2016, the revenue generated through online travel bookings was *** billion U.S. dollars, this figure was forecasted to reach *** billion U.S. dollars.

This statistic shows how often consumers book accommodation online instead of at a travel agency or a counter in the United Kingdom in 2017, by highest level of education. According to the survey, ** percent of respondents with a higher qualification, such as an undergraduate or postgraduate degree, claim to always book travel accommodation online.

The statistic illustrates the results of a 2018 survey among U.S. air travelers based on their preferences for booking channels in 2017, with a breakdown by type of travel. For domestic flights, some ** percent of the respondents used the airline's website to book their tickets for personal flying purposes, while on international flights ** percent of them said they book travel from an online travel agency.

This statistic shows how often consumers book accommodation online instead of at a travel agency or a counter in the United Kingdom in 2017, by region. According to the survey, ** percent of respondents from Northern Ireland claim to always book travel accommodation online. The figures vary across the different regions of the UK, with only ** percent of respondents from the Yorkshire and the Humber region stating that they always book online.

The number of users in the travel & tourism market worldwide was modeled to be *********** users in 2024. Between 2017 and 2024, the number of users rose by ************** users, though the increase followed an uneven trajectory rather than a consistent upward trend. The number of users will steadily rise by ************** users over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Travel & Tourism.

This statistic displays the average monthly reach of travel booking websites in Chile in the second half of 2016 and 2017, broken down by category. Figures include traffic through desktop and mobile devices. In the second half of 2017, online travel agencies sites reached around **** percent of the online audience in Chile, up from **** percent in the same period of the previous year.

This statistic illustrates the results of a survey on the most important factors when booking a hotel room online, in Italy as of May 2017. According to the survey results, for ** percent of the interviewed Italians the most important aspect was the feedback given by other users of the facility, whereas ** percent of the respondents admitted to search always for the most convenient price.