This timeline shows the online travel sales worldwide from 2014 to 2020. In 2016, global online travel sales totaled ****** billion U.S. dollars. This figure is projected to grow to ****** billion U.S. dollars in 2019. Online travel industry – further information Gone are the days where travel booking and reservations were only possible by visiting travel agencies or ordering by phone – travel websites and mobile apps have been making digital travel arrangements increasingly easy. For current day travelers, it is almost unthinkable not to be able to independently plan and book travel arrangements beforehand – many internet users appreciate the ability to create their own itineraries with the help of digital tools such as travel planning websites, price comparison websites or review portals, which frequently provide visitors with the option to directly book accommodation at listed locations. Even Google has started to take advantage of this situation by launching its Google Flights product.

In the United States, the majority of travel sales still occur via desktop but mobile is catching up – in 2015, U.S. mobile travel sales amounted to ***** billion U.S. dollars and are set to reach almost ** billion U.S. dollars in 2019. As of March 2017, travel apps were consistently ranked among the most popular categories in the Apple App Store with a **** percent share of all active apps. Travel & local apps also had a ***** percent reach among Android users in the United States as of December 2016. In addition to outright travel app coverage, travel brands have also got travel app usage covered on social media – ** percent of the leading travel brands have an Instagram profile; ranking it fifth in global industry adoption.

The market size of the online travel industry worldwide increased sharply in 2023 compared to the previous year. After falling to *** billion U.S. dollars with the onset of the COVID-19 pandemic, the online travel market's global revenue bounced back in 2022, then grew further in 2023, exceeding *** billion U.S. dollars. This figure was expected to grow steadily in the following years, reaching an estimated *** billion U.S. dollars by 2029. What are the leading online travel companies worldwide? When looking at the market capitalization of leading online travel companies worldwide, Booking Holdings reported the highest figure in 2024, ahead of Airbnb and Trip.com Group. The firm, which owns brands like Booking.com, Kayak, and Priceline, also topped the ranking of the leading online travel agencies (OTAs) worldwide based on revenue in 2023. Expedia Group, which operates brands like Expedia, Hotels.com, and Vrbo, reported the second-highest revenue that year. How big is the global travel and tourism market? According to Statista Market Insights, the travel and tourism market’s revenue worldwide – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to almost *** billion U.S. dollars in 2023. When breaking down global travel and tourism revenue by sales channels, the leading role played by the online market is clear, with online transactions generating over ********** of total sales value.

This statistic shows online travel bookings by region. In 2006, Europe recorded a total value of ** billion U.S. dollars in online travel.

By the end of 2024, the penetration rate of online travel booking in China reached **** percent with *** million internet users having used the services. Trip.com was the largest online holiday booking platform in the country.

By the end of 2024, around *** million internet users in China used online travel booking services, accounting for nearly **** of the Chinese internet user base. Trip.com was the largest online holiday booking platform in the country.

The statistic shows the worldwide revenue from online travel bookings of 2011 to 2017. In 2016, the revenue generated through online travel bookings was 513 billion U.S. dollars, this figure was forecasted to reach 567 billion U.S. dollars.

As of March 2025, Booking Holdings recorded the highest market cap among the selected online travel companies worldwide. As of that month, Booking Holdings – the leading online travel agency (OTA) worldwide by revenue – recorded a market cap of over *** billion U.S. dollars. Airbnb and Trip.com Group followed in the ranking, with a market cap of roughly **** billion and **** billion U.S. dollars, respectively. What are the most visited travel and tourism websites? Booking.com, Booking Holdings' flagship brand, ranked as the most visited travel and tourism website worldwide in 2025, with over *** million visits, ranking ahead of tripadvisor.com and airbnb.com. When looking at the geographical distribution of booking.com's visits, the United States accounted for the highest traffic, followed by Germany and the United Kingdom. How big is the online travel market? As shown by the travel and tourism's global revenue breakdown by sales channel, online transactions play a fundamental role in this market, representing over two-thirds of total travel and tourism's revenue in 2024. That year, the online travel market size worldwide was estimated at over *** billion U.S. dollars, recording an annual increase.

The statistic depicts the share of travel booked online worldwide in 2016 and 2020, by region. In 2016, ** percent of travel was booked online in the U.S.

This statistic depicts the share of U.S. domestic online travel agents gross bookings from 2009 to 2013, by segment. In 2012, the airline segment accounted for 41 percent of online travel agents gross bookings.

A July 2023 survey analyzed the importance of booking a trip entirely online among global travelers from different generations. Overall, Millennials reported the highest figure, with ** percent of the sample believing it is important to book a trip entirely online. In contrast, respondents from the Baby Boomer generation recorded the lowest figure, at ** percent.

In 2024, online travel bookings in the United States amounted to nearly 317 billion U.S. dollars, accounting for over 60 percent of total gross travel bookings in the country. Meanwhile, online travel bookings in China exceeded 121 billion U.S. dollars that year.

Based on the results of a survey conducted among Hungarians in the first quarter of 2024, respondents had mostly booked hotels and long-distance train tickets over the past year, Over the same period, ** percent of survey participants booked flight tickets over the internet.

According to a survey by Rakuten Insight on online travel agencies (OTAs) conducted in June 2023, around ** percent of respondents in Indonesia claimed that they had used Traveloka, followed by Tiket.com and Agoda. Traveloka is an Indonesian startup turned unicorn company that provides flight tickets, hotel booking services, and more. Why are online travel agencies thriving in Indonesia? Growing internet penetration and smartphone adoption have fueled the growth of online travel agency (OTA) use in Indonesia. The young, tech-savvy population increasingly prefers the convenience of online travel bookings. OTAs in Indonesia attract users with competitive processes, diverse options, and user-friendly interfaces, simplifying the travel planning process. The rise of digital payment systems and growing trust in online transactions further boost their popularity. As tourism expands, OTAs continue to provide accessible and efficient travel services, solidifying their crucial role in Indonesia’s travel industry. The economic impact of tourism in Indonesia Tourism is pivotal in Indonesia’s economy, contributing significantly to the Gross Domestic Product (GDP) and employment. In 2019, before the pandemic hit, the tourism industry accounted for about **** percent of the GDP, with international tourists spending billions on accommodation, food, and entertainment. Tourism also supports millions of jobs directly in hospitality and travel services, and indirectly in other sectors such as transportation, retail, and food services. The industry is experiencing a strong recovery post-pandemic, with the government heavily promoting domestic tourism and improving infrastructure. In addition, sustainable tourism is now a key focus. Indonesia aims to balance economic growth with environmental conservation and cultural preservation, ensuring tourism remains a vital economic driver.

The global number of users in the travel & tourism market was forecast to continuously increase between 2024 and 2029 by in total 653.4 million users (+32.89 percent). After the ninth consecutive increasing year, the number of users is estimated to reach 2.6 billion users and therefore a new peak in 2029. Notably, the number of users of the travel & tourism market was continuously increasing over the past years.Find further information concerning number of users in China and revenue in Vietnam. The Statista Market Insights cover a broad range of additional markets.

This statistic displays the value of online travel bookings in made in Europe between 2013 and 2016. Revenue from online travel bookings increased over this period, reaching *** million euros in 2015.

In 2024, the online travel market size in Singapore was the highest in selected Southeast Asian countries, of which the gross merchandise value (GMV) reached ** billion U.S. dollars. Comparatively, for the same year, the Philippines had an online travel market size value of ***** billion U.S. dollars. Online travel in the Asia-Pacific region Thanks to the growing middle class and the development of tourism infrastructure, the value of the travel market in the Asia-Pacific region has increased in recent years. For instance, the number of online travel booking users in China experienced rapid growth until a dip in 2020 during the COVID-19 pandemic, but the number of users continued to increase after June 2021. Besides being a leading online travel market in the Asia-Pacific region, Singapore also had a high share of consumers who had used online travel agencies (OTAs) in Asia. OTAs and tourism in the Asia-Pacific region The Asia-Pacific region has become an important travel destination for tourists worldwide. The number of international tourist arrivals in the Asia-Pacific region has steadily risen over the past decade. OTAs have played a crucial role in facilitating tourism growth in the region, making it easier for travelers to discover and access new destinations. Convenience and ease of use were the main reasons for using OTAs in India. The most used online travel agencies in Asia were Agoda and Booking.com.

In 2024, supplier-direct online travel bookings worldwide increased over the previous year, exceeding 620 billion U.S. dollars. This channel accounted for roughly 38 percent of gross travel bookings worldwide that year. Meanwhile, travel bookings via online travel agencies amounted to 382.5 billion U.S. dollars in 2024.

The value of the online travel market in India was **** billion U.S. dollars in 2023. It was forecast to grow to around **** billion dollars by 2029. The growth is projected to be driven by various factors, including the increasing use of mobile devices for travel bookings, the rising popularity of online travel agencies, and the growing disposable income of Indian consumers. Growth and online bookings The online travel market in India is segmented by service type into transportation, travel accommodation, tour operators, and travel agencies. The transportation segment, and airlines in particular, accounted for the largest share in the online travel market in 2023. In terms of online bookings, hotels and train tickets were most popularly chosen. Major players in the online travel market MakeMyTrip, Cleartrip, and EaseMyTrip were the dominant players in the online travel market in India in 2023. MakeMyTrip was a popular online travel agency, used at least once. The sector is increasingly focusing on corporate travel as well as wellness packages and stress-relief services, helping business travelers seek both productivity and relaxation at their work-related trips.  

"Hotels" and "Flight tickets" are the top two answers among UK consumers in our survey on the subject of "Travel product online bookings".The survey was conducted online among 4,752 respondents in the UK, in 2025.

The combined global revenue of the selected leading online travel agencies (OTAs) increased in 2024 over the previous year. Over the period considered, Booking Holdings reported the highest figure, generating **** billion U.S. dollars in 2024. That year, Expedia Group and Airbnb followed in the ranking, with revenue of around **** billion and **** billion U.S. dollars, respectively. What are the most visited travel websites? In 2025, booking.com, the website of Booking Holdings' flagship brand, topped the ranking of the most visited travel and tourism website worldwide, placing ahead of tripadvisor.com and airbnb.com. When looking at the traffic breakdown of booking.com by country, the United States, Germany, and the United Kingdom accounted for the highest share of website visits that year. How big is the online travel market? As estimated by the Statista Mobility Market Insights, online sales channels in the travel and tourism market worldwide generated roughly ** percent of total revenue in 2024. That year, travel and tourism market's global revenue, including hotels, package holidays, vacation rentals, camping, and cruises, exceeded *** billion U.S. dollars.