The market size of the online travel industry worldwide increased sharply in 2023 compared to the previous year. After falling to 226 billion U.S. dollars with the onset of the COVID-19 pandemic, the online travel market's global revenue bounced back in 2022, then grew further in 2023, exceeding 600 billion U.S. dollars. This figure was expected to grow steadily in the following years, reaching an estimated 838 billion U.S. dollars by 2029. What are the leading online travel companies worldwide? When looking at the market capitalization of leading online travel companies worldwide, Booking Holdings reported the highest figure in 2024, ahead of Airbnb and Trip.com Group. The firm, which owns brands like Booking.com, Kayak, and Priceline, also topped the ranking of the leading online travel agencies (OTAs) worldwide based on revenue in 2023. Expedia Group, which operates brands like Expedia, Hotels.com, and Vrbo, reported the second-highest revenue that year. How big is the global travel and tourism market? According to Statista Market Insights, the travel and tourism market’s revenue worldwide – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to almost 880 billion U.S. dollars in 2023. When breaking down global travel and tourism revenue by sales channels, the leading role played by the online market is clear, with online transactions generating over two-thirds of total sales value.

The global online travel market size reached USD 566.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,377.2 Billion by 2033, exhibiting a growth rate (CAGR) of 9.85% during 2025-2033. The escalating penetration of smart devices, easy access to high-speed internet connectivity, the rising popularity of solo travel, and an increasing number of business travelers are some of the major factors propelling the market growth

The Report Covers North America Online Travel Agency Industry Analysis and It is Segmented by Service Type (accommodation Booking, Travel Tickets Booking, Holiday Package Booking, and Other Services), Mode of Booking (direct Booking and Travel Agents), Booking Platform (desktop and Mobile/Tablet), and Geography (the United States, and Canada). The Market Size and Forecasts for the Online Travel Market in North America in Value (USD) for all the Above Segments.

In 2024, the online travel market size in Singapore was the highest in selected Southeast Asian countries, of which the gross merchandise value (GMV) reached 12 billion U.S. dollars. Comparatively, for the same year, the Philippines had an online travel market size value of three billion U.S. dollars. Online travel in the Asia-Pacific region Thanks to the growing middle class and the development of tourism infrastructure, the value of the travel market in the Asia-Pacific region has increased in recent years. For instance, the number of online travel booking users in China experienced rapid growth until a dip in 2020 during the COVID-19 pandemic, but the number of users continued to increase after June 2021. Besides being a leading online travel market in the Asia-Pacific region, Singapore also had a high share of consumers who had used online travel agencies (OTAs) in Asia. OTAs and tourism in the Asia-Pacific region The Asia-Pacific region has become an important travel destination for tourists worldwide. The number of international tourist arrivals in the Asia-Pacific region has steadily risen over the past decade. OTAs have played a crucial role in facilitating tourism growth in the region, making it easier for travelers to discover and access new destinations. Convenience and ease of use were the main reasons for using OTAs in India. The most used online travel agencies in Asia were Agoda and Booking.com.

The Report Covers Europe Online Travel Market Statistics and is Segmented by Service Type (Transportation, Travel Accommodation, Vacation Packages, and Others), by Booking Type (Online Travel Agencies, Direct Travel Suppliers), by Platform (Desktop, Mobile), and by Country (United Kingdom, Germany, France, Italy, and Rest of Europe). The Report Offers Market Size and Forecast Values for the European Online Travel Market in (USD) for the Above Segments.

In 2024, the online travel market in Southeast Asia amounted to approximately 46 billion U.S. dollars. This was forecasted to increase by 2030, in which the online travel market in Southeast Asia was expected to be worth approximately 79 billion U.S. dollars.

As of March 2025, Booking Holdings recorded the highest market cap among the selected online travel companies worldwide. As of that month, Booking Holdings – the leading online travel agency (OTA) worldwide by revenue – recorded a market cap of over 146 billion U.S. dollars. Airbnb and Trip.com Group followed in the ranking, with a market cap of roughly 79.1 billion and 43.2 billion U.S. dollars, respectively. What are the most visited travel and tourism websites? Booking.com, Booking Holdings' flagship brand, ranked as the most visited travel and tourism website worldwide in 2025, with over 560 million visits, ranking ahead of tripadvisor.com and airbnb.com. When looking at the geographical distribution of booking.com's visits, the United States accounted for the highest traffic, followed by Germany and the United Kingdom. How big is the online travel market? As shown by the travel and tourism's global revenue breakdown by sales channel, online transactions play a fundamental role in this market, representing over two-thirds of total travel and tourism's revenue in 2024. That year, the online travel market size worldwide was estimated at over 640 billion U.S. dollars, recording an annual increase.

The value of the online travel market in India was at 15.6 billion U.S. dollars in 2023. It was forecasted that the market would grow to around 28.4 billion dollars by 2029.

India's Online Travel Market Report is Segmented by Service Type (transportation, Travel Accommodation, Vacation Packages, and Others), by Booking Type (online Travel Agencies, Direct Travel Suppliers), by Platform (desktop, Mobile) and by Tour Type (Independent Traveller, Tour Group, Package Traveller). the Market Size and Forecasts for the India Online Travel Market are Provided in Terms of Value (USD) for all the Above Segments.

Explore the Global Online Travel Market, focusing on advancements in digital booking platforms, AI-driven travel solutions, and rising demand for customizable vacation experiences

The Report Covers Vietnam Online Travel Market Trends & Size and it is Segmented by Booking Type (Air Ticketing, Hotels and Packages, Bus Ticketing, Rail Ticketing and Others), Platform (Desktop, and Mobile). The market size and forecasts for Vietnam Online Travel Market are provided in terms of revenue value (USD Million) for all the above segments.

[225+ Pages Report] The global Online Travel market size is expected to grow from USD 354.25 billion in 2021 to USD 1835.7 billion by 2028, at a CAGR of 14.9% from 2022-2028

According to an April 2024 study, SaaS companies operating in the hospitality industry reported the highest enterprise value to revenue (EV/Revenue) ratio in the online travel market worldwide. As estimated, businesses in that segment recorded an EV/Revenue multiple of 6.8x. This figure was nearly seven times higher than that of the metasearch segment.

The report covers Latin America Travel Companies and it is segmented by Service Type (Accommodation Booking, Travel Tickets Booking, Holiday Package Booking, and Other Services), By Mode of Booking (Direct Booking and Travel Agents), By Booking Platform (Desktop, Mobile/Tablet), and by Geography (Mexico, Brazil, Argentina, and Rest of Latin America). The market size and forecast values for the Online Travel Market in Latin America in USD billion for the above segments.

The market size of the online travel agency industry in the United Kingdom reached approximately one billion British pounds as of January 2023. As of that month, 714 businesses operated in that market, employing roughly 3,323 people.

Explore the Online Travel Agent Market trends! Covers key players, growth rate 6.2% CAGR, market size $1193.28 Billion, and forecasts to 2034. Get insights now!

The global Online Travel Agency Market size is expected to grow from USD 830 million in 2019 to USD 1300 million by 2026, at a CAGR of 5% from 2020-2026

The online air travel market size was valued at 15 billion U.S. dollars in India during financial year 2020. The market is expected to expand to 25 billion dollars by 2025. Comparatively, the size of the online hotel market was 10 billion dollars for financial year 2020 and is likely to reach 16 billion dollars by 2025.

The Report Covers China Travel Market Size and is Segmented by Service Type (Accommodation Booking, Travel Tickets Booking, Holiday Package Booking, and Other Services), Mode of Booking (Direct Booking and Travel Agents), and Booking Platform (Desktop, Mobile/Tablet). The market size and forecasts for the China online travel market are provided in terms of value (USD million) for all the above segments.

The United Kingdom Online Travel Market is Segmented By Service Type (Transportation, Travel Accommodation, Vacation Packages, and Others), By Booking Type (Online Travel Agencies, Direct Travel Suppliers), and By Platform (Desktop, Mobile). The report offers market size and forecasts for the United Kingdom Online Travel Market in value (USD million) for all the above segments.