Introduction

Online Video Consumption Statistics: Video is now the top choice for content. With 93% of marketers using video in their overall marketing plans, the role of video in marketing has grown significantly in recent years. Social media companies have also boosted this trend by focusing on tools for creating video content.

If you need more clarification about investing in video marketing, this article gathers the latest trends from various studies. Video marketing gives marketers many ways to grow their business and promote their brands. This article will shed more light on "Online Video Consumption Statistics†.

Video has become one of the most popular online formats, spanning from educational content to product reviews. As of the second quarter of 2025, music videos recorded the highest category reach, with almost half of internet users worldwide reporting to watch music videos online each week. Social video engagement In recent years, YouTube and TikTok have become two of the most important social media platforms for global users, as video content commands high levels of engagement. In 2024, users worldwide spent approximately 28.4 hours using the YouTube mobile app per month. Additionally, the leading hashtags used by content creators on TikTok have amassed billions of views: as of October 2025, the TikTok hashtags “fyp” or “for you page” had reached 55 and 35 billion post views, respectively. Watching content: what device do users prefer? In 2024, televisions were the most used devices for global viewers to watch video-on-demand (VOD), with 58 percent of respondents reporting using these devices. In comparison, 12 percent of respondents reported using smartphones. Age group and generation are factors impacting viewership habits and device preferences, as younger users appear to prefer using their smartphones to consume content. According to a March 2024 survey, U.S. users aged 18-34 years were more likely to watch video content on smartphones than on any other devices. By comparison, connected TVs were particularly popular for the online video audience aged 35 and older.

According to a survey of global consumers conducted between 2021 and the end of 2023, watching live television was consistently more popular than online video consumption in the examined period. In the fourth quarter of 2024, ** percent of global consumers reported watching streamed video content, while the share of consumers worldwide reporting watching live television was approximately ** percent.

Introduction

Online Video Platform Statistics: An Online Video Platform (OVP) is a crucial digital infrastructure for hosting, managing, and delivering video content online.

It facilitates content uploading, organization, and playback across various devices with adaptive streaming capabilities.

OVPs support monetization through advertising, subscriptions, or pay-per-view models alongside robust analytics for tracking viewer engagement and performance metrics.

They offer customization options for branding and player interfaces, ensuring a seamless user experience. Security features like encryption and DRM safeguard content, while integration with other platforms and APIs enables extended functionality and automation.

OVPs also cater to live streaming needs, making them versatile tools for media, entertainment, education, and corporate sectors seeking reliable video distribution solutions.

As of November 2023, more than ** percent of male internet users in the United States watched videos online. In comparison, women reporting watching videos online were **** percent of the U.S. female digital population. Overall, around ** percent of internet users in the United States reported watching video content online.

This statistic shows the online video consumption rate in the United States in 2016. During the survey period it was found that ** percent of U.S. internet users watched online videos weekly.

Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.

According to a March 2024 survey of users in the United States, ** percent of respondents aged 18 to 34 years used their *********** to watch online video content weekly. By comparison, only around *** in ** respondents of the same age group reported using their ************** for the same activity. ************* were particularly popular for the online video audience aged 35 and older, while *********** were less popular among users aged 55 years and older.

In 2024, social video platforms and video content recorded around ** minutes of daily engagement on average among users in the United States. The amount of time spent watching social video among users in the country was projected to reach ** minutes per day in 2023, and about daily ** minutes by the end of 2028.

In 2023, digital video consumption surpassed TV viewing time for the second time in the United States. Additionally, the forecast shows that streaming video on connected TV, mobile devices, and computers will continue to increase, reaching a viewing time of over ***** hours and ** minutes in 2028. Meanwhile, traditional TV consumption is likely to further decline in the upcoming years.

In March 2022, video consumption via connected TV (CTV) among users in the United States increased by 26.5 percent compared to the previous year, reaching 10.5 billion hours of viewership per month. Online video consumption via mobile experienced a small increase compared to March 2021, reaching 6.8 billion hours watched on monthly basis.

This statistic shows data on the online video consumption rate via computer in Switzerland in 2016. During the survey period it was found that ** percent of Swiss respondents used their computer to watch online videos weekly.

This statistic shows the results of a survey on the change of people's online video viewing habits in the past 12 months Finland in 2016, broken down by age group. According to the survey, roughly ** percent of the responding 35 to 44 years old people increased the time they spent on viewing online videos in the past 12 months.

This statistic shows data on the preferred room for home online video consumption in Hong Kong in 2014. During the survey period it was found that ** percent of internet users in Hong Kong watched online videos in their bedroom.

According to a survey conducted in March 2024 among users in the United States, YouTube was the most popular free service for watching online video content. Viewers aged between 35 and 54 years had the highest YouTube video consumption rate, as 78 percent of them reported using it to watch online videos at least once a week. Facebook ranked second, with 52 percent of viewers aged between 35 and 54 years old reporting using the popular social media platform to watch online content. Instagram and TikTok, which host almost exclusively short-form videos, followed. Instagram was more popular among users aged between 18 and 34, while TikTok was also more popular among younger users.

This statistic shows data on the online video consumption rate via computer in Norway in 2016. During the survey period it was found that *********** of Norwegian respondents used their computer to watch online videos weekly.

This statistic shows data on the preferred room for home online video consumption in the United States in 2014. During the survey period it was found that ** percent of U.S. internet users watched online videos in their bedroom.

This statistic shows data on the preferred time for online video consumption during weekdays in China in 2014. During the survey period it was found that on weekdays ** percent of Chinese internet users watched online videos in the afternoon.

This statistic shows data on the preferred time for online video consumption during the weekend in the United States in 2014. During the survey period it was found that during the weekend, ** percent of U.S. internet users watched online videos in the afternoon.

This statistic shows data on the online video consumption rate via computer in Finland in 2016. During the survey period it was found that ** percent of Finnish respondents used their computer to watch online videos weekly.