Introduction

Online Video Consumption Statistics: Video is now the top choice for content. With 93% of marketers using video in their overall marketing plans, the role of video in marketing has grown significantly in recent years. Social media companies have also boosted this trend by focusing on tools for creating video content.

If you need more clarification about investing in video marketing, this article gathers the latest trends from various studies. Video marketing gives marketers many ways to grow their business and promote their brands. This article will shed more light on "Online Video Consumption Statistics†.

According to a survey of global consumers conducted between 2021 and the end of 2023, watching live television was consistently more popular than online video consumption in the examined period. In the fourth quarter of 2024, ** percent of global consumers reported watching streamed video content, while the share of consumers worldwide reporting watching live television was approximately ** percent.

In recent years, video has become one of the most popular online formats, spanning from educational content to product reviews. During the third quarter of 2024, music videos recorded the highest category reach, with almost half of internet users worldwide reporting to watch music videos online each week. Social video engagement In recent years, YouTube and TikTok have become two of the most important social media platforms for global users, as video content commands high levels of engagement. In 2024, users worldwide spent approximately 28.4 hours using the YouTube mobile app per month. Additionally, the leading hashtags used by content creators on TikTok have amassed billions of views: as of January 2024, the TikTok hashtag “fyp” or “for you page” had reached 55 and 35 billion post views, respectively. Watching content: what device do users prefer? In 2023, televisions were the most used devices for global viewers to watch video-on-demand (VOD), with 55 percent of respondents reporting using these devices. In comparison, 13 percent of respondents reported using smartphones. Age group and generation are factors impacting viewership habits and device preferences, as younger users appear to prefer using their smartphones to consume content. According to a March 2024 survey, U.S. users aged 18-34 years were more likely to watch video content on smartphones than any other devices. By comparison, connected TVs were particularly popular for the online video audience aged 35 and older.

Introduction

Video Marketing Statistics: Video marketing has emerged as a cornerstone of digital strategies, leveraging the power of visual content to engage audiences and drive business growth. As video consumption continues to rise, companies across various industries increasingly adopt video as a critical component of their marketing efforts. The statistics surrounding video marketing reflect its growing influence, with metrics highlighting the effectiveness of different video formats, audience preferences, and the impact on consumer behavior.

From how-to guides to thought leadership pieces, video marketing is an essential tool for brands looking to connect more dynamically and impactfully with their target audiences.

As of November 2023, more than ** percent of male internet users in the United States watched videos online. In comparison, women reporting watching videos online were **** percent of the U.S. female digital population. Overall, around ** percent of internet users in the United States reported watching video content online.

In March 2022, video consumption via connected TV (CTV) among users in the United States increased by 26.5 percent compared to the previous year, reaching 10.5 billion hours of viewership per month. Online video consumption via mobile experienced a small increase compared to March 2021, reaching 6.8 billion hours watched on monthly basis.

The graph shows data on digital news video consumption in the United States as of *********. It was found that ** percent of the U.S. population watched online news videos.

This statistic shows data on the online video consumption rate via tablet in the United States in 2016. During the survey period it was found that ** percent of U.S. respondents used their tablet to watch online videos at least once a day.

The global Video Platform Service market is experiencing robust growth, driven by the increasing adoption of video content across various sectors. The surge in online video consumption, fueled by the rise of social media platforms and streaming services, is a primary catalyst. Furthermore, advancements in cloud computing and improved bandwidth availability are making video delivery more efficient and cost-effective, further stimulating market expansion. The market is segmented by application (Education, Entertainment, Medical, and Other) and type (Cloud-Based and On-Premises). While the Entertainment segment currently dominates, the Education and Medical sectors are showing significant growth potential, driven by the increasing use of video for online learning and telehealth services respectively. The Cloud-Based segment holds a larger market share due to its scalability, flexibility, and cost-effectiveness. Key players like YouTube, Vimeo, and others are constantly innovating, offering new features and functionalities to retain their competitive edge. This includes incorporating advanced analytics, enhanced security features, and better integration capabilities. The market's growth trajectory is projected to continue, influenced by ongoing technological advancements and the rising demand for engaging and easily accessible video content. Considering the estimated market size lacks specific figures, we can reason that based on the presence of major players like YouTube and the extensive adoption of video across numerous industries, the market size in 2025 is likely in the tens of billions of dollars. The CAGR, while unspecified, can be conservatively estimated to be between 15-20% given the strong growth drivers mentioned above. Factors such as increasing data costs and the need for robust cybersecurity measures could potentially restrain market growth, but these are unlikely to significantly hinder the overall positive trajectory in the foreseeable future. Regional variations are expected, with North America and Asia Pacific likely leading the market due to high internet penetration and a large user base.

In 2023, digital video consumption surpassed TV viewing time for the second time in the United States. Additionally, the forecast shows that streaming video on connected TV, mobile devices, and computers will continue to increase, reaching a viewing time of over ***** hours and ** minutes in 2028. Meanwhile, traditional TV consumption is likely to further decline in the upcoming years.

This statistic shows the online video consumption rate in the United States in 2016. During the survey period it was found that ** percent of U.S. internet users watched online videos weekly.

According to a survey conducted in March 2024, ** percent of adults in the United States aged 18 to 34 used their devices to watch digital videos ****************. Additionally, ** percent of U.S. adults aged 35 to 54 used their devices to watch a digital video once a week or more. Only around ** percent of respondents aged 55 and older watched online videos daily.

According to a March 2024 survey of users in the United States, ** percent of respondents aged 18 to 34 years used their *********** to watch online video content weekly. By comparison, only around *** in ** respondents of the same age group reported using their ************** for the same activity. ************* were particularly popular for the online video audience aged 35 and older, while *********** were less popular among users aged 55 years and older.

This statistic shows data on the preferred room for home online video consumption in Hong Kong in 2014. During the survey period it was found that ** percent of internet users in Hong Kong watched online videos in their bedroom.

This statistic shows data on the online video consumption rate via computer in France in 2016. During the survey period it was found that ** percent of French respondents used their computer to watch online videos weekly.

This statistic shows data on the preferred time for online video consumption during weekdays in Switzerland in 2014. During the survey period it was found that on weekdays ** percent of Swiss internet users watched online videos in the afternoon.

This statistic shows the online video consumption rate in Mexico in 2016. During the survey period it was found that ** percent of Mexican internet users watched online videos on a daily basis.

A survey conducted between July and October 2020 revealed that ** percent of Generation Z and Millennials were watching more videos on social media apps during the COVID-19 pandemic. A further ** percent claimed watching more videos on streaming platforms on television, while ** percent were more inclined to stream videos on their smartphones.

This graph shows the monthly online video consumption in 2017 and 2018, with a forecast for 2020. According to forecasted data, in 2020 Italians will spend *** minutes a month watching videos on the Internet.

This statistic shows data on the online video consumption rate via computer in Germany in 2016. During the survey period it was found that ** percent of German respondents used their computer to watch online videos weekly.