Over the last two observations, the number of users is forecast to significantly increase in all segments. However, it can be observed that the growth of all five segments slows down in the later stages of the forecast period. Explicitly, the segment Video Downloads (EST) registers the smallest increase in 2027, with a value of *** million users. Find further statistics on other topics such as a comparison of the revenue change in the United States and a comparison of the number of users in Poland.The Statista Market Insights cover a broad range of additional markets.

This graph shows the monthly online video consumption in 2017 and 2018, with a forecast for 2020. According to forecasted data, in 2020 Italians will spend *** minutes a month watching videos on the Internet.

This statistic displays the most popular online video categories in the United States as of February 2017, sorted by gender. During the survey of U.S. internet users, 40 percent of female respondents stated that they typically watched how-to videos online.

According to a 2022 survey of internet users in the Netherlands, the share of respondents reporting to watch videos online was ** percent. This represents an increase from 2021, when ** percent of respondents in the Netherlands reported using their smartphones to watch online videos.

This statistic provides information on the share of consumers with an active online video service subscription in the United States as of January 2017, sorted by gender. According to the source, 43 percent of males who subscribe to service subscriptions had an online video service subscription as of January 2017.

This statistic presents result of a survey on the share of adults who paid for online digital video in the last year in selected countries worldwide as of February 2017. During the survey, ** percent of respondents from the United States stated that they had paid for online digital video in the past year.

As of 2025, global digital video advertising spending was projected to surpass 236.7 billion U.S. dollars in 2026. Of that total, little more than 181 billion dollars were forecast to be allocated to mobile video ads, while nearly 56 billion dollars were expected to be spent on desktop video ads. Mobile's relevance was predicted to grow as the decade unfolds, with revenues exceeding 283 billion dollars worldwide by 2030.The Statista Market Insights cover a broad range of additional markets.

The statistic shows data on the TV and film services used in the United States in 2017. During the survey, ** percent of respondents stated they watched TV or films at the time of broadcast on free-to-access channels.

This statistic shows the results of a survey question on how often marketers in the Netherlands used interactive video from 2017 to 2019. As of 2019, approximately ** percent of the respondents indicated they had not used interactive video. This is roughly the same as when compared to the previous year.

Like in other countries, influencers play an increasing part in marketing in the Netherlands. As of **************, Iranian-Dutch fashion blogger Negin Mirsalehi was the most-followed Netherlands-based influencer on Instagram with over *** million followers.

As of 2025, global digital video advertising spending was projected to surpass ***** billion U.S. dollars in 2026. Of that total, little more than *** billion dollars were forecast to be allocated to mobile video ads, while nearly ** billion dollars were expected to be spent on desktop video ads. Mobile's relevance was predicted to grow as the decade unfolds, with revenues exceeding *** billion dollars worldwide by 2030.The Statista Market Insights cover a broad range of additional markets.

The statistic presents data on the frequency of paid online video streaming service usage in the United States as of 2017, sorted by age group. During a survey, ** percent of respondents aged 30 to 44 stated that they watched paid online video streaming services about once a day.

This statistic shows the results of a survey question on whether or not marketers in the Netherlands expected to use social video in the near future from 2017 to 2019. As of 2019, approximately ** percent of the respondents stated they planned to use social video "more often" or "much more often". This is an increase compared to the previous year.

Like in other countries, influencers play an increasing part in marketing in the Netherlands. As of September 2019, Iranian-Dutch fashion blogger Negin Mirsalehi was the most-followed Netherlands-based influencer on Instagram with over *** million followers.

This statistic shows the results of a survey question on how often marketers in the Netherlands used social video from 2017 to 2019. As of 2019, approximately ** percent of the respondents they had not used social video. This is a decrease compared to the previous year.

Like in other countries, influencers play an increasing part in marketing in the Netherlands. As of September 2019, Iranian-Dutch fashion blogger Negin Mirsalehi was the most-followed Netherlands-based influencer on Instagram with over *** million followers.

This statistic shows the results of a survey question on how often marketers in the Netherlands used instructional videos from 2017 to 2019. As of 2019, approximately ** percent of the respondents indicated they had not used instructional videos. This is an increase compared to the previous year.

Like in other countries, influencers play an increasing part in marketing in the Netherlands. As of **************, Iranian-Dutch fashion blogger Negin Mirsalehi was the most-followed Netherlands-based influencer on Instagram with over *** million followers.

This statistic shows the results of a survey question on whether or not marketers in the Netherlands expected to use instructional videos in the near future from 2017 to 2019. As of 2019, approximately ** percent of the respondents stated they planned to use instructional videos "more often" or "much more often". This is a slight decrease compared to the previous year.

Like in other countries, influencers play an increasing part in marketing in the Netherlands. As of **************, Iranian-Dutch fashion blogger Negin Mirsalehi was the most-followed Netherlands-based influencer on Instagram with over *** million followers.

This statistic gives information on the percentage of U.S. YouTube users who regularly watch favorite YouTube channels as of February 2017. During the survey, it was found that 34 percent of YouTube users had more than two favorite channels they watched regularly. As of February 2017, PewDiePie was the most popular channel on the platform, according to the number of subscribers.

This statistic shows the online video revenue worldwide in 2016 and 2017, and provides a forecast until 2027. The source projected that revenue generated from online video content would increase from ***** billion U.S. dollars in 2016 to **** billion U.S. dollars in 2027.

In 2020, the short video advertising market in China increased by around **** percent compared to the previous year. The market growth peaked in 2018 and was projected to slow down to **** percent by 2023. ByteDance, Kuwaishou, Baidu, and Tencent owned the most popular short video apps in China.

In 2021, YouTube's user base in France amounts to approximately 36.02 million users. The number of YouTube users in France is projected to reach 44.32 million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

This statistic shows the results of a survey question on how often marketers in the Netherlands used e-learning videos from 2017 to 2020. As of 2020, approximately ** percent of the respondents indicated they had not used e-learning videos. This is a decrease compared to the previous year which was impacted by the coronavirus pandemic context.

Like in other countries, influencers play an increasing part in marketing in the Netherlands. As of September 2019, Iranian-Dutch fashion blogger Negin Mirsalehi was the most-followed Netherlands-based influencer on Instagram with over *** million followers.