As of February 2025, 79 percent of monthly traffic to OnlyFans came from male users. In comparison, women visiting the popular content creator platforms were approximately 21 percent of OnlyFans total audience online.

According to a survey of online users conducted in January 2024, 60 percent of women in Great Britain were very unwilling to date potential partners who consumed sexual content on OnlyFans, even if the viewers did not interact with the creators. In comparison, 30 percent of male respondents reported feeling the same. Overall, only one in 10 men respondents reported being "very willing" to date someone who consumed adult or pornographic content on OnlyFans.

As of August of 2022, the highest earning OnlyFans accounts ever were the musicians Bhad Bhabie and Cardi B, having earned 59.8 million U.S. Dollars and 46.7 million U.S. Dollars respectively. The highest paid non-musician was Blac Chyna, having earned 39.3 million U.S. Dollars.

There are millions of sports fans across the United States, from those religiously following an NFL team to avid tennis fans or those who watch every Formula One Grand Prix. During an April 2023 survey in the United States, 44 percent of male respondents stated that they were avid sports fans. Meanwhile, this figure was just 15 percent among female respondents.

National Football League fans in the U.S.

Football is a widely enjoyed sport in the United States, as is evident from the millions of fans who tune in to watch their favorite teams compete every Monday night. The sport enjoys a diverse viewer demographic, with more than two thirds of white, Hispanic, and Black participants in an online survey identifying as either an avid or casual fan of football in January 2023. The survey also investigated the level of interest in the NFL in the U.S. broken down by gender, with a significantly larger share of men identifying as avid fans of the sport than women.

Women’s professional sports fans in the U.S.

Women’s professional sports viewership in the U.S. has grown significantly in recent years, helped at least partially by tournament victories across a wide range of sporting categories. When asked about the reason behind their interest in women’s sport in the U.S., nearly a third of respondents highlighted international events such as the Olympics and the FIFA World Cup as primary motivators for their interest. Meanwhile, when asked about the role of advertisers in promoting the growth of women’s sport in the U.S., more than half of survey participants believed that media agencies had a responsibility to do so.

Soccer is one of the biggest sports in the world and is enjoyed by fans of all ages across the globe. In 2022, an estimated 63 percent of soccer fans were male, compared to only 37 percent of fans that identified as female.

The National Football League comprises 32 teams from across the United States competing in two conferences split roughly by region. The NFL is one of the most popular professional sports leagues in the United States, with televised games attracting millions of viewers each week. A January 2025 survey found that 24 percent of women in the U.S. considered the NFL to be their top interest. Meanwhile, the share of American men who considered the NFL their top interest was 36 percent.

During a May 2023 survey in the United States, 18 percent of male respondents stated that they were avid fans of soccer. Meanwhile, three quarters of female respondents expressed no interest in the sport.

The eSports market has experienced a boom in recent years, with the amount of people tuning in to watch gamers play their favorite games also rising rapidly. During a 2024 survey, around 67 percent of eSports viewers in Europe were male, while just over a third were female.

According to a study on representation and equality in the music industry, female artists were most prevalent in the pop genre between 2012 and 2023. While female artists released roughly 34.7 percent of the highest-charting pop songs during that period, they only accounted for 14.9 percent of top songs in the hip-hop/rap genre. Women in the music industry Gender inequality remains an ongoing issue across all areas of the music industry. According to the findings of a recent report, the share of female songwriters on the Billboard Top 100 charts has stood below 13 percent for nearly a decade now, highlighting how little progress has been made in terms of equal representation in music over the years. Meanwhile, an even bigger representation gap can be observed when looking at the share of female producers in the United States. Women working as producers remain a rare sight, and between 2012 and 2020, only two to five percent of producers of the top-charting songs were female. Who are the top female solo artists? As of 2020, Nicki Minaj (Onika Maraj) and Rihanna (Robyn Fenty) were the two top-performing female solo artists in the United States, with 21 songs that placed on the Billboard Top 100 charts each. Six out of the top 13 performers in this ranking were women, and while four of them fall under the pop category, two female artists (Nicki Minaj and Cardi B) release hip-hop/rap music. Considering that the latter genre is particularly hard to break into for women, the recent wave of successful female rappers (spearheaded by Nicki Minaj, Cardi B, Megan Thee Stallion, and Doja Cat, to name a few) might indicate the beginning of a new musical era.

Results from a survey about popular TV series in Italy showed significant differences among the series' fans. In 2018, male viewers seemed to like more the popular TV series like Stranger Things or Game of Thrones. Further, only nine percent of female watchers were fans of the series Narcos, which had more fans among the male audience, with a preference rate of 19 percent.

According to a survey conducted in May 2021 in the United States, 20 percent of male respondents stated that they were avid fans of men's boxing. Meanwhile, just under 50 percent of male respondents had no interest in the sport.

The English Premier League is the top division of professional football in England. In 2021, just over 70 percent of viewers of the EPL in the United Kingdom were male. Meanwhile, 29 percent of Premier League viewers were female.

According to a survey from 2020, roughly one in two female respondents in Italy was not interested in soccer. Specifically, 54 percent of female interviewees was not interested in this sport, while only 26 percent of male Italians stated the same. Moreover, only six percent of female respondents watched matches or read football news daily or almost every day. Overall, most female respondents interested in football claimed to be occasional football fans.

Among sports fans worldwide, interest levels varied between women's and men's sports. In a 2021 survey, gymnastics was the sport with the highest percentage of fans interested in only women's competitions, at 31 percent. Soccer was the sport with the highest level of interest in only men's events, at 57 percent of respondents. Meanwhile, 67 percent of swimming fans reported that they were interested in both men's and women's sport.

A survey conducted in October 2024 identified the most popular women's professional sports leagues and competitions in the United States. During the survey, 28 percent of respondents indicated that they were most interested in following the Women's National Basketball Association, while just under one quarter were fans of women's college basketball.