Introduction

OnlyFans Statistics: A digital platform that was established in 2016 has shown remarkable growth and has emerged as a key player in the creator economy, particularly highlighted during the COVID-19 pandemic. The platform caters to a wide collection of content creators, such as fitness trainers, musicians, educators, and others, providing them with an opportunity to earn money from their content through subscriptions that range from USD 4.99 to USD 49.99.

As of 2023, OnlyFans has over 190 million registered users and 2.1 million creators, with an impressive daily sign-up rate of 500,000 new users, leading to a monthly growth rate of 70%. Despite its success and popularity, OnlyFans has encountered challenges, including issues related to content moderation and competition from other subscription-based services like Patreon and Fansly.

As of February 2025, ** percent of monthly traffic to OnlyFans came from male users. In comparison, women visiting the popular content creator platforms were approximately ** percent of OnlyFans total audience online.

In February 2025, OnlyFans received approximately 179,522 requests to open creator accounts on the platform, 36 percent of which were approved to post on the platform. During the second half of 2024, the entertainment and video platform OnlyFans received around 1.1 million requests submitted to open creators' accounts, but only 396,272 were approved to open an account on the platform.

In December 2024, OnlyFans.com saw approximately 468 million monthly website visits from users worldwide. Launched in 2016, OnlyFans is a social and video platform that allows creators to monetize their content via paid subscriptions and tips. In recent years, the London-based platform has become increasingly popular for hosting adult content.

In February 2025, OnlyFans counted approximately **** million pieces of posted content. This represents an increase from the same month in 2024, when the platform counted **** million pieces of user-generated content.

In December 2024, users in the ************* amassed approximately *** million visits to the content creator website OnlyFans. ****************** followed, with approximately ** million visits to the photo and video sharing platform during the examined month. Users in the ****** and ***** amassed around ** million and ** million visits to the OnlyFans website, respectively, during the last examined month.

As of February 2025, ** percent of monthly traffic to OnlyFans came from users aged between 25 and 34 years. In comparison, less than ** percent of OnlyFans audiences worldwide were aged between 45 and 54 years as of the last examined month.

During a survey carried out among consumers in the United States in April 2023, around * percent of respondents stated that they tipped or subscribed to OnlyFans to support creators online - as a comparison, around ***** percent stated the same two years earlier, in 2021. Another almost ** percent said they supported creators on YouTube in 2023.

As of the beginning of 2025, Kick and Rumble were the platforms presenting the highest creators' revenue share. Kick shared 95 percent of streaming revenues with its creators, while Rumble shared the totality of creators' revenues generated via subscription badges. OnlyFans, which allows users to stream live content from creators as well as pre-recorded videos, shared 80 percent of fans' payments with creators. Twitch new partner program Partner Plus Program launched in June 2023 and allows streamers with at least 350 recurring paid subscribers for three months in a row to earn 70 percent of their net subscription revenue. Twitch's new partner program came right before influential live streamers xQc and Amouranth left the platform to onboard competitor's live-streaming hosting service Kick. Streamers’ revenues According to Kick’s estimations, streamers with 5,000 subscribers would be looking to earn around 23,750 U.S. dollars, thanks to the platform’s low commissions. Launched between the end of 2022 and March 2023 under the advisory of live streamer Trainwreck, Kick allows content creators to earn 95 percent of their revenues on the platform, with the service taking only five percent of streamers' subscriptions. This represents one of the lowest commission fees among this type of online video platform, with Twitch's streamers who are not eligible for the new partnership sharing 50 percent of their revenues with the Amazon-owned host, and YouTube's content creators sharing 30 percent of the Super Chat and Super Stickers received from viewers during a live streaming session with the Google-owned service. In 2022, only 22 percent of U.S. content creators who made money from creating internet videos reported making more than 1,000 U.S. dollars. In case of live-streamed content, the share of U.S. live streamers making 1,000 U.S. dollars and more were merely seven percent of the total. Kick’s rise Kick is a live streaming platform launched between the end of 2022 and the beginning of 2023, proposing itself as a competitor to giants YouTube and Amazon-backed Twitch. Between January 2023 and April 2023, the platform grew from nine thousand channels to 67 thousand, with popular live streamers Félix Lengyel (better known as xQc) and Amouranth adding to the ranks in June of the same year. Adin Ross, who was known for streaming Grand Theft Auto V games on Twitch – was the most popular streamer on Kick during the first quarter of 2023, gathering approximately 125 peak viewers during his live streams. PaulinhoLOKObr ranked second, with around 62 thousand peak concurrent viewers for hist streams.

In February 2025, OnlyFans removed over 35,865 creators' accounts from the platform. This represents a decrease from the previous month, when the accounts removed were 41,213. During the last six months of 2024, approximately 188,500 creators' accounts were removed by OnlyFans due to content moderation and platform guideline infringements, as well as fraud risk prevention.

In February 2025, OnlyFans removed 2,385 creators' accounts from the platform due to their content being found to be in breach of the platform's Terms of Service. In the same period, over 29,747 accounts were deactivated to prevent frauds, while 3,735 accounts were terminated due to unspecified other reasons.