In 2023, online video content community and user-generated content platform OnlyFans counted approximately 4.11 million creators. Funded in 2016, OnlyFans is a video platform hosting content generated by users as well as live streaming sessions. While OnlyFans hosts creators producing content covering a variety of topics -including fitness and music - the platform acquired notoriety in 2020 thanks to its hosting of adult and pornographic content, allowing creators to find an online hub to perform during the initial phase of the global coronavirus pandemic outbreak.

In February 2025, OnlyFans received approximately 179,522 requests to open creator accounts on the platform, 36 percent of which were approved to post on the platform. During the second half of 2024, the entertainment and video platform OnlyFans received around 1.1 million requests submitted to open creators' accounts, but only 396,272 were approved to open an account on the platform.

In 2023, online video content community and user-generated content platform OnlyFans was estimated to have paid out approximately 5.3 billion U.S. dollars to global creators. This represents an increase of approximately 18 percent compared to the creators' payout distributed by the company in 2022, which was of approximately 4.5 billion U.S. dollars.

As of 2020, OnlyFans saw approximately *********** active content creators on its platform worldwide. By comparison, global registered users on the platform were around **********. Founded in 2016 and based in London, OnlyFans is an online platform where creators can host their content for users to access by paying a subscription or for free.

As of February 2025, ** percent of monthly traffic to OnlyFans came from male users. In comparison, women visiting the popular content creator platforms were approximately ** percent of OnlyFans total audience online.

In 2020, the content creator platform OnlyFans saw net revenues of almost *** million U.S. dollars. It was projected for company revenues to increase by more than *** percent, reaching *** billion dollars by the end of 2021. Founded in 2016 and based in London, OnlyFans is an online platform where creators can host their content for users to access by paying a subscription or for free. The content hosted on the platform varies, but there is a distinct predominance of adult material.

In 2021, American model and television personality ********** was the top-earning creator on OnlyFans, with an estimate of ** million U.S. dollars in earnings from the platform per month. Actress and creator ************ ranked second, with an estimate of ** million U.S. dollars earned per month on the platform. *************** followed, with **** million U.S. dollars in revenues on OnlyFans in 2021. Where online pornography meets the creators economy OnlyFans experienced staggering growth in 2020, when the global coronavirus pandemic drove audiences worldwide to move their lives online. Traffic to the OnlyFans website kept increasing through the end of 2021, reaching ***** million visits in January 2022. Launched in 2016, the London-based platform OnlyFans hosts video and photo content available for free and via monthly subscription. While it was not purposely launched to host adult entertainment material, the platform became increasingly renowned for sexually explicit content as the sex services industry moved online and independent workers looked at content creation to support themselves during the pandemic. Despite the company announcing a ban on porn in March 2021, it backtracked on this statement only a few months later. OnlyFans global net revenues are estimated to reach *** billion U.S. dollars in 2022. Monetization tools for creators Effective content monetization is crucial not only for creators, but also plays a role in online platforms’ success and market presence. Professional and semi-professional creators that can focus on producing engaging content represent the backbone of the social media economy, with hosting platforms relying on user-generated media to attract views and drive ad presence. According to a survey of digital content creators conducted in 2021, ** percent of content creators had not chosen to monetize their content yet, while less than one in ** reported earning over 10,000 U.S. dollars. Among niche creators who managed to successfully monetize their online efforts, approximately ** percent of respondents reported selling their own physical products. Affiliate marketing deals were also among the leading monetization methods for non-niche creators, with ** percent of respondents in this group reporting earning revenues online.Among the possibilities that Web 3.0 has promised to bring, direct monetization and follower support might represent the most important digital gig economy development of the next years. A number of digital creators have also started showing interest in crypto payments, with ** percent of creators who use images as their primary media deeming them crucial or nice to have.

According to a survey of online users conducted in January 2024, ** percent of women in Great Britain were very unwilling to date potential partners who consumed sexual content on OnlyFans, even if the viewers did not interact with the creators. In comparison, ** percent of male respondents reported feeling the same. Overall, only *** in ** men respondents reported being "very willing" to date someone who consumed adult or pornographic content on OnlyFans.

In 2023, the popular online video and user-generated content OnlyFans, which is owned and managed by the London-based Fenix International Limited, reported that the platform generated over 1.3 billion U.S. dollars in net revenues during the year ending November 30, 2023. This represents a staggering increase since 2019, year in which the company reported 44 million British pounds (or 49.9 million U.S. dollars in net revenues). OnlyFans has become ubiquitously popular in 2020, due to the global outbreak of the COVID-19 pandemic that pushed creators in several industries - including the adult entertainment industry - to rely more heavily on online environments.

As of August of 2022, the highest earning OnlyFans accounts ever were the musicians Bhad Bhabie and Cardi B, having earned **** million U.S. Dollars and **** million U.S. Dollars respectively. The highest paid non-musician was Blac Chyna, having earned **** million U.S. Dollars.