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In 2023, the popular online video and user-generated content OnlyFans, owned and managed by the London-based Fenix International Limited, generated over 60 percent of its annual net revenue in the United States market. The company generated 214 million U.S. dollars from the rest of the world, while 230 million U.S. dollars were generated in the European and UK markets.

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The global market for paid content subscription platforms is experiencing robust growth, driven by increasing digital content consumption and a shift towards subscription-based models. While precise figures for market size and CAGR are unavailable, a logical estimation based on the readily available data and the flourishing subscription economy suggests a substantial and rapidly expanding market. The base year of 2025 likely saw a market valuation in the low billions (USD), considering the success of prominent players like Substack, Patreon, and OnlyFans, alongside the rise of niche platforms catering to specific content verticals. This growth is propelled by several key factors, including the rising demand for exclusive and high-quality content, the increasing affordability of internet access globally, and the convenience of accessing content on-demand through various devices. Furthermore, creators are increasingly leveraging these platforms to monetize their work, fostering a dynamic ecosystem where both consumers and creators benefit. The market is segmented by platform type (e.g., newsletter platforms, video streaming platforms, educational platforms), content type (e.g., writing, video, audio, courses), and geographic region. Challenges exist, however. Competition is fierce, with established players and new entrants vying for market share. Maintaining user engagement and reducing churn are crucial concerns for platform providers. Furthermore, payment processing complexities, content piracy, and ensuring platform security are ongoing challenges that require careful management. Despite these challenges, the long-term outlook for the paid content subscription platform market remains positive. Continued technological advancements, evolving consumer preferences towards personalized experiences, and the continuous expansion of the internet user base suggest a promising growth trajectory throughout the forecast period (2025-2033). We anticipate a steady CAGR of at least 15% during this time, driven primarily by the increasing adoption of subscription services across various demographics and geographic regions.

As of the beginning of 2025, Kick and Rumble were the platforms presenting the highest creators' revenue share. Kick shared 95 percent of streaming revenues with its creators, while Rumble shared the totality of creators' revenues generated via subscription badges. OnlyFans, which allows users to stream live content from creators as well as pre-recorded videos, shared 80 percent of fans' payments with creators. Twitch new partner program Partner Plus Program launched in June 2023 and allows streamers with at least 350 recurring paid subscribers for three months in a row to earn 70 percent of their net subscription revenue. Twitch's new partner program came right before influential live streamers xQc and Amouranth left the platform to onboard competitor's live-streaming hosting service Kick. Streamers’ revenues According to Kick’s estimations, streamers with 5,000 subscribers would be looking to earn around 23,750 U.S. dollars, thanks to the platform’s low commissions. Launched between the end of 2022 and March 2023 under the advisory of live streamer Trainwreck, Kick allows content creators to earn 95 percent of their revenues on the platform, with the service taking only five percent of streamers' subscriptions. This represents one of the lowest commission fees among this type of online video platform, with Twitch's streamers who are not eligible for the new partnership sharing 50 percent of their revenues with the Amazon-owned host, and YouTube's content creators sharing 30 percent of the Super Chat and Super Stickers received from viewers during a live streaming session with the Google-owned service. In 2022, only 22 percent of U.S. content creators who made money from creating internet videos reported making more than 1,000 U.S. dollars. In case of live-streamed content, the share of U.S. live streamers making 1,000 U.S. dollars and more were merely seven percent of the total. Kick’s rise Kick is a live streaming platform launched between the end of 2022 and the beginning of 2023, proposing itself as a competitor to giants YouTube and Amazon-backed Twitch. Between January 2023 and April 2023, the platform grew from nine thousand channels to 67 thousand, with popular live streamers Félix Lengyel (better known as xQc) and Amouranth adding to the ranks in June of the same year. Adin Ross, who was known for streaming Grand Theft Auto V games on Twitch – was the most popular streamer on Kick during the first quarter of 2023, gathering approximately 125 peak viewers during his live streams. PaulinhoLOKObr ranked second, with around 62 thousand peak concurrent viewers for hist streams.