Introduction

OnlyFans Statistics: OnlyFans, a subscription-based social media platform, has rapidly gained popularity in recent years. While its initial purpose was to connect content creators with their fans, it has evolved into a hub for explicit content, sparking debates about its impact on society and the individuals involved.

One of the primary criticisms leveled against OnlyFans is its association with the sex industry. As revealed by OnlyFans Statistics, 70% of the creators publish adult content. Moreover, many content creators on the platform use it to distribute sexually explicit material, often for a fee.

As of February 2025, 79 percent of monthly traffic to OnlyFans came from male users. In comparison, women visiting the popular content creator platforms were approximately 21 percent of OnlyFans total audience online.

Introduction

OnlyFans Statistics: OnlyFans is a subscription-based social media platform founded in London in 2016 by Tim Stokely. It allows creators to monetize their content directly from their followers through subscriptions, tips, and pay-per-view features. Unlike other social media platforms, OnlyFans provides a direct revenue stream for creators by enabling them to charge for access to their content. As of 2024, OnlyFans has over 210 million registered users and 2.1 million content creators.

Despite its popularity and financial success, OnlyFans has faced challenges, including content moderation issues and competition from other subscription-based platforms like Patreon and Fansly. This article includes different current analyses and trends from several insights that will guide you accordingly. Here's a breakdown of their key statistics:

In December 2024, users in the United States amassed approximately 178 million visits to the content creator website OnlyFans. The United Kingdom followed, with approximately 20 million visits to the photo and video sharing platform during the examined month. Users in the Mexico and India amassed around 15 million and 14 million visits to the OnlyFans website, respectively, during the last examined month.

In 2023, the popular online video and user-generated content OnlyFans, which is owned and managed by the London-based Fenix International Limited, reported that the platform generated over 1.3 billion U.S. dollars in net revenues during the year ending November 30, 2023. This represents a staggering increase since 2019, year in which the company reported 44 million British pounds (or 49.9 million U.S. dollars in net revenues). OnlyFans has become ubiquitously popular in 2020, due to the global outbreak of the COVID-19 pandemic that pushed creators in several industries - including the adult entertainment industry - to rely more heavily on online environments.

In 2023, the popular online video and user-generated content OnlyFans, owned and managed by the London-based Fenix International Limited, generated over 60 percent of its annual net revenue in the United States market. The company generated 214 million U.S. dollars from the rest of the world, while 230 million U.S. dollars were generated in the European and UK markets.

In 2023, the popular online video content community OnlyFans counted over 305 million fans worldwide. Between 2020 and 2023, the number of registered users (also known as "fans") on OnlyFans more than doubled. Funded in 2016, OnlyFans is a video platform hosting content generated by users as well as live streaming sessions.

In 2021, American model and television personality Blac Chyna was the top-earning creator on OnlyFans, with an estimate of 20 million U.S. dollars in earnings from the platform per month. Actress and creator Bella Thorne ranked second, with an estimate of 11 million U.S. dollars earned per month on the platform. Rapper Cardi B. followed, with 9.34 million U.S. dollars in revenues on OnlyFans in 2021.

Where online pornography meets the creators economy OnlyFans experienced staggering growth in 2020, when the global coronavirus pandemic drove audiences worldwide to move their lives online. Traffic to the OnlyFans website kept increasing through the end of 2021, reaching 39.43 million visits in January 2022. Launched in 2016, the London-based platform OnlyFans hosts video and photo content available for free and via monthly subscription. While it was not purposely launched to host adult entertainment material, the platform became increasingly renowned for sexually explicit content as the sex services industry moved online and independent workers looked at content creation to support themselves during the pandemic. Despite the company announcing a ban on porn in March 2021, it backtracked on this statement only a few months later. OnlyFans global net revenues are estimated to reach 2.5 billion U.S. dollars in 2022.

Monetization tools for creators Effective content monetization is crucial not only for creators, but also plays a role in online platforms’ success and market presence. Professional and semi-professional creators that can focus on producing engaging content represent the backbone of the social media economy, with hosting platforms relying on user-generated media to attract views and drive ad presence. According to a survey of digital content creators conducted in 2021, 60 percent of content creators had not chosen to monetize their content yet, while less than one in 10 reported earning over 10,000 U.S. dollars. Among niche creators who managed to successfully monetize their online efforts, approximately 23 percent of respondents reported selling their own physical products. Affiliate marketing deals were also among the leading monetization methods for non-niche creators, with 10 percent of respondents in this group reporting earning revenues online.

Among the possibilities that Web 3.0 has promised to bring, direct monetization and follower support might represent the most important digital gig economy development of the next years. A number of digital creators have also started showing interest in crypto payments, with 40 percent of creators who use images as their primary media deeming them crucial or nice to have.

In 2023, the popular online video and user-generated content OnlyFans, which is owned and managed by the London-based Fenix International Limited, reported profit before taxes of 658 million U.S. dollars for the year ending in November 2023. This represents an increase from 2022, when the pre-tax profit was reported to be 525 million U.S. dollars.

In February 2025, OnlyFans removed over 35,865 creators' accounts from the platform. This represents a decrease from the previous month, when the accounts removed were 41,213. During the last six months of 2024, approximately 188,500 creators' accounts were removed by OnlyFans due to content moderation and platform guideline infringements, as well as fraud risk prevention.

En 2022, la popular comunidad de contenido online de pago OnlyFans contaba con casi 240 millones de seguidores en todo el mundo. Cabe destacar que, entre 2020 y 2022, el número de usuarios registrados (también conocidos como "fans") en OnlyFans casi se triplicó.

En 2022, OnlyFans, la popular plataforma en línea de videos y contenido para adultos perteneciente a Fenix International Limited, reportó un beneficio antes de impuestos de 525 millones de dólares estadounidenses para ese año fiscal, que finalizó en noviembre. Esto valor representa un aumento significativo respecto a 2020, cuando el beneficio antes de impuestos ascendió a 61 millones de dólares.

En 2022, más del 50% de los ingresos del popular sitio web de contenido para adultos de pago OnlyFans, no provenía de las suscripciones, al contrario de lo que ocurrió en 2021.

In 2022, Shopify was observed to have a monthly revenue of approximately 437 million U.S. dollars, while reaching approximately one million users with its presence on Instagram. OnlyFans saw over 108 million U.S. dollars in revenues on monthly basis, reaching approximately two million users on the popular social and photo-sharing platform Instagram. Online learning platform Skillshare was estimated to generate 6.6 million U.S. dollars in revenues monthly, reaching approximately 611 thousand Instagram users.

In 2022, Linktree - a digital platform that allows creators to add multiple hyperlinks to their social media profiles and bio - saw a reach of approximately two million users on the popular social media platform Instagram. Creators' platform and content distributor facilitator OnlyFans reached approximately 1.6 million Instagram users, while affiliate marketing platform Impact saw a reach of around one million users during the examined period.

En 2023, la plataforma de contenidos de pago para adultos OnlyFans casi había duplicado su número de creadores respecto a apenas dos años antes. Si bien OnlyFans se fundó en 2016 y cuenta con una gran amplitud de temas, la red adquirió notoriedad a especialmente a partir de 2020 gracias a la posibilidad de ofrecer contenido para adultos y pornográfico.

Al igual que ocurre a nivel mundial, el portal pornhub.com es, sin lugar a duda, el sitio web para con contenido para adultos más popular en España y su cifra de visitas mensuales es un 41% mayor que la de su principal contrincante. Por su parte, la popular página OnlyFans se sitúa septima en el listado, con casi 13 millones de visitas.