In 2023, London-based Fenix International Limited, which is the parent company of online video and community platform OnlyFans, reported that the platform generated 6.63 billion U.S. dollars in gross revenues for the year ended on November 30, 2023. This represents an increase compared to the previous year when the company reported 5.5 billion U.S. dollars in revenues. Launched in 2016, OnlyFans reported gross revenues of 238 million British pounds in 2019.

In 2023, the popular online video and user-generated content OnlyFans, which is owned and managed by the London-based Fenix International Limited, reported that the platform generated over 1.3 billion U.S. dollars in net revenues during the year ending November 30, 2023. This represents a staggering increase since 2019, year in which the company reported 44 million British pounds (or 49.9 million U.S. dollars in net revenues). OnlyFans has become ubiquitously popular in 2020, due to the global outbreak of the COVID-19 pandemic that pushed creators in several industries - including the adult entertainment industry - to rely more heavily on online environments.

In 2023, the popular online video and user-generated content OnlyFans, owned and managed by the London-based Fenix International Limited, generated over 60 percent of its annual net revenue in the United States market. The company generated 214 million U.S. dollars from the rest of the world, while 230 million U.S. dollars were generated in the European and UK markets.

Introduction

OnlyFans Statistics: OnlyFans, a subscription-based social media platform, has rapidly gained popularity in recent years. While its initial purpose was to connect content creators with their fans, it has evolved into a hub for explicit content, sparking debates about its impact on society and the individuals involved.

One of the primary criticisms leveled against OnlyFans is its association with the sex industry. As revealed by OnlyFans Statistics, 70% of the creators publish adult content. Moreover, many content creators on the platform use it to distribute sexually explicit material, often for a fee.

Introduction

OnlyFans Statistics: OnlyFans is a subscription-based social media platform founded in London in 2016 by Tim Stokely. It allows creators to monetize their content directly from their followers through subscriptions, tips, and pay-per-view features. Unlike other social media platforms, OnlyFans provides a direct revenue stream for creators by enabling them to charge for access to their content. As of 2024, OnlyFans has over 210 million registered users and 2.1 million content creators.

Despite its popularity and financial success, OnlyFans has faced challenges, including content moderation issues and competition from other subscription-based platforms like Patreon and Fansly. This article includes different current analyses and trends from several insights that will guide you accordingly. Here's a breakdown of their key statistics:

In 2020, the content creator platform OnlyFans saw net revenues of almost 380 million U.S. dollars. It was projected for company revenues to increase by more than 200 percent, reaching 1.2 billion dollars by the end of 2021. Founded in 2016 and based in London, OnlyFans is an online platform where creators can host their content for users to access by paying a subscription or for free. The content hosted on the platform varies, but there is a distinct predominance of adult material.

In 2023, the popular online video and user-generated content OnlyFans, which is owned and managed by the London-based Fenix International Limited, reported profit before taxes of 658 million U.S. dollars for the year ending in November 2023. This represents an increase from 2022, when the pre-tax profit was reported to be 525 million U.S. dollars.

In 2021, American model and television personality Blac Chyna was the top-earning creator on OnlyFans, with an estimate of 20 million U.S. dollars in earnings from the platform per month. Actress and creator Bella Thorne ranked second, with an estimate of 11 million U.S. dollars earned per month on the platform. Rapper Cardi B. followed, with 9.34 million U.S. dollars in revenues on OnlyFans in 2021.

Where online pornography meets the creators economy OnlyFans experienced staggering growth in 2020, when the global coronavirus pandemic drove audiences worldwide to move their lives online. Traffic to the OnlyFans website kept increasing through the end of 2021, reaching 39.43 million visits in January 2022. Launched in 2016, the London-based platform OnlyFans hosts video and photo content available for free and via monthly subscription. While it was not purposely launched to host adult entertainment material, the platform became increasingly renowned for sexually explicit content as the sex services industry moved online and independent workers looked at content creation to support themselves during the pandemic. Despite the company announcing a ban on porn in March 2021, it backtracked on this statement only a few months later. OnlyFans global net revenues are estimated to reach 2.5 billion U.S. dollars in 2022.

Monetization tools for creators Effective content monetization is crucial not only for creators, but also plays a role in online platforms’ success and market presence. Professional and semi-professional creators that can focus on producing engaging content represent the backbone of the social media economy, with hosting platforms relying on user-generated media to attract views and drive ad presence. According to a survey of digital content creators conducted in 2021, 60 percent of content creators had not chosen to monetize their content yet, while less than one in 10 reported earning over 10,000 U.S. dollars. Among niche creators who managed to successfully monetize their online efforts, approximately 23 percent of respondents reported selling their own physical products. Affiliate marketing deals were also among the leading monetization methods for non-niche creators, with 10 percent of respondents in this group reporting earning revenues online.

Among the possibilities that Web 3.0 has promised to bring, direct monetization and follower support might represent the most important digital gig economy development of the next years. A number of digital creators have also started showing interest in crypto payments, with 40 percent of creators who use images as their primary media deeming them crucial or nice to have.

In December 2024, users in the United States amassed approximately 178 million visits to the content creator website OnlyFans. The United Kingdom followed, with approximately 20 million visits to the photo and video sharing platform during the examined month. Users in the Mexico and India amassed around 15 million and 14 million visits to the OnlyFans website, respectively, during the last examined month.

The global market for paid content subscription platforms is experiencing robust growth, driven by increasing digital content consumption and a shift towards subscription-based models. While precise figures for market size and CAGR are unavailable, a logical estimation based on the readily available data and the flourishing subscription economy suggests a substantial and rapidly expanding market. The base year of 2025 likely saw a market valuation in the low billions (USD), considering the success of prominent players like Substack, Patreon, and OnlyFans, alongside the rise of niche platforms catering to specific content verticals. This growth is propelled by several key factors, including the rising demand for exclusive and high-quality content, the increasing affordability of internet access globally, and the convenience of accessing content on-demand through various devices. Furthermore, creators are increasingly leveraging these platforms to monetize their work, fostering a dynamic ecosystem where both consumers and creators benefit. The market is segmented by platform type (e.g., newsletter platforms, video streaming platforms, educational platforms), content type (e.g., writing, video, audio, courses), and geographic region. Challenges exist, however. Competition is fierce, with established players and new entrants vying for market share. Maintaining user engagement and reducing churn are crucial concerns for platform providers. Furthermore, payment processing complexities, content piracy, and ensuring platform security are ongoing challenges that require careful management. Despite these challenges, the long-term outlook for the paid content subscription platform market remains positive. Continued technological advancements, evolving consumer preferences towards personalized experiences, and the continuous expansion of the internet user base suggest a promising growth trajectory throughout the forecast period (2025-2033). We anticipate a steady CAGR of at least 15% during this time, driven primarily by the increasing adoption of subscription services across various demographics and geographic regions.

As of August of 2022, the highest earning OnlyFans accounts ever were the musicians Bhad Bhabie and Cardi B, having earned 59.8 million U.S. Dollars and 46.7 million U.S. Dollars respectively. The highest paid non-musician was Blac Chyna, having earned 39.3 million U.S. Dollars.

In 2022, e-commerce and point-of-sales platform Shopify was estimated to have generated over five billion U.S. dollars in revenues. Content creators' platform OnlyFans followed with annual revenues of 2.5 billion U.S. dollars. Blockchain and social platform BitClout ranked third, with annual revenues of around one billion U.S. dollars. Impact.com, a website for influencers' recruiting and affiliate marketing, saw revenues of 233.6 million U.S. dollars in 2022. From recruiting and brand pairing to AI analysis of content libraries such as in the case of Jellysmack, internet personalities and creators have seen their opportunity for content monetization grow in the last years.