In 2023, the popular online video content community OnlyFans counted over 305 million fans worldwide. Between 2020 and 2023, the number of registered users (also known as "fans") on OnlyFans more than doubled. Funded in 2016, OnlyFans is a video platform hosting content generated by users as well as live streaming sessions.

In February 2025, OnlyFans received approximately 179,522 requests to open creator accounts on the platform, 36 percent of which were approved to post on the platform. During the second half of 2024, the entertainment and video platform OnlyFans received around 1.1 million requests submitted to open creators' accounts, but only 396,272 were approved to open an account on the platform.

In 2023, online video content community and user-generated content platform OnlyFans counted approximately 4.11 million creators. Funded in 2016, OnlyFans is a video platform hosting content generated by users as well as live streaming sessions. While OnlyFans hosts creators producing content covering a variety of topics -including fitness and music - the platform acquired notoriety in 2020 thanks to its hosting of adult and pornographic content, allowing creators to find an online hub to perform during the initial phase of the global coronavirus pandemic outbreak.

As of February 2025, 79 percent of monthly traffic to OnlyFans came from male users. In comparison, women visiting the popular content creator platforms were approximately 21 percent of OnlyFans total audience online.

In December 2024, users in the United States amassed approximately 178 million visits to the content creator website OnlyFans. The United Kingdom followed, with approximately 20 million visits to the photo and video sharing platform during the examined month. Users in the Mexico and India amassed around 15 million and 14 million visits to the OnlyFans website, respectively, during the last examined month.

In February 2025, OnlyFans counted approximately 51.4 million pieces of posted content. This represents an increase from the same month in 2024, when the platform counted 42.3 million pieces of user-generated content.

As of 2020, OnlyFans saw approximately one million active content creators on its platform worldwide. By comparison, global registered users on the platform were around 85 million. Founded in 2016 and based in London, OnlyFans is an online platform where creators can host their content for users to access by paying a subscription or for free.

As of February 2025, 36 percent of monthly traffic to OnlyFans came from users aged between 25 and 34 years. In comparison, less than 10 percent of OnlyFans audiences worldwide were aged between 45 and 54 years as of the last examined month.

According to OnlyFans transparency reports, in February 2025, the platform received 103 data requests from global users over their personal data. This represents a decrease from February 2024, when the personal data requests submitted to OnlyFans were approximately 1,119. In the second half of 2024, video content platform OnlyFans received a total of 1,575 data requests.

In December 2024, OnlyFans.com saw approximately 468 million monthly website visits from users worldwide. Launched in 2016, OnlyFans is a social and video platform that allows creators to monetize their content via paid subscriptions and tips. In recent years, the London-based platform has become increasingly popular for hosting adult content.

In 2023, the popular online video and user-generated content OnlyFans, which is owned and managed by the London-based Fenix International Limited, generated over 541 million U.S. dollars in revenues by subscription products. In comparison, non-subscription based revenues generated approximately 765.8 million U.S. dollars for the year.

In 2023, online video content community and user-generated content platform OnlyFans was estimated to have paid out approximately 5.3 billion U.S. dollars to global creators. This represents an increase of approximately 18 percent compared to the creators' payout distributed by the company in 2022, which was of approximately 4.5 billion U.S. dollars.

As of August of 2022, the highest earning OnlyFans accounts ever were the musicians Bhad Bhabie and Cardi B, having earned 59.8 million U.S. Dollars and 46.7 million U.S. Dollars respectively. The highest paid non-musician was Blac Chyna, having earned 39.3 million U.S. Dollars.

In 2020, the content creator platform OnlyFans saw net revenues of almost 380 million U.S. dollars. It was projected for company revenues to increase by more than 200 percent, reaching 1.2 billion dollars by the end of 2021. Founded in 2016 and based in London, OnlyFans is an online platform where creators can host their content for users to access by paying a subscription or for free. The content hosted on the platform varies, but there is a distinct predominance of adult material.

In 2021, American model and television personality Blac Chyna was the top-earning creator on OnlyFans, with an estimate of 20 million U.S. dollars in earnings from the platform per month. Actress and creator Bella Thorne ranked second, with an estimate of 11 million U.S. dollars earned per month on the platform. Rapper Cardi B. followed, with 9.34 million U.S. dollars in revenues on OnlyFans in 2021.

Where online pornography meets the creators economy OnlyFans experienced staggering growth in 2020, when the global coronavirus pandemic drove audiences worldwide to move their lives online. Traffic to the OnlyFans website kept increasing through the end of 2021, reaching 39.43 million visits in January 2022. Launched in 2016, the London-based platform OnlyFans hosts video and photo content available for free and via monthly subscription. While it was not purposely launched to host adult entertainment material, the platform became increasingly renowned for sexually explicit content as the sex services industry moved online and independent workers looked at content creation to support themselves during the pandemic. Despite the company announcing a ban on porn in March 2021, it backtracked on this statement only a few months later. OnlyFans global net revenues are estimated to reach 2.5 billion U.S. dollars in 2022.

Monetization tools for creators Effective content monetization is crucial not only for creators, but also plays a role in online platforms’ success and market presence. Professional and semi-professional creators that can focus on producing engaging content represent the backbone of the social media economy, with hosting platforms relying on user-generated media to attract views and drive ad presence. According to a survey of digital content creators conducted in 2021, 60 percent of content creators had not chosen to monetize their content yet, while less than one in 10 reported earning over 10,000 U.S. dollars. Among niche creators who managed to successfully monetize their online efforts, approximately 23 percent of respondents reported selling their own physical products. Affiliate marketing deals were also among the leading monetization methods for non-niche creators, with 10 percent of respondents in this group reporting earning revenues online.

Among the possibilities that Web 3.0 has promised to bring, direct monetization and follower support might represent the most important digital gig economy development of the next years. A number of digital creators have also started showing interest in crypto payments, with 40 percent of creators who use images as their primary media deeming them crucial or nice to have.

According to a survey of online users conducted in January 2024, 60 percent of women in Great Britain were very unwilling to date potential partners who consumed sexual content on OnlyFans, even if the viewers did not interact with the creators. In comparison, 30 percent of male respondents reported feeling the same. Overall, only one in 10 men respondents reported being "very willing" to date someone who consumed adult or pornographic content on OnlyFans.

In 2023, the popular online video and user-generated content OnlyFans, which is owned and managed by the London-based Fenix International Limited, reported that the platform generated over 1.3 billion U.S. dollars in net revenues during the year ending November 30, 2023. This represents a staggering increase since 2019, year in which the company reported 44 million British pounds (or 49.9 million U.S. dollars in net revenues). OnlyFans has become ubiquitously popular in 2020, due to the global outbreak of the COVID-19 pandemic that pushed creators in several industries - including the adult entertainment industry - to rely more heavily on online environments.

In 2023, London-based Fenix International Limited, which is the parent company of online video and community platform OnlyFans, reported that the platform generated 6.63 billion U.S. dollars in gross revenues for the year ended on November 30, 2023. This represents an increase compared to the previous year when the company reported 5.5 billion U.S. dollars in revenues. Launched in 2016, OnlyFans reported gross revenues of 238 million British pounds in 2019.

In February 2025, OnlyFans removed over 35,865 creators' accounts from the platform. This represents a decrease from the previous month, when the accounts removed were 41,213. During the last six months of 2024, approximately 188,500 creators' accounts were removed by OnlyFans due to content moderation and platform guideline infringements, as well as fraud risk prevention.

In February 2025, OnlyFans submitted 64 reports to the National Center for Missing & Exploited Children (NCMEC) over the content on the platform flagged for child sexual abuse material (CSAM). In the second half of 2024, the platform submitted 230 CSAM reports to the NCMES.