As of April 2022, approximately 37 percent of consumers surveyed worldwide reported finding digital out-of-home (DOOH) advertising entertaining, while 29 percent said the same about traditional out-of-home (OOH) ads. Around one-third (33 percent) of respondents said the most popular brands used outdoor ads, whether digital or not. According to the same study, almost 40 percent of viewers visited a website seen on a DOOH ad.
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The global street furniture Out-of-Home (OOH) advertising market is experiencing robust growth, projected to reach $438.96 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 10.12% from 2025 to 2033. This expansion is driven by several key factors. Increasing urbanization leads to higher foot traffic in areas with significant street furniture, providing greater visibility for advertisements. The integration of digital technologies, specifically Digital Out-of-Home (DOOH) advertising on LED screens, offers dynamic and targeted campaigns, boosting advertiser interest and engagement. Furthermore, the rising popularity of location-based advertising enhances the effectiveness of street furniture OOH, making it a preferred choice for businesses seeking to reach specific demographics within defined geographical areas. Growth is also fueled by the increasing adoption of innovative ad formats and creative campaigns tailored to street furniture placements. The market is segmented by type (static and digital OOH), organization size (SMEs and large enterprises), and end-user industry (automotive, retail, healthcare, BFSI, and others), with digital OOH and large enterprises currently dominating these segments. The market's geographical distribution is diverse, with North America, Europe, and Asia anticipated to be major contributors to overall growth. Competitive landscape includes established players like JCDecaux SE and Clear Channel Outdoor, alongside emerging technology-driven companies offering innovative solutions. While some challenges exist, such as regulatory hurdles and the competition from digital advertising channels, the overall market trajectory points towards a continued upward trend in the coming years. The substantial growth potential within the street furniture OOH advertising sector is fueled by a convergence of factors. The shift toward data-driven advertising strategies allows for precise targeting and measurable ROI, attracting marketers who can leverage advanced analytics to optimize their campaigns. Moreover, the increasing integration of smart city initiatives presents new opportunities for creative and interactive DOOH installations. SMEs are increasingly adopting street furniture OOH as an effective and cost-efficient strategy to reach their target audiences. Continuous innovation in ad formats and creative executions ensures that the medium remains relevant and engaging for consumers, countering potential saturation. While maintaining a strong presence in established markets, companies are expanding into new geographical areas, particularly in rapidly developing economies with high urbanization rates. This expansion, coupled with ongoing technological advancements, positions the street furniture OOH market for sustained growth and significant market share gains within the broader OOH landscape in the coming decade. Recent developments include: April 2024: oOh!media revealed its advertising launch partners for the digital Woollahra OOH Street Furniture network. Luxury brands, including JLR Australia, MECCA, and LVMH’s prestigious brands, Tiffany & Co., TAG Heuer, and Fendi, debuted across the LED screens., April 2024: Provantage, a leading provider of OOH media and full-service marketing solutions, pioneered the first comprehensive, globally recognized audience measurement tool for place-based networks (PBN) in the South African OOH sector. This proprietary platform was launched in key DPBN (digital place-based network) and digital billboard sites, where Provantage had the largest shares in South Africa. It will be extended to additional PBNs, including static media, in the near future.. Key drivers for this market are: Ongoing Shift Towards Digital Advertising Aided By Increased Spending On Smart City Projects, Increase in Traffic Intensity owing to Growth in Tourism Industry has aided the spending on Street Furniture Advertisement. Potential restraints include: Ongoing Shift Towards Digital Advertising Aided By Increased Spending On Smart City Projects, Increase in Traffic Intensity owing to Growth in Tourism Industry has aided the spending on Street Furniture Advertisement. Notable trends are: Smart Cities Are Expected To Generate Significant Demand for Digital OOH.
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Site heterogeneity of metal nanocatalysts poses grand challenges for catalyst design from first principles. To accelerate catalyst discovery, it is of pivotal importance to develop an approach that efficiently maps catalytic activity of nanoparticles onto geometry-based descriptors while considering the geometric strain and metal ligand of an active site. We demonstrate that there exist linear correlations between orbitalwise coordination numbers CNα and free formation energies of oxygen species (e.g., *OH and *OOH) at Pt sites. Kinetic analysis along with herein developed structure–activity relationships accurately predicts the activity trend of pure Pt nanoparticles (∼1–7 nm) toward oxygen reduction. Application of the approach to a search of Pt nanoalloys leads to several Pt monolayer core–shell nanostructures with enhanced oxygen reduction activity and reduced cost. The approach presented here facilitates a transition from traditional single-crystal models to nanoparticles in theory-guided catalyst discovery.
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The size of the Out of Home Advertising Market was valued at USD 33.5 USD Billion in 2023 and is projected to reach USD 57.04 USD Billion by 2032, with an expected CAGR of 7.9% during the forecast period. Home (OOH) advertising is a form of advertising that targets the consumer when they are outside their place of dwelling. This category comprises billboards, transit, airport, and public-site digital displays. Some of the characteristics that are associated with OOH advertising include high profile, high impact, and opportunities to reach specific areas or groups of individuals. Sometimes, it includes digital technology for dynamic content and live changes. OOH advertising is usually employed for brand development, product introductions, and localized campaigns that can benefit from the attention that is given to the advertising media in high-traffic density environments and the support to other media. It is effective when it is used during people’s day-to-day activities since it reinvents the brand constantly to the target market. Key drivers for this market are: Burgeoning Demand for Big Data Analytics among Organizations to Aid Market Growth. Potential restraints include: Lack of Awareness about Cyber Security and Vulnerability to Hinder Growth.
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Explore the historical Whois records related to ooh.com (Domain). Get insights into ownership history and changes over time.
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The Argentina Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, projected to reach a market size of $63.46 million in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 18.36% from 2025 to 2033. This significant expansion is fueled by several key drivers. Increased urbanization and rising disposable incomes are leading to higher consumer spending and greater exposure to OOH advertising. The growing adoption of digital technologies, particularly in programmatic OOH and LED screen installations, is modernizing the advertising landscape and offering greater targeting capabilities for brands. Furthermore, the Argentinian retail and consumer goods sector, a major contributor to OOH advertising spend, is showing sustained growth, bolstering the market's expansion. While challenges remain, such as economic volatility and competition from other digital advertising channels, the overall trend remains strongly positive. The market is segmented by advertising type (static and digital), application (billboards, transportation, street furniture), and end-user industry (automotive, retail, healthcare, BFSI), each exhibiting unique growth patterns. Key players like JCDecaux, Latcom S.A., and Publicidad Sarmiento are actively shaping the market through innovation and strategic investments. The forecast for the Argentina OOH and DOOH market anticipates a continued upward trajectory, driven by increasing investment in smart city infrastructure and the expanding use of data-driven advertising strategies. The digital segment is expected to witness faster growth compared to traditional OOH, owing to its enhanced targeting and measurement capabilities. Transportation-based advertising, encompassing airports and public transport, is also poised for significant growth as passenger numbers recover and increase. However, it's crucial to monitor macroeconomic factors, regulatory changes, and technological advancements to accurately predict the long-term market trends. The competitive landscape remains dynamic, with established players facing competition from new entrants leveraging innovative technologies and creative advertising solutions. Sustained efforts to enhance the effectiveness and measurability of OOH campaigns will be critical for maintaining strong market growth. Comprehensive Coverage Argentina OOH and DOOH Market Report (2019-2033) This report provides a detailed analysis of the dynamic Argentina Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market, encompassing the historical period (2019-2024), base year (2025), and forecast period (2025-2033). The study delves into market size, segmentation, trends, key players, and future growth projections, offering invaluable insights for businesses operating or planning to enter this lucrative sector. This report is crucial for understanding the Argentinian OOH and DOOH landscape and making informed strategic decisions. Recent developments include: April 2024 - Coca-Cola unveiled its latest global OOH campaign, 'Recycle Me,' with the aim of integrating recycling into consumers' daily interactions with the brand. The campaign, which debuted in Latin America, features striking OOH creatives that showcase the iconic Coca-Cola logo morphing from a crushed can during the recycling process. Crafted by WPP Open X, under the direction of Ogilvy New York, these creatives are set to grace a multitude of OOH and DOOH sites across Buenos Aires, Argentina, Brazil, and Mexico. Additionally, they will be featured in print ads and on the brand's social media platforms., November 2023 - Displayce, a trailblazing demand-side platform that focuses on programmatic digital out-of-home (DOOH) advertising, and Place Exchange, a prominent supply-side platform (SSP) for programmatic OOH media, joined forces to broaden the global DOOH supply and enhance marketing avenues for Displayce's clientele. Displayce seamlessly incorporated Place Exchange's extensive global inventory into its purchasing platform. This move not only introduced 40 new media owners but also bolstered offerings in 14 established markets, such as the United States, Brazil, Argentina, Mexico, and Chile.. Key drivers for this market are: Ongoing Shift Towards Digital Advertising Aided By Increased Spending On Smart City Projects, Increase in Air Traffic owing to Growth in Tourism Industry has aided the spending on Airport Advertisement in Vietnam. Potential restraints include: Ongoing Shift Towards Digital Advertising Aided By Increased Spending On Smart City Projects, Increase in Air Traffic owing to Growth in Tourism Industry has aided the spending on Airport Advertisement in Vietnam. Notable trends are: Digital OOH (LED Screens) to Drive the Market.
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The UK Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, driven by increasing digitalization and the resurgence of physical spaces post-pandemic. With a 2025 market size of £1.22 billion (estimated based on the provided value unit of "Million"), the market projects a Compound Annual Growth Rate (CAGR) of 19.31% from 2025 to 2033. This expansion is fueled by several key factors. The increasing sophistication of DOOH technology, enabling targeted advertising campaigns and real-time data analysis, is a major catalyst. Programmatic DOOH, allowing for automated buying and optimization, is gaining significant traction, improving efficiency and ROI for advertisers. Furthermore, the strategic placement of DOOH screens in high-traffic areas like transport hubs and retail environments ensures maximum brand visibility and engagement. Growth is further supported by the evolving landscape of media consumption, with consumers increasingly receptive to engaging OOH and DOOH formats. The adoption of innovative formats, like interactive billboards and augmented reality experiences, further enhances the appeal of OOH advertising. However, the market also faces certain challenges. Competition from other advertising channels, including digital media, continues to be a significant restraint. Furthermore, the cost of implementing and maintaining DOOH infrastructure, particularly in prime locations, can be substantial, potentially limiting market entry for smaller players. Despite these restraints, the inherent advantages of OOH and DOOH advertising, including its broad reach and ability to create impactful brand experiences, are expected to drive continued market growth throughout the forecast period. The diverse segmentations, encompassing various advertising formats (billboards, transit ads, street furniture) and end-user industries (automotive, retail, healthcare, BFSI), suggest a resilient and adaptable market capable of weathering potential economic fluctuations. The continued investment in innovative technologies and strategic partnerships among key players like JCDecaux UK, Clear Channel UK, and Ocean Outdoor UK Ltd. will likely further solidify the market's trajectory. This comprehensive report provides a detailed analysis of the dynamic United Kingdom Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market, covering the period from 2019 to 2033. With a focus on market size and growth, competitive landscape, and future trends, this report is an invaluable resource for industry professionals, investors, and anyone seeking to understand this rapidly evolving sector. The report utilizes data from the historical period (2019-2024), the base year (2025), and projects the market's trajectory through the forecast period (2025-2033). The market is valued in millions of units. Recent developments include: June 2024: Wavemaker UK, Global, and DOOH.com teamed up to launch a 3D programmatic digital out-of-home (DOOH) advertising campaign. This campaign is designed to introduce Volvic's new Touch of Fruit Sparkling range. For the next seven weeks, commuters and passers-by at Kings Cross and Waterloo London Underground stations will be treated to the sight of Touch of Fruit Sparkling 3D cans popping out from digital screens., January 2024: Leeds' 75Media, a player in the OOH media sector, successfully completed the acquisition of London-based iQ OOH. With this acquisition, 75Media would integrate iQ OOH's 81 digital panels into its existing lineup. This move significantly bolsters 75Media's national presence, elevating its site count to over 500 locations. This expanded portfolio now includes more than 200 digital billboards and 300 large-format classic billboards.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic owing to Growth in the Tourism Industry has aided the spending on Airport Advertisement in the United States. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic owing to Growth in the Tourism Industry has aided the spending on Airport Advertisement in the United States. Notable trends are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.
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The UK Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, projected to reach £1.22 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 19.31% from 2025 to 2033. This expansion is driven by several factors. Firstly, the increasing adoption of programmatic DOOH allows for more targeted and efficient advertising campaigns, improving ROI for businesses. Secondly, the rise of innovative formats like interactive billboards and location-based advertising enhances audience engagement and expands creative possibilities. Furthermore, the growing urban population and increased foot traffic in major cities present significant opportunities for OOH advertisers to reach their target demographics effectively. While traditional static OOH remains a significant segment, digital formats are rapidly gaining traction, fueled by improved data analytics and measurement capabilities that allow advertisers to optimize their campaigns based on real-time performance data. The transportation sector, encompassing airports, buses, and rail networks, is a key application area for both static and digital OOH, leveraging captive audiences effectively. Key players in the market are continuously investing in technological advancements and strategic partnerships to maintain a competitive edge, driving innovation and market growth. The market segmentation reveals a dynamic landscape. While billboards continue to dominate, street furniture and other place-based media are witnessing substantial growth, indicating an increasing demand for creative and diverse advertising placements. The end-user sectors show significant demand for OOH advertising across various verticals, with automotive, retail, and consumer goods, as well as healthcare and BFSI (Banking, Financial Services, and Insurance) sectors showing particularly strong adoption. However, factors such as economic fluctuations and competition from other advertising channels could present potential restraints to market growth. Despite these potential challenges, the long-term outlook for the UK OOH and DOOH market remains positive, with the continued adoption of advanced technologies and innovative advertising formats expected to propel its expansion throughout the forecast period. Recent developments include: June 2024: Wavemaker UK, Global, and DOOH.com teamed up to launch a 3D programmatic digital out-of-home (DOOH) advertising campaign. This campaign is designed to introduce Volvic's new Touch of Fruit Sparkling range. For the next seven weeks, commuters and passers-by at Kings Cross and Waterloo London Underground stations will be treated to the sight of Touch of Fruit Sparkling 3D cans popping out from digital screens., January 2024: Leeds' 75Media, a player in the OOH media sector, successfully completed the acquisition of London-based iQ OOH. With this acquisition, 75Media would integrate iQ OOH's 81 digital panels into its existing lineup. This move significantly bolsters 75Media's national presence, elevating its site count to over 500 locations. This expanded portfolio now includes more than 200 digital billboards and 300 large-format classic billboards.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic owing to Growth in the Tourism Industry has aided the spending on Airport Advertisement in the United States. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic owing to Growth in the Tourism Industry has aided the spending on Airport Advertisement in the United States. Notable trends are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.
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This page, "oOH-benzoate anion", is part of the NIST Chemistry WebBook. This site and its contents are part of the NIST Standard Reference Data Program.
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During an April 2024 survey among adult mobile device users in the United States, approximately 44 percent reported searching for advertisers after exposure to digital out-of-home (DOOH) advertising. Around 38 percent said they visited the advertisers' websites, while 30 percent stated they accessed advertisers' social media sites.
in 2022, 91 percent of consumers interviewed across Brazil's 14 largest advertising markets reported consuming digital media throughout the 30 days preceding the survey. The reach of out-of-home (OOH) media and free TV stood at 88 and 72 percent. Those were the only three options reaching more than half of the Brazilian population. A connected nation The number of internet users in Brazil has continuously risen throughout the past years. Between 2018 and 2022, the figure grew by almost 20 percent, reaching nearly 168 million people in the latter year. With a larger online population comes the demand for interaction over the web. In 2019, little more than two-thirds of Brazilians were on social networks. Just three years later, over three out of four people accessed this type of platform. OOH media and free TV in Brazil The exposure in elevators, streets, and billboards attracts some of the most influential corporations to find a spot amidst cityscapes. The list of Brazil's leading OOH advertisers included heavy hitters like banks Santander and Itaú, as well as McDonald's, Telefónica, and Netflix. Meanwhile, free TV remained a profitable business, with the South American country's three most-viewed channels topping the ranking of Brazilian media and publishing companies by revenue in 2021.
In 2023, the number of digital billboards spread across the United States grew by almost ** percent to approximately ** thousand. DOOH: an increasing trend When comparing year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenues in the U.S., the latter's growth rates have been significantly higher from the beginning of 2022 to mid-2023. In the second quarter of 2023, spending on total OOH rose *** percent, whereas investments in DOOH increased by nearly ** percent. Digital billboards' relevance in the OOH industry In 2023, digital billboards alone accounted for ** percent of the net revenue generated by one of the largest outdoor ad companies in the U.S., Lamar. In 2017, that share stood at ** percent. According to a survey released in September that year, almost half of DOOH campaigns were purchased directly; less than ** percent were bought only programmatically.
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As of April 2022, approximately 37 percent of consumers surveyed worldwide reported finding digital out-of-home (DOOH) advertising entertaining, while 29 percent said the same about traditional out-of-home (OOH) ads. Around one-third (33 percent) of respondents said the most popular brands used outdoor ads, whether digital or not. According to the same study, almost 40 percent of viewers visited a website seen on a DOOH ad.