Public Opinion and Election Polling Market Outlook

The global market size for public opinion and election polling was valued at approximately $8.5 billion in 2023 and is projected to reach around $12.7 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.5% during the forecast period. This growth is largely driven by advancements in data collection methodologies and the increasing importance of data-driven decision-making in political campaigns and public policy.

One of the primary growth factors for this market is the advancements in technology that have revolutionized data collection and analysis processes. The proliferation of smartphones and internet access has enabled polling organizations to reach a broader demographic more efficiently and accurately. Online polling, for instance, has gained substantial traction due to its cost-effectiveness and ability to gather real-time data. Additionally, the advent of artificial intelligence and machine learning algorithms has enhanced the accuracy of predictive models, making election forecasting more reliable.

Another significant driver is the increasing reliance on data-driven decision-making in political campaigns, government strategies, and private sector initiatives. Political parties and candidates are increasingly investing in sophisticated polling methods to gauge public opinion and tailor their campaigns accordingly. This trend is not limited to political entities; businesses and media organizations also leverage polling data to shape their marketing strategies and content, respectively. Moreover, academic institutions utilize public opinion data for social science research, further fueling market growth.

The growing emphasis on transparency and accountability in governance is also contributing to the market's expansion. Governments and public agencies are increasingly conducting public opinion polls to gauge citizen satisfaction and gather feedback on policies and programs. This approach helps in making informed decisions that align with public sentiment, thereby enhancing governance quality. The trend is particularly noticeable in democratic nations where public opinion significantly influences policy-making processes.

From a regional perspective, North America currently holds the largest market share, driven by a highly active political environment and advanced technological infrastructure. Europe follows closely, with significant contributions from countries like the UK, Germany, and France. The Asia Pacific region is expected to witness the highest growth rate during the forecast period due to increasing political activities and advancements in polling technologies. Latin America and the Middle East & Africa are also showing promising growth, albeit at a slower pace due to varying degrees of technological adoption and political stability.

Methodology Analysis

The methodology segment of the public opinion and election polling market is diverse, encompassing online polling, telephone polling, face-to-face polling, mail polling, and other methods. Online polling has gained significant traction in recent years due to its cost-effectiveness and ability to reach a wide demographic. With the proliferation of internet access and smartphones, online polls can gather real-time data quickly and efficiently, making them a preferred choice for many polling organizations. Moreover, advancements in data security and privacy have alleviated concerns over the integrity of online polling data.

Telephone polling remains a popular method, especially for reaching older demographics who may not be as comfortable with online platforms. This methodology allows for more in-depth conversations and the ability to clarify questions, thereby potentially yielding more accurate data. However, the increasing prevalence of mobile phones over landlines has necessitated adaptations in sampling strategies. Companies are increasingly using sophisticated algorithms to create representative samples of mobile users, thereby maintaining the robustness of telephone polling.

Face-to-face polling is often considered the gold standard for accuracy, as it allows for the collection of nuanced data through direct interaction. This method is particularly useful in regions with low internet penetration or among demographics that are less likely to participate in online or telephone polls. However, the high costs and logistical challenges associated with face-to-face polling can be prohibitive, limiting its widespread use. Despite these challenges, face-to-face polling remains essential f

This statistic shows the revenue of the industry “marketing research and public opinion polling“ in the U.S. from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of marketing research and public opinion polling in the U.S. will amount to approximately **** billion U.S. Dollars by 2024.

The New York City Health Opinion Poll (HOP) is a periodic rapid online poll conducted by New York City Department of Health and Mental Hygiene. The goals of the poll are to measure adult New Yorkers’ awareness, acceptance and use — or barriers to use — of our programs; knowledge, opinions and attitudes about health care and practices; and opinions about public events that are related to health. The data collected through public health polling are rapidly analyzed and disseminated. This real-time community input informs programming and policy development at the Health Department to better meet the needs of New Yorkers.

This poll is part of a continuing series of monthly surveys that solicit public opinion on the presidency and on a range of other political and social issues. In this poll, respondents were asked about the upcoming presidential election, President Ronald Reagan's performance in office, military and domestic spending, and United States involvement in Central America. Demographic information on respondents includes race, sex, age, religion, income and educational levels, and political party affiliation.

Granite State Poll is a quarterly poll conducted by the University of New Hampshire Survey Center. The poll sample consists of about 500 New Hampshire adults with a working telephone across the state. Each poll contains a series of basic demographic questions that are repeated in future polls, as well as a set of unique questions that are submitted by clients. This poll includes two questions related to preferences about dams. These questions were designed by Natallia Leuchanka Diessner, Catherine M. Ashcraft, Kevin H. Gardner, and Lawrence C. Hamilton as part of the "Future of Dams" project.This Technical Report was written by the UNH Survey Center and describes the protocols and standards of the Granite State Poll #68 (Client Poll), which includes questions related to preferences about dams, designed by Natallia Leuchanka Diessner, Catherine M. Ashcraft, Kevin H. Gardner, and Lawrence C. Hamilton as part of the "Future of Dams" project.The first file is a screenshot of the Technical Report to provide a preview for Figshare. The second file is the Technical Report in Microsoft Word format.

Replication data for Improving Opinion Poll Reporting: The Irish Polling Indicator. This paper describes a statistical method for aggregating the information from opinion polls, following on from earlier work in Australia, Canada and the United Kingdom. Such aggregate estimates provide academic researchers with a time series of support for political parties, and inform the public better about opinion polls by focusing on trends and uncertainty in these estimates. The paper discusses the challenge of aggregating opinion polls in a multi-party setting (compared to the US and Australia) with a limited number of polls available (compared to the UK). It discusses how major sudden political and societal events, which have been common in Ireland since 2007, might be better taken into account in poll aggregation models. Finally, it discusses how these estimates can enhance opinion poll reporting in the media.

This Gallup Poll aims to collect data regarding the politcal views and opinions of Canadians, as well as their voting patterns. It also measures Canadians' views of government, and compares these views across geographic, demographic and social groups. Topics of interest include: banks; Canadian Pacific Railway; car ownership; communism; the farming industry; the federal election; government ownership of assets; government priorities; housing; immigration; income; the meat packing industry; phone ownership; political party; union membership; and voting behaviour. Basic demographic variables are also included.

In June 2024, the center-right European People's Party (EPP) won the European Parliament election. The EPP have recovered from a period in late-2021 and early-2022 when they were neck-in-neck with their closest rivals, the center-left Socialists & Democrats (S&D) group, with the center-right having a two percentage point lead. Besides the national-conservative ECR party, no other group in the European Parliament managed to achieve more than twelve percent of the popular vote. How do voters decide who to vote for in European Parliament elections? Voting intentions for the European Parliament are more complex and hard to interpret than those for national elections. This is because the European elections encompass 27 countries, with an electorate of around 400 million people, across many linguistic and cultural boundaries. Many voters view the EP elections as being lower stakes than national elections, meaning that they are more willing to use it as a 'protest vote' or to lend their vote to the parties of the extremes. As the European Parliament lacks jurisdiction in the policy areas which define most national elections - taxation, public services, foreign policy - voters instead often use the vote to express their view on the European project itself, with voters of the populist and nationalist right (ECR and ID) coming out particularly strongly against further EU integration and expansion. The issues which matter to voters in 2024 While the link between European Parliament elections and policymaking at the European level is obscure to many voters - parliament does not have the power to initiate legislation, but instead votes on proposals of the European Commission - there are certain issues which are set to dominate the 2024 elections. The EU's economic response to the COVID-19 pandemic is set to be a key issue of contention, as many voters in northern European countries have viewed the NextGenEU stimulus package as being a subsidy for governments of southern European countries who have had persistent fiscal problems since the Eurozone crisis of the 2010s. The EU's response to Russia's invasion of Ukraine is also likely to feature in the 2024 campaign, as the EU has been one of the strongest financial and military supporters of Ukraine, as well as promising to fast-track the eastern European country for EU membership. While Ukraine joining the EU continues to command support of the majority of citizens, certain countries in central and eastern Europe are more divided on this issue, notably Slovakia, Hungary, and Bulgaria.

A share of **** percent of respondents in Iran would cast their vote for the presidential candidate Ebrahim Raisi, if election were to held as of early June 2021. The presidential elections in the Islamic Republic of Iran were scheduled for June 18, 2021.

The Field Poll, established in 1945 as The California Poll by Mervin Field, has operated continuously as an independent, non-partisan, media-sponsored public opinion news service. Each year the Field Polls cover a wide range of political and social topics examining California public opinion. Continuing measures are made of voter support for leading political figures vying for major state and federal offices, job ratings of important political figures and reactions to significant political events. Voter awareness, understanding and predispositions of major campaign issues and salient statewide ballot propositions are also tracked over time. For poll 8903 N=993.

The Database of Selected British Gallup Opinion Polls is a sample product, developed at The Data Archive by the Opinion Polls Unit, which illustrates how the texts and data might be used. The aim was to produce an information system which could be used by non-specialists in the field of data analysis - practitioners like journalists, teachers or legislators who could use a CD-ROM publication to find out what attitudinal changes had occurred over time or how people had indicated they would vote in the recent or distant past. It was also intended as a tool to show funders the potential of the material.
The CD-ROM contains a 'Microsoft (MS) Access' database, which combines survey text and matching SPSS output in the form of calculated frequencies, some of which are depicted in graphical form, and a text search facility. There are three versions of the database to suit different users' needs; version 2 for MS Access 2.0, version 7 for MS Access 95/7.0 and version 8 for MS Access 97. Potential users are advised to request the database version that is specific to their own version of MS Access.
The hierarchical pathway system is a series of forms navigated by using buttons and includes a description of the surveys as well as additional information on the changes made to the text for inputting purposes. A text only version of the original question text and calculated frequencies, together with the accompanying data and documentation files is also available on request.
SPSS portable files are also provided on the CD in order that the user has the option of carrying out further data manipulation.
A further directory consisting of 27 SPSS portable files containing coded parliamentary constituency information is also provided, along with a key to the codes. Users should note that constituency information for years 1958-1964 is currently unavailable.

For the 2024 presidential election in Mexico, the current opinion polls indicate that Xóchitl Gálvez and Santiago Crill, both representing the political party alliance Va por México (It's for Mexico), are the preferred opposition candidates. Each candidate holds ** percent of the public's support according to the polls and both are members of PAN.

This study is part of a continuing series of monthly polls that solicit public opinion on the presidency and on a range of other political and social issues. Each data file in the collection represents a distinct nationwide survey that was conducted during 1979. Approximately 1,000-1,500 randomly selected adults were interviewed by telephone in each poll. Respondents were asked to give their opinions of President Jimmy Carter and his handling of the presidency, foreign affairs, and the economy, as well as their views on a range of current social and economic issues. In addition the March 1979 Poll on Peace in the Middle East (Part 3) focused specifically on the peace treaty signed by Egypt and Israel. Respondents were asked if they believed this agreement would lead to long-term peace between the two nations, whether peace between Israel and other Arab countries was likely, and whether President Carter's participation and the United States' role in facilitating negotiations were necessary to achieve the peace agreement. Nuclear power and energy shortages were explored in Part 4, April 1979 Poll on Nuclear Power. Respondents were asked if they agreed that there was a need for more nuclear power plants, how they felt about having a nuclear power plant in their own community, and, given the choice, if they would rather build more power plants, cut back on personal use of energy, or pay higher prices for foreign oil. Other questions concerned how increasing gasoline prices might affect driving habits, the Three Mile Island nuclear power plant accident, and whether or not solar energy could solve the energy crisis. The June 1979 Poll-Pre-1980 Election (Part 5) focused on qualities voters looked for in presidential candidates and how ongoing domestic and international issues might affect their pre-election voting preferences. Specific topics included inflation, the energy crisis, and the arms race. Respondents were asked how rising gasoline prices, lines at gas stations, and the prospect of gasoline rationing had impacted their lives and driving habits, what they thought about the arms limitation talks between the United States and the Soviet Union, and whether the SALT treaty, if approved, would reduce the chance of war with the Soviet Union. The primary focus of Part 6, July 1979 Poll on the Oil Shortage, were gasoline and oil shortages, gasoline rationing, increasing energy prices, proposals for reducing energy consumption, and the United States' dependence on foreign oil. Respondents' views on presidential candidates, the influx of Asian refugees ('boat people'), and the possible legalization of marijuana were also elicited. The Mid-July 1979 Poll after President Carter's Speech (Part 7) explored respondents' reactions to the crisis in national confidence that President Carter had referred to in his televised speech. Respondents were asked whether they believed there was a crisis in confidence in the country, and if listening to the speech had changed their own sense of confidence in the United States. In Part 8, November 1979 Poll on Issues of 1979 (with Pre-1980 Election Focus), respondents were asked to rate how they felt things were going in the United States and in their personal life, how this compared to five years before and whether they anticipated the following five years to be better or worse. Additional questions concerned leadership qualities of presidential candidates, abortion rights, the ordination of women, whether the United States should negotiate with the Palestine Liberation Organization (PLO), and whether the SALT treaty should or should not be approved by the Senate. Background information on respondents includes voter participation history, political party affiliation, political orientation, age, race, religion, education, household income, armed forces service, and participation in labor unions.

This graph shows the percentage of votes of the 2016 presidential elections in the United States on November 9, 2016, by opinion on importance of Supreme Court appointment. According to the exit polls, about 41 percent of voters who felt the Supreme Court appointment was the most important factor in their vote choice voted for Hillary Clinton.

Gain in-depth insights into Public Opinion And Election Polling Market Report from Market Research Intellect, valued at USD 3.2 billion in 2024, and projected to grow to USD 5.4 billion by 2033 with a CAGR of 7.5% from 2026 to 2033.

Are you a data enthusiast? Do you like the opinions of the public? Did you know of all the Public Opinion Polls (POPs) that are open to the world and are available in Odesi? These POPs from various government departments, Gallup Canada, International Social Survey Programme (and more!) have been rescued and preserved by Carleton University. You can either download the microdata or simply view your analyses in a table, without having to know a stats analysis software. You will learn which polls are available and how to access and use them; and then you will be able to scrutinise them for yourself and/or recommend them to your friends, family, colleagues, and researchers!

Over the five years through 2024-25, revenue is set to climb at a compound annual rate of 2% to £6.4 billion. This growth stems from recovering business confidence, which was previously shaken by Brexit, the COVID-19 pandemic and soaring inflation, deterring investments. Mounting demand for online and digital research services and intense political activity has also fuelled expansion. Facing stiff competition, market research and public opinion polling companies have innovated to gain a competitive edge, embracing acquisitions in order to gain access to new technology and niche markets, as well as heavily investing in technology to improve data collection and analysis. The shift towards digital advertising has driven the adoption of advanced data gathering and research methods to better understand online consumer behaviour, though there’s been a growing trend towards in-house research as an alternative. Revenue saw a 16.3% downturn in 2020-21, a reflection of the financial strain created by COVID-19 curtailing spending on research activities. The severity of this decline, however, was cushioned by increased market research investment from the public sector and private companies looking to navigate the aftermath of the pandemic. Revenue is forecast to grow by 2.7% in 2024-25, propelled by easing inflationary pressures and the collective effort of businesses to stabilise the economy and financial markets. Public-sector demand is also escalating, driven by the General Election and the continued political discourse necessitating insights into public opinion. Looking ahead, revenue is projected to rise at a compound annual rate of 3.1% over the five years through 2029-30, reaching £7.5 billion. Growth will be fuelled by a rebound in business confidence and an uptick in spending. Demand for companies specialising in web-based market research and social media marketing is expected to surge, supported by strong advertising activity and a mounting need for media research. As e-commerce continues on a steady growth path, there will likely be an increased emphasis on investing in novel research technologies and specialised data analytics capabilities.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Global Public Opinion And Election Polling market size is expected to reach $10.23 billion by 2029 at 3.5%, segmented as by mode, online surveys, paper surveys, telephonic surveys, one-to-one interviews