Public Opinion and Election Polling Market Outlook

The global market size for public opinion and election polling was valued at approximately $8.5 billion in 2023 and is projected to reach around $12.7 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.5% during the forecast period. This growth is largely driven by advancements in data collection methodologies and the increasing importance of data-driven decision-making in political campaigns and public policy.

One of the primary growth factors for this market is the advancements in technology that have revolutionized data collection and analysis processes. The proliferation of smartphones and internet access has enabled polling organizations to reach a broader demographic more efficiently and accurately. Online polling, for instance, has gained substantial traction due to its cost-effectiveness and ability to gather real-time data. Additionally, the advent of artificial intelligence and machine learning algorithms has enhanced the accuracy of predictive models, making election forecasting more reliable.

Another significant driver is the increasing reliance on data-driven decision-making in political campaigns, government strategies, and private sector initiatives. Political parties and candidates are increasingly investing in sophisticated polling methods to gauge public opinion and tailor their campaigns accordingly. This trend is not limited to political entities; businesses and media organizations also leverage polling data to shape their marketing strategies and content, respectively. Moreover, academic institutions utilize public opinion data for social science research, further fueling market growth.

The growing emphasis on transparency and accountability in governance is also contributing to the market's expansion. Governments and public agencies are increasingly conducting public opinion polls to gauge citizen satisfaction and gather feedback on policies and programs. This approach helps in making informed decisions that align with public sentiment, thereby enhancing governance quality. The trend is particularly noticeable in democratic nations where public opinion significantly influences policy-making processes.

From a regional perspective, North America currently holds the largest market share, driven by a highly active political environment and advanced technological infrastructure. Europe follows closely, with significant contributions from countries like the UK, Germany, and France. The Asia Pacific region is expected to witness the highest growth rate during the forecast period due to increasing political activities and advancements in polling technologies. Latin America and the Middle East & Africa are also showing promising growth, albeit at a slower pace due to varying degrees of technological adoption and political stability.

Methodology Analysis

The methodology segment of the public opinion and election polling market is diverse, encompassing online polling, telephone polling, face-to-face polling, mail polling, and other methods. Online polling has gained significant traction in recent years due to its cost-effectiveness and ability to reach a wide demographic. With the proliferation of internet access and smartphones, online polls can gather real-time data quickly and efficiently, making them a preferred choice for many polling organizations. Moreover, advancements in data security and privacy have alleviated concerns over the integrity of online polling data.

Telephone polling remains a popular method, especially for reaching older demographics who may not be as comfortable with online platforms. This methodology allows for more in-depth conversations and the ability to clarify questions, thereby potentially yielding more accurate data. However, the increasing prevalence of mobile phones over landlines has necessitated adaptations in sampling strategies. Companies are increasingly using sophisticated algorithms to create representative samples of mobile users, thereby maintaining the robustness of telephone polling.

Face-to-face polling is often considered the gold standard for accuracy, as it allows for the collection of nuanced data through direct interaction. This method is particularly useful in regions with low internet penetration or among demographics that are less likely to participate in online or telephone polls. However, the high costs and logistical challenges associated with face-to-face polling can be prohibitive, limiting its widespread use. Despite these challenges, face-to-face polling remains essential f

This statistic shows the revenue of the industry “marketing research and public opinion polling“ in the U.S. from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of marketing research and public opinion polling in the U.S. will amount to approximately **** billion U.S. Dollars by 2024.

The New York City Health Opinion Poll (HOP) is a periodic rapid online poll conducted by New York City Department of Health and Mental Hygiene. The goals of the poll are to measure adult New Yorkers’ awareness, acceptance and use — or barriers to use — of our programs; knowledge, opinions and attitudes about health care and practices; and opinions about public events that are related to health. The data collected through public health polling are rapidly analyzed and disseminated. This real-time community input informs programming and policy development at the Health Department to better meet the needs of New Yorkers.

This poll is part of a continuing series of monthly surveys that solicit public opinion on the presidency and on a range of other political and social issues. In this poll, respondents were asked about the upcoming presidential election, President Ronald Reagan's performance in office, military and domestic spending, and United States involvement in Central America. Demographic information on respondents includes race, sex, age, religion, income and educational levels, and political party affiliation.

Replication data for Improving Opinion Poll Reporting: The Irish Polling Indicator. This paper describes a statistical method for aggregating the information from opinion polls, following on from earlier work in Australia, Canada and the United Kingdom. Such aggregate estimates provide academic researchers with a time series of support for political parties, and inform the public better about opinion polls by focusing on trends and uncertainty in these estimates. The paper discusses the challenge of aggregating opinion polls in a multi-party setting (compared to the US and Australia) with a limited number of polls available (compared to the UK). It discusses how major sudden political and societal events, which have been common in Ireland since 2007, might be better taken into account in poll aggregation models. Finally, it discusses how these estimates can enhance opinion poll reporting in the media.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Granite State Poll is a quarterly poll conducted by the University of New Hampshire Survey Center. The poll sample consists of about 500 New Hampshire adults with a working telephone across the state. Each poll contains a series of basic demographic questions that are repeated in future polls, as well as a set of unique questions that are submitted by clients. This poll includes two questions related to preferences about dams. These questions were designed by Natallia Leuchanka Diessner, Catherine M. Ashcraft, Kevin H. Gardner, and Lawrence C. Hamilton as part of the "Future of Dams" project.This Technical Report was written by the UNH Survey Center and describes the protocols and standards of the Granite State Poll #68 (Client Poll), which includes questions related to preferences about dams, designed by Natallia Leuchanka Diessner, Catherine M. Ashcraft, Kevin H. Gardner, and Lawrence C. Hamilton as part of the "Future of Dams" project.The first file is a screenshot of the Technical Report to provide a preview for Figshare. The second file is the Technical Report in Microsoft Word format.

This poll is part of a continuing series of monthly surveys that solicit public opinion on the presidency and on a range of other political and social issues. Respondents were asked to give their opinions of President Bill Clinton and his handling of the presidency, foreign policy, the economy, the United States relationship with Russia, and the Oklahoma City bombing. Those queried were also asked for their general perceptions of Clinton, Boris Yeltsin, Hillary Clinton, Bob Dole, Newt Gingrich, and Dr. Henry Foster. In addition, respondents were questioned in detail on the institution of marriage, including questions on the frequency of arguments and sexual relations. Other issues examined include the role of the United States in Vietnam and World War II. Background information on respondents includes voter registration status, political party, political orientation, education, age, sex, race, and family income.

The Database of Selected British Gallup Opinion Polls is a sample product, developed at The Data Archive by the Opinion Polls Unit, which illustrates how the texts and data might be used. The aim was to produce an information system which could be used by non-specialists in the field of data analysis - practitioners like journalists, teachers or legislators who could use a CD-ROM publication to find out what attitudinal changes had occurred over time or how people had indicated they would vote in the recent or distant past. It was also intended as a tool to show funders the potential of the material.
The CD-ROM contains a 'Microsoft (MS) Access' database, which combines survey text and matching SPSS output in the form of calculated frequencies, some of which are depicted in graphical form, and a text search facility. There are three versions of the database to suit different users' needs; version 2 for MS Access 2.0, version 7 for MS Access 95/7.0 and version 8 for MS Access 97. Potential users are advised to request the database version that is specific to their own version of MS Access.
The hierarchical pathway system is a series of forms navigated by using buttons and includes a description of the surveys as well as additional information on the changes made to the text for inputting purposes. A text only version of the original question text and calculated frequencies, together with the accompanying data and documentation files is also available on request.
SPSS portable files are also provided on the CD in order that the user has the option of carrying out further data manipulation.
A further directory consisting of 27 SPSS portable files containing coded parliamentary constituency information is also provided, along with a key to the codes. Users should note that constituency information for years 1958-1964 is currently unavailable.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

The Field Poll, established in 1945 as The California Poll by Mervin Field, has operated continuously as an independent, non-partisan, media-sponsored public opinion news service. Each year the Field Polls cover a wide range of political and social topics examining California public opinion. Continuing measures are made of voter support for leading political figures vying for major state and federal offices, job ratings of important political figures and reactions to significant political events. Voter awareness, understanding and predispositions of major campaign issues and salient statewide ballot propositions are also tracked over time. For poll 6901 N=1073.

Global Public Opinion And Election Polling market size is expected to reach $10.23 billion by 2029 at 3.5%, segmented as by mode, online surveys, paper surveys, telephonic surveys, one-to-one interviews

This dataset contains anonymized answers to a survey conducted among Swedish politicians. The survey contains an experiment exposing politicians to losses or gains in the polls.

This dataset covers ballots 327-32, spanning February, May, August, and October 1968. The dataset contains the data resulting from these polls in ASCII. The ballots are as follows: 327 - February This Gallup poll seeks to collect the opinions of Canadians. The majority of the questions are politically based, asking opinions of political leaders, parties, and policies. There are also some questions on current events, such as rising prices, taxation, and organ donating. The respondents were also asked questions so that they could be grouped according to geographic and social variables. Topics of interest include: the donation of organs upon death; the effects of rising prices in Canada on shopping; whether or not Quebec having close ties to France is positive; if taxation in Canada is fair; the major causes of high prices in Canada; the idea of making bilingual signs legal; the opinion of government spending; the treatment of Indigenous people by the government; union membership; voting patterns; if free trade will be good for Canada; who should receive Medicare; and who will make the best Prime Minister. Basic demographics variables are also included. 328 - May This Gallup poll seeks the opinions of Canadians on issues which are mostly political. There are several questions relating to preferred political parties and policies, and opinions of the different leaders. There are also some questions which are not directly political, but are of interest to politicians and government. Some of these include the state of various things today, euthanasia, and the voting age. The respondents were also asked questions so that they could be grouped according to geographic and social variables. Topics of interest include: changing the legal voting age; the characteristics of youth; interest in the upcoming election; the opinion of inter-racial marriages; the liberal election of a new leader; the opinion of marrying someone of a different religion; political views; rating Stanfield's performance; rating Douglas's performance; whether or not Euthanasia should be allowed; if Trudeau was right to call an election; and who would make the best Prime Minister. Basic demographic variables are also included. 329 - May This Gallup poll is concern almost exclusively with an upcoming election. Respondents are asked questions regarding their intentions to vote, whether or not they are on the electoral list, and how they intend to vote. The respondents were also asked questions so that they could be grouped according to geographical and social variables. Topics of interest include: the interest in the Federal election; interest in voting; if they are a registered voter; political opinions; and voting preferences. Basic demographic variables are also included. 330 - May This Gallup poll is interested exclusively in the upcoming election. There are questions about voting intentions, the recent debate on television, and whether or not the respondents are on the electoral list. The respondents were also asked questions so that they could be grouped according to geographical and social variables. Topics of interest include: eligibility to vote in next election; political preference; the viewing of the electoral debate; voting in previous elections; and who will be the next Prime Minister. Basic demographic variables are also included. 331 - August This Gallup poll aims to collect the opinions of Canadians on a variety of topics. This poll has a particularly strong interest in the religious beliefs of the respondents. There are also some questions relating to politics, asking about the preferred parties, leaders and policies. Opinions of leaders are also asked. The respondents were also asked questions so that they could be grouped according to geographical and social variables. Topics of interest include: sending aid to developing countries; common beliefs involving death and the after-life; the opinion of Quebec separatism; the opinion of unions; the performance of Trudeau as Prime Minister; political preferences; putting limits on government campaign spending; the influence religion has on life; whether Canada should become a Republic or remain loyal to Queen; whether or not homosexual acts should be considered illegal; and if the US is a sick society. Basic demographic variables are also included. 332 - October This Gallup poll seeks the opinions of Canada on issues important to the country, and government. The questions are about important political and social issues, including American draft-dodgers, and birth control. The respondents were also asked questions so that they could be grouped according to geographical and social variables. Topics of interest include: the availability of birth control; keeping the church and politics separate; knowledge of NATO; the opinion of Prime Minister Trudeau; the opinion of Stanfield; political opinions; the Pope's ban on birth control; the preferred next President; previous voting preferences; satisfaction with housing; the amount of say students have in academic affairs; sympathy for American draft dodgers; and who is the biggest threat to Canada. Basic demographic variables are also included.

This poll is part of a continuing series of monthly surveys that solicit public opinion on the presidency and on a range of other political and social issues. Respondents were asked to give their opinions of President George W. Bush and his handling of the presidency, foreign policy, and the economy. In addition, respondents were asked to give their opinions of the current economy, and whether it was getting better or worse. Respondents were asked to rate the Democratic and Republican parties as favorable or unfavorable, to indicate whether they believed that Democrats or Republicans had clear plans for the United States and whether there were differences in what each party stood for, and to specify the most important difference between the two parties. Respondents were asked if they voted for United States House of Representatives, what issue was the most important in deciding their vote for House representatives, whether their vote for Congress was a vote for or against President Bush and his policies, whether they would vote for President Bush again in 2004, whether the Democrats should nominate Al Gore, whether they were pleased or disappointed by the outcome of the November elections, and whether it was better or worse to have a president from the same political party that controlled Congress. Respondents were asked to give their opinions on Republicans' control of Congress: whether the United States would be more secure from terrorist attacks, whether the economy would improve, whether taxes would increase or decrease, whether the respondents' families' financial situations would improve, whether big business would have more influence in Washington, whether federal courts would be more conservative, how likely war in Iraq was a result of Republican control in Congress, and whether environmental problems would improve. Respondents were asked how much they believed President Bush cared about their needs and problems and those of Blacks, whether they had confidence in President Bush to deal with an international crisis and the economy, whether his political views were liberal, moderate, or conservative, and whether the religious right had too much or too little influence on the Bush administration. Respondents were asked to give their opinions on tax issues, particularly on: whether the tax cuts were a good idea, whether the tax cuts made a difference in the amount of money retained after taxes, whether they believed the government could reduce the federal budget deficit while cutting taxes, whether they preferred a tax cut or reduced deficit, the effect of the tax cuts on the economy, who benefited most from the tax cuts, whether the tax cuts should be made permanent, and whether using the budget surplus to cut taxes was the best thing to do. Opinions were elicited regarding the environment: whether the federal government was doing enough regulating environmental and safety practices of business, whether requirements and standards can be set too high, whether or not the Arctic National Wildlife Refuge in Alaska should be approved for oil drilling, whether producing energy or protecting the environment was more important, and what President Bush believed was more important. Respondents were asked whether Social Security would have money available upon their retirement, whether allowing individuals to invest their Social Security taxes on their own was a good idea, and whether the government should make up any losses incurred. On the subject of courts, respondents were asked whether newly court-appointed judges should be reviewed and confirmed by Congress, whether Congress should review and approve judges appointed by President Bush, and whether President Bush's nominees would be more conservative than tolerable. Regarding estate taxes, respondents were asked if they believed that there should be an estate tax for thelargest estates or no estate tax whatsoever, and whether they approved of President Bush's or the Democrats' proposal on estate taxes. Respondents were asked to give opinions on terrorism: whether the Bush administration had a clear plan, whether the government would fail to enact strong anti-terrorism laws or the new anti-terrorism laws would excessively restrict the average person's civil liberties, whether they were willing to allow government agencies to monitor phone calls and emails, and whether t

Over the five years through 2024-25, revenue is set to climb at a compound annual rate of 2% to £6.4 billion. This growth stems from recovering business confidence, which was previously shaken by Brexit, the COVID-19 pandemic and soaring inflation, deterring investments. Mounting demand for online and digital research services and intense political activity has also fuelled expansion. Facing stiff competition, market research and public opinion polling companies have innovated to gain a competitive edge, embracing acquisitions in order to gain access to new technology and niche markets, as well as heavily investing in technology to improve data collection and analysis. The shift towards digital advertising has driven the adoption of advanced data gathering and research methods to better understand online consumer behaviour, though there’s been a growing trend towards in-house research as an alternative. Revenue saw a 16.3% downturn in 2020-21, a reflection of the financial strain created by COVID-19 curtailing spending on research activities. The severity of this decline, however, was cushioned by increased market research investment from the public sector and private companies looking to navigate the aftermath of the pandemic. Revenue is forecast to grow by 2.7% in 2024-25, propelled by easing inflationary pressures and the collective effort of businesses to stabilise the economy and financial markets. Public-sector demand is also escalating, driven by the General Election and the continued political discourse necessitating insights into public opinion. Looking ahead, revenue is projected to rise at a compound annual rate of 3.1% over the five years through 2029-30, reaching £7.5 billion. Growth will be fuelled by a rebound in business confidence and an uptick in spending. Demand for companies specialising in web-based market research and social media marketing is expected to surge, supported by strong advertising activity and a mounting need for media research. As e-commerce continues on a steady growth path, there will likely be an increased emphasis on investing in novel research technologies and specialised data analytics capabilities.

For the 2024 presidential election in Mexico, the current opinion polls indicate that Xóchitl Gálvez and Santiago Crill, both representing the political party alliance Va por México (It's for Mexico), are the preferred opposition candidates. Each candidate holds ** percent of the public's support according to the polls and both are members of PAN.

Gain in-depth insights into Public Opinion And Election Polling Market Report from Market Research Intellect, valued at USD 3.2 billion in 2024, and projected to grow to USD 5.4 billion by 2033 with a CAGR of 7.5% from 2026 to 2033.

Data associated with The Battleground Poll between the years 1993 and 2017.