The global oral care market is projected to grow significantly, from USD 55,390.1 million in 2025 to USD 91,087.6 million by 2035. The market is expected to exhibit a CAGR of 5.1% from 2025 to 2035.

Metric	Value
Industry Size (2025E)	USD 55,390.1 Million
Industry Value (2035F)	USD 91,087.6 Million
CAGR (2025 to 2035)	5.1%

Semi-Annual Market Update

Particular	Value CAGR
H1 2024	5.9% (2024 to 2034)
H2 2024	4.5% (2024 to 2034)
H1 2025	6.2% (2025 to 2035)
H2 2025	4.0% (2025 to 2035)

Per Capita Spending Analysis

Countries	Population (millions)
United States	345.4
United Kingdom	68.3
Germany	84.1
Japan	123.2
Australia	26.3

Countries	Estimated Per Capita Spending (USD)
United States	5.2
United Kingdom	4.1
Germany	4.5
Japan	3.8
Australia	4.7

Category-wise Insights

Segment (Product Type)	CAGR (2025 to 2035)
Toothbrush	4.5%
Others	4.9%

Segment (Distribution Channel)	CAGR (2025 to 2035)
Convenience Stores	4.2%
Others	5.1%

The Oral Care Market is Segmented by Product Type (Toothpaste, Mouthwash/Rinses, Toothbrush and Other Product Types), Ingredient (Conventional, Natural/Organic), End User (Kids/Children, and Adult), Distribution Channel (Supermarkets/Hypermarkets, Drug Stores/Pharmacies, Online Retail Stores and Distribution Channel), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa).

The global oral hygiene product market is set to reach a size of US$ 24.2 billion in 2024. The market has been analyzed to expand at 4.2% CAGR and increase to a valuation of US$ 36.4 billion by the end of 2034.

Report Attribute	Detail
Oral Hygiene Product Market Size (2024E)	US$ 24.2 Billion
Forecasted Market Value (2034F)	US$ 36.4 Billion
Global Market Growth Rate (2024 to 2034)	4.2% CAGR
Canada Market Growth Rate (2024 to 2034)	3.7% CAGR
China Market Value (2034F)	US$ 4.68 Billion
North America Market Share (2024E)	26%
East Asia Market Share (2034F)	22%
Key Companies Profiled	Procter & Gamble Co.; Johnson & Johnson Services Inc.; GlaxoSmithKline; Church & Dwight Co. Inc.; Amway; Oral-B Laboratories Ltd.; Sunstar Suisse; Dentaid Research Center.

Country-wise Analysis

Attribute	United States
Market Value (2024E)	US$ 5.37 Billion
Growth Rate (2024 to 2034)	4.8% CAGR
Projected Value (2034F)	US$ 8.55 Billion

Attribute	Japan
Market Value (2024E)	US$ 1.53 Billion
Growth Rate (2024 to 2034)	5.3% CAGR
Projected Value (2034F)	US$ 2.56 Billion

Category-wise Insights

Attribute	Mouth Wash/Rinse
Segment Value (2024E)	US$ 7.4 Billion
Growth Rate (2024 to 2034)	4.3% CAGR
Projected Value (2034F)	US$ 11.3 Billion

Attribute	Dental Plaques/Biofilms
Segment Value (2024E)	US$ 7.3 billion
Growth Rate (2024 to 2034)	4.6% CAGR
Projected Value (2034F)	US$ 11.4 Billion

The global revenue in the 'Oral Care' segment of the beauty & personal care market was forecast to continuously increase between 2025 and 2030 by in total 7.9 billion U.S. dollars (+14.49 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 62.7 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Oral Care' segment of the beauty & personal care market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and revenue growth. The Statista Market Insights cover a broad range of additional markets.

Global Oral Care market size was $47.2 Billion in 2022 and it is forecasted to reach $86.4 Billion by 2030. Dental Surgical Instruments Industry's Compound Annual Growth Rate will be 9.2% from 2023 to 2030. Factors Affecting Oral Care market

Technological advancements in oral care products 

Innovative products have led to the development of technology and convenient use of oral care products such as electric toothbrushes, artificial intelligence (AI) equipped toothbrushes, and vibrating toothbrushes. The development of technology in toothbrushes is an important factor in the growth of the market. Major key players in the market have also developed interactive toothbrushes equipped with position sensing and sensor technology. This toothbrush examines the mouth and gives real-time advice on brushing and oral care. Oral care marketers are using this technology to increase oral health awareness by entering into a joint venture. Advances in technology in oral care equipment and dental care services in the dental practice drive business growth by enabling consumers to join and follow the oral tradition.

Restraining Factor:

Adverse effects of teeth whitening products 

Repeated use of whitening products, such as teeth whitening strips, can damage teeth. This can cause tooth sensitivity due to reabsorption of the protective enamel layer. In addition, the whitening toothpaste may come into contact with the gums during use, causing irritation and local pain. Teeth whitening can also cause teeth to look uneven, especially if some of the teeth are dentures. Also, this product should not be used when caries are present as this may cause the product to penetrate the root and cause further damage to the tooth.

Impact of the COVID-19 pandemic on the Oral care Market:

The mass migration of workers from the cities to the countryside is affecting the oral hygiene production process. The increase in raw material prices and the disruptions in the packaging and supply of these products to the market are among the problems that put companies in trouble. The decline in people's purchases due to unemployment or the economy during the COVID-19 pandemic has somewhat slowed demand for these products. But in the pre-COVID-19 era, hygiene and personal care practices increased significantly due to customers' limited access to these products and a lack of supply. Big-name companies hope to recapture profits from these projects in the post-pandemic period as the government lifts lockdowns. Large-scale labour migration in rural areas and government financial support for these migrant workers have little incentive to consume such products in rural areas.

What are Oral Care?

Dental and oral care is an important part of overall health and wellness. Oral care, also known as oral hygiene, is the practice of keeping your mouth clean and disease-free and preventing other problems such as tooth decay, gum disease, and bad breath from brushing and flossing. Regular oral hygiene is essential to prevent dental diseases from occurring. The oral care market is driven mainly by many factors such as the increase in the number of dentists worldwide, the increase in the incidence of dental diseases and the use of technology in oral care products. On the other hand, product recovery in the oral care industry should restrain market growth to some extent.

The North America Oral Care Market report segments the industry into Product Type (Breath Fresheners, Dental Floss, Denture Care, Mouthwashes and Rinses, Toothbrushes and Replacements, Toothpaste), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, Other Distribution Channels), and Country (United States, Canada, Mexico, Rest of North America).

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Oral Care Market Size 2025-2029

The oral care market size is forecast to increase by USD 12.31 billion at a CAGR of 4.8% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of technology in oral care products. Advanced technologies such as artificial intelligence, nanotechnology, and biotechnology are revolutionizing the industry, leading to innovative solutions for oral hygiene and disease prevention. A key trend in the market is the high demand for mouthwash and teeth-whitening products, as consumers prioritize maintaining good oral health and aesthetics. However, the market faces challenges from stringent regulations on oral care products.
To capitalize on market opportunities and navigate challenges effectively, companies must stay informed of emerging technologies and regulatory requirements, and adapt their strategies accordingly. By focusing on innovation, quality, and regulatory compliance, oral care companies can differentiate themselves and meet the evolving needs of consumers. Compliance with these regulations requires significant investment in research and development, production, and marketing, which can increase costs for manufacturers. Biodegradable oral care products , bamboo brushes and dental floss made from natural materials align with consumers' eco-conscious preferences.

What will be the Size of the Oral Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market encompasses a diverse range of products and services, from dental X-rays and metallic braces to modern innovations like digital radiography and remote dental care. Dental materials science and polymer science underpin the development of advanced dental solutions, such as ceramic braces and 3D printing. Patient compliance is a key market driver, leading to the creation of dental apps, therapeutic mouthwashes, and saliva substitutes. Oral health education is crucial, with pediatric dentistry, oral surgery, and orthodontic treatments playing essential roles.
Treatment adherence is facilitated through the use of mouth guards, night guards, and tongue scrapers. Herbal mouthwashes and teeth bleaching cater to cosmetic concerns, while sports guards and sleep apnea treatments address specific health needs. Overall, the market is characterized by continuous innovation and a focus on improving patient care and experience. Preventive care is prioritized through the use of interdental cleaning devices, water flossers, and antiseptic mouthwashes. Oral pathology and forensic dentistry offer diagnostic and investigative services, while oral surgery and restorative dentistry address more complex dental issues.

How is this Oral Care Industry segmented?

The oral care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Application

  Home
  Dentistry


Product

  Toothpaste
  Toothbrush
  Mouthwash
  Denture products
  Dental accessories


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market encompasses a range of products and services, from preventative measures like toothbrushes, dental floss, and mouthwash, to more specialized treatments such as root planing, dental sealants, and cosmetic dentistry. Periodontal disease and gum disease are significant concerns, leading to innovations in interdental brushes and sensitive toothpastes. Children's toothbrushes and dental insurance cater to specific demographics. Wisdom teeth and impacted teeth necessitate procedures like extraction and orthodontics. Enamel erosion and mouth ulcers are common oral health issues addressed through calcium phosphate supplements and essential oils. Dental fillings, dental implants, and complete and partial dentures are essential restorative solutions.

Product innovation continues to drive the market, with advancements in whitening toothpastes, electric toothbrushes, and clinical trials for new treatments. Distribution channels include both offline (hypermarkets, supermarkets, etc.) and online (subscription services, e-commerce platforms). Dental hygiene remains a priority, with the ADA seal of acceptance ensuring product effectiveness. Oral cancer screenings are crucial, and professional cleanings are essential for maintaining optimal oral health. Dry mouth, caused by variou

The China Oral Care Market report segments the industry into Product Type (Breath Fresheners, Dental Floss, Denture Care, Mouthwashes and Rinses, Toothbrushes and Replacements, Toothpaste) and Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Pharmacies And Drug Stores, Online Retail Stores, Other Distribution Channels). Get five years of historical data alongside five-year market forecasts.

Oral Care Market Size, Share, Forecast, & Trends Analysis by Product (Toothpastes, Toothbrush, Mouthwash, Dental Floss, Tongue Cleaner, Probiotic) Age Group (Adults, Children) Distribution Channel (Supermarket, Pharmacies, Online) – Global Forecast to 2032

From the selected regions, the ranking by revenue in the 'Oral Care' segment of the beauty & personal care market is led by the United States with 10.1 billion U.S. dollars and is followed by China (6.2 billion U.S. dollars). In contrast, the ranking is trailed by the Netherlands with 436.77 million U.S. dollars, recording a difference of 9.6 billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the shower & bath segment of the beauty & personal care market and a ranking of subsegments in Thailand regarding average revenue per user (ARPU) in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

The revenue in the 'Oral Care' segment of the beauty & personal care market in the United States was forecast to continuously increase between 2025 and 2030 by in total 961.6 million U.S. dollars (+9.36 percent). After the eleventh consecutive increasing year, the revenue is estimated to reach 11.2 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Oral Care' segment of the beauty & personal care market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and revenue growth. The Statista Market Insights cover a broad range of additional markets.

The United States oral care market value reached around USD 11.68 Billion in 2024. The market is projected to grow at a CAGR of 3.70% between 2025 and 2034, reaching almost USD 16.80 Billion by 2034.

The oral care market is growing at a very rapid pace. It is because of increasing awareness about dental hygiene, growing adoption of technologically advanced oral care products, and the shift towards sustainable and eco-friendly solutions.

Market Segment	Industry Share (%)
Top 3 (Colgate-Palmolive, Procter & Gamble, Unilever)	70%
Rest of Top 5 (Johnson & Johnson, GlaxoSmithKline)	3%
Next 5 of Top 10 (Church & Dwight, Dentsply Sirona, Henkel, Lion Corporation, Sunstar)	7%
Emerging & Regional Brands (natural and sustainable oral care startups)	20%

The Oral Care Market size was valued at USD 31.69 USD Billion in 2023 and is projected to reach USD 41.25 USD Billion by 2032, exhibiting a CAGR of 3.84 % during the forecast period. Oral health and hygiene refers to how one takes care of the mouth. This includes routine activities like tooth brushing, flossing, using mouth wash and other occasional visits to the dentists for examination and cleaning. Different types of oral care products exist, they include toothpaste, toothbrushes, dental floss, cleaning rinses, and other specialized kinds of toothbrushes for cleaning braces and dentures. Such products have properties such as cavity control using fluoride, the destruction of bacteria that cause plaque and gum disease using antibacterial, and the treatment of sugary teeth using desensitizers. Oral care is not only beneficial in cleaning the teeth but also it means more to the health of an individual. Oral health is important because it helps maintain and promote general health as it lowers the chances of getting dental problems like cavities, gum diseases, and bad mouth odour and therefore the likelihood of risky diseases such as heart diseases, diabetes, and respiratory infections. Recent developments include: November 2023 - ICPA Health Products Ltd. (India-based pharmaceutical company) launched handheld oral healthcare device ‘Plakoff’. Plakoff is a premium electric water flosser product effectively cleanse the interdental space between teeth and gums., October 2023 - BURST Oral Care, a U.S.-based company launched next generation toothbrush products Pro Sonic Toothbrush and Curve Sonic Toothbrush to market., November 2021 – Colgate Palmolive has launched the 100% recycled plastic handle toothbrush. The launch will help reduce the carbon footprint by shifting toward renewable energy., September 2021 – Unilever Plc. has introduced a new, updated version of Close Up toothpaste. New toothpaste variants will consist of components, such as purifying gel, antibacterial mouthwash, and ice-cool crystals., May 2021 - Unilever Plc. has announced to convert the global toothpaste portfolio into recyclable tubes. Unilever brands such as Closeup, Signal, and Pepsodent will be converted into recyclable products., April 2021 – Unilever Plc. partnered with the Liverpool School of Tropical Medicine to conduct additional studies on developing CPC technology-based mouthwashes. CPC technology-based mouthwashes are highly efficient in killing COVID-19 infection-related viruses., November 2020 – GSK Consumer Healthcare launched global oral care and denture care brand Polident in India.. Key drivers for this market are: Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth. Potential restraints include: Adverse Effects Due to Certain Ingredients Pose a Challenge to Market Growth. Notable trends are: Dental Spas to Add Impetus to Industry Growth .

The oral care market reached a value of approximately USD 40.09 Billion in 2024. The market is projected to grow at a CAGR of 5.20% between 2025 and 2034, reaching a value of around USD 66.56 Billion by 2034.

The France oral care market attained a value of USD 1.63 Billion as of 2024 and is anticipated to grow at a CAGR of 3.10% during the forecast period of 2025 to 2034. A main impetus behind France's oral care market is growing consumer interest in oral hygiene, driven by expanding health consciousness, product advancements, and a surging interest in premium dental care products such as electric toothbrushes and teeth whitening solutions. The market is thus expected to reach a value of nearly USD 2.21 Billion by 2034.

The global oral care market is set to witness a growth rate of 3-5% in the next 5 years. Increasing awareness of oral hygiene; rising prevalence of oral diseases; innovation in product formulations and the development of smart devices; increasing disposable income and urbanization, expansion of e-commerce and growing demand for natural and organic products […]

The report covers Mouth Wash Market in Asia Pacific and is segmented by product type (Breath Fresheners, Dental Floss, Denture Care, Mouthwashes, And Rinses, Toothbrushes And Replacements, And Toothpaste); by distribution channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies, Drug Stores, Online Retail Stores, And Other Distribution Channels), and by geography (China, India, Australia, Japan, and Rest of Asia Pacific).

Europe Oral Care Market anticipated to reach valued at USD 12.43 Billion in 2032 estimated to grow at a CAGR 3.0% according to Polaris Market Research.

The revenue in the 'Oral Care' segment of the beauty & personal care market in Indonesia was forecast to continuously increase between 2025 and 2030 by in total 94.2 million U.S. dollars (+18.25 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 610.37 million U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Oral Care' segment of the beauty & personal care market was continuously increasing over the past years.Find further information regarding revenue in the Philippines and average revenue per user (ARPU) in the Philippines. The Statista Market Insights cover a broad range of additional markets.