Denmark and Switzerland had the highest per capita consumption of organic food of any country in the world in 2023. That year, the average Swiss and Danish consumer purchased around *** and *** euros of organic food, respectively. Luxembourg also ranked highly in terms of organic food consumption in that year. Organic farming What constitutes food as “organic” is a subject of contention. Different organizations and certifiers have differing criteria on what counts as organic, but perhaps the broadest definition of organic food is food that has been grown without artificial fertilizers, pesticides, chemicals, or GMOs. The area of land used for organic farming has increased substantially over the last several years, amounting to over ** million hectares worldwide in 2021, expanding by about ** million hectares since 2015. Organic food and U.S. consumers Organic food is readily available in many grocery stores and supermarkets across the United States. Two of the biggest organic food categories are fresh produce and dairy. In 2021, retail sales of organic fruit and vegetables amounted to ** billion U.S. dollars, more than any other individual food category.

The per capita spending on organic food in Europe varies depending on the country in question. In 2023, organic food purchases were highest in Switzerland with *** euros spent per person. What qualifies as organic food? Food products must adhere to certain national standards to be considered organic. Most commonly, this means the food is grown and processed without being subjected to synthetic compounds such as fertilizers, pesticides, antibiotics and food additives. This extends to the land which the produce is grown on, which needs to be free of prohibited chemicals for multiple years in a row. Livestock also must adhere to specific feeding, housing and breeding requirements. Further restrictions may apply. Worldwide these vary strongly from nation to nation.In the European Union, products need to be certified, and specific labels for products exist to inform the consumer that the product adheres to EU standards. Organic market in the EU Between 2004 and 2023, organic retail sales in the EU and the entirety of Europe have seen strong growth. The pandemic years have dented this trend but organic seems to be back on trend in 2023. Germany was the leading market in 2023, with just over ** billion Euros generated in organic sales. However, the largest share of organic products can be found on the Danish market.

According to Cognitive Market Research, The Global Organic Food market size will be USD 184.9 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 12.20% from 2023 to 2030.

Growing numbers of health-conscious consumers and changing lifestyles are making chemical-free food items more and more popular, which is driving up demand for organic food.
Demand for organic fruits and vegetables remains higher in the organic foods market.
The unprocessed category held the highest organic foods market revenue share in 2023.

Market Dynamics of

Organic Food Market

Key Drivers for Organic Food Market

Increasing consumer awareness regarding health and sustainability: Rising concerns over pesticide residues, genetically modified organisms (GMOs), and chemical fertilizers have led consumers to seek healthier and cleaner food alternatives. Organic food is viewed as safer, more nutritious, and environmentally sustainable—resulting in a significant demand among urban and health-conscious demographics.

Government backing and certification initiatives: Regulatory authorities globally are promoting organic agriculture through subsidies, certification programs, and labeling standards. These efforts enhance consumer confidence and encourage producer involvement, thereby broadening the global presence of certified organic food products.

Expansion in retail and online distribution: The presence of organic food in mainstream supermarkets, specialty shops, and e-commerce platforms has significantly enhanced accessibility. Contemporary retail and direct-to-consumer channels now accommodate a variety of organic product categories with effective logistics and attractive branding.

Key Restraints for Organic Food Market

Increased production and retail expenses: Organic farming necessitates more labor, stringent compliance, and lower yields compared to traditional methods. These elements drive up prices for end consumers, restricting affordability in price-sensitive markets and complicating wider adoption.

Shorter shelf life and logistical hurdles: In the absence of preservatives, organic food generally has a reduced shelf life. This leads to increased waste and necessitates quicker, more efficient cold chain logistics, which can be financially burdensome for suppliers and retailers.

Lack of awareness in emerging markets: In numerous developing areas, insufficient consumer education regarding organic labeling and its benefits hampers demand. Furthermore, fragmented certification systems can undermine trust and create confusion about what qualifies as “truly organic” products.

Key Trends for Organic Food Market

Expansion of plant-based and vegan organic options: The convergence of veganism and organic lifestyles is driving the demand for organic plant-based alternatives, which include dairy-free beverages, meat substitutes, and snacks—providing clean-label, eco-friendly products that possess ethical appeal.

Growth of organic private label brands: Supermarkets and online retailers are introducing cost-effective private label organic products to engage middle-income consumers. These products enhance organic market penetration while posing a challenge to premium brands in price-sensitive markets.

Integration of tech in organic farming: Precision agriculture technologies such as drones, IoT sensors, and AI-driven soil analysis are being utilized to enhance organic yield and traceability. This transition promotes sustainability while streamlining compliance and certification processes.

Introduction of The Organic Food Market

The increasing popularity of organic food among consumers, particularly in metropolitan areas, is a major factor driving the organic food market. This is explained by people's increasing awareness of the health risks linked to chemical fertilizers and pesticides.

Millennials and Gen Z are the main customer demographics driving this trend since they show more interest than the average consumer in natural and organic items. 43% of clients in this age bracket indicated a preference for natural skincare products, compared to 31% of American consumers overall.

Demand for organic food and drink is rising as environmental worries about the use of dangerous chemicals in farming and agribusiness and their negative impacts on consumer health grow. Rapid urbaniz...

The global sales of organic food have increased between 2000 and 2023. In 2023, sales of organic food amounted to about ***** billion U.S. dollars, up from nearly ** billion dollars in 2000. Organic agriculture What constitutes organic food can vary significantly depending on the country and certifier, but it often refers to crops grown without artificial pesticides, genetic modifications, or petroleum-based fertilizers. For meat, dairy, and eggs to be labelled as organic, the animals must be raised on organic feed, given adequate time outdoors, and not fed growth hormones. In 2022, there were over ** million hectares of organic farms worldwide. In India alone there were nearly *** million organic food producers, more than any other country. Organic food in the United States North America accounts for nearly half of the retail sales of organic food worldwide, making it the largest market for organic food aside from Europe, with most of that being attributed to the United States. Organic food in the United States has occupied a greater share of the total food sales every year since 2008. In 2020, about *** percent of total food sales in the United States were generated by organic food.

In 2024, Brazil was the country with the highest consumption of organic packaged food within a group of selected countries in Latin America. In that year, consumption of these commodities in the South American country attained a value of more than ** million U.S. dollars. Mexico followed, with ** million U.S. dollars worth of organic packaged food consumption.

The India organic food market size was valued at USD 1510.36 Million in 2024. The industry is expected to grow at a CAGR of 22.00% during the forecast period of 2025-2034 to reach a valuation of USD 11032.62 Million by 2034.

The India organic food market is a niche market, with the market expected to see wider penetration in the coming years. Owing to the growing incidences of food adulteration, the demand for organic food is anticipated to rise in the coming years, which increases the market size of organic food in India. Companies are also opening small kiosks in malls of metropolitan cities, which is adding to the India organic food market development. The e-commerce industry growth also serves as an aid to enterprises as a way of appealing to potential consumers due to the lucrative offers and wider market penetration of the platforms. Organic beverages like tea have the greatest appeal, followed by milk products and pulses.

India's organic product exports experienced significant growth during 2019-2021, with total export values rising from USD 681.29 million in 2019-2020 to USD 1,032.98 million in 2020-2021, before slightly declining to USD 765.97 million in 2021-2022. The United States and the European Union were the top destinations for these exports, with the former importing 1,063 billion tonnes worth USD 1,237.25 million and the EU importing 613.51 billion tonnes worth USD 909.9 million between FY19 and FY22. This upward trend in exports indicates a growing international demand for Indian organic products. This trend underscores the importance of maintaining high-quality standards and expanding organic farming practices and eventually boosting the organic food industry in India.

Fresh fruits and vegetables accounted for 85,548 metric tons, reflecting the increasing demand for organic produce among health-conscious consumers. Pulses, another staple in the Indian diet, were produced at 73,765 metric tons, showcasing the emphasis on organic farming to meet domestic consumption needs. Tea, a major export commodity, recorded 42,845 metric tons, while coffee production stood at 20,071 metric tons. This diverse production landscape aligns with the increasing demand for organic food products produced in the country, fuelling the growth of the India organic food market.

Snapshot img

Organic Food And Beverages Market Size 2025-2029

The organic food and beverages market size is valued to increase USD 476.9 billion, at a CAGR of 18.6% from 2024 to 2029. The rising number of new product launches will drive the organic food and beverages market.

Major Market Trends & Insights

North America dominated the market and accounted for a 35% growth during the forecast period.
By Product Type - Organic fruits and vegetables segment was valued at USD 57.80 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 261.67 billion
Market Future Opportunities: USD 476.90 billion
CAGR : 18.6%
North America: Largest market in 2023

Market Summary

The market represents a significant and continually evolving sector within the global food industry. This market encompasses a range of core technologies and applications, including organic farming practices and certification processes, as well as various product categories such as organic fruits, vegetables, dairy, and beverages. A key driver for the market's growth is the rising number of new product launches, fueled by increasing consumer awareness about the health benefits associated with organic food and beverages. However, challenges persist, including the high cost of organic products, which can limit their accessibility to some consumers. Regions like Europe and North America are major contributors to the market, with Europe holding a substantial market share due to stringent regulations and consumer preference.
According to recent reports, the organic food market is projected to reach a 10.9% adoption rate by 2025. The market continues to unfold with new trends and developments, offering opportunities for businesses and investors alike.

What will be the Size of the Organic Food And Beverages Market during the forecast period?

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How is the Organic Food And Beverages Market Segmented and what are the key trends of market segmentation?

The organic food and beverages industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product Type

  Organic fruits and vegetables
  Organic dairy products
  Organic prepared foods
  Organic meat
  Others


Distribution Channel

  Offline
  Online


Process

  Processed
  Unprocessed


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Type Insights

The organic fruits and vegetables segment is estimated to witness significant growth during the forecast period.

Organic food and beverages have gained significant traction in both developed and developing markets, with North America and Europe leading the way in consumption. The organic fruits and vegetables segment is particularly popular in these regions. According to recent studies, the consumption of organic produce is projected to expand further during the forecast period. The increasing awareness of artificial preservatives and additives in food is fueling this growth. Organic food offers numerous advantages over conventional produce. For instance, the nutritional composition of organic fruits and vegetables is richer, providing a 20%-40% higher antioxidant intake compared to non-organic produce.

Moreover, organic farming practices prioritize water conservation techniques, natural food preservation, and packaging sustainability. In the realm of livestock management, organic farming practices focus on animal welfare standards and organic certification standards. Food processing technologies, precision agriculture techniques, and sustainable agriculture methods are also employed to ensure food safety regulations and supply chain traceability. Pest management strategies such as integrated pest management and organic certification standards are essential components of organic farming practices. Furthermore, innovative farming techniques like aquaponics production, vertical farming systems, and agricultural biodiversity are being adopted to optimize crop yield and enhance nutritional value.

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The Organic fruits and vegetables segment was valued at USD 57.80 billion in 2019 and showed a gradual increase during the forecast period.

Sustainable packaging materials, renewable energy sources, and waste reduction methods are integral to the organic food industry. Improving food security, consumer preference research, and microbial food fermentation are other key tre

Organic Fast Food Market size was valued at USD 182.5 Billion in 2023 and is projected to reach USD 548.2 Billion by 2031, growing at a CAGR of 13.5% during the forecast period 2024-2031.

Global Organic Fast Food Market Drivers

The market drivers for the Organic Fast Food Market can be influenced by various factors. These may include:

Growing Health Consciousness: With an increasing number of consumers becoming more health-conscious and aware of the link between diet and well-being, there is a strong preference for organic ingredients, which are free from synthetic pesticides, fertilizers, and GMOs. The modern lifestyle, which emphasizes healthier habits and cleaner eating, has significantly boosted the demand for organic fast food. Environmental Awareness: Rising awareness about environmental sustainability and the ecological impact of conventional farming practices is driving consumers towards organic fast food. Organic farming is viewed as more environmentally friendly as it promotes biodiversity, reduces pollution from nitrogen run-off, and conserves water resources. Clean Label Trend: The clean label trend, characterized by demands for transparency in food labeling and minimal ingredient lists, aligns closely with organic fast food offerings. Consumers are increasingly seeking out products with understandable, natural ingredients, propelling the market forward. Innovation in Organic Offerings: Continuous innovation within the organic fast food sector, including new product launches and the introduction of varied cuisines, keeps the market dynamic. With companies leveraging creative combinations of ingredients and flavors, organic fast food appeals to a broader audience including younger demographics and food enthusiasts. Government Support and Regulations: Many governments are actively promoting organic farming and consumption through subsidies, certifications, and awareness programs. These regulations help to assure consumers about the authenticity and benefits of organic products, thereby fostering market growth. Expanded Distribution Channels: The expansion of distribution channels, including the rise of organic fast food chains, online delivery platforms, and mobile food trucks, makes it increasingly convenient for consumers to access organic fast food. Enhanced availability contributes significantly to the market expansion. Socio-Economic Changes: Changes in socio-economic conditions, such as increased disposable incomes and a growing middle class in many parts of the world, have led to greater spending on premium food options, including organic fast food. Consumers are more willing to invest in food that is perceived to be of higher quality and healthier. Influence of Social Media: Social media plays a crucial role in driving trends in the food industry, and organic fast food is no different. Platforms like Instagram and TikTok are filled with influencers and nutritionists advocating for organic diets and highlighting the benefits of organic fast food, thus influencing consumer preferences. Corporate Social Responsibility (CSR): Many companies are incorporating organic fast food into their CSR initiatives, aiming to showcase their commitment to sustainability and health. This strategic alignment not only enhances their corporate image but also drives consumer trust and loyalty towards organic options. Technological Advancements: Technological advancements in food production, preservation, and supply chain management have enabled the scalability of organic fast food. Innovations such as precision farming and blockchain for traceability ensure quality and authenticity, making organic fast food more reliable and appealing to consumers.

In 2023, the United States accounted for approximately 43 percent of global organic retail sales, according to the report. China accounted for approximately nine percent of global organic retail sales.

The global organic food and beverages market size is forecast to rise from USD 292.1 billion in 2025 to USD 1.07 trillion by 2035, advancing at a CAGR above 13.9%. Key stakeholders in the industry are Danone, Hain Celestial, General Mills, Amy's Kitchen, Nature's Path, leading innovation and setting industry benchmarks.

Organic Food & Beverages Market Outlook

The global organic food & beverages market size was valued at approximately USD 220 billion in 2023 and is expected to soar to around USD 620 billion by 2032, reflecting a robust compound annual growth rate (CAGR) of 12%. This impressive growth is fueled by increasing consumer awareness about the health and environmental benefits associated with organic products, driving demand across various segments and regions. The organic food and beverages industry is gaining traction as consumers increasingly prioritize health-conscious choices, sustainability, and eco-friendliness, which are quintessential attributes of organic products.

One of the primary growth drivers of the organic food & beverages market is the escalating awareness and concern regarding health and wellness among consumers worldwide. As people become more educated about the potential health risks associated with conventional food products, which often contain synthetic pesticides, fertilizers, and genetically modified organisms (GMOs), there is a marked shift towards organic alternatives. This trend is further supported by a growing body of scientific research that highlights the health benefits of consuming organic foods, such as higher levels of antioxidants, reduced pesticide exposure, and improved heart health. Consequently, consumers are increasingly willing to pay a premium for organic products, boosting market growth.

Environmental consciousness is another significant factor propelling the organic food & beverages market. Organic farming practices are lauded for their environmental benefits, including reduced pollution, conservation of water and soil quality, and enhanced biodiversity. As global concerns about climate change and sustainability intensify, consumers are seeking ways to reduce their ecological footprint, and choosing organic products is one such method. Additionally, governments and non-profit organizations across the globe are promoting organic agriculture as part of broader efforts to achieve environmental sustainability. These initiatives are further supported by certifications and labeling that assure consumers of the authenticity and integrity of organic products.

The burgeoning demand for organic food and beverages is also driven by advancements in supply chain logistics and distribution networks. The development of more efficient supply chains has increased the accessibility and availability of organic products, thereby lowering costs and expanding market reach. Furthermore, the rise of e-commerce and digital retail platforms has revolutionized the way consumers purchase organic food and beverages, providing them with a wider selection and the convenience of home delivery. This trend is particularly evident in urban areas where busy lifestyles have increased the demand for convenient shopping solutions. As these digital platforms continue to evolve, they are expected to play an even more significant role in the distribution of organic products.

Regionally, North America and Europe have traditionally been the largest markets for organic food and beverages. However, the Asia Pacific region is witnessing a rapid surge in demand, driven by increasing urbanization, rising disposable incomes, and a growing middle class that is more health-conscious and environmentally aware. This region is expected to exhibit the highest CAGR during the forecast period. Latin America and the Middle East & Africa are also emerging as significant markets as consumer awareness and government support for organic farming grow. Despite this growth, challenges persist, such as limited consumer awareness in certain regions and the high cost of organic products, which may hinder market expansion.

Product Type Analysis

The organic food and beverages market is segmented into various product types including fruits & vegetables, dairy products, meat, fish & poultry, beverages, and others. The fruits & vegetables segment dominates the market due to its inherent association with health and wellness. Organic fruits and vegetables are perceived to be fresher, tastier, and more nutritious, free from harmful chemicals and pesticides compared to their conventional counterparts. The increasing prevalence of vegetarian and vegan lifestyles globally further propels the demand for organic fruits and vegetables, thus enhancing their market growth.

Organic dairy products form another significant segment in the organic food market. Consumers are increasingly opting for organic milk, cheese, butter, and yoghurt due to concerns about antibiotics, hormones,

The Organic Food and Beverages Market Report is Segmented by Product Type (Organic Foods and Organic Beverages), by Form (Fresh/Chilled, Canned, and Frozen), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Snapshot img

Organic Fresh Food Market Size 2024-2028

The organic fresh food market size is valued to increase by USD 190.9 billion, at a CAGR of 22% from 2023 to 2028. Rise in e-commerce and online distribution channels will drive the organic fresh food market.

Market Insights

Europe dominated the market and accounted for a 34% growth during the 2024-2028.
By Product - Fruits and vegetables segment was valued at USD 39.10 billion in 2022
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 442.65 billion 
Market Future Opportunities 2023: USD 190.90 billion
CAGR from 2023 to 2028 : 22%

Market Summary

The market represents a significant segment within the global food industry, characterized by its focus on supplying consumers with fresh, organic produce free from synthetic additives and genetically modified organisms. Driven by increasing consumer awareness and demand for healthier food options, this market continues to expand, fueled by several key trends. Firstly, the rise of e-commerce and online distribution channels has made organic fresh foods more accessible to a broader audience. Subscription services, in particular, have gained popularity, allowing consumers to receive regular deliveries of fresh produce directly to their homes. This convenience factor has contributed to the market's growth. However, the higher pricing of organic fresh foods remains a challenge for both retailers and consumers. To mitigate this, some businesses have implemented supply chain optimization strategies, such as direct sourcing from local farmers and implementing lean inventory management systems, to reduce costs and maintain product freshness. For instance, a large supermarket chain might invest in a local farm partnership to secure a steady supply of organic produce, ensuring product availability and reducing transportation costs. This approach not only benefits the retailer by securing a reliable supply chain but also supports the local economy and reduces the carbon footprint of the business. Despite these challenges, the market continues to thrive, driven by consumer preferences for healthier, more sustainable food options. As the market evolves, businesses will need to adapt and innovate to meet the changing demands and expectations of their customers.

What will be the size of the Organic Fresh Food Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free SampleThe market continues to evolve, shaped by consumer preferences for healthier, sustainably produced food. Organic fertilizer types, such as compost and vermicompost, are increasingly adopted to enhance nutrient uptake pathways in crops. Packaging materials, too, are undergoing a transformation towards sustainable options, reducing the market's carbon footprint. Soil amendment techniques, like carbon sequestration and water stress tolerance, help improve soil health and reduce the need for synthetic fertilizers. Food safety standards, a critical concern for businesses, are continually being updated. Biological control, integrated pest management, and disease monitoring systems ensure the production of safe and healthy produce. Integrated farming practices, such as crop rotation strategies and beneficial microorganisms, contribute to a balanced ecosystem and improved yields. Sustainable packaging, distribution networks, and storage conditions are essential for maintaining product quality and freshness. Enzyme activity assays and wastewater recycling are integral parts of the organic food production process, minimizing environmental impact and optimizing resource utilization. Renewable energy sources, such as solar and wind power, are increasingly used to power organic farms and processing facilities. Quality assurance checks and yield prediction models help businesses make informed decisions regarding product strategy and budgeting. Overall, the market is a dynamic and innovative sector, driven by consumer demand for healthier, more sustainable food production methods. A recent study indicates that organic farming practices can lead to a 20% increase in photosynthesis efficiency compared to conventional farming. This underscores the importance of investing in organic farming techniques for long-term business success.

Unpacking the Organic Fresh Food Market Landscape

Organic fresh food production continues to gain traction in the business world, with organic farming practices accounting for a significant market share in sustainable agriculture. Compared to conventional farming methods, organic farming utilizes natural pest repellents and plant stress mitigation techniques, resulting in a 30% reduction in pesticide usage and a 20% increase in nutrient absorption rates. Hydroponic systems and controlled environment agriculture,

Snapshot img

Organic Packaged Food Market Size 2024-2028

The organic packaged food market size is forecast to increase by USD 18.7 billion at a CAGR of 7.6% between 2023 and 2028.

The market is experiencing significant growth due to the increasing consumer preference for sustainably produced food items. Organic farming practices, which exclude the use of chemicals and growth hormones, align with health-conscious consumers' demands for nutritious and safe food options. However, the higher cost of organic food packaging remains a challenge for some consumers. The health risks associated with conventional food products, including potential exposure to harmful chemicals, further fuel the market's growth. The COVID-19 pandemic has also accelerated the trend towards organic fresh food, as consumers prioritize their health and wellness. Winning strategies for companies in this market include innovative product development, effective marketing, and transparent labeling to build trust with consumers.

What will be the Size of the Market During the Forecast Period?

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The market is witnessing significant growth due to the increasing awareness and adoption of conscious consumerism. This shift towards healthier and more sustainable food options is driven by various factors, including a focus on holistic health, food security, and food sovereignty. The market for organic packaged food is fragmented, with numerous players offering a wide range of products. These include organic produce, natural food, and organic grocery items, as well as organic bakery products, organic confectionery, and organic beverages. The demand for organic food is fueled by consumers' desire for nutritious and high-quality food, as well as their commitment to ethical food consumption and healthy eating habits. Sustainable farming practices, such as agroecology and regenerative agriculture, are gaining popularity in the organic food industry. These practices prioritize the health of the soil, the welfare of animals, and the well-being of farmers and workers. Organic food certification ensures that these practices are adhered to, providing consumers with peace of mind and assurance of the authenticity and integrity of the food they consume. The organic food market is also influenced by regulations that prioritize food safety and quality. These regulations ensure that organic food is free from synthetic pesticides, genetically modified organisms (GMOs), and other harmful additives. Organic food pricing may be higher than conventionally produced food, but many consumers view the additional cost as a worthwhile investment in their health and the environment.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Dairy bakery and confectionaries
  Meat seafood fruits and vegetables
  Sauces dressings condiments and spreads
  Others


Geography

  North America

    Canada
    US


  Europe

    Germany


  APAC

    China


  South America



  Middle East and Africa

By Product Insights

The dairy bakery and confectionaries segment is estimated to witness significant growth during the forecast period.

The market in the United States is witnessing significant growth due to the increasing preference for sustainably produced organic food items. Consumers are increasingly seeking out organic food products as they believe these items offer superior nutritional value and pose fewer health risks compared to conventionally produced food. Organic farming practices, which exclude the use of chemicals, growth hormones, and other synthetic additives, are gaining favor among health-conscious consumers.

Further, new product launches and innovations in the organic food sector are further fueling market growth. For instance, the organic dairy segment, which includes organic milk, yogurt, and other dairy products, is experiencing a wave in demand due to the higher nutrient content of these items. Organic milk, for example, contains a greater proportion of antioxidants, omega-3 fatty acids, and vitamins compared to regular milk. Hence, such factors are fuelling the growth of this segment during the forecast period.

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The dairy bakery and confectionaries segment was valued at USD 19.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 39% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more ins

The data concerns research on organic food consumers in the Visegrad Group countries.The main objective of the study is to recognise characteristics of organic food consumers, their purchasing decisions and behaviours in V4 countries. It also aims to compare the consumption of organic food in V4 countries and formulate conclusions for each country and for the whole region. The survey questionnaire will be prepared to perform a survey on consumer perceptions and attitudes toward organic food, their purchasing decisions, behaviours, and obstacles to buying organic food, especially after the COVID-19 pandemic and in the face of the crisis resulting from the war in Ukraine. It is the core element of the whole proposal and other activities will be based on the results of the survey carried out with the employment of the questionnaire.The target groups for the questionnaires will be consumers - 600 hundred people in each country. The number of the studied entities was determined based on statistical tools assuming the permissible error of 4%. : 2400

In 2023, the United States generated the largest revenue of organic food in the world, with approximately ** billion euros. By contrast, the United Kingdom had a revenue of approximately *** billion euros. Organic Agriculture What constitutes organic food can vary significantly depending on the country and certifier, but it often refers to crops grown without artificial pesticides, genetic modifications, or petroleum-based fertilizers. For meat, dairy, and eggs to be labelled as organic, the animals must be raised on organic feed, given adequate time outdoors, and not be fed growth hormones. In 2021, there were approximately **** million hectares of organic farmland worldwide. In India alone, there were almost *** million organic food producers, which amounts to at least five times more producers than in any other country. Organic Food Worldwide The worldwide sales of organic food have continuously increased between 1999 and 2021. In 2021, sales of organic food amounted to about ***** billion U.S. dollars, up from nearly ** billion dollars in 1999. The United States accounts for ** percent of the retail sales of organic food worldwide. The share of organic food sales in the United States has continuously been growing since 2008. In 2020, approximately *** percent of total food sales in the United States were generated by organic food.

Snapshot img

Health And Wellness Food Market Size 2025-2029

The health and wellness food market size is valued to increase USD 627.6 billion, at a CAGR of 9.8% from 2024 to 2029. Increasing adoption of healthy eating habits will drive the health and wellness food market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 33% growth during the forecast period.
By Product - Naturally health food segment was valued at USD 245.70 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 135.61 billion
Market Future Opportunities: USD 627.60 billion
CAGR : 9.8%
APAC: Largest market in 2023

Market Summary

The market represents a significant and continuously evolving sector, driven by the increasing adoption of healthy eating habits worldwide. According to recent studies, the global market for prebiotic and probiotic food is projected to reach a value of 68.2 billion USD by 2026, reflecting a robust growth trajectory. This trend is fueled by consumers' growing awareness of the health benefits associated with these foods, which contribute to improved gut health and immune system function. However, the high cost of health and wellness food remains a major challenge, limiting accessibility for many consumers.
Core technologies, such as fermentation and encapsulation, are key enablers for the production of these foods, while applications span various sectors, including functional food and beverages, dietary supplements, and pharmaceuticals. Regulatory frameworks play a crucial role in shaping market dynamics, with regional variations influencing market opportunities and challenges.

What will be the Size of the Health And Wellness Food Market during the forecast period?

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How is the Health And Wellness Food Market Segmented and what are the key trends of market segmentation?

The health and wellness food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Naturally health food
  Functional food
  BFY food
  Organic food
  Food intolerance products


Distribution Channel

  Offline
  Online


Ingredient Type

  Animal-Based Ingredients
  Plant-Based Ingredients


Fat Content

  No fat
  Low fat
  Reduced-fat


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The naturally health food segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving the market, probiotic strains and functional foods are gaining significant traction. Probiotics, beneficial bacteria, are incorporated into various food products to improve gut health and support the immune system. Functional foods, enriched with prebiotic fibers and omega-3 fatty acids, offer additional health benefits, such as improved digestibility and mineral absorption. Sensory evaluation and health claims regulations play crucial roles in the market. Food safety standards, including the gut-brain axis, are essential for product formulation and consumer perception. Clinical trial data and packaging technology enhance bioavailability and cognitive function, while fiber content and vitamin bioavailability are key considerations for product development.

The health benefits of naturally healthy foods extend to protein quality, antioxidant capacity, nutrient density, and phytochemical compounds. Nutritional supplements, with label accuracy and immune system support, complement the market's growth. Ingredient interactions and shelf life extension are essential aspects of food processing methods and quality control systems. The market is projected to expand by 15% in the upcoming year, with a further 12% increase expected within the next five years. These figures reflect the continuous demand for healthier food options and the industry's commitment to innovation and consumer well-being.

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The Naturally health food segment was valued at USD 245.70 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 33% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In

The organic foods market is estimated to be worth USD 222.6 million in 2025 and is projected to reach a value of USD 710.1 million by 2035, expanding at a CAGR of 12.3% over the assessment period of 2025 to 2035.

Metrics	Values
Industry Size (2025E)	USD 222.6 million
Industry Value (2035F)	USD 710.1 million
CAGR (2025 to 2035)	12.3%

Semi-Annual Market Update

Particular	Value CAGR
2024 to 2034 (H1)	4.9%
2024 to 2034 (H2)	5.5%
2025 to 2035 (H1)	5.1%
2025 to 2035 (H2)	5.6%

Category-Wise Insights

Segment	Value Share (2025)
Organic Milk (By Category)	34%

Segment	Value Share (2025)
Organic Whole Grains (By Product Type)	29%

Country-wise Analysis

Countries	CAGR (2025 to 2035)
USA	12.0%
UK	11.2%
France	10.8%
Germany	11.5%
Italy	10.3%
South Korea	13.5%
Japan	10.5%
China	13.0%
Australia	12.2%
New Zealand	11.8%

Competitive Outlook

Company Name	Estimated Market Share (%)
Danone S.A.	18-22%
Nestlé S.A.	15-19%
General Mills, Inc.	12-16%
Hain Celestial Group	10-14%
Organic Valley	8-12%
Other Companies (Combined)	25-35%

The European organic food market, valued at €141.29 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 14.15% from 2025 to 2033. This significant expansion is fueled by several key drivers. Increasing consumer awareness of health and wellness, coupled with a growing preference for sustainably produced food, is a primary catalyst. The rising incidence of lifestyle diseases and a heightened concern about the environmental impact of conventional agriculture are further bolstering demand for organic products. Furthermore, stringent government regulations promoting organic farming and supportive policies are creating a favorable environment for market growth. Product diversification, including innovative organic food and beverage options, is also contributing to market expansion. Within the market segmentation, organic fruits and vegetables consistently hold a dominant position, followed by organic dairy products and meat alternatives. The online retail channel is experiencing rapid growth, reflecting changing consumer preferences and the convenience offered by e-commerce platforms. Competition is intense, with both established multinational corporations and smaller, specialized organic food brands vying for market share. While challenges remain, including the higher price point of organic products compared to conventional options, the overall trajectory of the European organic food market points toward sustained and impressive growth throughout the forecast period. Despite the positive outlook, certain factors could potentially constrain market expansion. Supply chain inefficiencies and limitations in organic farming capacity might hinder the ability to meet rising demand, especially for certain product categories. Fluctuations in agricultural yields due to climate change could also impact the availability and pricing of organic produce. However, ongoing technological advancements in organic farming techniques and the increasing adoption of sustainable agricultural practices are likely to mitigate these challenges to some extent. Regional variations in growth rates are expected, with countries like Germany, France, and the United Kingdom anticipated to remain key markets due to their established organic food sectors and high consumer awareness. The market's success will hinge on the ability of businesses to address consumer concerns about price and accessibility while continuing to innovate and diversify their product offerings. Recent developments include: In November 2022, in a partnership with Narayan Foods, a renowned player in organic foods, MeliBio, the first company that claims to produce real honey without bees, announced that it raised an extra USD 2.2 million in funding and planned to sell its products in 75,000 European stores. Through the partnership, Narayan Foods announced its plans to market MeliBio's plant-based honey under the Better Foodie brand, starting in early 2023., In November 2022, Ocado and Planet Organic were the first supermarkets to offer the plant-based meal brand allplants. Protein Powder Buddha Bowl, Mac and Greens, Sticky Teriyaki Udon Noodles, and Truffle Mushroom Orzo were among the items that were available in stores and on the online-only grocery retailer's menu. These products had an RRP starting at EUR 5.50, while other items from the brand's menu were still available through the online stores., In July 2021, The Hain Celestial Group, Inc. announced several innovations across the snacks and teas segment. The newest Celestial Seasonings offering Cold Brew Iced Tea comes in five flavors. New Garden Veggie Puffs come in three delicious flavors. They are baked, never fried, and contain 30% less fat than the leading puffed snack. Garden Veggie Puffs are made with non-GMO ingredients, contain no artificial flavors or preservatives, and are the ideal serving size for any snack time or lunch box. These products are made available in the Europe market as well.. Notable trends are: Growing Demand for Clean-label Products.

Organic Vegetable Market Outlook

The global organic vegetable market size was valued at approximately $25 billion in 2023, with a projected growth trajectory reaching about $50 billion by 2032, demonstrating a compelling compound annual growth rate (CAGR) of approximately 8%. This robust expansion is fueled by a growing consumer shift towards healthier eating habits and increased awareness of the environmental impacts associated with conventional farming practices. The demand for organic vegetables is experiencing a significant upswing, driven by factors such as heightened health consciousness, government incentives promoting organic farming, and a burgeoning trend of sustainable consumption patterns worldwide.

One of the primary growth factors contributing to the market's expansion is the increasing consumer inclination towards a health-conscious lifestyle. Urbanization and rising disposable incomes have cultivated a demand for organic produce as consumers become more aware of the health benefits associated with chemical-free food products. Organic vegetables, being devoid of synthetic pesticides and fertilizers, are perceived as more nutritious and safer, which has led to their preference over conventionally grown vegetables. Furthermore, a growing body of research linking diet to health outcomes has bolstered the market, as consumers now prioritize food quality and safety.

Government policies and initiatives have also played a pivotal role in propelling the organic vegetable market forward. Many countries are promoting organic farming through subsidies, financial assistance, and awareness campaigns to reduce the ecological footprint of agriculture and enhance food security. These efforts have spurred a transition from conventional to organic agriculture methods across the globe. Moreover, the organic certification processes and labeling have improved transparency and consumer trust, fostering a more widespread adoption of organic products. This regulatory support is crucial for the market's sustained growth, encouraging farmers to convert to organic farming practices.

Technological advancements in farming practices are further enhancing the market landscape. Innovations such as precision agriculture, organic fertilizers, and bio-pesticides are optimizing organic vegetable yields, making organic farming more viable and productive. Additionally, the development of efficient supply chain models and improved logistics for organic produce ensures better market access and reduced wastage, thus supporting the industry's growth. The integration of technology in farming methods not only improves productivity but also enhances the quality of produce, which is a critical factor for the organic vegetable market's success.

The packaging of organic foods plays a crucial role in maintaining the quality and integrity of organic vegetables from farm to table. As consumers become more discerning about the origins and handling of their food, the demand for sustainable and eco-friendly packaging solutions has surged. Packaging not only protects the produce from physical damage and contamination but also extends its shelf life, reducing food waste. Innovations in biodegradable and compostable materials are gaining traction, aligning with the organic market's ethos of environmental stewardship. Moreover, clear labeling and certification marks on packaging enhance transparency, allowing consumers to make informed choices. As the organic vegetable market continues to grow, the emphasis on sustainable packaging solutions will be pivotal in meeting consumer expectations and supporting the industry's commitment to sustainability.

Regionally, the demand for organic vegetables varies, with North America and Europe leading the market due to high consumer awareness and willingness to pay premium prices for organic products. However, the Asia Pacific region is witnessing the fastest growth, attributed to increasing urbanization, rising health awareness, and government initiatives promoting organic farming. Latin America and the Middle East & Africa are also gradually embracing organic agriculture, driven by local and international demand. The regional analysis indicates that while mature markets continue to grow steadily, emerging markets offer substantial growth potential, thus diversifying the global market dynamics.

Product Type Analysis

In the organic vegetable market, the product type segment is pivotal, encompassing leafy greens,