This statistic presents the results of a phone survey conducted by Gallup among American adults who were 18 years and older in 2016. Responses are organized by age of respondent. Survey respondents were asked if they agree that organic food is better for their health. A full ** percent of *********-year-old respondents agree with the statement.

This statistic shows the share of consumers who believe that organic produce is healthier than conventionally grown food in the United States as of June 2016. During the survey, ** percent of respondents said they believed organic produce was better for health compared to conventionally grown food.

This statistic depicts organic food sales in the United States from 2005 to 2024. In 2024 organic food sales in the United States amounted to about **** billion U.S. dollars. Organic foodOrganic foods are foods that are manufactured using organic farming standards. Those agricultural standards are regulated by the department of government responsible for them and contain regulations for the cultivation of food and animal welfare. In particular, the use of chemical fertilizers, synthetic pesticides, growth hormones and antibiotics is not allowed or only partly permitted. In addition, fewer food additives are permitted for the processing of organic foods. In the United States, organic foods are certified by the National Organic Program. Products which have fulfilled the criteria are labeled with the term ‘organic’ on the food packaging. Organic food sales have experienced tremendous growth in the last decade. For this reason, not only specialized retailers sell organic foods but also traditional supermarkets and discounters. Widely known specialized organic retailers in the United States include Whole Foods Market and Sprouts Farmers Market. Whole Foods Market is the largest specialized organic retailer in the United States with headquarters in Austin, Texas. It was founded in 1980 and operates more than**** stores around the world. In general, organic foods are usually offered at a higher price level than their conventional counterparts. Among Millennials, the by now largest generation in the U.S., a sizeable share of almost ** percent count organic food as one of their leading food priorities. Whether or not organic foods are healthier and more nutritious compared to conventionally farmed produce is a much debated subject. Up to now, no evidence of significant differences between the two farming methods where taste or health are concerned has been established.

The deterioration of the environment, shortage of resources, and frequent occurrence of food safety issues have made people increasingly concerned about themselves while maintaining their health and protecting the environment through food. Organic food, as a healthy and eco-friendly option, is gradually gaining attention. Based on the value-belief-norm theory, this study explores why individuals consume organic food and the range of factors that lead to this consumer behavior. This study adopted a cross-sectional design and collected quantitative data from conveniently selected 300 youth participants in Bangladesh using an online survey. The findings revealed that health values and motivation have a significant positive effect on healthy eating beliefs, which, together with the awareness of the consequences, affect personal norms toward organic food consumption. Personal norms also have a significant positive effect on organic food consumption behavior among Bangladeshi youth. Finally, trust on organic food positively moderates the effect of personal norms on organic food consumption. The findings of this study are expected to foster the development of a comprehensive framework to promote programs and policies focused on organic and healthy food consumption culture among youth in developing nations.

Middle East organic food market size reached USD 10,179 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 16,175 Million by 2033, exhibiting a growth rate (CAGR) of 5.28% during ​2025-2033​. The escalating demand for nutrient-rich and naturally sourced products due to their various health benefits is primarily driving the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for ​2025-2033​. Our report has categorized the market based on product type, distribution channel, and application.

Explore the booming organic vegetable market! Discover key insights, growth drivers, and trends shaping the future of healthy, sustainable produce.

The deterioration of the environment, shortage of resources, and frequent occurrence of food safety issues have made people increasingly concerned about themselves while maintaining their health and protecting the environment through food. Organic food, as a healthy and eco-friendly option, is gradually gaining attention. Based on the value-belief-norm theory, this study explores why individuals consume organic food and the range of factors that lead to this consumer behavior. This study adopted a cross-sectional design and collected quantitative data from conveniently selected 300 youth participants in Bangladesh using an online survey. The findings revealed that health values and motivation have a significant positive effect on healthy eating beliefs, which, together with the awareness of the consequences, affect personal norms toward organic food consumption. Personal norms also have a significant positive effect on organic food consumption behavior among Bangladeshi youth. Finally, trust on organic food positively moderates the effect of personal norms on organic food consumption. The findings of this study are expected to foster the development of a comprehensive framework to promote programs and policies focused on organic and healthy food consumption culture among youth in developing nations.

The deterioration of the environment, shortage of resources, and frequent occurrence of food safety issues have made people increasingly concerned about themselves while maintaining their health and protecting the environment through food. Organic food, as a healthy and eco-friendly option, is gradually gaining attention. Based on the value-belief-norm theory, this study explores why individuals consume organic food and the range of factors that lead to this consumer behavior. This study adopted a cross-sectional design and collected quantitative data from conveniently selected 300 youth participants in Bangladesh using an online survey. The findings revealed that health values and motivation have a significant positive effect on healthy eating beliefs, which, together with the awareness of the consequences, affect personal norms toward organic food consumption. Personal norms also have a significant positive effect on organic food consumption behavior among Bangladeshi youth. Finally, trust on organic food positively moderates the effect of personal norms on organic food consumption. The findings of this study are expected to foster the development of a comprehensive framework to promote programs and policies focused on organic and healthy food consumption culture among youth in developing nations.

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Organic Food And Beverages Market Size 2025-2029

The organic food and beverages market size is valued to increase USD 476.9 billion, at a CAGR of 18.6% from 2024 to 2029. The rising number of new product launches will drive the organic food and beverages market.

Major Market Trends & Insights

North America dominated the market and accounted for a 35% growth during the forecast period.
By Product Type - Organic fruits and vegetables segment was valued at USD 57.80 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 261.67 billion
Market Future Opportunities: USD 476.90 billion
CAGR : 18.6%
North America: Largest market in 2023

Market Summary

The market represents a significant and continually evolving sector within the global food industry. This market encompasses a range of core technologies and applications, including organic farming practices and certification processes, as well as various product categories such as organic fruits, vegetables, dairy, and beverages. A key driver for the market's growth is the rising number of new product launches, fueled by increasing consumer awareness about the health benefits associated with organic food and beverages. However, challenges persist, including the high cost of organic products, which can limit their accessibility to some consumers. Regions like Europe and North America are major contributors to the market, with Europe holding a substantial market share due to stringent regulations and consumer preference.
According to recent reports, the organic food market is projected to reach a 10.9% adoption rate by 2025. The market continues to unfold with new trends and developments, offering opportunities for businesses and investors alike.

What will be the Size of the Organic Food And Beverages Market during the forecast period?

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How is the Organic Food And Beverages Market Segmented and what are the key trends of market segmentation?

The organic food and beverages industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product Type

  Organic fruits and vegetables
  Organic dairy products
  Organic prepared foods
  Organic meat
  Others


Distribution Channel

  Offline
  Online


Process

  Processed
  Unprocessed


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Type Insights

The organic fruits and vegetables segment is estimated to witness significant growth during the forecast period.

Organic food and beverages have gained significant traction in both developed and developing markets, with North America and Europe leading the way in consumption. The organic fruits and vegetables segment is particularly popular in these regions. According to recent studies, the consumption of organic produce is projected to expand further during the forecast period. The increasing awareness of artificial preservatives and additives in food is fueling this growth. Organic food offers numerous advantages over conventional produce. For instance, the nutritional composition of organic fruits and vegetables is richer, providing a 20%-40% higher antioxidant intake compared to non-organic produce.

Moreover, organic farming practices prioritize water conservation techniques, natural food preservation, and packaging sustainability. In the realm of livestock management, organic farming practices focus on animal welfare standards and organic certification standards. Food processing technologies, precision agriculture techniques, and sustainable agriculture methods are also employed to ensure food safety regulations and supply chain traceability. Pest management strategies such as integrated pest management and organic certification standards are essential components of organic farming practices. Furthermore, innovative farming techniques like aquaponics production, vertical farming systems, and agricultural biodiversity are being adopted to optimize crop yield and enhance nutritional value.

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The Organic fruits and vegetables segment was valued at USD 57.80 billion in 2019 and showed a gradual increase during the forecast period.

Sustainable packaging materials, renewable energy sources, and waste reduction methods are integral to the organic food industry. Improving food security, consumer preference research, and microbial food fermentation are other key tre

The deterioration of the environment, shortage of resources, and frequent occurrence of food safety issues have made people increasingly concerned about themselves while maintaining their health and protecting the environment through food. Organic food, as a healthy and eco-friendly option, is gradually gaining attention. Based on the value-belief-norm theory, this study explores why individuals consume organic food and the range of factors that lead to this consumer behavior. This study adopted a cross-sectional design and collected quantitative data from conveniently selected 300 youth participants in Bangladesh using an online survey. The findings revealed that health values and motivation have a significant positive effect on healthy eating beliefs, which, together with the awareness of the consequences, affect personal norms toward organic food consumption. Personal norms also have a significant positive effect on organic food consumption behavior among Bangladeshi youth. Finally, trust on organic food positively moderates the effect of personal norms on organic food consumption. The findings of this study are expected to foster the development of a comprehensive framework to promote programs and policies focused on organic and healthy food consumption culture among youth in developing nations.

In 2023, according to the report, Europe accounted for approximately **** percent of organic food retail sales. Asia made up approximately ** percent of the organic retail sales.

Global Health And Wellness Food Market size was evaluated at $935 billion in 2023 and is hit $1,123 billion by the end of 2032 a CAGR of 7% By 2024 and 2032.

Due to the influence of COVID-19, people pay more attention to the balance between human and nature and pursue more healthy, environmental and nutritional sustainable products (such as organic food). However, the mainstream consumption of organic food is far less, especially in developing countries like China. Therefore, it is urgent to take effective measures to promote the development of China's organic food market. This current study investigated the relationships between consumers' similarity (i.e., information anxiety, uncertainty, and sustainable consumption attitude), perceived values (i.e., functional value, health value, and environmental value) and organic purchasing behavior based on the Stimulus-Organism-Response (S-O-R) theoretical model and information similarity effect. And considering gender differences in consumers' similarity, perceived values and organic purchasing behavior. Meanwhile, the mediating effects of perceived values on the relationship between consumers' similarity and purchasing behavior were also discussed, considering the background of COVID-19. Data were collected using structured questionnaire survey in first-tier cities in China. A total of 344 consumers of organic foods participated in the study. Structural equation modeling was employed for data analysis. The results indicated the significant association of information anxiety, uncertainty and sustainable consumption attitude with perceived values. And perceived values and sustainable consumption attitude had a positively significant influence on purchase behavior. In addition, environmental value played mediating effects in the relationships between organic purchasing behavior and information anxiety, uncertainty and sustainable consumption attitude. And the impact of sustainable consumption attitude and environmental value on organic purchasing behavior differed in gender. The research not only provides novel insights for understanding organic consumption, but also provides reference for organic sellers to develop sales strategies and policy makers to formulate policies to guide organic consumption, which are conducive to promoting China's organic food industry.

Explore the booming organic food products market, driven by health consciousness and sustainability. Discover market size, CAGR, key drivers, restraints, packaging trends, and regional insights for 2025-2033.

35% of the data was collected via the internet through Google Forms with a filter question to consider only organic food consumers. 65% of the data was collected face-to-face in markets, tianguis, and specialty organic food shops, relying on the voluntary participation of consumers that visited the sample locations. Informed consent was obtained from all subjects interviewed involved in this study. The data contains variables from the model of goal-directed behavior, four consumer values and knowledge about the organic foods (CONO). The variables from the model of goal-directed behavior are attitude (ACTI), subjective norms (NSUB), percevied control behavior (CPCO), anticipated emotions (EAPO), frequency of past behavior (FREC), desire (DESE) and purchase intention (INTE). The consumer values are appearance consciousness (CAPA), health consciousness (CSAL), environmental awareness (PAMB), and social awareness (PSOC).

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Health And Wellness Food Market Size 2025-2029

The health and wellness food market size is valued to increase USD 627.6 billion, at a CAGR of 9.8% from 2024 to 2029. Increasing adoption of healthy eating habits will drive the health and wellness food market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 33% growth during the forecast period.
By Product - Naturally health food segment was valued at USD 245.70 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 135.61 billion
Market Future Opportunities: USD 627.60 billion
CAGR : 9.8%
APAC: Largest market in 2023

Market Summary

The market represents a significant and continuously evolving sector, driven by the increasing adoption of healthy eating habits worldwide. According to recent studies, the global market for prebiotic and probiotic food is projected to reach a value of 68.2 billion USD by 2026, reflecting a robust growth trajectory. This trend is fueled by consumers' growing awareness of the health benefits associated with these foods, which contribute to improved gut health and immune system function. However, the high cost of health and wellness food remains a major challenge, limiting accessibility for many consumers.
Core technologies, such as fermentation and encapsulation, are key enablers for the production of these foods, while applications span various sectors, including functional food and beverages, dietary supplements, and pharmaceuticals. Regulatory frameworks play a crucial role in shaping market dynamics, with regional variations influencing market opportunities and challenges.

What will be the Size of the Health And Wellness Food Market during the forecast period?

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How is the Health And Wellness Food Market Segmented and what are the key trends of market segmentation?

The health and wellness food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Naturally health food
  Functional food
  BFY food
  Organic food
  Food intolerance products


Distribution Channel

  Offline
  Online


Ingredient Type

  Animal-Based Ingredients
  Plant-Based Ingredients


Fat Content

  No fat
  Low fat
  Reduced-fat


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The naturally health food segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving the market, probiotic strains and functional foods are gaining significant traction. Probiotics, beneficial bacteria, are incorporated into various food products to improve gut health and support the immune system. Functional foods, enriched with prebiotic fibers and omega-3 fatty acids, offer additional health benefits, such as improved digestibility and mineral absorption. Sensory evaluation and health claims regulations play crucial roles in the market. Food safety standards, including the gut-brain axis, are essential for product formulation and consumer perception. Clinical trial data and packaging technology enhance bioavailability and cognitive function, while fiber content and vitamin bioavailability are key considerations for product development.

The health benefits of naturally healthy foods extend to protein quality, antioxidant capacity, nutrient density, and phytochemical compounds. Nutritional supplements, with label accuracy and immune system support, complement the market's growth. Ingredient interactions and shelf life extension are essential aspects of food processing methods and quality control systems. The market is projected to expand by 15% in the upcoming year, with a further 12% increase expected within the next five years. These figures reflect the continuous demand for healthier food options and the industry's commitment to innovation and consumer well-being.

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The Naturally health food segment was valued at USD 245.70 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 33% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In

The per capita spending on organic food in Europe varies depending on the country in question. In 2023, organic food purchases were highest in Switzerland with *** euros spent per person. What qualifies as organic food? Food products must adhere to certain national standards to be considered organic. Most commonly, this means the food is grown and processed without being subjected to synthetic compounds such as fertilizers, pesticides, antibiotics and food additives. This extends to the land which the produce is grown on, which needs to be free of prohibited chemicals for multiple years in a row. Livestock also must adhere to specific feeding, housing and breeding requirements. Further restrictions may apply. Worldwide these vary strongly from nation to nation.In the European Union, products need to be certified, and specific labels for products exist to inform the consumer that the product adheres to EU standards. Organic market in the EU Between 2004 and 2023, organic retail sales in the EU and the entirety of Europe have seen strong growth. The pandemic years have dented this trend but organic seems to be back on trend in 2023. Germany was the leading market in 2023, with just over ** billion Euros generated in organic sales. However, the largest share of organic products can be found on the Danish market.

Market Size statistics on the Organic Food Retailing industry in the UK

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Organic Fruits and Vegetables Market Size 2024-2028

The organic fruits and vegetables market size is forecast to increase by USD 45.03 billion, at a CAGR of 8.74% between 2023 and 2028.

The market is experiencing significant growth, driven by the expanding organized retail sector. This sector's rise is fueled by increasing consumer preference for convenience and the desire for healthier food options. Another key trend shaping the market is the adoption of sustainable and innovative food packaging solutions. However, the market faces a notable challenge: the perceived higher cost of organic fruits and vegetables compared to their conventional counterparts. This price disparity may deter some consumers and limit market penetration. To capitalize on the growth opportunities and navigate the pricing challenge, companies can explore cost optimization strategies, such as implementing efficient supply chain management and exploring economies of scale.
Additionally, they can focus on educating consumers about the long-term health benefits and environmental sustainability of organic produce. By addressing these market dynamics effectively, players can differentiate themselves and capture a larger share in the market.

What will be the Size of the Organic Fruits and Vegetables Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, driven by consumer demand for healthier and sustainably produced food. Organic farming practices, such as the use of organic soil amendments and food safety protocols, organic farming certification, and post-harvest handling methods, are essential components of this dynamic market. These practices are not static but rather continuously unfolding, with ongoing research and innovation in areas such as plant nutrition optimization, pollinator habitat enhancement, sustainable agriculture practices, and plant disease diagnostics. Organic soil amendments play a crucial role in maintaining soil health and fertility. Farmers employ various methods, including the use of natural weed suppressants, improved harvest techniques, and soil aeration techniques, to optimize plant growth and reduce the need for synthetic inputs.

Organic matter content is a key indicator of soil health, and farmers utilize techniques such as compost tea brewing and cover cropping to enhance it. Water conservation methods, such as efficient irrigation techniques and precision agriculture tools, are also integral to the market. Crop quality parameters, including nutrient management practices and crop diversification strategies, are essential for producing high-quality organic produce. The organic farming landscape is diverse, with various farming methods employed, such as integrated crop management, biodynamic farming methods, and integrated pest management. Soil microbial communities play a critical role in organic farming, and farmers use natural fertilizer blends and organic pest control to support these communities and maintain a balanced ecosystem.

Plant disease diagnostics and sustainable agriculture practices are essential for addressing challenges in the market. Farmers use integrated pest management strategies and natural weed suppressants to minimize the use of synthetic inputs and maintain a healthy ecosystem. Pollinator habitat enhancement is another critical area of focus, with farmers employing practices such as planting cover crops and using beneficial microbial inoculants to support pollinator populations and ensure healthy crop yields. In conclusion, the market is a dynamic and evolving landscape, with ongoing research and innovation in various areas, including organic soil amendments, food safety protocols, organic farming certification, post-harvest handling methods, plant nutrition optimization, pollinator habitat enhancement, sustainable agriculture practices, and plant disease diagnostics. These practices are interconnected and continuously unfolding, with farmers employing a range of techniques to maintain soil health, optimize crop yields, and support a healthy ecosystem.

How is this Organic Fruits and Vegetables Industry segmented?

The organic fruits and vegetables industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Fresh
  Processed
  frozen


Product Type

  Organic Fruits
  Organic Vegetables


Consumer Segment

  Household
  Foodservice
  Food Processing


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Ind

The Organic Food market has emerged as a vital sector within the global food industry, driven by increasing consumer awareness regarding health, sustainability, and environmental impact. As people turn to healthier lifestyles, organic foods-from fruits and vegetables to dairy and meat-are gaining substantial tractio