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The India organic food market size was valued at USD 1510.36 Million in 2024. The industry is expected to grow at a CAGR of 22.00% during the forecast period of 2025-2034 to reach a valuation of USD 11032.62 Million by 2034.
The India organic food market is a niche market, with the market expected to see wider penetration in the coming years. Owing to the growing incidences of food adulteration, the demand for organic food is anticipated to rise in the coming years, which increases the market size of organic food in India. Companies are also opening small kiosks in malls of metropolitan cities, which is adding to the India organic food market development. The e-commerce industry growth also serves as an aid to enterprises as a way of appealing to potential consumers due to the lucrative offers and wider market penetration of the platforms. Organic beverages like tea have the greatest appeal, followed by milk products and pulses.
India's organic product exports experienced significant growth during 2019-2021, with total export values rising from USD 681.29 million in 2019-2020 to USD 1,032.98 million in 2020-2021, before slightly declining to USD 765.97 million in 2021-2022. The United States and the European Union were the top destinations for these exports, with the former importing 1,063 billion tonnes worth USD 1,237.25 million and the EU importing 613.51 billion tonnes worth USD 909.9 million between FY19 and FY22. This upward trend in exports indicates a growing international demand for Indian organic products. This trend underscores the importance of maintaining high-quality standards and expanding organic farming practices and eventually boosting the organic food industry in India.
Fresh fruits and vegetables accounted for 85,548 metric tons, reflecting the increasing demand for organic produce among health-conscious consumers. Pulses, another staple in the Indian diet, were produced at 73,765 metric tons, showcasing the emphasis on organic farming to meet domestic consumption needs. Tea, a major export commodity, recorded 42,845 metric tons, while coffee production stood at 20,071 metric tons. This diverse production landscape aligns with the increasing demand for organic food products produced in the country, fuelling the growth of the India organic food market.
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The Organic Food and Beverages Market Report is Segmented by Product Type (Organic Foods and Organic Beverages), by Form (Fresh/Chilled, Canned, and Frozen), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).
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TwitterThis statistic depicts organic food sales in the United States from 2005 to 2024. In 2024 organic food sales in the United States amounted to about **** billion U.S. dollars. Organic foodOrganic foods are foods that are manufactured using organic farming standards. Those agricultural standards are regulated by the department of government responsible for them and contain regulations for the cultivation of food and animal welfare. In particular, the use of chemical fertilizers, synthetic pesticides, growth hormones and antibiotics is not allowed or only partly permitted. In addition, fewer food additives are permitted for the processing of organic foods. In the United States, organic foods are certified by the National Organic Program. Products which have fulfilled the criteria are labeled with the term ‘organic’ on the food packaging. Organic food sales have experienced tremendous growth in the last decade. For this reason, not only specialized retailers sell organic foods but also traditional supermarkets and discounters. Widely known specialized organic retailers in the United States include Whole Foods Market and Sprouts Farmers Market. Whole Foods Market is the largest specialized organic retailer in the United States with headquarters in Austin, Texas. It was founded in 1980 and operates more than**** stores around the world. In general, organic foods are usually offered at a higher price level than their conventional counterparts. Among Millennials, the by now largest generation in the U.S., a sizeable share of almost ** percent count organic food as one of their leading food priorities. Whether or not organic foods are healthier and more nutritious compared to conventionally farmed produce is a much debated subject. Up to now, no evidence of significant differences between the two farming methods where taste or health are concerned has been established.
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According to Cognitive Market Research, The Global Organic Food market size will be USD 184.9 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 12.20% from 2023 to 2030.
Growing numbers of health-conscious consumers and changing lifestyles are making chemical-free food items more and more popular, which is driving up demand for organic food.
Demand for organic fruits and vegetables remains higher in the organic foods market.
The unprocessed category held the highest organic foods market revenue share in 2023.
Market Dynamics of
Organic Food Market
Key Drivers for Organic Food Market
Increasing consumer awareness regarding health and sustainability: Rising concerns over pesticide residues, genetically modified organisms (GMOs), and chemical fertilizers have led consumers to seek healthier and cleaner food alternatives. Organic food is viewed as safer, more nutritious, and environmentally sustainable—resulting in a significant demand among urban and health-conscious demographics.
Government backing and certification initiatives: Regulatory authorities globally are promoting organic agriculture through subsidies, certification programs, and labeling standards. These efforts enhance consumer confidence and encourage producer involvement, thereby broadening the global presence of certified organic food products.
Expansion in retail and online distribution: The presence of organic food in mainstream supermarkets, specialty shops, and e-commerce platforms has significantly enhanced accessibility. Contemporary retail and direct-to-consumer channels now accommodate a variety of organic product categories with effective logistics and attractive branding.
Key Restraints for Organic Food Market
Increased production and retail expenses: Organic farming necessitates more labor, stringent compliance, and lower yields compared to traditional methods. These elements drive up prices for end consumers, restricting affordability in price-sensitive markets and complicating wider adoption.
Shorter shelf life and logistical hurdles: In the absence of preservatives, organic food generally has a reduced shelf life. This leads to increased waste and necessitates quicker, more efficient cold chain logistics, which can be financially burdensome for suppliers and retailers.
Lack of awareness in emerging markets: In numerous developing areas, insufficient consumer education regarding organic labeling and its benefits hampers demand. Furthermore, fragmented certification systems can undermine trust and create confusion about what qualifies as “truly organic” products.
Key Trends for Organic Food Market
Expansion of plant-based and vegan organic options: The convergence of veganism and organic lifestyles is driving the demand for organic plant-based alternatives, which include dairy-free beverages, meat substitutes, and snacks—providing clean-label, eco-friendly products that possess ethical appeal.
Growth of organic private label brands: Supermarkets and online retailers are introducing cost-effective private label organic products to engage middle-income consumers. These products enhance organic market penetration while posing a challenge to premium brands in price-sensitive markets.
Integration of tech in organic farming: Precision agriculture technologies such as drones, IoT sensors, and AI-driven soil analysis are being utilized to enhance organic yield and traceability. This transition promotes sustainability while streamlining compliance and certification processes.
Introduction of The Organic Food Market
The increasing popularity of organic food among consumers, particularly in metropolitan areas, is a major factor driving the organic food market. This is explained by people's increasing awareness of the health risks linked to chemical fertilizers and pesticides.
Millennials and Gen Z are the main customer demographics driving this trend since they show more interest than the average consumer in natural and organic items. 43% of clients in this age bracket indicated a preference for natural skincare products, compared to 31% of American consumers overall.
Demand for organic food and drink is rising as environmental worries about the use of dangerous chemicals in farming and agribusiness and their negative impacts on consumer health grow. Rapid urbaniz...
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TwitterThe global sales of organic food have increased between 2000 and 2023. In 2023, sales of organic food amounted to about ***** billion U.S. dollars, up from nearly ** billion dollars in 2000. Organic agriculture What constitutes organic food can vary significantly depending on the country and certifier, but it often refers to crops grown without artificial pesticides, genetic modifications, or petroleum-based fertilizers. For meat, dairy, and eggs to be labelled as organic, the animals must be raised on organic feed, given adequate time outdoors, and not fed growth hormones. In 2022, there were over ** million hectares of organic farms worldwide. In India alone there were nearly *** million organic food producers, more than any other country. Organic food in the United States North America accounts for nearly half of the retail sales of organic food worldwide, making it the largest market for organic food aside from Europe, with most of that being attributed to the United States. Organic food in the United States has occupied a greater share of the total food sales every year since 2008. In 2020, about *** percent of total food sales in the United States were generated by organic food.
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Organic Food Market is predicted to reach $604.83 million by 2030 with a CAGR of 13.48%% from 2023 to 2030
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The organic foods market is estimated to be worth USD 222.6 million in 2025 and is projected to reach a value of USD 710.1 million by 2035, expanding at a CAGR of 12.3% over the assessment period of 2025 to 2035.
| Metrics | Values |
|---|---|
| Industry Size (2025E) | USD 222.6 million |
| Industry Value (2035F) | USD 710.1 million |
| CAGR (2025 to 2035) | 12.3% |
Semi-Annual Market Update
| Particular | Value CAGR |
|---|---|
| 2024 to 2034 (H1) | 4.9% |
| 2024 to 2034 (H2) | 5.5% |
| 2025 to 2035 (H1) | 5.1% |
| 2025 to 2035 (H2) | 5.6% |
Category-Wise Insights
| Segment | Value Share (2025) |
|---|---|
| Organic Milk (By Category) | 34% |
| Segment | Value Share (2025) |
|---|---|
| Organic Whole Grains (By Product Type) | 29% |
Country-wise Analysis
| Countries | CAGR (2025 to 2035) |
|---|---|
| USA | 12.0% |
| UK | 11.2% |
| France | 10.8% |
| Germany | 11.5% |
| Italy | 10.3% |
| South Korea | 13.5% |
| Japan | 10.5% |
| China | 13.0% |
| Australia | 12.2% |
| New Zealand | 11.8% |
Competitive Outlook
| Company Name | Estimated Market Share (%) |
|---|---|
| Danone S.A. | 18-22% |
| Nestlé S.A. | 15-19% |
| General Mills, Inc. | 12-16% |
| Hain Celestial Group | 10-14% |
| Organic Valley | 8-12% |
| Other Companies (Combined) | 25-35% |
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Organic Food Market size reached USD 278 million in 2022 and is estimated to reach USD 935 million in 2030 and the market is estimated to grow at a CAGR of 16.4% from 2023-2030.
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TwitterThe market size of organic food was worth about ** billion Indian rupees in fiscal year 2021. The size of the organic food market is likely to increase to about ** billion rupees by the financial year 2025.
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Organic Food And Beverages Market Size 2025-2029
The organic food and beverages market size is valued to increase USD 476.9 billion, at a CAGR of 18.6% from 2024 to 2029. The rising number of new product launches will drive the organic food and beverages market.
Major Market Trends & Insights
North America dominated the market and accounted for a 35% growth during the forecast period.
By Product Type - Organic fruits and vegetables segment was valued at USD 57.80 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023
Market Size & Forecast
Market Opportunities: USD 261.67 billion
Market Future Opportunities: USD 476.90 billion
CAGR : 18.6%
North America: Largest market in 2023
Market Summary
The market represents a significant and continually evolving sector within the global food industry. This market encompasses a range of core technologies and applications, including organic farming practices and certification processes, as well as various product categories such as organic fruits, vegetables, dairy, and beverages. A key driver for the market's growth is the rising number of new product launches, fueled by increasing consumer awareness about the health benefits associated with organic food and beverages. However, challenges persist, including the high cost of organic products, which can limit their accessibility to some consumers. Regions like Europe and North America are major contributors to the market, with Europe holding a substantial market share due to stringent regulations and consumer preference.
According to recent reports, the organic food market is projected to reach a 10.9% adoption rate by 2025. The market continues to unfold with new trends and developments, offering opportunities for businesses and investors alike.
What will be the Size of the Organic Food And Beverages Market during the forecast period?
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How is the Organic Food And Beverages Market Segmented and what are the key trends of market segmentation?
The organic food and beverages industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Product Type
Organic fruits and vegetables
Organic dairy products
Organic prepared foods
Organic meat
Others
Distribution Channel
Offline
Online
Process
Processed
Unprocessed
Geography
North America
US
Canada
Europe
France
Germany
Italy
UK
Middle East and Africa
Egypt
KSA
Oman
UAE
APAC
China
India
Japan
South America
Argentina
Brazil
Rest of World (ROW)
By Product Type Insights
The organic fruits and vegetables segment is estimated to witness significant growth during the forecast period.
Organic food and beverages have gained significant traction in both developed and developing markets, with North America and Europe leading the way in consumption. The organic fruits and vegetables segment is particularly popular in these regions. According to recent studies, the consumption of organic produce is projected to expand further during the forecast period. The increasing awareness of artificial preservatives and additives in food is fueling this growth. Organic food offers numerous advantages over conventional produce. For instance, the nutritional composition of organic fruits and vegetables is richer, providing a 20%-40% higher antioxidant intake compared to non-organic produce.
Moreover, organic farming practices prioritize water conservation techniques, natural food preservation, and packaging sustainability. In the realm of livestock management, organic farming practices focus on animal welfare standards and organic certification standards. Food processing technologies, precision agriculture techniques, and sustainable agriculture methods are also employed to ensure food safety regulations and supply chain traceability. Pest management strategies such as integrated pest management and organic certification standards are essential components of organic farming practices. Furthermore, innovative farming techniques like aquaponics production, vertical farming systems, and agricultural biodiversity are being adopted to optimize crop yield and enhance nutritional value.
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The Organic fruits and vegetables segment was valued at USD 57.80 billion in 2019 and showed a gradual increase during the forecast period.
Sustainable packaging materials, renewable energy sources, and waste reduction methods are integral to the organic food industry. Improving food security, consumer preference research, and microbial food fermentation are other key tre
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India Organic Food Market was valued at USD 1,796.29 Million in 2024 and is anticipated to grow with a CAGR of 10.2%.
| Pages | 81 |
| Market Size | 2025: USD 1,796.29 Million |
| Forecast Market Size | 2031: USD 3,217.11 Million |
| CAGR | 2026-2031: 10.2% |
| Fastest Growing Segment | Online |
| Largest Market | North |
| Key Players | 1. Suminter India Organics Pvt. Ltd. 2. Nature Bio-Foods Limited 3. Organic India Pvt. Ltd. 4. Sresta Natural Bioproducts Pvt. Ltd. 5. Nature Pearls Pvt Ltd 6. Conscious Food Pvt Ltd 7. Nourish Organic Foods Pvt Ltd 8. EcoFarms (India) Limited 9. Mehrotra Consumer Products Pvt. Ltd. (Organic Tattva) 10. Morarka Organic Foods Limited |
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Organic Fresh Food Market Size 2024-2028
The organic fresh food market size is valued to increase by USD 190.9 billion, at a CAGR of 22% from 2023 to 2028. Rise in e-commerce and online distribution channels will drive the organic fresh food market.
Market Insights
Europe dominated the market and accounted for a 34% growth during the 2024-2028.
By Product - Fruits and vegetables segment was valued at USD 39.10 billion in 2022
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2022
Market Size & Forecast
Market Opportunities: USD 442.65 billion
Market Future Opportunities 2023: USD 190.90 billion
CAGR from 2023 to 2028 : 22%
Market Summary
The market represents a significant segment within the global food industry, characterized by its focus on supplying consumers with fresh, organic produce free from synthetic additives and genetically modified organisms. Driven by increasing consumer awareness and demand for healthier food options, this market continues to expand, fueled by several key trends. Firstly, the rise of e-commerce and online distribution channels has made organic fresh foods more accessible to a broader audience. Subscription services, in particular, have gained popularity, allowing consumers to receive regular deliveries of fresh produce directly to their homes. This convenience factor has contributed to the market's growth. However, the higher pricing of organic fresh foods remains a challenge for both retailers and consumers. To mitigate this, some businesses have implemented supply chain optimization strategies, such as direct sourcing from local farmers and implementing lean inventory management systems, to reduce costs and maintain product freshness. For instance, a large supermarket chain might invest in a local farm partnership to secure a steady supply of organic produce, ensuring product availability and reducing transportation costs. This approach not only benefits the retailer by securing a reliable supply chain but also supports the local economy and reduces the carbon footprint of the business. Despite these challenges, the market continues to thrive, driven by consumer preferences for healthier, more sustainable food options. As the market evolves, businesses will need to adapt and innovate to meet the changing demands and expectations of their customers.
What will be the size of the Organic Fresh Food Market during the forecast period?
Get Key Insights on Market Forecast (PDF) Request Free SampleThe market continues to evolve, shaped by consumer preferences for healthier, sustainably produced food. Organic fertilizer types, such as compost and vermicompost, are increasingly adopted to enhance nutrient uptake pathways in crops. Packaging materials, too, are undergoing a transformation towards sustainable options, reducing the market's carbon footprint. Soil amendment techniques, like carbon sequestration and water stress tolerance, help improve soil health and reduce the need for synthetic fertilizers. Food safety standards, a critical concern for businesses, are continually being updated. Biological control, integrated pest management, and disease monitoring systems ensure the production of safe and healthy produce. Integrated farming practices, such as crop rotation strategies and beneficial microorganisms, contribute to a balanced ecosystem and improved yields. Sustainable packaging, distribution networks, and storage conditions are essential for maintaining product quality and freshness. Enzyme activity assays and wastewater recycling are integral parts of the organic food production process, minimizing environmental impact and optimizing resource utilization. Renewable energy sources, such as solar and wind power, are increasingly used to power organic farms and processing facilities. Quality assurance checks and yield prediction models help businesses make informed decisions regarding product strategy and budgeting. Overall, the market is a dynamic and innovative sector, driven by consumer demand for healthier, more sustainable food production methods. A recent study indicates that organic farming practices can lead to a 20% increase in photosynthesis efficiency compared to conventional farming. This underscores the importance of investing in organic farming techniques for long-term business success.
Unpacking the Organic Fresh Food Market Landscape
Organic fresh food production continues to gain traction in the business world, with organic farming practices accounting for a significant market share in sustainable agriculture. Compared to conventional farming methods, organic farming utilizes natural pest repellents and plant stress mitigation techniques, resulting in a 30% reduction in pesticide usage and a 20% increase in nutrient absorption rates. Hydroponic systems and controlled environment agriculture,
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Egypt Organic food market is projected to register strong CAGR of 7.1% till 2032 primarily driven by rising health consciousness driving demand for organic foods
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The global organic food and beverages market increases from USD 281.82 billion in 2024 to reach remarkable USD 1,012.84 billion by 2034, growing at a healthy CAGR of 13.70% with clean eating trends.
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The size of the European Organic Food Market market was valued at USD 141.29 Million in 2023 and is projected to reach USD 356.81 Million by 2032, with an expected CAGR of 14.15% during the forecast period. Recent developments include: In November 2022, in a partnership with Narayan Foods, a renowned player in organic foods, MeliBio, the first company that claims to produce real honey without bees, announced that it raised an extra USD 2.2 million in funding and planned to sell its products in 75,000 European stores. Through the partnership, Narayan Foods announced its plans to market MeliBio's plant-based honey under the Better Foodie brand, starting in early 2023., In November 2022, Ocado and Planet Organic were the first supermarkets to offer the plant-based meal brand allplants. Protein Powder Buddha Bowl, Mac and Greens, Sticky Teriyaki Udon Noodles, and Truffle Mushroom Orzo were among the items that were available in stores and on the online-only grocery retailer's menu. These products had an RRP starting at EUR 5.50, while other items from the brand's menu were still available through the online stores., In July 2021, The Hain Celestial Group, Inc. announced several innovations across the snacks and teas segment. The newest Celestial Seasonings offering Cold Brew Iced Tea comes in five flavors. New Garden Veggie Puffs come in three delicious flavors. They are baked, never fried, and contain 30% less fat than the leading puffed snack. Garden Veggie Puffs are made with non-GMO ingredients, contain no artificial flavors or preservatives, and are the ideal serving size for any snack time or lunch box. These products are made available in the Europe market as well.. Key drivers for this market are: Inclination Towards Reduced Sugar and Healthier Snacking Options, Surge in Demand for Organic Food Products. Potential restraints include: Availability of Cheaper Snacking Options. Notable trends are: Growing Demand for Clean-label Products.
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The Europe Organic Food And Beverages Market report segments the industry into Product Type (Organic Foods, Organic Beverages), Organic Foods (Fruit & Vegetables, Meat, Fish & Poultry, Dairy Products, and more), Organic Beverages (Alcoholic, Non-alcoholic), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, and more), and Geography (United Kingdom, France, Germany, and more).
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The global organic foods market is poised for significant expansion, projected to reach an estimated $XXX billion in 2025 with a robust Compound Annual Growth Rate (CAGR) of XX% through 2033. This impressive growth trajectory is primarily fueled by a heightened consumer awareness and demand for healthier, sustainably produced food options. The burgeoning consciousness surrounding the detrimental effects of synthetic pesticides and genetically modified organisms (GMOs) is a dominant driver, pushing consumers towards organic alternatives. Furthermore, increasing disposable incomes in emerging economies are enabling a larger segment of the population to prioritize premium, health-conscious food choices. The expansion of organic retail channels, including specialized organic stores, prominent supermarkets and hypermarkets dedicating prime shelf space to organic produce, and the rapid growth of online sales platforms, are making organic foods more accessible than ever before. This enhanced distribution network is crucial in meeting the escalating demand and facilitating market penetration across diverse demographics. The market's dynamism is further shaped by evolving consumer preferences and lifestyle shifts. Trends such as the rise of plant-based diets, coupled with a growing appreciation for transparency in food sourcing and production, are significantly boosting the organic sector. Consumers are actively seeking products with clear certifications and traceable origins, reinforcing trust in organic brands. However, certain restraints, such as the typically higher price point of organic foods compared to conventional alternatives, continue to present a challenge, particularly for price-sensitive consumers. Despite this, the long-term outlook remains exceptionally positive. Innovations in organic farming techniques, improved supply chain efficiencies, and the increasing focus on value-added organic products, such as organic snacks and beverages, are expected to mitigate these challenges and further propel market growth. The industry is also witnessing increased investment and strategic collaborations among key players, signaling a competitive yet collaborative environment focused on expanding the organic footprint globally.
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TwitterFrom 2000 to 2019, the annual sales growth of organic food in the United States decreased from nearly ** percent to nearly **** percent, but jumped up to almost ** percent in 2020. Organic Agriculture in the United States The exact definition of organic food differs across countries and certifiers. However, it often refers to crops grown without artificial pesticides, genetic modifications, or petroleum-based fertilizers. For meat, dairy, and eggs to be labelled as organic, the animals must not be raised on organic feed, given adequate time outdoors, and not fed growth hormones. In 2019, there was a total of approximately ****** certified organic farms in the United States. Roughly ** percent of the certified organic farms were on cropland and roughly ** percent on pasture and rangeland. American consumers of Organic Food The sales of organic food in the United States have continuously increased from 2005 to 2019. Starting with approximately ** billion U.S. dollars in 2005, organic food sales in the United States now amount to approximately ** billion U.S. dollars. The share of Americans between the ages of 18 and 29 who rather or almost only purchase organic food is roughly ** percent. By contrast, only ** percent of 50-to-64-year old’s have similar purchasing habits with regards to organic food.
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According to MarkNtel Advisors, the US organic food market is expected to expand at a CAGR of roughly 5% from 2023 to 2028.
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Access North America Organic Food Industry Overview which includes North America country analysis of (United States, Canada, Mexico), market split by Type, Distribution Channel, Process, Packaging Type
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The India organic food market size was valued at USD 1510.36 Million in 2024. The industry is expected to grow at a CAGR of 22.00% during the forecast period of 2025-2034 to reach a valuation of USD 11032.62 Million by 2034.
The India organic food market is a niche market, with the market expected to see wider penetration in the coming years. Owing to the growing incidences of food adulteration, the demand for organic food is anticipated to rise in the coming years, which increases the market size of organic food in India. Companies are also opening small kiosks in malls of metropolitan cities, which is adding to the India organic food market development. The e-commerce industry growth also serves as an aid to enterprises as a way of appealing to potential consumers due to the lucrative offers and wider market penetration of the platforms. Organic beverages like tea have the greatest appeal, followed by milk products and pulses.
India's organic product exports experienced significant growth during 2019-2021, with total export values rising from USD 681.29 million in 2019-2020 to USD 1,032.98 million in 2020-2021, before slightly declining to USD 765.97 million in 2021-2022. The United States and the European Union were the top destinations for these exports, with the former importing 1,063 billion tonnes worth USD 1,237.25 million and the EU importing 613.51 billion tonnes worth USD 909.9 million between FY19 and FY22. This upward trend in exports indicates a growing international demand for Indian organic products. This trend underscores the importance of maintaining high-quality standards and expanding organic farming practices and eventually boosting the organic food industry in India.
Fresh fruits and vegetables accounted for 85,548 metric tons, reflecting the increasing demand for organic produce among health-conscious consumers. Pulses, another staple in the Indian diet, were produced at 73,765 metric tons, showcasing the emphasis on organic farming to meet domestic consumption needs. Tea, a major export commodity, recorded 42,845 metric tons, while coffee production stood at 20,071 metric tons. This diverse production landscape aligns with the increasing demand for organic food products produced in the country, fuelling the growth of the India organic food market.