This statistic highlights the distribution of total and mobile organic search visits in the United States as of the first quarter of 2019, by engine. During the measured period, Google accounted for 92 percent of overall organic search engine visits in the United States.

As of the fourth quarter of 2021, it was found that mobile devices accounted for 63 percent of organic search engine visits. This value has remained almost the same over the past two quarters. In the first quarter of 2021, though, it decreased to 59 percent.

As of the fourth quarter of 2019, 49 percent of Yahoo's U.S. organic search traffic originated from mobile devices. Google had the highest share of organic mobile search traffic with 61 percent, slightly ahead of DuckDuckGo with 58 percent.

The Organic Search Software market has emerged as a pivotal segment within the digital marketing landscape, driven by the increasing need for businesses to enhance their online visibility and attract organic traffic. Over recent years, the market has grown significantly, with a current valuation reflecting the accel

The organic search software market is experiencing robust growth, driven by increasing reliance on digital marketing and the rising need for improved search engine optimization (SEO) strategies across diverse industries. The market, currently valued at an estimated $5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This expansion is fueled by several key factors: the escalating demand for data-driven SEO insights, the complexity of search engine algorithms demanding sophisticated software solutions, and the ever-increasing competition for online visibility. Businesses of all sizes are recognizing the critical role of organic search in driving traffic and conversions, leading to heightened investment in SEO software and services. Furthermore, the continuous evolution of search engine algorithms and the emergence of new SEO techniques necessitates the adoption of advanced software tools capable of keeping pace with these changes. This contributes significantly to the market's growth trajectory. The market is segmented by various functionalities including keyword research, rank tracking, site auditing, content optimization, and backlink analysis. Leading players like Wrike, Moz, Yoast, SEMrush (implied by the presence of similar tools), and Salesforce are vying for market share through continuous innovation and strategic partnerships. Geographic segmentation reveals a strong presence in North America and Europe, with Asia-Pacific showing promising growth potential due to increasing digital adoption and rising internet penetration. However, factors like the high initial investment required for some software and the potential for misuse of SEO tactics are acting as restraints. The market is expected to consolidate further in the coming years, with larger players acquiring smaller companies to expand their offerings and reach. The focus on artificial intelligence (AI) and machine learning (ML) integration within organic search software is also expected to reshape the competitive landscape and further drive market growth.

The Search Engine Optimization (SEO) services market is experiencing robust growth, driven by the increasing reliance of businesses on digital channels for customer acquisition and brand building. The market's expansion is fueled by several key factors. Firstly, the ever-evolving algorithms of major search engines like Google necessitate continuous optimization efforts from businesses to maintain high search rankings. Secondly, the growing adoption of mobile devices and the increasing importance of local SEO are creating new opportunities for specialized SEO services. Thirdly, the rise of sophisticated SEO tools and technologies is enabling agencies and in-house teams to deliver more effective and data-driven results. A conservative estimate, considering a typical CAGR in this sector of 10-15% and the provided study period (2019-2033), suggests a 2025 market size of approximately $50 billion (USD). This is a projection based on general industry trends and growth patterns; exact figures would require more comprehensive data. However, the market also faces certain challenges. The increasing complexity of SEO necessitates specialized skills and expertise, which can lead to higher costs for businesses. Furthermore, the ever-changing SEO landscape requires continuous learning and adaptation from service providers. Competition within the SEO market is fierce, with established players such as SEMrush and Ahrefs competing against smaller, specialized agencies. Nevertheless, the long-term outlook remains positive, driven by the continued importance of organic search in driving online traffic and conversions. Geographic distribution is likely skewed toward North America and Europe initially, with Asia-Pacific demonstrating strong potential for future growth given the burgeoning digital economies in those regions. The presence of major players from various regions such as the US, UK, Singapore, and Austria reflects a global market with diverse service offerings and competitive landscapes.

In 2025, organic and paid click-through rates (CTRs) declined on Google, compared to a year before. In particular, the organic CTRs went from **** percent to **** percent when AI overviews were shown. Likewise, paid CTRs went from **** percent in January 2024 to **** percent in January 2025.

DataForSEO Labs API offers three powerful keyword research algorithms and historical keyword data:

• Related Keywords from the “searches related to” element of Google SERP. • Keyword Suggestions that match the specified seed keyword with additional words before, after, or within the seed key phrase. • Keyword Ideas that fall into the same category as specified seed keywords. • Historical Search Volume with current cost-per-click, and competition values.

Based on in-market categories of Google Ads, you can get keyword ideas from the relevant Categories For Domain and discover relevant Keywords For Categories. You can also obtain Top Google Searches with AdWords and Bing Ads metrics, product categories, and Google SERP data.

You will find well-rounded ways to scout the competitors:

• Domain Whois Overview with ranking and traffic info from organic and paid search. • Ranked Keywords that any domain or URL has positions for in SERP. • SERP Competitors and the rankings they hold for the keywords you specify. • Competitors Domain with a full overview of its rankings and traffic from organic and paid search. • Domain Intersection keywords for which both specified domains rank within the same SERPs. • Subdomains for the target domain you specify along with the ranking distribution across organic and paid search. • Relevant Pages of the specified domain with rankings and traffic data. • Domain Rank Overview with ranking and traffic data from organic and paid search. • Historical Rank Overview with historical data on rankings and traffic of the specified domain from organic and paid search. • Page Intersection keywords for which the specified pages rank within the same SERP.

All DataForSEO Labs API endpoints function in the Live mode. This means you will be provided with the results in response right after sending the necessary parameters with a POST request.

The limit is 2000 API calls per minute, however, you can contact our support team if your project requires higher rates.

We offer well-rounded API documentation, GUI for API usage control, comprehensive client libraries for different programming languages, free sandbox API testing, ad hoc integration, and deployment support.

We have a pay-as-you-go pricing model. You simply add funds to your account and use them to get data. The account balance doesn't expire.

Search Engine Optimization (SEO) Tools Market was valued at USD 63.35 Billion in 2023 and is projected to reach USD 207.41 Billion by 2030, growing at a CAGR of 13.37% during the forecast period 2024-2030.Global Search Engine Optimization (SEO) Tools Market DriversGrowing Need for Online Visibility: Businesses increasingly rely on digital platforms to reach and convert customers. This rising dependency fuels demand for SEO tools that enhance website visibility and strengthen brand presence in organic search.Intensifying Digital Competition: As more organizations establish an online presence, the fight for higher search engine rankings intensifies. Companies are investing in advanced SEO solutions to outperform competitors and secure prominent SERP positions.

In May 2020, YouTube generated over 5.3 billion global visits via organic search traffic. Second-ranked Wikipedia accumulated less than half of that, claiming 2.2 billion organic search visits. Social network Facebook rounded off the top properties with more than a billion organic search visits during the measured period.

Google Search Statistics 2023

• Google is the most searched website in the World.
• Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
• Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
• Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google's popular email service, is included.
• Google organic search traffic is 16.3% of the total US searches.

The SEO software market is experiencing robust growth, driven by the increasing reliance on digital marketing and the ever-evolving search engine algorithms. Between 2019 and 2024, the market likely saw significant expansion, considering the rising demand for tools that improve website visibility and organic search rankings. Key factors contributing to this growth include the increasing complexity of SEO strategies, the need for data-driven decision-making in digital marketing, and the growing adoption of SEO best practices across various industries. The market is segmented by software functionalities (keyword research, rank tracking, site audits, backlink analysis, etc.), pricing models (subscription-based, one-time purchase), and target user (small businesses, agencies, enterprises). Leading players like Moz, Semrush, Ahrefs, and others continuously innovate, adding features like AI-powered insights and enhanced reporting capabilities to cater to the evolving needs of their users. Looking ahead, the period between 2025 and 2033 is projected to witness sustained growth, albeit at a potentially slightly moderated CAGR compared to the previous period. This projection is based on the continuous advancement of search engine algorithms, the ongoing need for businesses to optimize their online presence, and the potential for further market consolidation as smaller players face competition from established industry leaders. Continued innovation in areas such as AI-driven SEO tools, integration with other marketing platforms, and more sophisticated data analytics capabilities are likely to be key drivers of future market expansion. However, potential restraints could include the rising cost of advanced SEO tools and the need for specialized expertise to effectively utilize the sophisticated features offered by these platforms. The market’s geographical distribution is expected to remain diversified, with North America and Europe continuing to hold significant shares, driven by high digital marketing adoption rates and the presence of major market players.

The global Search Engine Optimization (SEO) software market is experiencing robust growth, driven by the increasing reliance on digital marketing and the escalating need for businesses to enhance their online visibility. The market, estimated at $5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This expansion is fueled by several key factors, including the growing adoption of mobile-first indexing by search engines, the rising complexity of SEO algorithms, and the increasing demand for data-driven SEO strategies. Businesses of all sizes, from individual entrepreneurs to large enterprises and government organizations, are investing heavily in SEO software to improve organic search rankings, drive website traffic, and ultimately boost revenue. The market is segmented by software type (mobile-based and desktop-based) and application (individual, enterprise, and government). While desktop-based solutions currently hold a larger market share, the mobile-based segment is rapidly gaining traction due to the increasing use of smartphones and tablets. The competitive landscape is highly fragmented, with numerous players offering a variety of SEO tools and services. Established players like SEMrush, Ahrefs, and Moz Pro dominate the market with their comprehensive suite of features, but smaller, specialized companies are also carving out niches. Future growth will be significantly influenced by advancements in artificial intelligence (AI) and machine learning (ML) integrated into SEO software. These technologies offer the potential for more accurate keyword research, improved content optimization, and automated reporting, streamlining the SEO process for users. However, restraints such as the high cost of premium SEO software and the need for specialized technical expertise might limit market penetration in some segments. Geographic distribution shows strong demand across North America and Europe, but Asia-Pacific is emerging as a key growth region due to rising internet penetration and increasing digital marketing adoption. The ongoing evolution of search engine algorithms presents both challenges and opportunities for SEO software providers, requiring continuous innovation and adaptation to maintain market relevance.

SEO Services Market Outlook

According to our latest research, the global SEO services market size in 2024 stands at USD 81.5 billion, demonstrating the sector’s rapid expansion and increasing relevance for digital-first businesses worldwide. The market is currently experiencing a robust CAGR of 17.3% and is forecasted to reach USD 257.4 billion by 2033. This impressive growth is primarily driven by the accelerating shift of businesses to online platforms, the rising importance of digital marketing for customer acquisition, and the increasing complexity of search algorithms that demand specialized expertise. As per our in-depth analysis, the SEO services market is witnessing a surge in demand across all major geographies, with businesses investing heavily to enhance their digital visibility and competitiveness.

A critical growth factor propelling the SEO services market is the exponential rise in internet penetration and smartphone adoption globally. As more consumers turn to online channels for information, shopping, and services, businesses are increasingly prioritizing their digital presence to capture and retain customer attention. This has led to a surge in demand for comprehensive SEO services, including on-page optimization, off-page strategies, technical enhancements, and content development. Furthermore, the proliferation of e-commerce platforms and online marketplaces has intensified competition, compelling organizations to invest in advanced SEO techniques to achieve higher search rankings and drive organic traffic. The ongoing evolution of search engine algorithms, particularly those from Google and Bing, also necessitates continuous updates and expertise, fueling the need for professional SEO service providers.

Another significant driver is the growing awareness among enterprises about the long-term value and cost-effectiveness of organic search visibility compared to paid advertising. Businesses are increasingly recognizing that SEO delivers sustained results, higher ROI, and enhances brand credibility over time. This realization has prompted both small and large enterprises to allocate greater portions of their marketing budgets to SEO initiatives. Additionally, the emergence of voice search, mobile-first indexing, and artificial intelligence-powered search tools is reshaping SEO strategies, creating new opportunities for innovation and service differentiation within the market. The demand for specialized SEO services tailored to industry-specific needs, such as local SEO for brick-and-mortar businesses and technical SEO for complex websites, is further expanding the market’s scope.

The integration of data analytics and advanced reporting tools is also playing a pivotal role in the growth of the SEO services market. Companies now expect granular insights into SEO performance, user behavior, and conversion metrics, driving the adoption of sophisticated analytics platforms. This trend is enabling SEO service providers to offer more targeted, data-driven strategies that align closely with client objectives. Moreover, the increasing reliance on content marketing and the need for high-quality, relevant content to engage audiences and improve search rankings have accelerated the demand for content-focused SEO services. As a result, agencies are expanding their offerings to include comprehensive content creation, optimization, and distribution solutions, further fueling market expansion.

From a regional perspective, North America continues to dominate the SEO services market, accounting for the largest share in 2024 due to the high concentration of digital-savvy enterprises and the early adoption of advanced online marketing practices. However, Asia Pacific is emerging as the fastest-growing region, driven by rapid digital transformation, expanding e-commerce sectors, and increasing investments in online infrastructure across countries like China, India, and Southeast Asia. Europe also holds a significant market share, supported by strong digital economies and regulatory frameworks that encourage transparent and effective digital marketing practices. Meanwhile, Latin America and the Middle East & Africa are witnessing steady growth, propelled by rising internet adoption and growing awareness of the benefits of SEO among local businesses.

Service Type Analysis

The service type segment of the SEO services market is highly diversified, encompassing on-page SEO, off-page SEO, technical SEO, local SEO, content SEO,

According to Cognitive Market Research, the global search engine optimization services market size was estimated at USD 45.2 billion in 2022 and will increase at a 17.90% compound annual growth rate (CAGR) from 2023 to 2030. Key Dynamics of Search Engine Optimization Services Market

Key Drivers of Search Engine Optimization Services Market

Evolving Digital Business Environment: As companies grow their online presence, the importance of SEO for visibility, traffic, and conversions becomes paramount. Organizations are focusing on improving their organic search rankings to lessen reliance on paid advertisements and enhance long-term ROI, which is driving the global demand for professional SEO services.

Rising Mobile and Voice Search Trends: The increase in mobile internet users and the prevalence of voice-activated devices have redirected SEO strategies towards mobile-first indexing and conversational keyword approaches. SEO providers are progressively offering mobile optimization, schema markup, and enhancements for local search to adapt to changing user behaviors.

Content-Focused Marketing Approaches: Companies are making significant investments in content marketing, which aligns closely with SEO objectives. High-quality, optimized content enhances search visibility and fosters user engagement. This synergy between SEO and content strategy serves as a vital growth catalyst for service providers.

Key Restrains for Search Engine Optimization Services Market

Regular Search Algorithm Modifications: Frequent changes to algorithms by Google and other search engines render SEO unpredictable. Service providers must consistently adjust their strategies, while businesses often face challenges with declining rankings and variable performance, which can hinder long-term commitments to SEO.

Fierce Competition and Market Saturation: The SEO sector is extremely competitive, with numerous providers delivering similar services. Price competition and variations in quality can create confusion for clients and diminish trust in service results, particularly for small businesses.

Prolonged ROI and Measurement Difficulties: The outcomes of SEO efforts typically require time to materialize, and assessing direct ROI can be complicated. Many businesses prefer faster digital avenues such as paid advertising, perceiving SEO as a long-term and uncertain investment, especially when financial resources are constrained.

Key Trends in Search Engine Optimization Services Market

AI and Automation in SEO: AI-driven tools are enhancing keyword research, content optimization, and technical audits. Automation enables SEO agencies to efficiently scale their services, while businesses are increasingly utilizing AI to improve real-time SEO decision-making and forecasting.

E-E-A-T and Quality Content Emphasis: Search engines are progressively rewarding content that adheres to the standards of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). SEO agencies are now focusing on credibility, author biographies, and transparent sourcing to comply with Google's quality guidelines.

Rise of Local and Hyperlocal SEO: As "near me" searches continue to rise, businesses are taking advantage of local SEO services to feature in regional search results. Optimizing Google My Business, creating location-specific content, and managing reviews are key factors driving the demand for geo-targeted SEO campaigns.

Impact of COVID–19 on the Search Engine Optimisation Services Market

Nearly every business on the planet has suffered setbacks due to the pandemic. This is because numerous preventative lockdowns and other worldwide limitations imposed by regulatory bodies have seriously hampered each company's manufacturing and supply chain operations. The market for search engine optimization services globally is not an exception. Additionally, because this epidemic has negatively influenced most people's finances, people are now more concerned with cutting back on their discretionary spending, which has decreased consumer demand. These variables will impact the global search engine optimization services market's revenue trajectory during the forecast period. However, the global search engine optimization services industry is projected to recover as regional regulatory authorities start to loosen these imposed limits. Introduction of Search Engine Optimization Services

The search ...

The SEO Service Provider market is experiencing robust growth, driven by the increasing reliance of businesses on digital channels for customer acquisition and brand building. The market size in 2025 is estimated at $50 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This expansion is fueled by several key factors, including the rising adoption of search engine optimization (SEO) strategies across various industries, the growing sophistication of SEO techniques, and the increasing demand for specialized SEO services like local SEO, e-commerce SEO, and technical SEO. Businesses of all sizes, from small startups to large enterprises, are recognizing the importance of organic search visibility and are investing heavily in professional SEO services to improve their online presence and drive targeted traffic. The competitive landscape is dynamic, with a mix of large established agencies and smaller, specialized firms catering to niche markets. While competition is fierce, the overall market outlook remains highly positive, indicating significant growth potential for established players and new entrants alike. The continuous evolution of search engine algorithms and the emergence of new technologies like artificial intelligence (AI) in SEO are further contributing to market expansion and driving the need for specialized expertise. The ongoing evolution of search engine algorithms necessitates continuous adaptation and innovation from SEO service providers. This competitive pressure necessitates ongoing investment in training, technology, and strategic partnerships. While increased competition presents a challenge, it also highlights the substantial demand for skilled professionals and innovative solutions within the industry. Key segments within the market include local SEO, e-commerce SEO, technical SEO, and content marketing, each experiencing unique growth trajectories based on specific industry needs and technological advancements. Geographical variations exist, with North America and Europe currently holding significant market share, but developing economies in Asia and Latin America also show substantial growth potential, attracting increased investment and activity from both domestic and international providers. This translates into a highly promising market for both established and aspiring SEO service providers, provided they adapt strategically to changing algorithms and evolving client demands.

The Natural Search Software market has evolved into a crucial segment within the broader landscape of digital marketing and search engine optimization (SEO). This software is designed to enhance a website's visibility in organic search results, enabling businesses to effectively reach their target audience without r

The AI-powered SEO software market is experiencing robust growth, driven by the increasing need for businesses of all sizes to enhance their online visibility and organic search rankings. The market, currently estimated at $2 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 20% from 2025 to 2033, reaching an estimated $8 billion by 2033. This expansion is fueled by several key factors. Firstly, the rising complexity of search engine algorithms necessitates sophisticated tools that leverage AI's capabilities for keyword research, content optimization, and link building. Secondly, businesses are recognizing the significant ROI associated with improved organic search performance, leading to increased investment in AI-driven SEO solutions. The market is segmented by application (SMEs and large organizations) and type (cloud-based and on-premise), with cloud-based solutions dominating due to their scalability, accessibility, and cost-effectiveness. North America and Europe currently hold the largest market shares, but rapid digital adoption in Asia-Pacific and other emerging regions presents significant growth opportunities. Competitive landscape is highly dynamic, with numerous established and emerging players offering diverse functionalities and pricing models, fostering innovation and competition. The market's growth, however, is not without challenges. High initial investment costs for some AI-powered SEO platforms can be a barrier for smaller businesses. Furthermore, the dependence on accurate data and the potential for algorithmic biases are critical considerations. The need for continuous updates and adaptation to evolving search engine algorithms also poses an ongoing challenge for both vendors and users. Despite these hurdles, the long-term outlook remains positive. The ongoing evolution of AI technology and its integration with SEO practices are likely to further propel market growth in the coming years. The emergence of more user-friendly interfaces and affordable pricing models will further democratize access to these powerful tools, extending their reach across various business sizes and geographic regions.

The Organic INTEGRITY Database is a certified organic operations database that contains up-to-date and accurate information about operations that may and may not sell as organic, deterring fraud, increases supply chain transparency for buyers and sellers, and promotes market visibility for organic operations. Only certified operations can sell, label, or represent products as organic, unless exempt or excluded from certification. The INTEGRITY database improves access to certified organic operation information by giving industry and public users an easier way to search for data with greater precision than the formerly posted Annual Lists of Certified Operations. You can find a certified organic farm or business, or search for an operation with specific characteristics such as:

The status of an operation: Certified, Surrendered, Revoked, or Suspended The scopes for which an operation is certified: Crops, Livestock, Wild Crops, or Handling

The organic commodities and services that operations offer. A new, more structured classification system (sample provided) will help you find more of what you’re looking for and details about the flexible taxonomy can be found in the INTEGRITY Categories and Items list. Resources in this dataset:Resource Title: Organic INTEGRITY Database. File Name: Web Page, url: https://organic.ams.usda.gov/integrity/Default.aspx Find a specific certified organic farm or business, or search for an operation with specific characteristics. Listings come from USDA-Accredited Certifying Agents. Historical Annual Lists of Certified Organic Operations and monthly snapshots of the full data set are available for download on the Data History page. Only certified operations can sell, label or represent products as organic, unless exempt or excluded from certification.