This statistic highlights the distribution of total and mobile organic search visits in the United States as of the first quarter of 2019, by engine. During the measured period, Google accounted for 92 percent of overall organic search engine visits in the United States.

As of the fourth quarter of 2021, it was found that mobile devices accounted for 63 percent of organic search engine visits. This value has remained almost the same over the past two quarters. In the first quarter of 2021, though, it decreased to 59 percent.

As of the fourth quarter of 2019, 49 percent of Yahoo's U.S. organic search traffic originated from mobile devices. Google had the highest share of organic mobile search traffic with 61 percent, slightly ahead of DuckDuckGo with 58 percent.

SEO Software Market size was valued at USD 274.95 Million in 2024 and is projected to reach USD 790.95 Million by 2031, growing at a CAGR of 14.12% from 2024 to 2031.

Global SEO Software Market Drivers

Growing Importance of Online Presence: As more and more people use the internet and become more digitally literate, companies from all sectors are realizing how critical it is to have a strong online presence. SEO software helps companies become more visible on search engines, increasing brand awareness and bringing in organic traffic to their websites.

Updates to Search Engine Algorithms: In order to provide consumers with more relevant and superior search results, search engines such as Google regularly improve their algorithms. The need for SEO software, which enables companies to modify their tactics to satisfy the most recent search engine standards and preserve or raise their search ranks, is being driven by these algorithm changes.

Increasing Rivalry in Digital Marketing: As more companies engage in digital marketing, there is growing rivalry for online exposure and search engine results. In order to stay ahead of the competition, firms can use the tools and analytics provided by SEO software to analyze their rivals, spot possibilities, and improve their SEO tactics.

Concentrate on material Marketing: Since relevant, high-quality material is necessary to draw in and hold the attention of readers, content marketing is an important component of SEO. In order to help organizations generate and optimize content that appeals to their target audience, SEO software frequently includes capabilities for keyword research, content optimization, and content performance tracking.

Mobile Search Optimization: As more people browse the internet on mobile devices, businesses are placing a premium on mobile search optimization. In order to guarantee a flawless user experience and higher search ranks on mobile search results pages, SEO software provides tools and insights to optimize websites for mobile devices.

Data-driven Decision Making: SEO software gives organizations access to insightful statistics and data that help them decide on the best SEO tactics. SEO software helps organizations to assess success, spot trends, and improve their SEO strategies for greater outcomes. It does this through keyword analysis, backlink monitoring, and performance tracking, among other features.

Concentrate on Local SEO: Local SEO is crucial for drawing clients in certain regions for companies that serve local markets or have a physical presence. To assist businesses become more visible in local search results, SEO software frequently includes capabilities for local keyword research, citation management, and local business listing optimization.

In May 2020, YouTube generated over 5.3 billion global visits via organic search traffic. Second-ranked Wikipedia accumulated less than half of that, claiming 2.2 billion organic search visits. Social network Facebook rounded off the top properties with more than a billion organic search visits during the measured period.

The Organic Search Software market has emerged as a pivotal segment within the digital marketing landscape, driven by the increasing need for businesses to enhance their online visibility and attract organic traffic. Over recent years, the market has grown significantly, with a current valuation reflecting the accel

DataForSEO Labs API offers three powerful keyword research algorithms and historical keyword data:

• Related Keywords from the “searches related to” element of Google SERP. • Keyword Suggestions that match the specified seed keyword with additional words before, after, or within the seed key phrase. • Keyword Ideas that fall into the same category as specified seed keywords. • Historical Search Volume with current cost-per-click, and competition values.

Based on in-market categories of Google Ads, you can get keyword ideas from the relevant Categories For Domain and discover relevant Keywords For Categories. You can also obtain Top Google Searches with AdWords and Bing Ads metrics, product categories, and Google SERP data.

You will find well-rounded ways to scout the competitors:

• Domain Whois Overview with ranking and traffic info from organic and paid search. • Ranked Keywords that any domain or URL has positions for in SERP. • SERP Competitors and the rankings they hold for the keywords you specify. • Competitors Domain with a full overview of its rankings and traffic from organic and paid search. • Domain Intersection keywords for which both specified domains rank within the same SERPs. • Subdomains for the target domain you specify along with the ranking distribution across organic and paid search. • Relevant Pages of the specified domain with rankings and traffic data. • Domain Rank Overview with ranking and traffic data from organic and paid search. • Historical Rank Overview with historical data on rankings and traffic of the specified domain from organic and paid search. • Page Intersection keywords for which the specified pages rank within the same SERP.

All DataForSEO Labs API endpoints function in the Live mode. This means you will be provided with the results in response right after sending the necessary parameters with a POST request.

The limit is 2000 API calls per minute, however, you can contact our support team if your project requires higher rates.

We offer well-rounded API documentation, GUI for API usage control, comprehensive client libraries for different programming languages, free sandbox API testing, ad hoc integration, and deployment support.

We have a pay-as-you-go pricing model. You simply add funds to your account and use them to get data. The account balance doesn't expire.

Market Analysis for Organic Search Software The global organic search software market is projected to reach a value of million by 2033, exhibiting a CAGR of . The market is driven by the increasing need for businesses to improve their online visibility and organic search rankings. The cloud-based segment is expected to witness significant growth, as it offers cost-effective and scalable solutions. Key vendors in the market include Wrike, Moz, Yoast, and Ginzametrics. Major trends shaping the organic search software market include the rise of artificial intelligence (AI) and machine learning (ML), which are used to analyze user behavior and optimize search results. Additionally, the increasing adoption of mobile devices and voice search is driving the demand for mobile-friendly and voice-optimized software. Restraints to market growth include the availability of free and open-source software and the complexity of search algorithms, which can make it difficult for businesses to optimize their search results. However, the growing importance of online presence and the availability of comprehensive solutions are expected to mitigate these challenges and drive market growth in the coming years.

The global Search Engine Optimization (SEO) market is experiencing robust growth, driven by the increasing reliance of businesses on digital channels for customer acquisition and brand building. The market's expansion is fueled by several key factors, including the rising adoption of mobile devices and the increasing complexity of search engine algorithms. Businesses of all sizes, from large enterprises to small and medium-sized enterprises (SMEs), are investing heavily in SEO strategies to improve their online visibility and organic search rankings. The shift towards cloud-based SEO tools and keyword-based strategies further accelerates market growth. While the precise market size for 2025 is not provided, considering the significant growth in digital marketing and the availability of various SEO tools, a reasonable estimate would be around $15 billion USD. Assuming a conservative Compound Annual Growth Rate (CAGR) of 12%, a figure reflective of consistent industry growth, the market is projected to exceed $25 billion by 2030. The market is segmented by application (Large Enterprises and SMEs) and by type (Cloud-based and Keyword-based). Cloud-based solutions are gaining traction due to their scalability, accessibility, and cost-effectiveness. Keyword-based strategies remain central to SEO success, requiring sophisticated tools and expertise to optimize content for relevant search terms. Geographic segmentation reveals a strong presence in North America and Europe, attributed to higher digital maturity and increased marketing budgets. However, Asia Pacific is expected to witness significant growth in the coming years driven by a burgeoning digital economy and increasing internet penetration. Competitive landscape analysis shows a diverse range of players offering a variety of tools and services. The market’s growth trajectory is expected to continue, underpinned by the ongoing evolution of search algorithms, the growth of e-commerce, and the increasing demand for data-driven, measurable SEO results.

The global Search Engine Optimization (SEO) market is experiencing robust growth, driven by the increasing reliance on digital marketing and the escalating competition for online visibility. While precise figures for market size and CAGR are not provided, considering the significant presence of numerous established players (like SEMrush, Ahrefs, and Moz) and the continuous evolution of SEO techniques due to algorithm updates, a reasonable estimation can be made. Let's assume a 2025 market size of $15 billion, reflecting a high-growth technology sector. A conservative Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033 is plausible, given the ongoing importance of SEO for businesses of all sizes and the constant need for adapting to search engine algorithm updates and evolving user behavior. This would project the market to surpass $40 billion by 2033. Key drivers include the rising adoption of digital marketing strategies across various industries, the increasing sophistication of SEO tools and techniques, and the ever-growing demand for improved online brand visibility and organic traffic acquisition. The market is segmented by both type (cloud-based, keyword-based) and application (large enterprises, SMEs), with cloud-based solutions likely dominating due to their scalability and accessibility. Geographic expansion across regions like North America, Europe, and Asia-Pacific will further fuel market growth, with North America and Europe holding a significant share initially, followed by a rapid increase in Asia-Pacific. However, regional variations in digital adoption rates and technological infrastructure may influence growth trajectories. Market restraints include the ever-changing search engine algorithms and the evolving landscape of digital marketing, requiring continuous adaptation and investment from businesses. The competitive landscape is highly fragmented, with a multitude of established players and emerging startups offering specialized SEO tools and services. The competition is intensified by ongoing innovations in artificial intelligence (AI) and machine learning (ML) which are increasingly integrated into SEO tools, providing advanced analytics and automation capabilities. This leads to continuous improvements in SEO effectiveness and necessitates constant adaptation by businesses and SEO professionals. The increasing complexity of search engine algorithms demands skilled professionals, leading to higher demand for SEO expertise and ultimately contributing to the market's expansion. The future of the SEO market is bright, with continued growth expected as businesses increasingly recognize the importance of organic search in their overall digital marketing strategies.

The global Search Engine Optimization (SEO) services market is experiencing robust growth, driven by the increasing reliance of businesses on digital marketing strategies and the escalating competition for online visibility. The market, currently estimated at $100 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This substantial growth is fueled by several key factors, including the rising adoption of cloud-based SEO tools, the expanding use of keyword-based SEO strategies, and the increasing demand for SEO services from both large enterprises and SMEs. Businesses are increasingly recognizing the critical role of organic search in driving traffic, generating leads, and boosting brand awareness. This has led to a significant rise in investment in professional SEO services to improve search engine rankings and achieve a competitive edge in the digital landscape. Furthermore, the continuous evolution of search engine algorithms and the emergence of new SEO techniques necessitate the ongoing engagement of SEO experts to optimize online presence and maximize returns on digital marketing investments. The market is segmented by service type (cloud-based, keyword-based, etc.) and target business size (large enterprises, SMEs), offering specialized solutions catering to diverse needs. Geographic regions such as North America and Europe currently dominate the market, but significant growth potential exists in rapidly developing economies across Asia-Pacific and other regions. The competitive landscape of the SEO services market is characterized by a diverse range of players, including both established global companies and specialized niche providers. Key players such as SEMrush, Ahrefs, and Moz are continually innovating to provide comprehensive and cutting-edge SEO solutions, fostering a dynamic and competitive environment. The ongoing development of sophisticated SEO tools and technologies further propels the market's growth. This competition pushes providers to offer improved services, better pricing, and specialized expertise, ultimately benefiting clients seeking to enhance their online visibility and achieve their business objectives. The presence of numerous regional players also caters to the unique needs of different markets and provides a range of service options based on specific geographic requirements and industry expertise. This growth trajectory is expected to continue as more businesses acknowledge the indispensable role of SEO in their overall digital strategy.

The SEO software market is experiencing robust growth, driven by the increasing reliance on digital marketing and the ever-evolving search engine algorithms. Between 2019 and 2024, the market likely saw significant expansion, considering the rising demand for tools that improve website visibility and organic search rankings. Key factors contributing to this growth include the increasing complexity of SEO strategies, the need for data-driven decision-making in digital marketing, and the growing adoption of SEO best practices across various industries. The market is segmented by software functionalities (keyword research, rank tracking, site audits, backlink analysis, etc.), pricing models (subscription-based, one-time purchase), and target user (small businesses, agencies, enterprises). Leading players like Moz, Semrush, Ahrefs, and others continuously innovate, adding features like AI-powered insights and enhanced reporting capabilities to cater to the evolving needs of their users. Looking ahead, the period between 2025 and 2033 is projected to witness sustained growth, albeit at a potentially slightly moderated CAGR compared to the previous period. This projection is based on the continuous advancement of search engine algorithms, the ongoing need for businesses to optimize their online presence, and the potential for further market consolidation as smaller players face competition from established industry leaders. Continued innovation in areas such as AI-driven SEO tools, integration with other marketing platforms, and more sophisticated data analytics capabilities are likely to be key drivers of future market expansion. However, potential restraints could include the rising cost of advanced SEO tools and the need for specialized expertise to effectively utilize the sophisticated features offered by these platforms. The market’s geographical distribution is expected to remain diversified, with North America and Europe continuing to hold significant shares, driven by high digital marketing adoption rates and the presence of major market players.

Google Search Statistics 2023

• Google is the most searched website in the World.
• Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
• Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
• Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google's popular email service, is included.
• Google organic search traffic is 16.3% of the total US searches.

The AI-powered SEO software market is experiencing robust growth, driven by the increasing need for businesses of all sizes to enhance their online visibility and organic search rankings. The market, currently estimated at $2 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 20% from 2025 to 2033, reaching an estimated $8 billion by 2033. This expansion is fueled by several key factors. Firstly, the rising complexity of search engine algorithms necessitates sophisticated tools that leverage AI's capabilities for keyword research, content optimization, and link building. Secondly, businesses are recognizing the significant ROI associated with improved organic search performance, leading to increased investment in AI-driven SEO solutions. The market is segmented by application (SMEs and large organizations) and type (cloud-based and on-premise), with cloud-based solutions dominating due to their scalability, accessibility, and cost-effectiveness. North America and Europe currently hold the largest market shares, but rapid digital adoption in Asia-Pacific and other emerging regions presents significant growth opportunities. Competitive landscape is highly dynamic, with numerous established and emerging players offering diverse functionalities and pricing models, fostering innovation and competition. The market's growth, however, is not without challenges. High initial investment costs for some AI-powered SEO platforms can be a barrier for smaller businesses. Furthermore, the dependence on accurate data and the potential for algorithmic biases are critical considerations. The need for continuous updates and adaptation to evolving search engine algorithms also poses an ongoing challenge for both vendors and users. Despite these hurdles, the long-term outlook remains positive. The ongoing evolution of AI technology and its integration with SEO practices are likely to further propel market growth in the coming years. The emergence of more user-friendly interfaces and affordable pricing models will further democratize access to these powerful tools, extending their reach across various business sizes and geographic regions.

According to Cognitive Market Research, the global search engine optimization services market size was estimated at USD 45.2 billion in 2022 and will increase at a 17.90% compound annual growth rate (CAGR) from 2023 to 2030. Key Dynamics of Search Engine Optimization Services Market

Key Drivers of Search Engine Optimization Services Market

Evolving Digital Business Environment: As companies grow their online presence, the importance of SEO for visibility, traffic, and conversions becomes paramount. Organizations are focusing on improving their organic search rankings to lessen reliance on paid advertisements and enhance long-term ROI, which is driving the global demand for professional SEO services.

Rising Mobile and Voice Search Trends: The increase in mobile internet users and the prevalence of voice-activated devices have redirected SEO strategies towards mobile-first indexing and conversational keyword approaches. SEO providers are progressively offering mobile optimization, schema markup, and enhancements for local search to adapt to changing user behaviors.

Content-Focused Marketing Approaches: Companies are making significant investments in content marketing, which aligns closely with SEO objectives. High-quality, optimized content enhances search visibility and fosters user engagement. This synergy between SEO and content strategy serves as a vital growth catalyst for service providers.

Key Restrains for Search Engine Optimization Services Market

Regular Search Algorithm Modifications: Frequent changes to algorithms by Google and other search engines render SEO unpredictable. Service providers must consistently adjust their strategies, while businesses often face challenges with declining rankings and variable performance, which can hinder long-term commitments to SEO.

Fierce Competition and Market Saturation: The SEO sector is extremely competitive, with numerous providers delivering similar services. Price competition and variations in quality can create confusion for clients and diminish trust in service results, particularly for small businesses.

Prolonged ROI and Measurement Difficulties: The outcomes of SEO efforts typically require time to materialize, and assessing direct ROI can be complicated. Many businesses prefer faster digital avenues such as paid advertising, perceiving SEO as a long-term and uncertain investment, especially when financial resources are constrained.

Key Trends in Search Engine Optimization Services Market

AI and Automation in SEO: AI-driven tools are enhancing keyword research, content optimization, and technical audits. Automation enables SEO agencies to efficiently scale their services, while businesses are increasingly utilizing AI to improve real-time SEO decision-making and forecasting.

E-E-A-T and Quality Content Emphasis: Search engines are progressively rewarding content that adheres to the standards of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). SEO agencies are now focusing on credibility, author biographies, and transparent sourcing to comply with Google's quality guidelines.

Rise of Local and Hyperlocal SEO: As "near me" searches continue to rise, businesses are taking advantage of local SEO services to feature in regional search results. Optimizing Google My Business, creating location-specific content, and managing reviews are key factors driving the demand for geo-targeted SEO campaigns.

Impact of COVID–19 on the Search Engine Optimisation Services Market

Nearly every business on the planet has suffered setbacks due to the pandemic. This is because numerous preventative lockdowns and other worldwide limitations imposed by regulatory bodies have seriously hampered each company's manufacturing and supply chain operations. The market for search engine optimization services globally is not an exception. Additionally, because this epidemic has negatively influenced most people's finances, people are now more concerned with cutting back on their discretionary spending, which has decreased consumer demand. These variables will impact the global search engine optimization services market's revenue trajectory during the forecast period. However, the global search engine optimization services industry is projected to recover as regional regulatory authorities start to loosen these imposed limits. Introduction of Search Engine Optimization Services

The search ...

In 2025, organic and paid click-through rates (CTRs) declined on Google, compared to a year before. In particular, the organic CTRs went from **** percent to **** percent when AI overviews were shown. Likewise, paid CTRs went from **** percent in January 2024 to **** percent in January 2025.

The global Search Engine Optimization (SEO) software market is experiencing robust growth, driven by the increasing reliance on digital marketing and the escalating need for businesses to enhance their online visibility. The market, estimated at $5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This expansion is fueled by several key factors, including the growing adoption of mobile-first indexing by search engines, the rising complexity of SEO algorithms, and the increasing demand for data-driven SEO strategies. Businesses of all sizes, from individual entrepreneurs to large enterprises and government organizations, are investing heavily in SEO software to improve organic search rankings, drive website traffic, and ultimately boost revenue. The market is segmented by software type (mobile-based and desktop-based) and application (individual, enterprise, and government). While desktop-based solutions currently hold a larger market share, the mobile-based segment is rapidly gaining traction due to the increasing use of smartphones and tablets. The competitive landscape is highly fragmented, with numerous players offering a variety of SEO tools and services. Established players like SEMrush, Ahrefs, and Moz Pro dominate the market with their comprehensive suite of features, but smaller, specialized companies are also carving out niches. Future growth will be significantly influenced by advancements in artificial intelligence (AI) and machine learning (ML) integrated into SEO software. These technologies offer the potential for more accurate keyword research, improved content optimization, and automated reporting, streamlining the SEO process for users. However, restraints such as the high cost of premium SEO software and the need for specialized technical expertise might limit market penetration in some segments. Geographic distribution shows strong demand across North America and Europe, but Asia-Pacific is emerging as a key growth region due to rising internet penetration and increasing digital marketing adoption. The ongoing evolution of search engine algorithms presents both challenges and opportunities for SEO software providers, requiring continuous innovation and adaptation to maintain market relevance.

The SEO Service Provider market is experiencing robust growth, driven by the increasing reliance of businesses on digital channels for customer acquisition and brand building. The market size in 2025 is estimated at $50 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This expansion is fueled by several key factors, including the rising adoption of search engine optimization (SEO) strategies across various industries, the growing sophistication of SEO techniques, and the increasing demand for specialized SEO services like local SEO, e-commerce SEO, and technical SEO. Businesses of all sizes, from small startups to large enterprises, are recognizing the importance of organic search visibility and are investing heavily in professional SEO services to improve their online presence and drive targeted traffic. The competitive landscape is dynamic, with a mix of large established agencies and smaller, specialized firms catering to niche markets. While competition is fierce, the overall market outlook remains highly positive, indicating significant growth potential for established players and new entrants alike. The continuous evolution of search engine algorithms and the emergence of new technologies like artificial intelligence (AI) in SEO are further contributing to market expansion and driving the need for specialized expertise. The ongoing evolution of search engine algorithms necessitates continuous adaptation and innovation from SEO service providers. This competitive pressure necessitates ongoing investment in training, technology, and strategic partnerships. While increased competition presents a challenge, it also highlights the substantial demand for skilled professionals and innovative solutions within the industry. Key segments within the market include local SEO, e-commerce SEO, technical SEO, and content marketing, each experiencing unique growth trajectories based on specific industry needs and technological advancements. Geographical variations exist, with North America and Europe currently holding significant market share, but developing economies in Asia and Latin America also show substantial growth potential, attracting increased investment and activity from both domestic and international providers. This translates into a highly promising market for both established and aspiring SEO service providers, provided they adapt strategically to changing algorithms and evolving client demands.

The Natural Search Software market has evolved into a crucial segment within the broader landscape of digital marketing and search engine optimization (SEO). This software is designed to enhance a website's visibility in organic search results, enabling businesses to effectively reach their target audience without r