In 2024, United Parks & Resorts locations received roughly **** million visitors in the United States. This shows a slight decrease compared to the previous year's total of roughly **** million visitors. The company's total attendance peaked in 2012 at over ** million. Attendance at SeaWorld Orlando SeaWorld Entertainment is a U.S.-based company which owns and operates amusement and theme parks in Orlando (Florida), San Antonio (Texas), and San Diego (California). Its flagship recreational destination is the SeaWorld Orlando theme park and marine zoological park which ranked amongst the most popular theme parks in North America in 2023. Before the pandemic, the number of attendees at the SeaWorld Orlando was exhibiting an upward trend despite the release of the documentary film “Blackfish”, which raised significant concerns about the treatment of orca species kept in captivity at SeaWord parks. How much revenue does SeaWorld Entertainment generate? In 2024, SeaWorld Entertainment recorded a revenue of approximately **** billion U.S. dollars. When breaking SeaWorld's revenue down by segment, over *** million U.S. dollars in revenue was generated by admissions, which made it SeaWorld's main form of income. The remainder of SeaWorld's revenue from 2024 came from various other sources, such as food and merchandise sales.

The US amusement and theme park industry, a significant contributor to the entertainment sector, is experiencing robust growth. With a 2025 market size estimated at $23.77 billion (based on provided global data and considering the US's significant share of the global market), the industry projects a compound annual growth rate (CAGR) exceeding 3.50% through 2033. This expansion is fueled by several key factors. Increased disposable incomes, particularly among millennials and Gen Z, who represent a large segment of theme park visitors, drive demand for leisure and entertainment experiences. Innovative ride technology, immersive storytelling, and themed events continually attract repeat visitors and introduce new audiences. The industry's segmentation into land rides, water rides, and other types, coupled with diverse revenue streams from tickets, food and beverage sales, merchandise, and other sources, contributes to overall market resilience. Strategic partnerships, expansion into new locations, and investments in enhancing visitor experience also play a vital role in the industry's sustained growth. However, the industry faces challenges. Seasonal fluctuations in attendance can impact profitability, and increasing operational costs, including labor and maintenance, pose a constant pressure. Competition among established players like Disney Parks, Universal Parks and Resorts, and Six Flags necessitates continuous innovation and differentiation to maintain market share. External factors such as economic downturns and changing consumer preferences also necessitate careful monitoring and adaptive strategies. The ongoing need for safety upgrades and regulatory compliance adds another layer of complexity. Despite these challenges, the industry's inherent appeal, ongoing innovation, and strategic investments suggest a positive outlook for continued growth and expansion in the coming years. The strong presence of major players within the US market, coupled with the nation's large and diverse population, position the industry for sustained prosperity. Recent developments include: September 2023: Crescent Real Estate LLC acquired the Element Orlando Universal Blvd., a 165-key hotel operated under a franchise agreement with Marriott International. Located just outside the confines of the mixed-use development known as Icon Park, Element Orlando hotel guests have immediate access to 20 acres of entertainment opportunities., July 2023: Asacha Media Group, a European consolidator, acquired a majority share in Arrow International Media, the producer of Disney's Animal Kingdom. Asacha has financed the Arrow acquisition through a mix of equity from existing shareholders and debt financing from Tikehau Capital.. Key drivers for this market are: The number of baby-boomer tourists is expected to increase, which will fuel the growth of the worldwide amusement park market., Incorporating energy-saving innovations like LED lighting and solar panels. Potential restraints include: The number of baby-boomer tourists is expected to increase, which will fuel the growth of the worldwide amusement park market., Incorporating energy-saving innovations like LED lighting and solar panels. Notable trends are: Increase in the number of visitors in amusement and theme parks.

The US amusement and theme park industry is experiencing steady growth, with a projected CAGR of 3.50% from 2019 to 2033. The industry is valued at $23.77 million as of 2025, indicating its significant market size. The growth is primarily driven by rising consumer spending, increasing disposable income, and technological advancements in amusement rides and attractions. Additionally, the industry is supported by favorable government policies and regulations, which encourage investment and tourism. Key trends shaping the industry include the growing popularity of immersive and personalized experiences, such as virtual reality and augmented reality-based attractions. Amusement parks are also focusing on expanding their hospitality offerings, such as hotels and dining options, to provide a comprehensive entertainment experience to visitors. Furthermore, there is a growing emphasis on sustainability, with parks implementing eco-friendly practices and reducing their carbon footprint. The industry is highly competitive, with major players such as Disney Parks, Universal Parks and Resorts, and Six Flags Inc. dominating the market. These companies are constantly innovating and investing in new attractions to appeal to a broad range of consumers. Recent developments include: September 2023: Crescent Real Estate LLC acquired the Element Orlando Universal Blvd., a 165-key hotel operated under a franchise agreement with Marriott International. Located just outside the confines of the mixed-use development known as Icon Park, Element Orlando hotel guests have immediate access to 20 acres of entertainment opportunities., July 2023: Asacha Media Group, a European consolidator, acquired a majority share in Arrow International Media, the producer of Disney's Animal Kingdom. Asacha has financed the Arrow acquisition through a mix of equity from existing shareholders and debt financing from Tikehau Capital.. Key drivers for this market are: The number of baby-boomer tourists is expected to increase, which will fuel the growth of the worldwide amusement park market., Incorporating energy-saving innovations like LED lighting and solar panels. Potential restraints include: Theme parks are raising admission costs and letting guests ride every ride without waiting in queue, Theme parks utilising virtual reality are becoming more and more common.. Notable trends are: Increase in the number of visitors in amusement and theme parks.

******************************************************************************, was the most visited Disney theme park location in the United States in 2023, with over **** million visitors. Meanwhile, the Disney theme park with the fewest visitors that year, also located at *********************************************************, which reported just under *** million guests.

According to a study by the World Travel & Tourism Council (WTTC), Paris was the city with the highest direct travel and tourism contribution to GDP in 2022. That year, the direct travel and tourism GDP in the capital of France - the country with the highest number of international tourist arrivals worldwide - amounted to roughly ***** billion U.S. dollars. Meanwhile, Beijing and Orlando followed on the ranking in 2022, with a direct travel and tourism GDP of around **** billion and **** billion U.S. dollars, respectively.

The Magic Kingdom theme park at Walt Disney World in Florida, United States, reported over 17.7 million visitors in 2023. Despite welcoming more guests in 2023 than it did in 2022, the amusement park was not able to reach pre-pandemic levels of attendance that year. Theme parks - additional information The most visited theme park worldwide, Walt Disney World Magic Kingdom, located in Florida, reports increasing visitor numbers each year. However, this decreased slightly in 2016, during which attendance at the park was around 20.4 million. Disney's theme parks are not only ranked high in the United States. Disneyland Park in France received 9.93 million visitors in 2022 - almost twice that of its closest European competitor, De Efteling which counted 5.43 million attendees. SeaWorld In recent years, the controversial use of killer whales in shows and performances at SeaWorld parks has been the topic of public debate. In February 2010, a captive killer whale located at the SeaWorld park in Florida killed its trainer during a show. That year, the park reported a decline in visitor numbers. Declining visitor numbers at the SeaWorld theme park in California were also reported during the same year.

Amusement parks are navigating a dynamic landscape, driven by recent challenges and innovations. In the wake of natural disasters like hurricanes and wildfires, parks have faced closures and financial setbacks, underscoring the need for robust emergency planning and infrastructure resilience. Despite these disruptions, attendance at amusement parks has surged. The introduction of new attractions, like Super Nintendo World at Universal Studios Hollywood and DreamWorks Land at Universal Studios Orlando, highlights how tapping into popular cultural franchises can improve engagement and profit growth. By strategically expanding and innovating, amusement parks stay competitive in a rapidly evolving market. Revenue expanded at a CAGR of 31.5% to $35.5 billion over the years to 2025, including a swell of 4.3% that year. The rise in digital integration and family-oriented attractions has reshaped visitor experiences, catering to a broader audience seeking shared adventures. Parks like Disney and Universal have led the charge, with family coasters and themed lands enhancing appeal. This period hasn't been without hurdles, as ticket prices have steadily increased, impacting affordability for many families. Strategies like revised membership models aim to stabilize revenue while making parks more accessible. These trends have set the stage for future growth, reflecting the industry's adaptability. The next few years promise continued evolution for amusement parks, with projections pointing towards significant expansions and technological advancements. With Universal’s upcoming Epic Universe and Disney’s Villains Land on the horizon, parks are leaning into diverse themes and experiences to attract both thrill-seekers and families. The integration of beloved video games and digital platforms, highlighted by partnerships like Disney's collaboration with Fortnite, suggests a focus on merging virtual and physical realms to allure a connected generation. The replacement of older attractions with innovative designs ensures parks remain fresh and exciting. As parks embrace cutting-edge technologies like AI-enhanced animatronics and wearable tech, they’re poised to offer even more personalized and immersive experiences. These efforts are expected to bolster attendance and revenue, securing amusement park’s stability over the coming years. Revenue is expected to climb at a CAGR of 2.2%, reaching $39.5 billion through 2030.

In 2023, the United States’ Magic Kingdom (Walt Disney World) was visited by over 17.7 million people, making it the most visited amusement park worldwide. Meanwhile, the second most visited park was Disneyland in Anaheim California.