According to a biennial study on the online travel agency (OTA) market shares in the European hotel industry, Booking.com, one of Booking Holdings' leading travel brands, held the highest market share, at 69.3 percent. That year, Expedia, owned by Expedia Group, held the second-highest market share, at 11.5 percent. What are the leading OTAs worldwide? In 2023, Booking Holdings topped the ranking of the leading online travel agencies worldwide based on revenue, generating over 21 billion U.S. dollars. Expedia Group and Airbnb followed in the ranking that year, with revenue of nearly 13 billion and 10 billion U.S. dollars, respectively. While Booking Holdings also reported the highest market cap of leading online travel companies worldwide in 2023, Airbnb ranked second in that case, ahead of Trip.com Group. How big is the online travel market? As estimated, the online travel market size worldwide amounted to just under 600 billion U.S. dollars in 2023. When breaking down travel and tourism's global revenue by sales channels, the prominent role played by online transactions becomes clear, as they accounted for over two-thirds of travel and tourism's total revenue in 2023.

The market size of the online travel industry worldwide increased sharply in 2023 compared to the previous year. After falling to 226 billion U.S. dollars with the onset of the COVID-19 pandemic, the online travel market's global revenue bounced back in 2022, then grew further in 2023, exceeding 600 billion U.S. dollars. This figure was expected to grow steadily in the following years, reaching an estimated 838 billion U.S. dollars by 2029. What are the leading online travel companies worldwide? When looking at the market capitalization of leading online travel companies worldwide, Booking Holdings reported the highest figure in 2024, ahead of Airbnb and Trip.com Group. The firm, which owns brands like Booking.com, Kayak, and Priceline, also topped the ranking of the leading online travel agencies (OTAs) worldwide based on revenue in 2023. Expedia Group, which operates brands like Expedia, Hotels.com, and Vrbo, reported the second-highest revenue that year. How big is the global travel and tourism market? According to Statista Market Insights, the travel and tourism market’s revenue worldwide – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to almost 880 billion U.S. dollars in 2023. When breaking down global travel and tourism revenue by sales channels, the leading role played by the online market is clear, with online transactions generating over two-thirds of total sales value.

The Report Covers North America Online Travel Agency Industry Analysis and It is Segmented by Service Type (accommodation Booking, Travel Tickets Booking, Holiday Package Booking, and Other Services), Mode of Booking (direct Booking and Travel Agents), Booking Platform (desktop and Mobile/Tablet), and Geography (the United States, and Canada). The Market Size and Forecasts for the Online Travel Market in North America in Value (USD) for all the Above Segments.

Latin America seems to be a competitive market for online travel companies. In 2019, Argentina-based Despegar.com held the largest share of the online travel market in the region, with less than 10 percent. Brazilian CVC and U.S. American Booking.com followed in the list that year, with a combined share of 13 percent. Airbnb, a C2C based rental application, held a market share of three percent in Latin America that same year.

The global online travel market size reached USD 566.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,377.2 Billion by 2033, exhibiting a growth rate (CAGR) of 9.85% during 2025-2033. The escalating penetration of smart devices, easy access to high-speed internet connectivity, the rising popularity of solo travel, and an increasing number of business travelers are some of the major factors propelling the market growth

As per newly released data by Future Market Insights (FMI), the online travel agencies market is estimated at US$ 465.1 million in 2023 and is projected to reach US$ 1,694.2 million by 2033, at a CAGR of 13.8% from 2023 to 2033.

The Report Covers China Travel Market Size and is Segmented by Service Type (Accommodation Booking, Travel Tickets Booking, Holiday Package Booking, and Other Services), Mode of Booking (Direct Booking and Travel Agents), and Booking Platform (Desktop, Mobile/Tablet). The market size and forecasts for the China online travel market are provided in terms of value (USD million) for all the above segments.

According to a biennial study on the online travel agency (OTA) market share in the European hotel industry, Sweden was the country in the Nordics with the highest OTA market share in 2021. That year, hotel bookings in Sweden via OTAs accounted for roughly 31 percent of all transactions. By contrast, the OTA market share in Norway was just below 21 percent in 2021.

The Report Covers Europe Online Travel Market Statistics and is Segmented by Service Type (Transportation, Travel Accommodation, Vacation Packages, and Others), by Booking Type (Online Travel Agencies, Direct Travel Suppliers), by Platform (Desktop, Mobile), and by Country (United Kingdom, Germany, France, Italy, and Rest of Europe). The Report Offers Market Size and Forecast Values for the European Online Travel Market in (USD) for the Above Segments.

[225+ Pages Report] The global Online Travel market size is expected to grow from USD 354.25 billion in 2021 to USD 1835.7 billion by 2028, at a CAGR of 14.9% from 2022-2028

India's Online Travel Market Report is Segmented by Service Type (transportation, Travel Accommodation, Vacation Packages, and Others), by Booking Type (online Travel Agencies, Direct Travel Suppliers), by Platform (desktop, Mobile) and by Tour Type (Independent Traveller, Tour Group, Package Traveller). the Market Size and Forecasts for the India Online Travel Market are Provided in Terms of Value (USD) for all the Above Segments.

This statistic shows the market share of the online travel agencies (OTA) in the U.S. in 2013. The OTA with the largest share of the U.S. market in 2013 was Expedia with 42 percent of the market.
In 2015, only 52 percent of U.S. travelers completed their booking on the OTA site when searching for a hotel, with 49 percent preferring to use the supplier site.

The online travel agency (OTA) market is projected to reach $794.7 billion by 2033, exhibiting a CAGR of 12.54% during the forecast period 2023-2033. The growth of the market is attributed to various drivers, such as the increasing popularity of online booking platforms, the growing demand for leisure travel, and the proliferation of mobile devices. Moreover, the integration of advanced technologies like artificial intelligence (AI) and machine learning (ML) in online travel booking systems enhances personalization and convenience, further driving market expansion. Key trends shaping the OTA market include the rise of hybrid models that combine merchant and agency models, offering both direct booking and third-party inventory. Additionally, the increasing focus on ancillary services, such as travel insurance, airport transfers, and visa assistance, is creating new revenue streams for OTAs. The adoption of distribution channels like websites, mobile apps, and offline travel agents ensures accessibility and convenience for customers, further contributing to market growth. Key players in the market include Expedia Group, Booking Holdings, and MakeMyTrip, who continue to invest in innovation and expand their offerings to capture a larger market share. Key drivers for this market are: Growth in mobile travel bookings.Increased adoption of dynamic packaging.Expansion into emerging markets. Potential restraints include: Rising disposable income Technological advancements Increasing smartphone penetration Growing demand for personalized travel experiences Expansion of low-cost airlines.

The global Online Travel Agency Market size is expected to grow from USD 830 million in 2019 to USD 1300 million by 2026, at a CAGR of 5% from 2020-2026

The North America online travel market is projected to reach a value of USD 443.38 million by 2033, expanding at a CAGR of 9.80% from 2023 to 2033. The market growth is primarily driven by the increasing adoption of online travel booking platforms, rising disposable income, and growing popularity of leisure travel. Additionally, the convenience and cost-effectiveness offered by online travel agents (OTAs) have further fueled market expansion. Major drivers of the market include the surge in mobile travel bookings, the rise of budget airlines, and the growing popularity of package tours. Holiday package bookings, desktop bookings, and direct bookings are the leading segments in terms of service type, platform, and mode of booking, respectively. The United States holds a dominant position in the North American online travel market and is expected to maintain its dominance throughout the forecast period. Key players in the market include JTB Americas Group, TripAdvisor, Booking Holdings, Expedia, and Airbnb, among others. Recent developments include: In November 2023, Airbnb has acquired a startup called Gameplanner.AI in a deal valued at USD 200 million. Some of Airbnb's AI initiatives will be accelerated by Gameplanner.AI., In July 2023, Tripadvisor has partnered with OpenAI on travel itinerary generator. The AI-powered planning tool will create personalized day-by-day trip itineraries using traveller reviews.. Key drivers for this market are: Rise in Demand for Work-Life Balance, Cost Savings for Both Travelers and Employers. Potential restraints include: Stringent Company Policies, Suitability of Business Travel Destinations. Notable trends are: The Expanding Tourism Industry in the United States is Helping the Market in Recording More Transactions.

The global travel services market, valued at $20.22 billion in 2022 and exhibiting a robust Compound Annual Growth Rate (CAGR) of 15.42%, is poised for significant expansion throughout the forecast period (2025-2033). Key drivers include the rising disposable incomes globally, a burgeoning middle class with increased leisure time and spending power, and the growing popularity of online travel booking platforms offering convenience and competitive pricing. Technological advancements, such as personalized travel recommendations powered by AI and the integration of mobile applications for seamless booking and management, are further propelling market growth. While the industry faces challenges such as fluctuating fuel prices impacting airfare and the potential for economic downturns affecting travel expenditure, the overall market outlook remains positive. The increasing adoption of sustainable tourism practices and the rise of experiential travel are shaping market trends, with a growing preference for personalized and unique travel experiences. Segmentation analysis reveals significant growth across all service categories (domestic flights, hotel accommodation, rail tickets, cab services, and others), with online booking consistently outpacing offline methods. The competitive landscape is marked by a mix of established players like Booking Holdings and Expedia, and rapidly growing technology-driven companies like MakeMyTrip and Airbnb, all vying for market share through strategic partnerships, technological innovation, and aggressive marketing campaigns. Regional growth varies, with North America and Asia-Pacific expected to lead the way due to robust economic growth and high travel demand in these regions. The market's future hinges on effectively addressing challenges such as geopolitical instability, evolving travel regulations, and the need for improved cybersecurity in online platforms. Companies are focusing on strategies to enhance customer experience, improve operational efficiency, and expand their service portfolios. The integration of big data analytics for better demand forecasting and targeted marketing is crucial. Furthermore, companies are adapting to changing consumer preferences by offering customized travel packages and promoting responsible and sustainable tourism options. This multifaceted approach is expected to drive the continuous expansion of the travel services market throughout the forecast period, with projections suggesting continued double-digit growth driven by ongoing technological innovation, changing consumer behavior, and a continued rise in global travel demand.

The report covers Latin America Travel Companies and it is segmented by Service Type (Accommodation Booking, Travel Tickets Booking, Holiday Package Booking, and Other Services), By Mode of Booking (Direct Booking and Travel Agents), By Booking Platform (Desktop, Mobile/Tablet), and by Geography (Mexico, Brazil, Argentina, and Rest of Latin America). The market size and forecast values for the Online Travel Market in Latin America in USD billion for the above segments.

This statistic presents the online booking agency (OTA) market shares of hotel overnight bookings in European countries in 2019. More than 38 percent of overnights were booked via an OTA, such as Booking.com or Expedia, in Spain in 2019. Overall, OTA's accounted for 29.9 percent of the market, making it one of the most popular booking distribution channels in Europe.

The Report Covers Vietnam Online Travel Market Trends & Size and it is Segmented by Booking Type (Air Ticketing, Hotels and Packages, Bus Ticketing, Rail Ticketing and Others), Platform (Desktop, and Mobile). The market size and forecasts for Vietnam Online Travel Market are provided in terms of revenue value (USD Million) for all the above segments.

China Online Travel Booking Market Analysis The China Online Travel Booking Market is predicted to reach a market size of 91.21 million by 2033, expanding at a CAGR of 15.25% from 2025 to 2033. This growth is driven by rising disposable incomes, increased internet penetration, the popularity of mobile devices, and the government's support for tourism development. Key trends include the growing demand for personalized travel experiences, the integration of artificial intelligence (AI) into travel booking platforms, and the emergence of online travel agents (OTAs). The market is segmented by service type (accommodation, travel tickets, holiday packages, other services), mode of booking (direct, travel agents), and platform (desktop, mobile/tablet). Key companies include LY com, Trip com Group Ltd., Meituan Dianping, eLong, and Airbnb, among others. Direct booking is expected to dominate the market due to increased consumer awareness about travel deals and discounts available online. Mobile/tablet bookings are also gaining popularity due to the convenience and accessibility they offer. Recent developments include: February 2022: CWT launched myCWT, a flagship platform in China aimed at simplifying business travel for companies and employees. CWT is a global B2B4E travel management specialist based in the United States. The myCWT platform offers extensive international and domestic travel content, including rail, flights, hotels, and ground transportation., July 2021: Trip.com, a rapidly growing global online travel agency, announced that it was the first OTA to offer Eurail and Interrail Train Passes, which are available via the Trip.com app. The passes were initially on sale in all English and German language regions and were said to become available across more countries and regions around the world later in the year.. Key drivers for this market are: Internet Penetration is Driving the Market. Potential restraints include: Government Regulations are Restraining the Market. Notable trends are: Increasing Internet Penetration in China is Helping in Market Expansion.