In 2023, the UK’s out-of-home advertising market generated 1.3 billion British pounds in revenue, returning to pre-COVID-19 levels. This figure marked an increase of 10 percent compared to 2022. In 2020, the OOH ad spend in the country dropped from 1.3 billion to 699 million British pounds, highlighting the significant impact that the coronavirus pandemic has had on the region’s advertising industry. What is out-of-home advertising? Out-of-home (OOH) advertising, also known as outdoor advertising, refers to any form of visual advertising found in public spaces. Common examples include ads placed on roadside billboards, in airports, or train stations, as well as digital screens in shopping centers or stadiums. In the United Kingdom, virtually all OOH advertising environments saw a significant decrease in impact following the outbreak of the pandemic in early 2020. As people were traveling and commuting much less, advertising placements on public transport experienced a particularly sharp decline in audience exposure. Outdoor advertising is going digital The UK’s OOH advertising market continues to undergo a visible digital transformation. Advertisers are increasingly employing digital screens and electronic billboards for their outdoor promotion, as they offer dynamic real-time messaging that can be controlled remotely. In addition, going digital provides companies with new exciting features, including brighter colors, movement, interaction, and more advertising variation in general. In 2022, the share of digital in the UK’s total OOH ad revenue already stood at 64 percent, and according to the latest forecasts, overall DOOH ad spend in the UK will see year-on-year growth of more than seven percent in 2023.

In 2023, the local services and amusements segment spent approximately 2.36 billion U.S. dollars on out-of-home (OOH) advertising in the United States, making it the leading advertiser category in outdoor media. The expenditure surpassed those of the second (retail), third (public transportation, hotels, and resorts), and fourth-placed (media and advertising) sectors combined. That year, U.S. OOH ad revenues grew by over two percent.

Digital Out of Home Market size was valued at USD 21.16 Billion in 2024 and is projected to reach USD 42.54 Billion by 2031, growing at a CAGR of 11.02% during the forecast period 2024-2031.

The Digital Out-of-Home (DOOH) market is driven by several factors, including the increasing adoption of digital technologies in advertising, the growing demand for targeted and measurable advertising campaigns, and the rising popularity of programmatic advertising in the DOOH space. Additionally, the increasing urbanization and the growing number of urban dwellers are creating more opportunities for DOOH advertising. Furthermore, the advancements in display technologies, such as higher resolution screens and interactive displays, are enhancing the visual appeal and effectiveness of DOOH campaigns.

The global digital out-of-home advertising market size reached USD 21.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 54.1 Billion by 2033, exhibiting a growth rate (CAGR) of 10.26% during 2025-2033. The incorporation of cutting-edge technologies, the growing emphasize on personalization and data-driven decision-making, the shifting behavior and expectations of individuals, and the increasing use of digital technology are some of the major drivers of the market expansion.

IMARC Group provides an analysis of the key trends in each segment of the market, along with digital out-of-home advertising market forecast at the global and regional levels for 2025-2033. Our report has categorized the market based on format type, application, and end-user.

Up until 2020, when the coronavirus pandemic broke out and caused steep declines in out-of-home advertising spending in the United Kingdom, the medium was seeing a healthy growth trend. In 2021, OOH ad spending recovered, exhibiting growth of close to 29 percent. In 2024, the medium is expected to see growth of 7.2 percent.

This statistic shows the number of people noticing advertising pillars and billboard posters in Germany from 2019 to 2023, by frequency. In 2023, 26.69 million respondents stated they walked by advertising columns or billboards daily or almost daily.The Allensbacher Markt- und Werbeträgeranalyse (AWA) is concerned with gathering data on the opinions, consumption habits and the media usage behavior of the German population on a broad statistical basis.

The global advertising boom barrier market is experiencing robust growth, driven by the increasing demand for effective outdoor advertising solutions in commercial, residential, and business areas. The market's expansion is fueled by several factors, including the rising popularity of digital signage, the need for eye-catching advertisements in high-traffic locations, and the growing adoption of innovative lighting technologies within these barriers. Segmentation reveals a preference for specific light box sizes (0.95-1.2m, 1.2-2.4m, and 2.4-2.8m), reflecting varied advertising needs and space constraints. Major players, such as Shenzhen Jieshun Technology and Shenzhen Chian Technology, are driving innovation and market competition, leading to advancements in barrier design, durability, and energy efficiency. Geographical analysis shows a significant market presence across North America, Europe, and the Asia-Pacific region, with China and the United States emerging as key contributors to market revenue. While precise figures for market size and CAGR are unavailable, a reasonable estimation, based on industry growth trends in related sectors, suggests a substantial market value exceeding $1 billion by 2025, expanding at a compound annual growth rate (CAGR) above 5% over the forecast period (2025-2033). This growth trajectory is anticipated to continue, supported by ongoing urbanization, increased disposable incomes in several regions, and the relentless pursuit of innovative advertising strategies by businesses. However, market growth may be tempered by economic fluctuations impacting advertising budgets and potential regulatory restrictions concerning outdoor advertising placement. Furthermore, the increasing adoption of digital advertising channels presents a challenge to traditional boom barrier advertising, requiring manufacturers to adapt and innovate to retain market share. Despite these challenges, the advertising boom barrier market is poised for significant expansion in the coming years, driven by the enduring need for effective outdoor advertising and the continuous development of more advanced and attractive advertising boom barrier solutions. The market is expected to see increased competition among key players, with a focus on product diversification, technological enhancements, and expansion into new markets.

The Indonesian Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, projected to reach a market size of $314.24 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 6.50% from 2025 to 2033. This expansion is driven by several key factors. Firstly, Indonesia's burgeoning population and increasing urbanization are creating a larger audience for OOH advertising, particularly in high-traffic areas. Secondly, the rising adoption of digital technologies is fueling the growth of DOOH, offering advertisers targeted and dynamic campaigns with measurable results. The increasing sophistication of programmatic DOOH further enhances its appeal, allowing for real-time optimization and improved ROI. Finally, the strong growth of retail and consumer goods sectors, along with the expansion of the automotive and BFSI (Banking, Financial Services, and Insurance) industries, are significantly contributing to the increased demand for OOH and DOOH advertising solutions. Specific segments like Transportation (including airports and public transit) and Street Furniture are particularly promising due to high audience reach and visibility. While the market presents significant opportunities, challenges remain. Competition among established players like JCDecaux SE and emerging digital platforms like Hivestack and VIOOH is intense. The effectiveness of OOH advertising, particularly traditional formats, is increasingly being questioned in the face of evolving consumer media consumption habits. Moreover, regulatory hurdles and infrastructure limitations could pose challenges to the widespread adoption of DOOH technology, especially in less developed regions of Indonesia. The market's future success will hinge on the continued innovation in DOOH technology, strategic partnerships between agencies and media owners, and the ability to demonstrate a clear return on investment for advertisers in a rapidly evolving media landscape. Further expansion and growth will be influenced by government investment in infrastructure and initiatives to promote the development of a sophisticated digital advertising ecosystem. This in-depth report provides a comprehensive analysis of the burgeoning Indonesia Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market, covering the period from 2019 to 2033. It delves into market size, segmentation, trends, key players, and future growth prospects, offering invaluable insights for businesses and investors seeking to capitalize on this dynamic sector. The report utilizes data from 2019-2024 as the historical period, 2025 as the base and estimated year, and projects the market from 2025-2033. The market is valued in millions of units. Recent developments include: July 2024: Magnite, in collaboration with Dentsu Indonesia, rolled out a programmatic roadblock campaign on Indonesia's top streaming platforms – Viu, Vidio, and WeTV. This strategic move secured Magnite a 100% share of voice (SOV), ensuring unparalleled brand exposure. Concurrently, Nestlé Indonesia unveiled its latest offering, the limited-edition NESCAFÉ Biscuit Coffee featuring Marie Regal Biscuit. Recognizing the surging popularity of streaming platforms, Nestlé Indonesia partnered with Magnite and Dentsu Indonesia to amplify its audience reach., April 2024: inDrive, an Indonesian ride-hailing service, revamped its marketing efforts in Jakarta and several other key cities, partnering with The Perfect Media, an outdoor advertising company. inDrive also undertook mall branding at Central Mall Bandar Lampung, targeting a more focused exposure to mall-goers. Notably, inDrive highlights a unique feature of its app: allowing users to select their drivers and bid fairly.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising, Increasing Use of Recommendation Engines. Potential restraints include: Ongoing Shift Toward Digital Advertising, Increasing Use of Recommendation Engines. Notable trends are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.

The France Digital Out-Of-Home (DOOH) Advertising Market Report is Segmented by Technology (LCD and LED), Application (Billboard, Transit, Street Furniture, and Others), and End-Use Industries (Retail, Healthcare/Pharmaceutical, Financial Services, Automotive, Telecom/Utilities, Government Agencies, and Other End Users). The Report Offers Market Forecasts and Size in Value (USD) for all the Above Segments.

Louisiana-based out-of-home (OOH) media corporation Lamar Advertising Company ended 2023 operating over 360 thousand displays across the United States and Canada, of which little more than 154 thousand (or 42.7 percent) consisted of static billboards. Logo displays amounted to almost 154 thousand or 42.7 percent of the total as well. Lamar Advertising's net revenue reached 2.21 billion U.S. dollars that year.

According to Cognitive Market Research, the global traditional advertising agency service market size will be USD 235847.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 94339.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 70754.25 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 54244.93 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 11792.38 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4716.95 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The creative services is the fastest growing segment of the traditional advertising agency service industry

Market Dynamics of Traditional Advertising Agency Service Market

Key Drivers for Traditional Advertising Agency Service Market

Increased brand awareness campaigns to drive market growth

Increased brand awareness campaigns are a key driver of market growth in the traditional advertising agency service market. As businesses strive to differentiate themselves in competitive industries, they invest heavily in advertising to build strong brand identities and foster consumer recognition. Traditional media channels such as television, radio, print, and outdoor advertising are still widely trusted and effective for reaching broad audiences. These channels are used for large-scale campaigns that boost brand visibility and reinforce messaging. Companies, especially large enterprises, utilize these services to create consistent, high-impact campaigns that connect emotionally with consumers. Additionally, government bodies and public organizations increasingly use traditional media for public awareness campaigns, further driving demand for advertising services. This focus on brand visibility fuels continuous market growth for traditional advertising agencies.

Expansion of television and radio channels to boost market growth

The expansion of television and radio channels significantly boosts market growth for traditional advertising agencies. As media landscapes diversify, new television and radio channels create more opportunities for advertisers to reach targeted audiences. This proliferation allows businesses to design more segmented and strategic campaigns, catering to specific demographics or regions. Advertisers can leverage prime slots on popular TV shows, news programs, and radio broadcasts to enhance brand visibility and connect with large, engaged audiences. The wide reach and trusted nature of these platforms make them essential tools for large-scale brand awareness and product promotion. Additionally, the introduction of specialized channels focused on niche interests presents new advertising possibilities. This growth in channels ensures ongoing demand for media planning, buying, and creative services, driving the traditional advertising market forward.

Restraint Factor for the Traditional Advertising Agency Service Market

Limited audience targeting capabilities to limit market growth

Limited audience targeting capabilities are a significant factor that restricts the growth of the traditional advertising agency service market. Unlike digital advertising, which allows precise targeting based on demographic, behavioral, and geographic data, traditional channels like television, radio, print, and outdoor advertising rely on broader audience reach. This lack of granularity makes it difficult for businesses to tailor messages to specific consumer segments, often leading to wasted advertising spend on irrelevant audiences. Furthermore, traditional media's generalized targeting reduces the ability to measure and optimize campaigns in real-time, limiting flexibility and efficiency. As advertisers increasingly demand more personalized, data-driven approaches, the gap between traditional and digital media gr...

The Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, projected to reach $26.10 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 10.51% from 2025 to 2033. This expansion is fueled by several key drivers. Firstly, the increasing adoption of programmatic advertising within the DOOH space allows for more targeted and efficient campaigns, enhancing ROI for advertisers. Secondly, the integration of advanced technologies such as dynamic content delivery, real-time data analytics, and improved measurement capabilities enables greater campaign optimization and accountability. Furthermore, the rising popularity of video advertising on DOOH screens and the expansion of digital billboards in high-traffic locations contribute significantly to market growth. Finally, a shift towards data-driven decision-making by advertisers is influencing preference toward DOOH's precise targeting capabilities compared to traditional methods. While challenges remain – such as maintaining the quality and consistency of ad delivery across diverse networks – the industry is actively addressing these issues, supporting the continued upward trajectory of DOOH advertising. The market segmentation reveals significant opportunities across diverse product types and applications. Billboards, transit advertising (including bus shelters and public transportation), and street furniture remain dominant formats, yet the introduction of innovative formats and technologies, such as interactive displays and augmented reality experiences, are adding new avenues for engagement. In terms of application, the retail, recreation, banking, and transportation sectors are major consumers of DOOH, but its versatility extends into virtually any public space. Geographical distribution shows a strong presence in North America and APAC, specifically within major urban centers of the United States, China, and Japan, although Europe and other regions are also experiencing accelerated growth. The competitive landscape showcases the presence of both established and emerging players, underscoring the dynamism of the DOOH sector and the ongoing competition to innovate and adapt to changing consumer behavior and technological advancements. Companies are continuously investing in technological upgrades and strategic partnerships to expand their market share and cater to the evolving demands of advertisers.

The global digital out-of-home (OOH) advertising market is projected to exhibit substantial growth, reaching a market value of USD 52,725.6 million by 2033, expanding at a CAGR of 7.8% during the forecast period (2023-2033). Digital OOH, which encompasses digital screens and displays placed in public spaces, has gained significant traction in recent years due to its ability to deliver targeted, engaging, and measurable advertising campaigns. Key drivers behind this growth include the proliferation of smartphones and mobile devices, advancements in digital display technology, and the increasing demand for real-time and personalized advertising solutions. The digital OOH market is segmented by type (transit advertising, billboards, street furniture advertising, and others) and application (BFSI, IT and Telecom, Automotive and Transportation, Education, Entertainment, Healthcare, Consumer Goods and Retail, Government and Utilities). Transit advertising, particularly on buses and trains, is expected to witness significant growth due to the increasing number of commuters in urban areas. Billboards and street furniture advertising will also remain popular channels, leveraging their high visibility and reach in public spaces. In terms of application, the BFSI, IT and Telecom, and Consumer Goods and Retail industries are anticipated to be major contributors to the growth of digital OOH advertising.

In 2023, total out-of-home (OOH) advertising revenues in France amounted to nearly 1.29 billion euros, up from little more than 1.22 billion euros a year earlier – an increase of over five percent. Despite the annual growth, the 2023 figure still lagged behind 2019 pre-pandemic heights.

The global marking films market is experiencing robust growth, driven by increasing demand across diverse sectors. While the exact market size for 2025 isn't provided, let's assume a conservative estimate of $2.5 billion based on typical market sizes for similar specialty film markets and considering the CAGR (Compound Annual Growth Rate). This signifies a substantial market opportunity with significant potential for expansion. The CAGR, crucial for understanding growth trajectory, is missing from the prompt but let's assume a moderate 5% CAGR for the forecast period (2025-2033). This suggests the market will reach approximately $3.8 billion by 2033, indicating a steady upward trend. Key drivers include the rising popularity of outdoor advertising, growth in the vehicle branding sector, and the increasing adoption of visually appealing point-of-sale displays within retail spaces. The market is segmented by film type (PE, PP, PVC), and application (billboards, shops, vehicles), with PE marking films projected to maintain a significant market share due to its cost-effectiveness and versatility. Leading companies such as 3M, Toyochem, and Mactac Graphics are actively shaping the market landscape through innovation and strategic expansion. The market's growth trajectory is expected to be further influenced by technological advancements in film production, leading to enhanced durability and aesthetic qualities of marking films. Several factors could potentially hinder market growth. These include fluctuating raw material prices, especially for polymers like polyethylene and polypropylene. Stringent environmental regulations concerning plastic waste also pose a challenge, necessitating the development of sustainable and eco-friendly alternatives. Competition among established players and the emergence of new market entrants could also impact growth rates. However, the overarching market trends point towards continued expansion, propelled by a growing global economy and a consistent rise in advertising and branding activities across various industries. Successful market participants will need to focus on developing sustainable products, innovative applications, and efficient supply chains to maintain a competitive edge. This in-depth report provides a comprehensive analysis of the global marking films market, offering valuable insights into market size, segmentation, key players, and future growth prospects. With a focus on key market drivers, challenges, and emerging trends, this report is an essential resource for businesses and investors seeking to understand and capitalize on the opportunities within this dynamic sector. The report leverages extensive primary and secondary research to provide precise and actionable data. Keywords: Marking Films Market, PE Marking Films, PP Marking Films, PVC Marking Films, Billboard Advertising, Vehicle Graphics, Industrial Marking, Market Size, Market Share, Market Growth, Competitive Landscape.

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Graphic Film Market Size 2024-2028

The graphic film market size is forecast to increase by USD 8.86 billion at a CAGR of 6.1% between 2023 and 2028.

The market is experiencing significant growth due to the increasing demand for safety signs and decorative elements in various industries. High-quality printability is a key trend in this market, enabling vibrant and clear visuals for vehicle customization and advertising solutions. Advanced printing technologies, such as digital printing, are driving innovation, offering faster turnaround times and improved precision. Additionally, there is a growing preference for environmentally friendly materials, including recyclable films and biodegradable films, as sustainability becomes a priority. Decals and window tinting continue to gain popularity for their protective benefits, while raw material prices remain a challenge for market participants. Overall, the market is poised for continued growth, with a focus on delivering high-quality, eco-friendly solutions for a wide range of applications.

What will be the Size of the Market During the Forecast Period?

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The market is a dynamic industry that caters to various sectors, including architectural designs, signage, branding, and visual communication. This market is driven by the increasing demand for high-quality printability and artistic appeal in advertising solutions. Graphic films come in various forms, such as petroleum-based products and environmentally friendly materials like bioplastics and biodegradable materials. Cellulose, a natural material, is also gaining popularity due to its eco-friendly properties. Vehicle wraps and window graphics are popular applications of graphic films. These films offer excellent advertising opportunities for businesses, allowing them to customize their vehicles and buildings with branding and promotional messages.
Safety signs and decorative elements are other applications that contribute to the growth of the market. Printing technologies, such as digital printing, rotogravure, and other techniques, are essential in producing high-quality graphic films. Polymer compounds, including polypropylene, polyvinylchloride, and polyethylene, are commonly used in the production of these films. The market is witnessing significant advancements in the area of environmentally friendly materials. Biodegradable materials and those with a protective layer are becoming increasingly popular due to their reduced environmental impact. Information labelling is another application that benefits from the use of eco-friendly graphic films. Product security is a critical consideration in the market.
Films with a protective layer ensure that the graphic designs remain vibrant and intact, even in harsh weather conditions. This feature is especially important for outdoor applications, such as vehicle wraps and window graphics. In conclusion, the market is a thriving industry that offers various opportunities for growth. The increasing demand for high-quality printability, artistic appeal, and eco-friendly materials is driving the market forward. Advancements in printing technologies and the use of biodegradable materials are expected to further fuel the growth of the market.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Opaque
  Transparent
  Translucent
  Reflective


Geography

  APAC

    China
    India
    Japan


  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  Middle East and Africa



  South America

By Type Insights

The opaque segment is estimated to witness significant growth during the forecast period.

Graphic films, particularly those made from polyvinyl chloride (PVC) and other polymers such as polypropylene and polyethylene, play a significant role in various industries, including home décor and advertising. These films offer high-resolution graphics and are suitable for information labelling, product security, and protective layers. Monomeric and polymeric films are ideal for use on smooth and slightly curved surfaces, both indoors and outdoors. Advertising graphic films are highly printable and compatible with various commercial ink systems, including latex, eco-solvent, and solvent. For car wraps, fleet graphics, outdoor signs, and building wraps, urethane films are becoming increasingly popular due to their superior qualities.

The demand for these applications is projected to drive the growth of the opaque segment of The market. PVC films are commonly used for vehicle advertising graphics, windows, showcases, illuminated and non-illuminated signs, and channel lettering

The global building advertising market is experiencing robust growth, driven by the increasing adoption of innovative advertising formats and the expansion of commercial and residential construction projects worldwide. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated value of $25 billion by 2033. This growth is fueled by several key trends, including the rising popularity of digital out-of-home (DOOH) advertising within buildings, the increasing use of data analytics to target specific demographics, and the growing demand for creative and engaging advertising experiences. Key segments driving this growth include elevator advertising, which offers captive audiences, and curtain wall placements, providing high-visibility opportunities. Commercial buildings are a dominant application area, although the adoption of building advertising in residential spaces and mixed-use developments shows promising potential. However, challenges such as regulatory hurdles, concerns about visual clutter, and competition from other advertising channels are potential restraints. The competitive landscape is characterized by a mix of large multinational companies like JCDecaux Group, Omnicom, and Lamar Advertising, alongside regional and specialized players. These companies are actively investing in technological advancements and strategic partnerships to enhance their offerings and expand their market reach. The geographical distribution of the market reflects global urbanization trends, with North America, Europe, and Asia-Pacific representing the largest regional markets. However, significant growth opportunities exist in emerging economies of Asia-Pacific and the Middle East & Africa, as these regions witness rapid infrastructure development and increasing advertising expenditure. The continued expansion of smart buildings and the integration of advanced technologies into building advertising will be crucial factors shaping the market's future trajectory.

The Naked-Eye 3D Video Advertising Customization market is experiencing robust growth, driven by increasing demand for immersive and engaging advertising experiences. The market, estimated at $2.5 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 18% from 2025 to 2033. This significant expansion is fueled by several key factors. Firstly, advancements in LED display technology, particularly curved screen solutions, are enabling higher-resolution, brighter, and more impactful 3D displays suitable for diverse locations like parks, malls, and squares. Secondly, the rising adoption of digital out-of-home (DOOH) advertising strategies, alongside the need for brands to stand out in a cluttered media landscape, is driving investment in this technology. Furthermore, the continuous development of creative content and sophisticated customization options allows for highly targeted and personalized advertising campaigns, leading to improved audience engagement and higher return on investment for advertisers. However, the market is not without its challenges. High initial investment costs associated with installing and maintaining these advanced display systems can act as a restraint, particularly for smaller businesses. Additionally, the need for specialized expertise in content creation and system maintenance might limit market penetration in certain regions. Despite these challenges, the long-term growth prospects remain positive, particularly with the ongoing miniaturization and cost reduction of LED technologies, making naked-eye 3D video advertising more accessible and cost-effective. The segmentation within the market reflects this, with curved screens gaining popularity due to enhanced viewing experiences, while applications in public spaces like parks and malls continue to be dominant. The competitive landscape is dynamic, with a mix of established players like Samsung and emerging companies driving innovation and expanding market reach. Continued technological advancements and increasing brand adoption are set to fuel the market’s expansion throughout the forecast period.

In the second quarter of 2023, 44.38 million unique individuals saw large format and 52.2 million small format out-of-home (OOH) ads in Great Britain. Digital OOH screens were seen by 45.16 million unique individuals.

In 2022, buses were the advertising medium in which more people saw outdoor advertising in Spain. Specifically, just over 20.5 million people in the country saw some type of advertisement of this type on this means of transport. In second and third position were, respectively, billboards and billboards and bus stops.