In 2024, out-of-home (OOH) advertising revenue in the United States grew by over **** percent to approximately **** billion U.S. dollars. That was over six percent above the **** billion-dollar spending recorded in 2019, before the COVID-19 outbreak – lockdowns in response to the pandemic led to a historic drop in outdoor ad expenditure. OOH's perspective in the U.S. According to another source's projections, total OOH ad spend in the U.S. will exceed **** billion dollars by 2028. Still, that evolution is unlikely to entail a growth in relevance for the overall ad industry. The same forecast anticipated a decrease in OOH media's share in the U.S. total ad spend, from *** percent in 2025 to *** percent in 2028. DOOH boosts the market The number of digital billboards across the U.S. skyrocketed by over ** percent in 2023, reaching around **** million units. The inventory expansion follows a consistent trend in the segment, with digital out-of-home (DOOH) ad revenues' growth rates exceeding total OOH increase rates quarter after quarter.

Over the past five years, digital billboards have reshaped the outdoor advertising sector, offering advertisers real-time content updates, dynamic messaging and improved targeting capabilities through technologies such as programmatic buying and geofencing. Companies have invested heavily in digital out-of-home formats (DOOH), using these tools to integrate physical placements with mobile and online strategies. The flexibility of digital formats, combined with better analytics, has made them increasingly attractive, even as rising input and maintenance costs weighed on the industry. Revenue has been expanding at a CAGR of 0.6% over the past five years, influenced by the steep drop in revenue in 2020, and is expected to reach $8.7 billion in 2025, when revenue will fall by an estimated 5.1%. At the same time, the growth of online advertising has pulled consumers away from traditional billboards. Digital platforms, such as social media and search engines, provide unmatched targeting precision, extensive consumer insights and adaptive performance metrics that are unavailable to outdoor formats. Advertisers with limited budgets, particularly smaller enterprises, have leaned into digital-first campaigns where effectiveness can be quantified in real-time. This shift has eroded the need for outdoor campaigns, compelling billboard firms to emphasize brand visibility and community reach as unique advantages. Although companies continue to integrate outdoor ads with digital strategies by using QR codes, hashtags and other interactive features, profit is falling as online competition dominates. Looking ahead, the outdoor industry is likely to face sustained economic pressure that will accelerate consolidation. Persistent inflation, higher borrowing costs, as well as declines in wages and employment, are expected to weigh on financial performance, especially for smaller advertisers. Larger firms with stronger capital bases are likely to continue acquiring regional competitors, streamlining costs and broadening their digital infrastructure. While innovation and cross-channel integration may offer growth opportunities, financial strain will limit creative experimentation and intensify risk aversion across the sector. Over the next five years, revenue is forecast to drop at a CAGR of 5.9%, reaching $6.4 billion in 2030.

In 2023, the UK’s out-of-home advertising market generated *** billion British pounds in revenue, returning to pre-COVID-19 levels. This figure marked an increase of ** percent compared to 2022. In 2020, the OOH ad spend in the country dropped from *** billion to *** million British pounds, highlighting the significant impact that the coronavirus pandemic has had on the region’s advertising industry. What is out-of-home advertising? Out-of-home (OOH) advertising, also known as outdoor advertising, refers to any form of visual advertising found in public spaces. Common examples include ads placed on roadside billboards, in airports, or train stations, as well as digital screens in shopping centers or stadiums. In the United Kingdom, virtually all OOH advertising environments saw a significant decrease in impact following the outbreak of the pandemic in early 2020. As people were traveling and commuting much less, advertising placements on public transport experienced a particularly sharp decline in audience exposure. Outdoor advertising is going digital The UK’s OOH advertising market continues to undergo a visible digital transformation. Advertisers are increasingly employing digital screens and electronic billboards for their outdoor promotion, as they offer dynamic real-time messaging that can be controlled remotely. In addition, going digital provides companies with new exciting features, including brighter colors, movement, interaction, and more advertising variation in general. In 2022, the share of digital in the UK’s total OOH ad revenue already stood at ** percent, and according to the latest forecasts, overall DOOH ad spend in the UK will see year-on-year growth of more than ***** percent in 2023.

Point geometry with attributes for outdoor advertising signs in East Baton Rouge Parish, Louisiana.

Locational and relevant attribute data pertaining to billboard and outdoor advertising locations throughout the City of Philadelphia.

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The outdoor advertising market industry report identifies use of led mobile billboards as one of the primary drivers propelling the growth of the market. This driver is expected to create several growth opportunities and entice market vendors to make significant investments.

The outdoor advertising market report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive outdoor advertising market growth during the next five years
Precise estimation of the outdoor advertising market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the outdoor advertising market industry across APAC, North America, Europe, South America, and MEA
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of outdoor advertising market vendors

In 2025, total out-of-home (OOH) advertising spending in the United States will exceed a forecast *** billion U.S. dollars, up from an estimated *** billion dollars in 2024. The annual figure was projected to continue to rise, reaching nearly **** billion dollars by 2028.

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The outdoor advertising market is expected to grow at a CAGR of 4% during the forecast period. This market growth can be attributed to various factors including use of LED mobile billboards.

The outdoor advertising market report offers several other valuable insights such as:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive outdoor advertising market growth during the next five years
Precise estimation of the outdoor advertising market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the outdoor advertising market industry across APAC, North America, Europe, South America, and MEA
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of outdoor advertising market vendors

The ad spending in the 'Out-of-Home Advertising' segment of the advertising market in Central America was modeled to amount to 91.26 million U.S. dollars in 2024. Between 2017 and 2024, the ad spending rose by 10.16 million U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The ad spending will steadily rise by 23.79 million U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Out-of-Home Advertising.

Number of Businesses statistics on the Billboard & Outdoor Advertising industry in the US

The global outdoor advertising billboard market is experiencing robust growth, driven by increasing urbanization, rising digital integration, and the need for impactful brand visibility. The market size in 2025 is estimated at $35 billion, projecting a Compound Annual Growth Rate (CAGR) of 6% from 2025 to 2033. This growth is fueled by several key trends, including the adoption of innovative technologies such as programmatic buying and digital billboards, which offer targeted advertising capabilities and real-time data analysis. Furthermore, the strategic placement of billboards in high-traffic areas like airports, highways, and shopping malls maximizes exposure to potential customers. While challenges exist, such as regulatory hurdles and concerns about environmental impact, the overall market outlook remains positive. The increasing demand for out-of-home (OOH) advertising solutions, coupled with continuous technological advancements and creative campaign strategies, will contribute significantly to the sustained growth of the outdoor advertising billboard market. The market segmentation reveals the dominance of digital media in the overall advertising spend, driven by its interactive features and data-driven targeting capabilities. However, traditional billboards still hold substantial market share, particularly in areas with limited digital infrastructure. Key players such as JCDecaux Group, Clear Channel Outdoor, and Lamar Advertising are actively investing in digital technologies and expanding their geographic reach to maintain their market leadership. Regional analysis indicates that North America and Europe currently constitute major market segments, although Asia Pacific is anticipated to experience the fastest growth rate due to rapid economic development and increasing advertising budgets in emerging markets. This presents significant opportunities for companies to capitalize on these burgeoning markets, leading to a competitive and dynamic landscape in the years to come.

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Upon thorough outdoor advertising market analysis and research, the following factors has been identified as the critical market trends during the forecast period 2020-2024:

use of analytics to increase the effectiveness of ads

The outdoor advertising market report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive outdoor advertising market growth during the next five years
Precise estimation of the outdoor advertising market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the outdoor advertising market industry across APAC, North America, Europe, South America, and MEA
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of outdoor advertising market vendors

The global outdoor advertising billboard market, currently valued at approximately $4.831 billion (2025 estimated value), is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 5.3% from 2025 to 2033. This expansion is fueled by several key drivers. Increasing urbanization leads to higher population density in city centers, creating a larger audience for outdoor advertising. Furthermore, the rise of digital out-of-home (DOOH) technologies, offering dynamic and targeted advertising capabilities, is significantly boosting market attractiveness. Innovative advertising formats, such as interactive billboards and augmented reality experiences, are also contributing to growth. However, the market faces certain restraints, including the relatively high cost of billboard installations and maintenance, as well as competition from other advertising mediums, such as digital marketing and social media. Despite these challenges, the strategic placement of billboards in high-traffic areas, coupled with the increasing integration of data analytics for improved campaign targeting, positions the outdoor advertising billboard market for continued expansion. The competitive landscape is characterized by a mix of large multinational corporations and regional players. Key players like JCDecaux Group, Clear Channel Outdoor, and Lamar Advertising maintain a significant market share through their extensive networks and technological advancements. Smaller companies, however, are finding success by specializing in niche markets or focusing on innovative advertising solutions. Regional variations in market growth are expected, with regions experiencing rapid urbanization and economic expansion likely witnessing higher growth rates. This suggests considerable opportunity for market participants to expand into emerging markets and leverage the increasing demand for visually engaging and impactful advertising solutions. Looking forward, the strategic adoption of DOOH technology and the continued development of creative advertising formats will be critical factors determining the success of companies operating within this dynamic market.

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The outdoor advertising market is fragmented. The market vendors are increasingly focusing on quality, pricing, and technology to strengthen their position in the outdoor advertising market. The outdoor advertising market research report offers comprehensive vendor information and analysis that help in getting a clear picture of the competitive landscape of the market.

Some of the key vendors operating in the global outdoor advertising market are:

APGSGA SABurkhart Advertising Inc.Clear Channel Outdoor Holdings Inc.Daktronics Inc.DDI MediaFairway Outdoor AdvertisingJCDecaux SALamar Advertising Co.OUTFRONT Media Inc.and Ströer SE & Co. KGaA.

Financial overview and grant giving statistics of Outdoor Advertising Association Of Iowa

Employment statistics on the Billboard & Outdoor Advertising industry in the US

Financial overview and grant giving statistics of Outdoor Advertising Association Of Connecticut Inc

Financial overview and grant giving statistics of Outdoor Advertising Council Of Ny

Graph and download economic data for Revenue for Outdoor Advertising, All Establishments, Employer Firms (OARAEEF254185) from 2013 to 2022 about advertisement, employer firms, revenue, establishments, and USA.

Financial overview and grant giving statistics of California State Outdoor Advertising Association