Population is the sum of births plus in-migration, and it signifies the total market size possible in the area. This is an important metric for economic developers to measure their economic health and investment attraction. Businesses also use this as a metric for market size when evaluating startup, expansion or relocation decisions.

Age-sex charts emphasize the gap between the numbers of males and females at a specific age group. It also illustrates the age and gender trends across all age and gender groupings. A chart skewed heavily to the left describes a very young population while a chart skewed heavily to the right illustrates an aging population.

Ages chart illustrates the age and gender trends across all age and gender groupings. A chart where the the covered area is primarily on the right describes a very young population while a chart where the the covered area is primarily on the left illustrates an aging population.

The median age indicates the age separating the population group into two halves of equal size.

The aboriginal populations chart shows the composition of the aboriginal population in a municipality.

Number of people belonging to a visible minority group as defined by the Employment Equity Act and, if so, the visible minority group to which the person belongs. The Employment Equity Act defines visible minorities as 'persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour.' The visible minority population consists mainly of the following groups: South Asian, Chinese, Black, Filipino, Latin American, Arab, Southeast Asian, West Asian, Korean and Japanese.