Websites in the energy, utilities, and construction sector averaged the largest amount of visits per online session worldwide. In the fourth quarter of 2022, desktop users in that segment visited around seven pages per online session. Travel and hospitality ranked second, with an average of almost six pages visited. In terms of mobile users, travel and hospitality registered the highest number of page views, followed by retail.
From January to March 2021, users worldwide averaged 3.22 pages visited every time they accessed YouTube.com from any kind of device. In the examined period, the number of pages visited in one session has decreased by more than 40 percent compared to the corresponding period in the previous year. As the beginning of 2021, users visiting the platform's website via mobile tended to visit more pages, resulting in an average of 4.63 pages per visit from mobile devices. In the case of users accessing the website from desktop devices, the number of pages visited decreased to 2.84 per session.
Between September and November 2023, Xvideos.com, XNXX.com, and Pornhub.com were the websites with the most pages per visit in Peru, with an average of 7.9. 6.3, and 6.2 pages visited per session each. Despite being the most accessed in total visits and unique visitors, Google.com ranked sixth, with 3.4 per visit, while YouTube.com ranked fourth, with 5.4 pages visited per session.
The most popular website by average pages per visit in Romania was publi24.ro in August 2023 with 13.43 pages per visit. It was closely followed by xnxx.com, with approximately 8.58 pages opened per visit.
Between September and November 2023, Xvideos.com, Pornhub.com, and XNXX.com were the websites with the most pages per visit in Chile, with an average of 8.1, 6.9, and 6.7 pages visited per session each. Despite being the most accessed in session length and second in total visits and unique visitors, YouTube.com ranked fourth, with 5.5 per visit, while Google.com ranked seventh, with 3.3 pages visited per session.
As of August 2024, among the top ten classified websites worldwide, craigslist.org experienced the highest number of pages per visit. During a session, online consumers browsed an average of 28.47 pages on craigslist. The website finn.no followed with around 19.68 pages per visit.
Between September and November 2023, Xvideos.com, Pornhub.com, and XNXX.com were the websites with the most pages per visit in Colombia, with an average of 6.9, 6.1, and 5.8 pages visited per session each. Despite being the second most accessed in total visits and the website with the highest average session length, YouTube.com ranked fourth in terms of pages per visit, with 5.7 pages, while Google.com ranked seventh, with 3.3 pages visited per session.
While kmart.com.au generated one of the highest web traffics across popular department store websites in Australia in January 2025 at over 21.3 million site visits, users of the department store website viewed only an average of 4.95 pages per visit in February 2025. While harrisscarfe.com.au had a lower overall web traffic, it scored a higher page engagement rate, with an average of 6.28 pages per visit. Nonetheless, higher page visits in a single session does not necessarily equate to greater overall engagement, as more pages may have been viewed due to user difficulties in navigating web layouts and finding products.
In March 2024, zalando.se ranked as the most visited fashion website in Sweden. However, it did not have the highest number of pages viewed by website visitors among the other top ten websites. Bonprix.se grabbed this title, with over seven pages per visit. Zalando.se and boozt.com followed, with 5.61 and 4.42 pages per visit, respectively.
In July 2023, the leading pharmacy website with the most web pages viewed per visit was tabletki.ua, with an average of a little more than five web pages. Following closely behind was apteka.ru, also with slightly more than five pages per visit. Cvs.com had the next highest average with just a little under five pages per session.
Among the most visited e-commerce websites in France during the second half of 2021, the source also analyzed those with the most page views per visit. First place went to Airbnb, where users viewed approximately 20 pages during their visit. In second place were E.Leclerc Drive and Intermarché, with 19 and 16 page views, respectively. The study also analyzed the time spent on each website, and the bounce rate.
In March 2023, it was found that, among selected fantasy sports websites in the United States, fanduel.com had the highest average number of pages viewed by visitor, with an average of 8.89 pages visited. Meanwhile, nbcsportsedge.com had an average of three pages viewed per visit.
While priceline.com.au generated one of the highest web traffics across popular beauty and cosmetics websites in Australia in September 2024 at over 1.78 million site visits, users of the pharmacy website viewed only an average of 2.75 pages per visit. While stylevana.com had a lower overall web traffic, it scored a higher page engagement rate, with an average of 7.81 pages per visit. Nonetheless, higher page visits in a single session does not necessarily equate to greater overall engagement, as more pages may have been viewed due to user difficulties in navigating web layouts and finding products.
From September to November 2024, Facebook.com was the most-visited website in Vietnam with an average of 24.4 pages per visit. The same report also revealed that Google.com was the website with the highest number of unique visits.
In November 2024, Xvideos.com, Instagram.com, and X.com were the websites with the most pages per visit in Brazil, with an average of 10.64, 9.99, and 9.96 pages visited per session each. Despite being the most accessed in total visits and unique visitors, Google.com ranked fifteenth, with 4.5 pages per visit, while YouTube.com ranked fifth, with 7.17 pages visited per session.
From September to November 2023, Xvideos.com was the website with the most pages per visit in Mexico, with an average of 7.9 pages visited per session. PornHub.com, XNXX.com, and YouTube.com followed with 6.7, 6.7, and 5.7 pages per visit. Search engine giant Google.com ranked twelfth, with 3.3 pages, while its local URL Google.com.mx ranked eight, with 3.6.
In January 2024, users of the popular social media and discussion forum Reddit averaged less than 2.5 pages per visit. This represents a decrease of approximately 20 percent compared to the first quarter of 2023. During the examined period, the number of pages visited on Reddit.com fluctuated, while sessions on the platform appeared to be getting longer.
Between November 2022 and the beginning of 2024, global visitors to ChatGPT engaged with an average of one to two pages on the chatbot's website. In January 2024, the global audience of OpenAI's artificial intelligence software website chat.openai.com engaged with around 1.46 pages per session.
From September to November 2023, internet users from France visiting search platform Google.fr saw an average of 3.5 pages per visit. Leading the list, the adult video website Xvideos.com held the top rank, with users viewing an average of 8.3 pages each session. The social video platform YouTube.com came in third, with an average of 5.2 pages per visit, while the e-commerce platform Amazon.fr, which ranked fifth, averaged 4.9 pages per session.
From September to November 2023, Xvideos.com and Pornhub.com were the websites with the most pages per visit in Canada, with an average of 7.9 and 7.1 pages visited per session, respectively. Online retail platform Amazon.ca saw an average of 5.5 pages per visit.
Websites in the energy, utilities, and construction sector averaged the largest amount of visits per online session worldwide. In the fourth quarter of 2022, desktop users in that segment visited around seven pages per online session. Travel and hospitality ranked second, with an average of almost six pages visited. In terms of mobile users, travel and hospitality registered the highest number of page views, followed by retail.