The Pakistan Savory Snack Market Report is Segmented by Product Type (Chips and Crisp-Based Snacks, Nuts, Seeds and Trail Mixes Pretzels, and More), Flavor Profile (Classic Salted/Plain and Flavored), Category (Conventional and Free-Form), and Distribution Channels (Supermarket/Hypermarket, Convenience and Grocery Stores, Online Retailers, and Others). The Market Forecasts are Provided in Terms of Value and Volume (USD/Tonnes).

Discover the booming Pakistan savory snack market! This comprehensive analysis reveals a $724.22 million market in 2025, projected to grow at a 9.20% CAGR until 2033. Explore key trends, leading companies (PepsiCo, Capital Group, etc.), and growth drivers impacting potato chips, extruded snacks, and more. Recent developments include: April 2023: Symrise partnered with the global culinary brand Shan Foods, Pakistan. This collaboration was intended to co-develop and deliver consumer-led winning concepts and taste solutions for leading local and global consumer-preferred food brands in categories like culinary and snacks with Symrise’s taste, nutrition, and health expertise., March 2023: PepsiCo Pakistan organized an event to celebrate World Water Day 2023 by sharing that the company would replenish a significant share of the water they use at their snack manufacturing facilities in the Sundar and Multan watersheds. This move was intended to build a positive brand image in the minds of consumers across the region.. Key drivers for this market are: Increasing Government initiatives to develop small scape industries, Growing demand for premium snacks, coupled with International flavors. Potential restraints include: Increasing Government initiatives to develop small scape industries, Growing demand for premium snacks, coupled with International flavors. Notable trends are: Demand for Nuts and Seeds is Increasing.

Pakistan Savory Snack Market size was valued at USD 3.9 Billion in 2023 and is projected to reach USD 7.9 Billion by 2031 growing at a CAGR of 9.8% from 2024 to 2031.

Key Market Drivers:

Rising Urban Population and Changing Consumption Patterns: According to the Pakistan Bureau of Statistics, Pakistan's urban population will reach 48.33% by 2023, up from 42.54% in 2017. This urbanization trend is causing considerable shifts in food consumption habits. Urban customers are increasingly looking for handy, ready-to-eat snack options that fit their fast-paced lifestyles. According to the Pakistan Economic Survey 2022-23, youthful urban populations are more prone to consume packaged savory snacks, opening up a significant market opportunity for both local and multinational snack businesses.

The size of the Pakistan Savory Snack Market market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 9.41% during the forecast period. Recent developments include: March 2023: PepsiCo Pakistan organized an event to celebrate World Water Day 2023 by sharing the fact that the company is replenishing a significant share of the water they use at their snack manufacturing facilities in the Sundar and Multan watersheds. This move was intended to build a positive brand image in the minds of consumers across the region., May 2019: PepsiCo officially opened its new manufacturing facility in the city of Multan. The plant produce and supplies snacks, such as Lay's and Kurkure, for Pakistan and its export markets.. Key drivers for this market are: Popularity of On-the-Go Snacking Options, Trend Of Clean Label and Plant-Based Bars. Potential restraints include: Availability of Counterfeit Products. Notable trends are: Increasing Demand for Convenient Snacking Options.