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For the fourth year in a row, the Pakistani soft drink market recorded growth in sales value, which increased by 6.8% to $21.1B in 2024. The market value increased at an average annual rate of +3.5% over the period from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market reached the peak level in 2024 and is expected to retain growth in the immediate term.
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In 2024, the Pakistani sugary soft drink market decreased by -3.6% to $9.9B, falling for the third consecutive year after four years of growth. In general, the total consumption indicated a measured increase from 2012 to 2024: its value increased at an average annual rate of +2.9% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -19.0% against 2021 indices.
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Soft Drink Price in Pakistan - 2023. Find the latest marketing data on the IndexBox platform.
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For the fourth year in a row, the Pakistani soft drink market recorded growth in sales value, which increased by 6.8% to $21.1B in 2024. The market value increased at an average annual rate of +3.5% over the period from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market reached the peak level in 2024 and is expected to retain growth in the immediate term.