How high is the brand awareness of Panda Express in the United States?When it comes to restaurant chain customers, brand awareness of Panda Express is at 87% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Panda Express in the United States?In total, 30% of U.S. restaurant chain customers say they like Panda Express. What is the usage share of Panda Express in the United States?All in all, 23% of restaurant chain customers in the United States use Panda Express. How loyal are the customers of Panda Express?Around 19% of restaurant chain customers in the United States say they are likely to use Panda Express again. What's the buzz around Panda Express in the United States?In October 2024, about 11% of U.S. restaurant chain customers had heard about Panda Express in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
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The Chinese takeout market, valued at $61.58 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 6.06% from 2025 to 2033. This growth is fueled by several key drivers. The increasing popularity of Chinese cuisine globally, driven by its diverse flavors and affordability, is a significant factor. Furthermore, the rise of online food delivery platforms and the convenience they offer has significantly boosted takeout consumption. The convenience of ordering food through apps and websites, coupled with competitive pricing and promotions, makes Chinese takeout an increasingly attractive option for busy consumers. Changes in lifestyle and eating habits, with more people opting for convenient meal solutions, also contribute to the market's expansion. The market is segmented into full-service restaurants, quick-service restaurants, and cafes/bars, each catering to different consumer preferences and price points. Competition is intense, with established chains like Panda Express and P.F. Chang's competing with smaller, independent restaurants and emerging brands. Successful players are adopting strategies focused on menu innovation, efficient delivery systems, and targeted marketing campaigns to capture market share. Geographic variations exist, with North America and Asia-Pacific currently holding the largest market shares, although growth potential is significant in other regions as consumer preferences and disposable incomes evolve. Challenges include maintaining food quality and consistency across delivery, managing fluctuating ingredient costs, and adapting to evolving consumer preferences. The projected growth of the Chinese takeout market indicates continued expansion through 2033. However, sustaining this growth requires strategic adaptation to several market factors. The industry must address the increasing demand for healthier options, accommodating changing dietary preferences and offering vegetarian, vegan, and gluten-free choices. Further innovation in online ordering and delivery technologies, including AI-powered personalization and improved delivery efficiency, will be crucial to maintain a competitive edge. The rise of ghost kitchens and cloud kitchens presents both opportunities and challenges, requiring strategic decisions regarding operational efficiency and brand management. Finally, maintaining consistent food safety standards and addressing environmental concerns related to packaging and delivery will be critical to long-term sustainability and consumer trust. Therefore, a focus on innovation, efficiency, and sustainable practices will be essential for businesses to thrive within this dynamic market.
In 2023, Restaurantes Toks was the largest food service brand operated by Grupo Gigante S.A.B. de C.V. in Mexico, with more than 190 outlets. Meanwhile, that year, the Mexican holding also operated 23 units of Chinese food restaurant franchise Panda Express across the country.
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 62.77(USD Billion) |
MARKET SIZE 2024 | 66.64(USD Billion) |
MARKET SIZE 2032 | 107.6(USD Billion) |
SEGMENTS COVERED | Cuisine Type, Service Style, Consumer Type, Meal Type, Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | growth in health consciousness, demand for convenient dining, rising urban population, increasing disposable income, technology integration in services |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Noodles and Company, Chipotle Mexican Grill, Panera Bread, Tender Greens, Sweetgreen, PizzaRev, Panda Express, Shake Shack, Wingstop, Blaze Pizza, Moe's Southwest Grill, FAT Brands, Cava Group, Zoes Kitchen, Pei Wei Asian Diner |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | Health-conscious dining options, Diverse cuisine offerings, Technology integration for convenience, Sustainability and eco-friendly practices, Loyalty and rewards programs |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 6.17% (2025 - 2032) |
Chipotle Mexican Grill had 2,926 store locations in the United States in 2021 which was the most of all fast-casual restaurant chains across the country. Jimmy John’s and Panda Express ranked second and third, respectively.
Do Jimmy John’s and Subway operate in the same market? With bread baked every day in each of its stores and fresh ingredients purchased from local providers, Jimmy John’s has developed into one of the favorite sandwich chains of consumers in the United States. The company’s dedication to making gourmet sandwiches sets it apart from many of its competitors. Subway is the leading sandwich chain in the United States, generating more than nine billion U.S. dollars from restaurant sales in 2021. However, the company operates in the quick-service restaurant (QSR) sector because of factors relating to produce and store design – Subway had more stores than any other QSR chain in the U.S. in 2020.
Is fast casual the new fast food? The two primary types of limited-service restaurants are quick service and fast casual. The more familiar of the two will be quick-service establishments, also known as fast-food restaurants – McDonald’s is the leading QSR brand worldwide, with a company value of nearly 155 billion U.S. dollars in 2021. In recent years, there has been a growing trend toward fast-casual restaurants. The two are very similar: both require food to be ordered at a counter and paid for in advance, but the meals available in fast-casual restaurants are higher in quality, and food may be brought to your table by the waitstaff.
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 4.18(USD Billion) |
MARKET SIZE 2024 | 4.39(USD Billion) |
MARKET SIZE 2032 | 6.45(USD Billion) |
SEGMENTS COVERED | Segment by Category ,Segment by Nature ,Segment by Distribution Channel ,Segment by End User ,Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Growing Demand for Asian Cuisine Healthier Food Options Changing Consumer Preferences Increased Disposable Income Launch of Innovative Flavors |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Chia Tai ,Datang ,Lee Kum Kee ,Joy Luck ,Hao Chi ,Master Chef ,Heinz ,Laoganma ,Panda Express ,P.F. Chang's ,Thai Taste ,Amoy ,Kikkoman ,Fulingjiang |
MARKET FORECAST PERIOD | 2024 - 2032 |
KEY MARKET OPPORTUNITIES | Growing demand from Asian cuisine Rising disposable income in emerging markets Expansion of foodservice industry Health consciousness and clean label trend Innovative product development |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 4.93% (2024 - 2032) |
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 4.21(USD Billion) |
MARKET SIZE 2024 | 4.42(USD Billion) |
MARKET SIZE 2032 | 6.58(USD Billion) |
SEGMENTS COVERED | Type, Packaging Type, Distribution Channel, End Use, Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | increasing consumer demand for spice, rise of ethnic food popularity, health benefits of hot sauces, innovative flavor combinations, growing online retail channels |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Kikkoman Corporation, Huy Fong Foods, Skyline Chili, Sambal Oelek, Szechuan Pepper Company, Yamasa Corporation, Chinkiang Vinegar Group, Tabasco, Lee Kum Kee, Panda Express |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | Rising demand for spicy flavors, Growing popularity of Asian cuisine, Increasing health-conscious consumer trends, Expansion of online retail channels, Innovative and premium product offerings |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 5.09% (2025 - 2032) |
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How high is the brand awareness of Panda Express in the United States?When it comes to restaurant chain customers, brand awareness of Panda Express is at 87% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Panda Express in the United States?In total, 30% of U.S. restaurant chain customers say they like Panda Express. What is the usage share of Panda Express in the United States?All in all, 23% of restaurant chain customers in the United States use Panda Express. How loyal are the customers of Panda Express?Around 19% of restaurant chain customers in the United States say they are likely to use Panda Express again. What's the buzz around Panda Express in the United States?In October 2024, about 11% of U.S. restaurant chain customers had heard about Panda Express in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.