In the fourth quarter of 2024, Pandora had 43.34 million monthly active users in the United States. The online radio platform has been suffering gradual user losses each quarter for some time, and has lost more than ten million U.S. users in the past two years. Pandora business model Pandora Internet Radio is a part of the Music Genome Project that provides a music streaming service as well as music recommendations. The Music Genome Project uses 450 attributes to describe a song and an algorithm that organizes a wide range of music. Currently, Pandora is only available to users in the United States, Australia, and New Zealand. Since its launch in January 2000, Pandora Internet Radio has grown significantly, though its user base has declined recently. As of December 31, 2024, Pandora reported over 43 million monthly active users. In comparison, Spotify reached an all-time high of 675 million active users worldwide in the fourth quarter of 2024. Unlike Pandora, Spotify is available in most of Europe, South America, parts of Australasia, and various other countries around the world. Pandora's financial results In recent years, as Pandora has become more successful, the company’s revenue has reflected its broadening market. In the financial year 2024, Pandora’s revenue totaled 2.15 billion U.S. dollars, a figure which has risen significantly compared to just two years prior. Pandora currently obtains most of its revenue through advertisement, subscriptions, and directing users to purchase music through Apple and Amazon. In 2024, the company's advertising revenue exceeded 1.6 billion U.S. dollars.

As of March 2018, around 28 percent of Pandora Radio users were adults between the ages of 25 and 34, with this age range accounting for the largest fraction of the service’s overall userbase. Conversely, the 18 to 24-year-old age bracket is the service’s weakest market segment by a significant margin.

Pandora Radio

Pandora Radio is an internet radio service which recommends songs to listeners based on a track or artist of their choice. The company, which was recently purchased by Sirius XM Satellite Radio, had over 75 million active users as of 2019. Although the basic service is free, the platform also offers a paid subscription package which provides a range of benefits over the free service and has a subscriber base of over 6.5 million users.

Music streaming

Apple Music, Spotify, and Pandora Radio are the three most popular music streaming services in the United States, each of which boast tens of millions of active users each month. Music streaming has quickly become the one of the biggest revenue generators in the music industry, with the various streaming services accumulating over 7 billion U.S. dollars in revenue during 2018 alone.

This statistic illustrates the reach of Pandora Radio in the United States as of July 2018, broken down by age group. During the survey, it was found that Pandora Radio reached 25 percent of respondents aged 16 to 19 years old.

American music streaming and radio service Pandora saw a decrease in total ad-supported listener hours from 14.8 billion in 2018 to 9.94 billion in 2024. The audio streaming service, which was bought by Sirius Xm in 2019, has an exclusive audience in the United States, and competes with companies such as Spotify, who reach a global market.

Data on the leading online radio companies worldwide ranked by the average number of active sessions showed that iHeartRadio ranked first in January 2025, with over 397,000 average active sessions globally in that month. Prisa Radio ranked second with over 214,000 average active sessions.

In the fiscal year ending 2024, Pandora generated 1.61 billion US dollars in advertising revenue. The company's subscription revenue slightly decreased, reaching 540 million U.S. dollars. Pandora Radio Pandora is an internet radio provider that was launched on July 21, 2005. It provides subscribers with music streaming and music recommendations based on user preferences. As of Q4 2024 Pandora had over 43 million monthly active users in the United States. Since its launch, the company’s revenue has greatly increased. As of 2007, Pandora’s revenues from all sources totaled 4.18 million US dollars. By the completion of the fiscal year ending 2024, Pandora had earned total annual revenues of 2.15 billion. Of that total, 1.61 billion U.S. dollars were generated through advertising sales alone. Given that Pandora could count only an estimated 7.85 million paying subscribers in 2025 —most Pandora listeners make use of Pandora’s free music streaming services— it follows that subscription fees did not account for a greater share of revenue.

In 2024, Pandora reported 43.34 million monthly active users, down by around six percent from the previous year, when the figure stood at 46.03 million. Pandora's MAUs have been consistently falling for several years.

By 2025, Spotify will have 100.6 million users, over twenty million more than the 78.5 million recorded in 2020. However, a gradual decline in Pandora's user base is anticipated to continue over the coming years, with the company losing two to three million active listeners per year.

Spotify and Pandora – more information Pandora

In 2018, Pandora was most popular among users aged 25 to 34 and users aged 55 or above, whereas adults in the 18 to 24-year-old age bracket was by far the company's weakest market segment. Pandora's user base may be flatlining compared to Spotify's, but Pandora’s revenue jumped from four million U.S. dollars to almost 1.5 billion in a decade, showing incredible and consistent growth during that time. Pandora generates most of its revenue from advertising, although has grown increasingly reliant on revenue from subscription services. Pandora was acquired by Sirius XM in February 2019 for 3.5 billion U.S. dollars.

Spotify In 2018, Spotify reported 5.2 billion euros in revenue, following a history of significant growth. Spotify was operating at a loss for years, but reported its first quarterly operating profit at the beginning of 2019. the company has placed a stronger focus on podcasts and will continue to do so according to industry experts and company reports, and is one of the most popular podcast providers in the United States.

The graph presents the share of Pandora Radio users in the United States as of February 2018, broken down by gender. During this month, it was found that 59 percent of U.S. Pandora users were female.

In 2024, music streaming revenues in the U.S. accounted for 84 percent of total music revenue, showing incredible growth from the 27 percent share streaming made up of music revenues a decade ago. However, music streaming growth slowed down significantly in 2020, with the latest market share remaining relatively steady since then.

In the third quarter of 2024, Pandora generated a total revenue of 544 million U.S. dollars, which is a slight decrease compared to the 550 million U.S. dollars recorded in the same period of the previous year. Pandora was acquired by SiriusXM Holdings in early 2019.

Pandora Radio was the most popular streaming service in the United States in June 2019, with a reach of 38 percent through its mobile app. Key competitor Spotify followed closely behind but failed to make the top spot, losing out to Pandora by a three percent margin. Other services on the ranking include iHeartRadio and Soundcloud.

Pandora vs. Spotify

Spotify’s subscriber base almost doubled between early 2017 and 2019, when the streaming service announced that it had reached 100 million subscribers worldwide. Spotify also commands the largest share of subscribers in the world, 34 percent more than Pandora's share and three times that of Amazon.

Despite Spotify’s success, when taking a closer look at the U.S. market, Spotify tends to struggle, which is notable in a ranking of U.S. consumers’ preferred music streaming services. However, it was Pandora which was considered the most appealing overall, with respondents in all but the 18 to 29 age bracket citing Pandora as the service they would be most likely to subscribe to.

In the fiscal year ending 2023, Pandora generated 1.6 billion US dollars in advertising revenue. The company's subscription revenue slightly decreased, reaching 524 million U.S. dollars.

Pandora Radio

Pandora is an internet radio provider that was launched on July 21, 2005. It provides subscribers with music streaming and music recommendations based on user preferences. As of Q1 2020 Pandora had over 60 million active users.

Since its launch, the company’s revenue has greatly increased. As of 2007, Pandora’s revenues from all sources totaled 4.18 million US dollars. By the completion of the fiscal year ending 2019, Pandora had earned total annual revenues of 1.72 billion. Of that total, 1.2 billion U.S. dollars were generated through advertising sales alone. Given that Pandora could count only an estimated 6.92 million paying subscribers in 2018 —most Pandora listeners make use of Pandora’s free music streaming services— it follows that subscription fees did not account for a greater share of revenue.

The statistic contains data on the collective time Pandora's users spent using its services in the fiscal periods from February 2008 to December 2017. In the fiscal year ending in December 2017, users listened to an aggregate amount of 20.61 billion hours of streamed music via Pandora. In 2017, 32 percent of consumers in the United States stated that they had used the service in the last month and a further 23 percent had used it in the last week.

Pandora and the global online music streaming industry

Pandora is the leading online radio company in the United States, constantly averaging well over two million average active sessions. As of the end of 2016, the internet streaming service had 81 million active users in the United States, up from less than 30 million in 2011.

Another contributing factor to Pandora’s success in the recent past was the increase in the amount of time consumers in the U.S. spent listening to online radio. In 2009, people spent an average of 391 minutes per week listening to online radio, an amount which had more than doubled to 879 minutes per week by 2017.

Online radio allows users to listen to music on a wide variety of digital devices, making it easily accessible. However, one of the main ways that streaming companies make money is through advertisers, allowing companies to reach their consumers wherever they are. In 2016, Pandora's advertising revenue exceeded one billion U.S. dollars for the first time, a massive increase from the advertising revenue of less than 500 million U.S. dollars in 2013.

The statistic presents data on the frequency of Pandora usage in the United States as of 2017, by age. During a survey, 13 percent of respondents aged 18 to 29 stated that they used the online music service about once a day.

How high is the brand awareness of Pandora in the United States?When it comes to digital music users, brand awareness of Pandora is at 89% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Pandora in the United States?In total, 38% of U.S. digital music users say they like Pandora. However, in actuality, among the 89% of U.S. respondents who know Pandora, 43% of people like the brand.What is the usage share of Pandora in the United States?All in all, 32% of digital music users in the United States use Pandora. That means, of the 89% who know the brand, 36% use them.How loyal are the users of Pandora?Around 25% of digital music users in the United States say they are likely to use Pandora again. Set in relation to the 32% usage share of the brand, this means that 78% of their users show loyalty to the brand.What's the buzz around Pandora in the United States?In July 2022, about 26% of U.S. digital music users had heard about Pandora in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Pandora in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In 2024, Pandora's advertising revenue amounted to 1.61 billion U.S. dollars, increasing by one percent on the value of 1.59 billion reported a year earlier. In the last measured fiscal year, advertising accounted for roughly 75 percent of Pandora's total revenue.

This statistic presents data on the current members of Pandora in the United States as of March 2018, sorted by gender. During a survey, 31 percent of female respondents stated that they were currently Pandora members.

The share of Americans who used the online radio service Pandora in the last month amounted to 25 percent in 2020, down by five percent from the previous year. Weekly usage also decreased between 2019 and 2020, whereas competitor Spotify saw small gains in its share of users.

Pandora's revenue reached 2.15 billion U.S. dollars in 2024, up by around three percent from 2.11 billion in the previous year. According to annual reports, Pandora has seen its revenue steadily increase each year since its acquisition by Sirius XM in February 2019.