In the fourth quarter of 2024, Pandora had 43.34 million monthly active users in the United States. The online radio platform has been suffering gradual user losses each quarter for some time, and has lost more than 10 million U.S. users in the past two years. Pandora business model Pandora Internet Radio is a part of the Music Genome Project that provides a music streaming service as well as music recommendations. The Music Genome Project uses 450 attributes to describe a song and an algorithm that organizes a wide range of music. Currently, Pandora is only available to users in the United States, Australia, and New Zealand. Since its launch in January 2000, Pandora Internet Radio has grown significantly, though its user base has declined recently. As of December 31, 2024, Pandora reported over 43 million monthly active users. In comparison, Spotify reached an all-time high of 675 million active users worldwide in the fourth quarter of 2024. Unlike Pandora, Spotify is available in most of Europe, South America, parts of Australasia, and various other countries around the world. Pandora's financial results In recent years, as Pandora has become more successful, the company’s revenue has reflected its broadening market. In the financial year 2024, Pandora’s revenue totaled 2.15 billion U.S. dollars, a figure which has risen significantly compared to just two years prior. Pandora currently obtains most of its revenue through advertisement, subscriptions, and directing users to purchase music through Apple and Amazon. In 2024, the company's advertising revenue exceeded 1.6 billion U.S. dollars.

By 2025, Spotify will have 100.6 million users, over twenty million more than the 78.5 million recorded in 2020. However, a gradual decline in Pandora's user base is anticipated to continue over the coming years, with the company losing two to three million active listeners per year.

Spotify and Pandora – more information Pandora

In 2018, Pandora was most popular among users aged 25 to 34 and users aged 55 or above, whereas adults in the 18 to 24-year-old age bracket was by far the company's weakest market segment. Pandora's user base may be flatlining compared to Spotify's, but Pandora’s revenue jumped from four million U.S. dollars to almost 1.5 billion in a decade, showing incredible and consistent growth during that time. Pandora generates most of its revenue from advertising, although has grown increasingly reliant on revenue from subscription services. Pandora was acquired by Sirius XM in February 2019 for 3.5 billion U.S. dollars.

Spotify In 2018, Spotify reported 5.2 billion euros in revenue, following a history of significant growth. Spotify was operating at a loss for years, but reported its first quarterly operating profit at the beginning of 2019. the company has placed a stronger focus on podcasts and will continue to do so according to industry experts and company reports, and is one of the most popular podcast providers in the United States.

The statistic provides estimates on the number of Pandora's paying subscribers from 2008 to 2018, as well as a forecast until 2025. The source estimated that Pandora had approximately 6.19 million paying subscribers in 2018.

Introduction

Spotify vs Pandora Statistics: In this fast-growing industry of music streaming, another playground for two giants is Spotify and Pandora, although they have wandered along very separate paths in this matter. Hence, in 2024, Spotify remained steadfast in its global leadership position with hundreds of millions of users and billions in revenue. Meanwhile, Pandora still holds its place with the familiar personalised radio-style service in the United States.

This comparative analysis considers both Spotify vs Pandora statistics over six important facets: user base, revenue, market share, usage habits, platform features, and artist compensation. Each section will present unambiguous, quantifiable data for ease of understanding of the performance of these services over the year.

In the fiscal year ending 2024, Pandora generated 1.61 billion US dollars in advertising revenue. The company's subscription revenue slightly decreased, reaching 540 million U.S. dollars. Pandora Radio Pandora is an internet radio provider that was launched on July 21, 2005. It provides subscribers with music streaming and music recommendations based on user preferences. As of Q4 2024 Pandora had over 43 million monthly active users in the United States. Since its launch, the company’s revenue has greatly increased. As of 2007, Pandora’s revenues from all sources totaled 4.18 million US dollars. By the completion of the fiscal year ending 2024, Pandora had earned total annual revenues of 2.15 billion. Of that total, 1.61 billion U.S. dollars were generated through advertising sales alone. Given that Pandora could count only an estimated 7.85 million paying subscribers in 2025 —most Pandora listeners make use of Pandora’s free music streaming services— it follows that subscription fees did not account for a greater share of revenue.

In 2024, Pandora reported ***** million monthly active users, down by around six percent from the previous year, when the figure stood at ***** million. Pandora's MAUs have been consistently falling for several years.

As of March 2018, around 28 percent of Pandora Radio users were adults between the ages of 25 and 34, with this age range accounting for the largest fraction of the service’s overall userbase. Conversely, the 18 to 24-year-old age bracket is the service’s weakest market segment by a significant margin.

Pandora Radio

Pandora Radio is an internet radio service which recommends songs to listeners based on a track or artist of their choice. The company, which was recently purchased by Sirius XM Satellite Radio, had over 75 million active users as of 2019. Although the basic service is free, the platform also offers a paid subscription package which provides a range of benefits over the free service and has a subscriber base of over 6.5 million users.

Music streaming

Apple Music, Spotify, and Pandora Radio are the three most popular music streaming services in the United States, each of which boast tens of millions of active users each month. Music streaming has quickly become the one of the biggest revenue generators in the music industry, with the various streaming services accumulating over 7 billion U.S. dollars in revenue during 2018 alone.

Introduction

Pandora Radio Statistics: Ever since its inception in the year 2000, Pandora Radio has been one of the foremost companies in the global online music streaming business. All these years, the service has grown to become a broad-reaching music streaming platform in which millions of people throughout the United States. The service was well known for the first and foremost Invention the Music Genome project busy at work in the advancement of a music recommendation system that aims to place songs into a category based on more than just simple genre, instrument or lyrics.

With this, Wanda could enhance the experience of radio by allowing its users to create the radio stations of their choice according to selecting particular songs or artists, as well as recommending additional details not limited to the user’s listening preferences. As of 2024, Pandora radio statistics, like those of its competitors, face some challenges from others, such as providers of music subscription services, including Apple Music, Spotify, and Amazon Music. Nevertheless, it remains relevant due to its existing clientele37, which inserts ‘and provides unique features’ here, e.g., offering custom radio stations and connecting well with smart devices.

This paper gives an insight into the main aspects of Pandora radio statistics within the demographic and economic state of its operations in the year 2024: user statistics, its revenue performance, and trends in user engagement.

In the most recent reported fiscal year, Spotify generated approximately 13.82 billion euros in premium revenue and 1.85 billion euros in ad-supported revenue. Both figures were the highest reported to date, with premium revenue having grown by more than ten billion euros since 2017. Contributing to Spotify’s success was its strong global subscriber base – as of the third quarter of 2024, the music streaming platform had 252 million premium subscribers worldwide. Spotify has gained significant popularity across multiple markets, particularly in the United States, where over 26 percent of 18 to 34-year-olds reported using the service in 2018. Spotify’s competition Spotify’s closest competitor is Apple Music. That said, Apple’s worldwide subscribers are almost half that of Spotify’s, despite both services being popular for different reasons. Theoretically, Pandora Radio could have presented Spotify with a fair amount of competition, but this was not to be. Pandora’s radio station format failed to match Spotify’s playlist set-up in terms of popularity, and Pandora struggled to convert its users into paid subscribers, something which Spotify has always been good at. Pandora Radio received heavy investment from Sirius XM in 2017 and was officially acquired by the company in early 2019, so it will be interesting to see what happens in the future as Sirius gets to work on Pandora’s audience and attempts to generate cash from its arguably wide (but unpaid) user base. For now though, it seems that Spotify’s position remains safe.

The graph presents the share of Pandora Radio users in the United States as of February 2018, broken down by gender. During this month, it was found that 59 percent of U.S. Pandora users were female.

In the third quarter of 2023, 31.7 percent of music streaming subscribers worldwide had a subscription with Spotify, more than double the share who were subscribed to the second-ranked Tencent Music. Other services in the list included Apple Music, Amazon, and YouTube. Beyond Spotify – other streaming services Spotify may be the biggest music streaming service in the world, but despite its arguably immense popularity and impressive number of subscribers, it hasn’t achieved global domination just yet. French service Deezer has more than tripled its worldwide subscriber base in the last few years, and although its subscriber numbers don’t come close to Spotify’s, Deezer’s growth goes to show that Spotify hasn’t quite won the hearts of every music streaming fans out there. Another popular streaming service used worldwide is Apple Music, which is in constant competition with Spotify in the United States in particular. Regardless of subscriber numbers though, in the U.S. Spotify is still considered more preferable than Apple Music. Apple is often reluctant to publish their customer numbers, though sources in early 2019 suggested that the service had overtaken Spotify in the U.S. in terms of paid subscribers. That said, Spotify still held the biggest share of overall users, and trends suggest that this will continue.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

How many paid subscribers does Spotify have? As of the fourth quarter of 2024, Spotify had 263 million premium subscribers worldwide, up from 236 million in the corresponding quarter of 2023. Spotify’s subscriber base has increased dramatically in the last few years and has more than doubled since early 2019. Spotify and competitors Spotify is a music streaming service originally founded in 2006 in Sweden. The platform can be used from various devices and allows users to browse through a catalogue of music licensed through multiple record labels, as well as creating and sharing playlists with other users. Additionally, listeners are able to enjoy music for free with advertisements or are also given the option to purchase a subscription to allow for unlimited ad-free music streaming. Spotify’s largest competitors are Pandora, a company that offers a similar service and remains popular in the United States, and Apple Music, which was launched in 2015. While Pandora was once among the highest-grossing music apps in the Apple App Store, recent rankings show that global services like QQ Music, NetEase Cloud Music, and YouTube Music now generate higher monthly revenues.Users are also able to register Spotify accounts using Facebook directly through the website using an app. This enables them to connect with other Facebook friends and explore their music tastes and playlists. Spotify is a popular source for keeping up-to-date with music, and the ability to enjoy Spotify anywhere at any time allows consumers to shape their music consumption around their lifestyles and preferences.

Pandora Radio was the most popular streaming service in the United States in June 2019, with a reach of 38 percent through its mobile app. Key competitor Spotify followed closely behind but failed to make the top spot, losing out to Pandora by a three percent margin. Other services on the ranking include iHeartRadio and Soundcloud.

Pandora vs. Spotify

Spotify’s subscriber base almost doubled between early 2017 and 2019, when the streaming service announced that it had reached 100 million subscribers worldwide. Spotify also commands the largest share of subscribers in the world, 34 percent more than Pandora's share and three times that of Amazon.

Despite Spotify’s success, when taking a closer look at the U.S. market, Spotify tends to struggle, which is notable in a ranking of U.S. consumers’ preferred music streaming services. However, it was Pandora which was considered the most appealing overall, with respondents in all but the 18 to 29 age bracket citing Pandora as the service they would be most likely to subscribe to.

The share of Americans who used the online radio service Pandora in the last month amounted to 25 percent in 2020, down by five percent from the previous year. Weekly usage also decreased between 2019 and 2020, whereas competitor Spotify saw small gains in its share of users.

In 2023, the music streaming service Deezer had 10.4 million subscribers worldwide. This marks an increase of close to one million from the previous year.

Deezer: further information

Deezer is a French company headquartered in Paris and founded in 2007. The online music service is popular in its country of origin – a Statista survey revealed that more digital music content buyers in France had purchased music downloads from Deezer than any other provider. Deezer also ranked as one of the most used mobile apps among 15 to 34-year-olds in France, outperforming Google and Twitter.

Despite success in France and the Netherlands, Deezer is far less popular in the United Kingdom and Germany and has seriously struggled across the Transatlantic too. In the United States, the music streaming industry is dominated by Spotify, Pandora and Apple Music, all of which are constantly engaged in the battle for the top spot as U.S. market leader. As Deezer's worldwide share of music streaming subscribers is ten times smaller than Spotify’s, the company would need to break America in a big way to have a significant impact on the market.

On a more positive note though, Deezer Music ranks as one of the leading music apps in the Apple App Store worldwide in terms of monetization. This is proof that smaller companies can still be successful in the industry if they have something different to offer. CEO Hans-Holger Albrecht has previously stated that his goal is not to rival the likes of Spotify and that he is keen to avoid too many comparisons between Deezer and larger competitors. Instead, Albrecht intends for Deezer to appeal to users on a humbler level and for the service to focus on more local markets and needs. In a world driven by the need for internationalization, Deezer’s priorities may seem out of place but will likely satisfy music lovers seeking something the larger services simply cannot or are not willing to provide.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

The global Business Music Service market is experiencing robust growth, projected to reach $1788.3 million in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 5.9% from 2019 to 2033. This expansion is driven by several factors. The increasing adoption of music streaming services in commercial settings like restaurants, retail stores, and bars reflects a shift towards enhancing customer experience through curated soundtracks. Furthermore, the rising popularity of customizable music solutions that align with specific brand identities and target demographics fuels market growth. Businesses are recognizing the power of music to improve ambiance, increase dwell time, and ultimately boost sales. Technological advancements, including cloud-based music platforms offering seamless integration and management, also contribute to the market's upward trajectory. Competition is fierce, with established players like Pandora and SiriusXM alongside innovative startups continuously vying for market share. This competitive landscape encourages continuous innovation in features, pricing models, and user experience, benefiting end-users. Despite the overall positive outlook, the market faces some challenges. The potential for royalty disputes and licensing complexities adds a layer of complexity for businesses utilizing music services. Fluctuations in the global economy, especially during economic downturns, can affect businesses' willingness to invest in non-essential services like background music. However, the ongoing trend towards creating immersive and engaging customer experiences strongly suggests that the long-term growth prospects for the Business Music Service market remain positive. The market segmentation reveals significant opportunities across various verticals, with coffee shops, restaurants, and retail stores representing substantial revenue streams. The geographic distribution is also varied, with North America and Europe currently leading the market, while the Asia-Pacific region presents a significant opportunity for future growth given its rapid economic development and expanding consumer base.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.