Paper Pulp Market Outlook

In 2023, the global paper pulp market size was valued at approximately USD 220 billion and is projected to reach around USD 330 billion by 2032, growing at a robust CAGR of 4.5% during the forecast period. Key growth factors driving this market include increasing demand for sustainable packaging solutions, rising literacy rates boosting paper consumption, and the need for hygiene products in emerging economies.

The growing focus on sustainability and environmental consciousness is a significant driver for the paper pulp market. Governments and organizations worldwide are increasingly adopting eco-friendly policies, which propel the demand for biodegradable and recyclable materials. Paper pulp, being a renewable resource, fits perfectly into this sustainability narrative. As a result, industries ranging from packaging to personal hygiene are shifting towards paper pulp-based products, further fueling market growth. Additionally, technological advancements in pulp processing have improved efficiency and quality, making paper pulp an even more attractive option for various applications.

Another notable growth factor is the rise in e-commerce and the consequent boom in the packaging industry. With the surge in online shopping, there is a heightened demand for sustainable packaging materials. Paper pulp is extensively used in producing corrugated boxes, cartons, and other packaging materials that are essential for shipping goods. The packaging industry's expansion is, therefore, directly linked to the growth of the paper pulp market. Moreover, the increasing consumer preference for eco-friendly packaging solutions over plastic counterparts due to environmental concerns further amplifies this demand.

The demographic shift towards urbanization and improved living standards in developing countries are also contributing significantly to the market's growth. As urban populations increase, so does the consumption of paper products such as tissues, napkins, and hygiene products. Emerging economies in Asia and Latin America, with their expanding middle-class populations, are witnessing substantial growth in the paper pulp market. The educational sector in these regions is also booming, leading to higher consumption of paper for books, notebooks, and other educational materials.

Regionally, Asia Pacific is expected to dominate the paper pulp market during the forecast period, driven by robust demand from China and India. The region's rapid industrialization, growing e-commerce industry, and increasing consumer awareness about sustainable products are key factors contributing to this dominance. Additionally, North America and Europe are also significant markets due to stringent environmental regulations and high demand for hygiene and packaging products. Latin America and the Middle East & Africa, while smaller markets, are anticipated to grow steadily due to improving economic conditions and increasing investments in the paper industry.

Type Analysis

The paper pulp market can be segmented by type into wood pulp, non-wood pulp, and recycled pulp. Wood pulp remains the most commonly used type due to its superior quality and wide availability. It is derived from softwood and hardwood trees and is predominantly used in the production of high-quality paper and packaging materials. The demand for wood pulp is driven by the increasing consumption of paper products and the growing packaging industry. However, the environmental impact of deforestation and the need for sustainable practices are pushing the market towards alternative types of pulp.

Non-wood pulp, derived from sources such as bamboo, straw, and sugarcane bagasse, is gaining traction as a sustainable alternative to wood pulp. The use of non-wood pulp is particularly prevalent in regions with limited forest resources but abundant agricultural waste. This type of pulp is not only environmentally friendly but also cost-effective, as it utilizes by-products that would otherwise go to waste. The growing awareness about the environmental benefits of non-wood pulp and advancements in processing technologies are expected to drive its market share in the coming years.

Recycled pulp, made from recovered paper, is another critical segment within the paper pulp market. The increasing emphasis on recycling and waste reduction has bolstered the demand for recycled pulp. This type of pulp is extensively used in the production of packaging materials, newsprint, and other paper products where the highest quality is not a primary requirement. The recycled

In 2024, the global printing and writing paper market decreased by -2% to $182.4B, falling for the second year in a row after two years of growth. Over the period under review, consumption showed a relatively flat trend pattern. As a result, consumption attained the peak level of $190.9B. From 2023 to 2024, the growth of the global market remained at a somewhat lower figure.

The total market value of the pulp and paper industry worldwide was nearly *** billion U.S. dollars in 2023. It is forecast that this market value will increase to roughly ***** billion U.S. dollars by 2031. Additional information on the global pulp and paper market can be found here.

The total market value of the pulp and paper industry in Europe was nearly 76.4 billion U.S. dollars in 2023. It is forecast that the market value of the industry in the region will increase to roughly 87 billion U.S. dollars by 2031. Additional information on the global pulp and paper market can be found here.

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Specialty Paper Market Size 2024-2028

The specialty paper market size is forecast to increase by USD 13.59 billion at a CAGR of 5.09% between 2023 and 2028.

The market is experiencing significant growth due to various trends and drivers. One key trend is the increasing demand for eco-friendly and biodegradable packaging solutions, particularly In the food and beverages industry. Dissolved wood pulp and cotton-based papers are gaining popularity as sustainable alternatives to traditional plastic packaging. Flexible packaging, including those with sensors and printed electronics for smart packaging, is also on the rise. In the construction sector, specialty papers are used for flooring, while In the consumer goods industry, they are used for cigarettes, tissue papers, and even in home decor. The adoption of near-field communication (NFC) technology in packaging for e-commerce and track and trace applications is another emerging trend.
In addition, the use of specialty papers in spa products, textiles, furniture, and filters is expanding. The market is also influenced by the volatility in prices of raw materials such as pulp and textiles, which can impact the overall cost structure. The future of the market looks promising, with potential applications in various industries, including coffee, grease-resistant packaging, and even radio frequency identification (RFID) for track and trace in various sectors.

What will be the Size of the Specialty Paper Market during the forecast period?

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The market encompasses a diverse range of paper products, including kraft papers, carton boards, and decorative items, catering to various industries such as food and beverages, luxury packaging, interior designing, and décor. This market is driven by the increasing demand for safe and sustainable packaging solutions, with a growing focus on post-consumer waste and biocarbon laminates. The market's size is significant, with continued expansion expected due to the rising trend of using paper-based alternatives in place of plastic for eco-conscious consumers. Key product segments include packaging grades, food-grade specialty paper, and insulating paper. The use of specialist chemicals, pulp, wood chips, recycled paper, cotton fiber, and even paper money, continues to evolve, with innovation in areas such as carbonless copy paper and coffee filters.
The market's value is underpinned by the increasing demand for safe packaging materials In the food and beverage sector, as well as the growing popularity of biodegradable and eco-friendly options in various industries. Overall, the market is poised for continued growth, driven by consumer preferences for sustainable and high-quality paper products.

How is this Specialty Paper Industry segmented?

The specialty paper industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Packaging and labelling
  Printing and writing
  Industrial
  Building and construction
  Others


Type

  Decor
  Packaging
  Printing
  Release liner paper
  Others


Geography

  APAC

    China
    India
    Japan


  Europe

    Germany


  North America

    US


  South America



  Middle East and Africa

By Application Insights

The packaging and labelling segment is estimated to witness significant growth during the forecast period. Specialty paper plays a significant role In the packaging and labeling industry, particularly In the retail sector. This market segment has witnessed steady growth due to increasing consumer demand for differentiated and high-quality products. Specialty papers are used extensively for various applications, including food packaging, luxury bags, interior designing, decorative items, and safe packaging materials for chemicals and pharmaceuticals. Key product categories include Kraft papers, Post-Consumer Waste, BIOCARBON Laminates, Carton boards, Rollsource, CarrecoBrown bags, and various paper grades. Raw materials for specialty paper production include pulp from wood chips, recycled paper, cotton fiber, and specialist chemicals. Applications span across various sectors such as food and beverages, building and construction, e-commerce, manufacturing, healthcare, and fast-moving consumer goods. The market is driven by factors like increasing infrastructural development, consumer preference for sustainable and biodegradable packaging, and the need for moisture resistance, printability, and durability in packaging materials.

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The Packaging and labelling segment was valued at USD 14.74 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is e

The global specialty paper market size was valued USD 16.31 billion in 2022 and is expected to rise to USD 29.98 billion by 2030 at a CAGR of 7.91%.

In the fourth quarter of 2023, the price of unbleached kraft paper in the United States reached 135 USD/MT by December. Similarly, the unbleached kraft paper prices in China hit 209 USD/MT in the same month. Whereas, Germany witnessed unbleached kraft paper prices reaching 114 USD/MT during Q4 2023.

The global recovered paper market soared to $44.5B in 2024, increasing by 17% against the previous year. The market value increased at an average annual rate of +1.4% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the global market hit record highs at $50.9B in 2022; however, from 2023 to 2024, consumption remained at a lower figure.

Kraft Pulp rose to 5,196 CNY/T on July 11, 2025, up 1.48% from the previous day. Over the past month, Kraft Pulp's price has fallen 0.95%, and is down 8.52% compared to the same time last year, according to trading on a contract for difference (CFD) that tracks the benchmark market for this commodity. This dataset includes a chart with historical data for Kraft Pulp.

The global textile transfer paper market is expected to register highly positive growth through 2023, with the overall valuation estimated to reachUS$ 777.2 millionin 2023. Future Market Insights (FMI) projects textile transfer paper sales to increase at5.9%CAGRbetween 2023 and 2033. The market size is estimated to surpass US$ 1,382.6 millionby 2033.

2016 to 2022 Textile Transfer Paper Market Outlook Compared to 2023 to 2033 Forecast

Country-wise Insights

Category-wise Insights

The global thermal paper market size was valued at USD 4.30 billion in 2023 and is projected to grow from USD 4.72 billion in 2025 to USD 10.41 billion by 2033, exhibiting a CAGR of 9.60% during the forecast period (2025-2033). The growth of the market is attributed to the increasing adoption of thermal paper in various end-user industries, such as point-of-sale (POS), labels, entertainment, medical and pharmaceutical, and others. Thermal paper is a type of paper that is coated with a heat-sensitive layer, which turns black when exposed to heat. This property makes thermal paper ideal for use in applications where a permanent record is not required, such as receipts, tickets, and labels. The major drivers of the thermal paper market include the growing demand for POS systems in retail and hospitality, the increasing use of thermal paper in labels and packaging, and the rising popularity of thermal paper in entertainment applications. The market is also expected to benefit from the growing adoption of mobile printing and the increasing use of thermal paper in medical and pharmaceutical applications. However, the market growth is restrained by the environmental concerns associated with the use of thermal paper and the competition from other printing technologies. The Asia Pacific region is expected to dominate the thermal paper market throughout the forecast period, followed by North America and Europe. The growth in the Asia Pacific region is attributed to the increasing demand for thermal paper in POS systems and labels in the region. Recent developments include: June 2023: Appvion introduces its new, sustainable, patent-pending Next Generation technology direct thermal coating that is free of phenolic developers, including BPA, BPS, and other phenols. Next Generational Technology coating creates heat-stable, legible, dark images on paper and film labels, tickets, tags, and point-of-sale applications while complying with environmental regulations and corporate sustainability initiatives., March 2023: Twin Rivers announced that it finalized the sale of Plaster Rock Lumber Corporation, its softwood lumber mill in Plaster Rock, New Brunswick, to eastern Canadian lumber manufacturer and North American forest products leader Groupe Lebel. The sale advances Twin Rivers' strategy of investing in and growing its core business of specialty and kraft paper production.. Key drivers for this market are: Increasing POS Utility in Services for Billing Operations, Robust Durability and Print Precision Offered by the Thermal Paper. Potential restraints include: Fluctuating Raw Material Prices affecting the Production. Notable trends are: POS to Drive the Market Growth.

Latex Saturated Paper Market Outlook

The global latex saturated paper market size was valued at approximately USD 3.5 billion in 2023 and is projected to reach around USD 5.8 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.5% during the forecast period. This growth is primarily driven by the increasing demand for durable packaging solutions and the extensive use of latex-saturated paper across various industrial applications. Rising consumer preference for high-quality printed materials and the growing emphasis on sustainability are also notable factors contributing to market expansion.

One of the significant growth drivers for the latex saturated paper market is the rising demand for durable and sustainable packaging solutions. As consumers become more environmentally conscious, there is a shift towards packaging materials that are not only high in quality but also environmentally friendly. Latex saturated paper is gaining popularity due to its excellent durability, resistance to moisture, and biodegradability. Companies across various industries are increasingly adopting this material to align with sustainability goals, thus propelling the market forward.

Additionally, the printing industry plays a crucial role in the growth of the latex saturated paper market. High-quality printing requirements necessitate the use of specialized paper types that can absorb ink effectively while maintaining structural integrity. Latex saturated paper's inherent properties make it ideal for various printing applications, including advertising materials, brochures, and labels. The continuous advancements in printing technologies and the growing demand for superior printed products are expected to bolster market growth over the forecast period.

Furthermore, the industrial sector's expanding applications of latex saturated paper are contributing significantly to the market's growth. This paper is extensively used in manufacturing processes where high tensile strength, durability, and resistance to chemicals are essential. Industries such as automotive, electronics, and construction rely on latex saturated paper for various applications, including insulation, laminates, and protective barriers. The robust industrial demand is anticipated to sustain the market's upward trajectory in the coming years.

From a regional perspective, Asia Pacific is expected to dominate the latex saturated paper market during the forecast period. The region's rapid industrialization, coupled with the booming packaging and printing industries, drives significant demand for latex saturated paper. North America and Europe are also key markets, benefiting from the strong presence of packaging and printing companies and a growing inclination towards eco-friendly materials. Emerging economies in Latin America and the Middle East & Africa are expected to witness moderate growth, driven by increasing industrial activities and improving economic conditions.

Product Type Analysis

The latex saturated paper market can be segmented by product type into coated and uncoated varieties. Coated latex saturated paper is increasingly preferred for applications requiring superior print quality and durability. The coating provides a smooth surface, enhancing the paper's ability to absorb inks uniformly, making it ideal for high-quality printing tasks. This segment is expected to witness substantial growth due to the rising demand for premium packaging and advertising materials. Additionally, the coated type's resistance to moisture and external damage makes it suitable for various industrial applications, further driving its adoption.

On the other hand, uncoated latex saturated paper is also gaining traction, particularly in applications where cost-effectiveness and functional performance are prioritized over aesthetic appeal. This type of paper is often used in industrial applications where high tensile strength and durability are crucial. Uncoated latex saturated paper's ability to withstand harsh environmental conditions and chemical exposure makes it a preferred choice in manufacturing processes. The ongoing developments in uncoated paper production techniques aim to enhance its performance characteristics, thereby expanding its market share.

The growing awareness about environmental sustainability is also influencing the product type dynamics within the latex saturated paper market. Both coated and uncoated papers are being developed with eco-friendly materials and processes, aligning with the global push towards red

Pulp and Paper Chemicals Market size worth at USD 22.74 Billion in 2023 and projected to USD 29.78 Billion by 2032, with a CAGR of around 3.04% between 2024-2032.

The size of the Wood Pulp Market market was valued at USD 189.48 Million in 2023 and is projected to reach USD 244.52 Million by 2032, with an expected CAGR of 3.71% during the forecast period. The global Wood Pulp Market is a critical segment of the paper and packaging industries, valued for its versatility and renewability. Wood pulp, primarily derived from softwood and hardwood trees, is essential for producing various paper products, textiles, and bioplastics. Key types include chemical pulp, mechanical pulp, and dissolving pulp, each offering distinct characteristics. The market is driven by advancements in pulping technologies, including Kraft and sulfite processes, which enhance efficiency and reduce environmental impact. Applications span from printing and writing papers to hygiene products and specialty papers. The market’s growth is propelled by rising demand for sustainable and recyclable materials, making wood pulp a vital component in the global shift towards eco-friendly alternatives. Recent developments include: November 2022: Nippon Paper Industries has increased the price of its packaging paper by 15% or more for shipments starting December 1st, 2022, in Japan. The company stated that this decision was made after its efforts to cut costs were not productive due to the high volatility in the market., November 2022: The Canada-based Resolute's Ontario woodland has started using drones to plan and spread seeds this spring after mapping out the area. They aim to reduce their carbon footprint and also claim this technique could even lead to faster forest regeneration., September 2022: UPM''s Paso de Los Toros greenfield BHK mill in Uruguay, which was delayed from the original start date, is expected to start operation by the first quarter of 2023. The mill's capacity is said to be 2.1 million metric tons.. Key drivers for this market are: , Increasing Food Security Concerns; Inclination Toward a Healthy Lifestyle. Potential restraints include: , Unfavorable Climatic Conditions; Higher Market Entry Cost. Notable trends are: Rising Consumer Demand for Paper Products is Driving the Market.

The global coated paper market is registering a CAGR of 4.1% for the forecast period 2023-2030. Factors Affecting Coated Paper Market Growth

Increasing demand for high-quality printing:

The rising demand for high-quality printing is expanding the coated paper market. Coated paper is used to print book covers, newspapers, billboards, catalogs, journals, and photographs. Changing lifestyles increases the demand for photography. Coated paper is merely used to print photographs. Coated paper prints sharp and brilliant-quality images with high reflectivity. It is less absorbent hence it requires less quantity of ink. It is also resistant to dirt, moisture, and water, making it more demanded in the printing industry. Nowadays, documents are required, and resistance to water, moisture, and dirt helps to protect important documents. Hence coated paper is highly demanded for printing documents. Coating with a material like wax, latex, clay, and talc helps to improve the shine of the paper.

Increasing use in the packaging industry:

One of the major factors driving the growth of the market is the increasing usage of coated paper in the packaging sector. The ban on plastic packaging changes consumer preference for coated paper packaging. Coated paper is widely used in food packaging. The qualities of the coated paper make it resistant to dust, moisture, and humidity. Due to these qualities, coating paper is becoming more popular in the packaging sector. Meat and fish are frequently packaged with wax paper. Due to the development of home delivery, coated paper is being used to package food items, home appliances, and other goods. The market is anticipated to increase as a result of rising demand for grocery bags, paper bags, waterproof bags for milk and juice, and shopping bags.

Increasing Electronic Media Industry:

Digitalization shifts consumers' focus toward digital media and is anticipated to inhibit the market's growth. Digitalization helps industries to provide their services or information on E-platform. Nowadays, the manufacturer has shifted towards E-magazines, brochures, and annual reports. There is decreasing demand for billboards, and hoarding because of digital advertisement. Advertising on online platforms also may suppress the growth of coated paper. Physical documents are no longer necessary, and E-documents are now accepted. Printing of photographs also decreased due to electronic devices like smartphones and cameras. Most of the people turning toward the E-newspaper which may hinder the growth of the coated paper market.

Impact of the COVID-19 Pandemic on the Coated Paper Market:

The pandemic caused the supply chain to be disrupted, which had an impact on the supply of raw materials including chemicals and pulp. The lockdown slows down transportation, delaying the delivery of commodities. The market for coated paper products like catalogs, brochures, and advertising material decreased as a result of the temporary closure of many businesses including retail stores, offices, and restaurants. Paper mills had to implement new rules and regulations regarding health safety, which reduced the capacity of production. As economies recovered and restrictions were released, the coated paper market rebounded. Demand has also recovered. After the pandemic, e-shopping and online retail delivery increased, resulting in the growing packaging industry. The increasing growth of the packaging industry is expected to boost the coated paper market. Introduction of Coated Paper

Coated paper is coated by a mixture of certain components or plastic to improve smoothness, brightness, and printing properties. Coated paper is also known as Gloss paper or enamel paper. Coated paper is generally used for book covers, catalogs, photographs, and for printing magazines and journals. Uncoated paper is rougher than coated paper and is more porous. The coated paper does not soak ink like uncoated paper. Coated Paper is resistant to dust, dirt, moisture, and water. Compared to uncoated paper, it uses comparatively less ink for printing. Images are obtained more sharply on coated paper than on uncoated paper. It is suitable for finishing materials. It is durable in nature. Extending the object's lifespan through its uses contributes to its protection.

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Pulp Market Size 2025-2029

The pulp market size is forecast to increase by USD 43.2 billion, at a CAGR of 3.8% between 2024 and 2029.

The market is witnessing significant growth, driven by the increasing consumption of chemical wood pulp. This trend is primarily fueled by the rising demand for paper and paper products, particularly in packaging and hygiene applications. Another key trend shaping the market is the growing preference for fluff pulp due to its enhanced absorbency properties, making it an ideal choice for the production of disposable hygiene products. However, the market faces challenges that could hinder its growth. The high production costs associated with pulp manufacturing remain a significant obstacle, as raw materials, energy, and labor expenses continue to rise.
Additionally, environmental concerns and regulations surrounding pulp production and disposal add complexity to the market landscape. Companies seeking to capitalize on market opportunities must navigate these challenges effectively by implementing cost-efficient production methods and adhering to stringent environmental regulations. By doing so, they can maintain competitiveness and meet the evolving demands of consumers and regulatory bodies.

What will be the Size of the Pulp Market during the forecast period?

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The market continues to evolve, with dynamic market dynamics shaping its various sectors. Fiber separation plays a crucial role in the production process, ensuring optimal consistency and quality for paper finishing. Pulp storage solutions are essential for maintaining pulp's integrity and moisture levels, enabling seamless integration into paper mills. Paper testing is a vital aspect of the industry, ensuring pulp stock meets required paper properties for various applications, such as kraft pulp for packaging paper or sulfate pulp for tissue paper. Paper coating and recycled pulp innovations continue to emerge, driving demand and influencing price fluctuations.

Chemical pulping processes, including mechanical pulping and wood chips, are subject to ongoing improvements, as sustainability becomes increasingly important. Sustainable forestry practices and pulpwood storage contribute to the industry's long-term viability. Pulp mills employ various pulping methods, including unbleached pulp and bleached pulp production, to cater to diverse market needs. Pulp density and pulp moisture levels are critical factors in pulp handling and transportation, ensuring efficient and cost-effective logistics. Alternative fibers and pulp substitutes are gaining traction, adding complexity to the market landscape. Dissolving pulp and pulp slurry technologies are revolutionizing industries like textiles and food production.

Wood harvesting and pulp industry trends continue to shape the market, with a focus on innovation, efficiency, and sustainability.

How is this Pulp Industry segmented?

The pulp industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Printing and writing paper
  Tissue paper
  Specialty paper
  Packaging paper
  Others


Grade Type

  Chemical pulp
  Mechanical and semi-chemical pulp
  Non-wood pulp


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Application Insights

The printing and writing paper segment is estimated to witness significant growth during the forecast period.

In the dynamic the market, various entities play crucial roles in the production and application of pulp. Pulp is a fundamental input in paper manufacturing, with key processes including fiber separation, paper finishing, pulp storage, and paper testing. Kraft pulp, a popular type, undergoes chemical pulping for transformation into high-quality paper products. Paper recovery and coating processes enhance paper properties, while pulp stock ensures consistency in paper production. Sustainable forestry and pulp mills are integral to the pulp industry, with pulpwood storage and transportation essential for efficient operations. Innovation in pulping processes, such as mechanical pulping and dissolving pulp production, continues to drive industry trends.

Unbleached and bleached pulps cater to diverse applications, including tissue paper, packaging paper, and virgin pulp. Pulp pricing and paper converting are influenced by demand and supply dynamics, with pulp density and alternative fibers offering potential substitutes. Price fluctuations and wood quality impact pulp transportation and

The USA barrier coated paper market value is set to reach US$ 1,620.8 million in 2023. Over the projection period, barrier coated paper sales in the United States will rise at 4.5% CAGR. Total market size in the USA will reach US$ 2,515.1 million by 2033.

Scope of the Report

Global Household Paper Market size was valued at USD 44.86 Billion in 2022 and is poised to grow from USD 46.56 Billion in 2023 to USD 62.75 Billion by 2031, at a CAGR of 3.8% during the forecast period (2024-2031).

In 2024, the U.S. tissue paper market decreased by -0.2% to $13B, falling for the second consecutive year after seven years of growth. The market value increased at an average annual rate of +2.6% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption reached the peak level of $13.3B. From 2023 to 2024, the growth of the market remained at a somewhat lower figure.

The North America pulp and paper market size was valued at $56.39 billion in 2023 & is projected to grow from $56.53 billion in 2024 to $57.32 billion by 2032