The Iranian market for toilet paper, napkins, towels and tissue stock contracted to $2.6B in 2024, approximately reflecting the previous year. The market value increased at an average annual rate of +2.5% from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market reached the peak level at $2.9B in 2019; however, from 2020 to 2024, consumption failed to regain momentum.

The New Zealand market for toilet paper, napkins, towels and tissue stock expanded significantly to $211M in 2024, picking up by 14% against the previous year. Over the period under review, consumption posted a prominent increase. Toilet, towel and tissue paper consumption peaked at $219M in 2022; however, from 2023 to 2024, consumption stood at a somewhat lower figure.

The Chinese market for toilet paper, napkins, towels and tissue stock totaled $45.7B in 2024, stabilizing at the previous year. In general, consumption recorded resilient growth. Toilet, towel and tissue paper consumption peaked at $47.4B in 2022; however, from 2023 to 2024, consumption failed to regain momentum.

The Paraguayan market for toilet paper, napkins, towels and tissue stock reached $176M in 2024, with an increase of 3.5% against the previous year. In general, the total consumption indicated a temperate increase from 2012 to 2024: its value increased at an average annual rate of +3.3% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -2.2% against 2020 indices.

In 2024, the GCC market for toilet paper, napkins, towels and tissue stock decreased by -3.3% to $2.6B, falling for the second consecutive year after two years of growth. The total consumption indicated a buoyant increase from 2012 to 2024: its value increased at an average annual rate of +6.6% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

The Ukrainian market for toilet paper, napkins, towels and tissue stock rose slightly to $457M in 2024, surging by 3.6% against the previous year. Over the period under review, the total consumption indicated perceptible growth from 2012 to 2024: its value increased at an average annual rate of +3.3% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

After two years of growth, the Latvian market for toilet paper, napkins, towels and tissue stock decreased by -1.8% to $71M in 2024. Over the period under review, the total consumption indicated a buoyant increase from 2012 to 2024: its value increased at an average annual rate of +5.2% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +10.4% against 2021 indices.

In 2024, the Panamanian market for toilet paper, napkins, towels and tissue stock decreased by -0.4% to $93M, falling for the second year in a row after two years of growth. In general, the total consumption indicated a strong increase from 2012 to 2024: its value increased at an average annual rate of +6.4% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

The Hungarian market for toilet paper, napkins, towels and tissue stock skyrocketed to $366M in 2024, picking up by 36% against the previous year. In general, the total consumption indicated modest growth from 2012 to 2024: its value increased at an average annual rate of +1.1% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -24.8% against 2022 indices.

The Asia-Pacific market for toilet paper, napkins, towels and tissue stock totaled $110.6B in 2024, flattening at the previous year. The total consumption indicated a prominent increase from 2012 to 2024: its value increased at an average annual rate of +5.5% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -1.8% against 2022 indices.

The Sudanese market for toilet paper, napkins, towels and tissue stock reduced slightly to $577M in 2024, waning by -2.3% against the previous year. In general, the total consumption indicated buoyant growth from 2012 to 2024: its value increased at an average annual rate of +8.9% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -6.9% against 2021 indices.

The Belarusian market for toilet paper, napkins, towels and tissue stock rose slightly to $306M in 2024, increasing by 3.3% against the previous year. Over the period under review, the total consumption indicated a moderate expansion from 2012 to 2024: its value increased at an average annual rate of +3.5% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

The Asian market for toilet paper, napkins, towels and tissue stock fell to $124.6B in 2024, reducing by -2.2% against the previous year. The total consumption indicated a resilient expansion from 2012 to 2024: its value increased at an average annual rate of +5.8% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -5.0% against 2021 indices.

The Uzbek market for toilet paper, napkins, towels and tissue stock was estimated at $753M in 2024, approximately mirroring the previous year. Overall, consumption posted a resilient expansion. As a result, consumption reached the peak level of $811M. From 2023 to 2024, the growth of the market remained at a lower figure.

The Azerbaijani market for toilet paper, napkins, towels and tissue stock amounted to $285M in 2024, picking up by 5.9% against the previous year. The market value increased at an average annual rate of +2.2% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption reached the peak level of $307M. From 2021 to 2024, the growth of the market failed to regain momentum.

In 2024, the Estonian market for toilet paper, napkins, towels and tissue stock increased by 3.4% to $44M, rising for the fifth year in a row after two years of decline. The market value increased at an average annual rate of +2.0% over the period from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years.

The Bangladeshi market for toilet paper, napkins, towels and tissue stock fell modestly to $3.8B in 2024, which is down by -3.2% against the previous year. The market value increased at an average annual rate of +2.8% from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market hit record highs at $4.9B in 2019; however, from 2020 to 2024, consumption stood at a somewhat lower figure.

In 2024, the Singaporean market for toilet paper, napkins, towels and tissue stock decreased by -3.8% to $187M for the first time since 2020, thus ending a three-year rising trend. The market value increased at an average annual rate of +2.7% from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market reached the maximum level at $194M in 2023, and then fell modestly in the following year.

The Swedish market for toilet paper, napkins, towels and tissue stock rose remarkably to $958M in 2024, with an increase of 9.6% against the previous year. The market value increased at an average annual rate of +2.6% from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market hit record highs in 2024 and is expected to retain growth in years to come.

The Hong Kong market for toilet paper, napkins, towels and tissue stock dropped to $247M in 2024, which is down by -13.6% against the previous year. The market value increased at an average annual rate of +1.1% from 2012 to 2024; the trend pattern remained consistent, with only minor fluctuations being observed in certain years. As a result, consumption attained the peak level of $287M. From 2022 to 2024, the growth of the market remained at a lower figure.