In 2024, the number of global cruise passengers increased by **** percent over the previous year, totaling **** million. This figure was forecast to grow steadily in the following years, reaching an estimated **** million in 2028. What are the most popular cruise destinations worldwide? Cruises travel to nearly all parts of the world, from local coastal destinations to remote places such as Antarctica. Some cruises may last only a few days, but others may last weeks or months as they travel across entire oceans or even take a trip around the world. In 2024, the Caribbean, Bahamas, and Bermuda were the most popular cruise destinations worldwide. That year, Central and Western Mediterranean countries reported the second-highest passenger volume. Which are the global leading cruise companies? Two of the largest cruise companies worldwide are Carnival Corporation & plc and Royal Caribbean Cruises, both based in the United States. In 2024, Carnival Corporation & plc's global revenue amounted to ** billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, Royal Caribbean’s global revenue also reached an all-time high, exceeding ** billion U.S. dollars.
In 2024, the global volume of cruise travelers experienced a **** percent annual increase. That year, the number of ocean cruise passengers worldwide reached almost ** million. In 2024, North America was the leading source market for the global cruise industry, with around **** million passengers. Meanwhile, Western Europe reported the second-highest figure, with roughly *** million cruise passengers. What are the leading ocean cruise destinations worldwide? While North America was the major source market for global cruise tourism in 2024, the Caribbean, Bahamas, and Bermuda were the leading ocean cruise destinations worldwide that year, welcoming just under ** million passengers. Central and Western Mediterranean destinations followed in the ranking in 2024, recording approximately **** million cruise travelers. How big is the global cruise market? According to Statista Market Insights, the cruise market's global revenue surpassed ** billion U.S. dollars in 2024. Breaking down the cruise market's revenue worldwide by channel shows that the offline channel plays an important role for this industry, generating over ************** of revenue in 2024.
The number of passengers carried by Norwegian Cruise Line worldwide increased by *** percent in 2024 over the previous year. After declining sharply due to the impact of the COVID-19 pandemic, Norwegian Cruise Line's global passengers rebounded in 2023, then exceeded pre-pandemic levels in 2024, reaching *** million. How much does Norwegian Cruise Line earn in a year? With the increase in the number of passengers, in 2024 came a rebound in the company’s earnings. That year, Norwegian Cruise Line's revenue amounted to over nine billion U.S. dollars, reaching an all-time high for the company. Meanwhile, Norwegian Cruise Line’s net income also experienced an annual increase in 2024, reaching over *** million U.S. dollars. What are the leading cruise companies worldwide? Norwegian Cruise Line is among the major players in the global cruise industry, together with Carnival Corporation and Royal Caribbean. In 2024, Carnival Corporation's revenue totaled ** billion U.S. dollars, the highest figure reported by the company to date. That year, Royal Caribbean Cruises' revenue also reached a peak, exceeding ** billion U.S. dollars.
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The global cruise operations management market is experiencing robust growth, driven by increasing disposable incomes, a rising preference for leisure travel experiences, and innovative cruise offerings. The market's segmentation reveals a diverse customer base, with the 20-39 age group representing a significant portion of cruise passengers, followed by the 40-49 age group. The preference for different cruise types varies across demographics, with younger travellers possibly showing a greater interest in contemporary cruises, while older demographics might favor premium or luxury options. Geographical distribution shows strong demand in North America and Europe, with significant growth potential in Asia-Pacific regions as the middle class expands and travel patterns evolve. The market's expansion is further fueled by technological advancements improving onboard services, enhanced safety measures, and sustainable practices that cater to environmentally conscious travelers. However, challenges remain, including fluctuating fuel prices, potential economic downturns impacting consumer spending, and the need for effective management of peak season demand to ensure smooth operations and customer satisfaction. Competitive dynamics are shaped by established players like Royal Caribbean International, Carnival Cruise Line, and Disney Cruise Line, who leverage their brand recognition and extensive fleets. However, newer entrants and niche operators focusing on specific segments (e.g., luxury or adventure cruises) are also emerging, increasing competition and innovating within the market. Future growth will depend on effectively addressing these challenges and capitalizing on opportunities presented by emerging markets, targeted marketing campaigns tailored to specific demographics, and sustainable operational practices. Maintaining a balance between affordability and premium experiences will be critical to securing a larger market share. The cruise industry's ongoing adaptation to evolving consumer preferences and technological advancements will be key to its continued success.
The number of passengers carried by Royal Caribbean Cruises worldwide increased by 12 percent in 2024 over the previous year. In 2024, the number of passengers carried by the company reached almost 8.6 million, the highest figure reported to date. What is Royal Caribbean's annual revenue? With the remarkable increase in the number of passengers in 2024, Royal Caribbean Cruises' global revenue also experienced significant annual growth, peaking at over 16 billion U.S. dollars. Overall, Royal Caribbean's net income grew by over one billion U.S. dollars in 2024 over the previous year, amounting to almost three billion U.S. dollars. The three giants of the global cruise market Royal Caribbean is among the leading players of the cruise industry worldwide, together with Carnival Corporation and Norwegian Cruise Line. In 2024, Carnival Corporation's revenue reached the highest figure in the cruise market, amounting to over 25 billion U.S. dollars. Meanwhile, Norwegian Cruise Line's revenue surpassed nine billion U.S. dollars that year.
Brand performance data collected from AI search platforms for the query "cruise passenger demographics 2025".
Final statistics on the number of sea passengers which include all vehicle drivers, their passengers and foot passengers on ferries and cruise ships. This is an update of the provisional data published in February 2020.
In 2019:
Provisional figures for short sea routes for 2020 will be published in February 2021.
Guidance on current and previous sea passenger statistics are available on the maritime statistics guidance page.
The department carried out a review of the content of the annual sea passenger statistics including the data tables published as part of the release. See our summary of user feedback which sets out the changes made.
Sea passenger statistics
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The global cruise ship operations market is a dynamic and expansive sector, experiencing significant growth driven by several factors. Rising disposable incomes, particularly in emerging economies, coupled with an increasing preference for leisure travel and unique experiences, fuel the demand for cruise vacations. The market is segmented by age demographics, with the 20-39 age group currently representing a substantial portion of cruise passengers, although the 40-49 and 60+ age groups also represent significant and growing segments. The diversity of cruise types, ranging from contemporary to luxury options, caters to varied budgets and preferences, further driving market expansion. Technological advancements in ship design and onboard amenities enhance the overall passenger experience, contributing to increased customer satisfaction and repeat bookings. However, the market faces certain challenges. Environmental concerns related to cruise ship emissions are leading to stricter regulations and a growing focus on sustainable practices. Geopolitical instability and economic fluctuations can also impact travel patterns and consumer spending, posing potential risks to the industry. Furthermore, competition among established players and the emergence of new cruise lines necessitate continuous innovation and strategic adaptations to maintain market share. The forecast period (2025-2033) is expected to witness continued growth, albeit at a potentially moderated pace compared to previous years due to the challenges mentioned above. The increasing adoption of sustainable practices, technological advancements focusing on enhanced safety and passenger experience, and targeted marketing strategies catering to specific demographic segments will be crucial for the continued success of cruise ship operators. The North American and European markets currently hold a significant share, but the Asia-Pacific region is emerging as a promising market with substantial growth potential as disposable incomes rise and the travel industry flourishes. Strategic partnerships and expansions in emerging markets will be critical for sustained growth and profitability in the coming years. The luxury cruise segment is anticipated to showcase robust growth, propelled by the expanding high-net-worth individual segment.
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The global cruise ship operations market is a dynamic and lucrative sector, experiencing substantial growth driven by rising disposable incomes, increased leisure travel, and the expanding middle class, particularly in emerging economies like Asia Pacific and South America. The market's segmentation reveals a diverse customer base, with the 20-39 age group currently representing a significant portion of cruise passengers. However, growth is also observed across other age brackets, indicating an expanding appeal across demographics. The preference for various cruise types also contributes to market segmentation, with the contemporary cruise segment maintaining a substantial market share due to its affordability, while the premium and luxury segments cater to discerning travellers with higher spending power. Competitive forces are intense, with established players like Royal Caribbean, Carnival, and Disney Cruise Line vying for market dominance alongside emerging cruise lines that offer unique experiences and target niche segments. Challenges include environmental concerns related to emissions and waste management, which are prompting the industry to adopt sustainable practices, along with potential economic downturns that can negatively impact discretionary spending on leisure travel. Furthermore, geopolitical instability and health crises can significantly affect travel patterns and demand. Looking ahead, the forecast period of 2025-2033 anticipates sustained growth in the cruise ship operations market. This is attributed to technological advancements enhancing onboard experiences, the development of innovative cruise itineraries, and the expansion into new and underserved markets. The strategic focus of cruise lines on enhancing customer loyalty programs and customizing travel packages to target specific demographics is further expected to fuel market growth. However, maintaining profitability while addressing environmental concerns and adjusting to fluctuating global circumstances will be crucial for long-term success within the industry. The market's resilience will largely depend on the cruise industry's ability to adapt its offerings to evolving consumer preferences and ensure sustainability across its operations.
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As of 2023, the global passenger ships market size is valued at approximately $100 billion, and it is projected to reach around $150 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.5%. This robust growth is driven by the increasing demand for luxury travel experiences, the expansion of ferry services, and technological advancements in shipbuilding and propulsion systems. The rising middle class in emerging economies and the increased focus on sustainable and eco-friendly travel options are significantly contributing to the market's expansion. These factors are not only enhancing the operational efficiency of passenger ships but also elevating customer experiences across various regions.
The growth of the passenger ships market is largely driven by the increasing popularity of cruise vacations and the expanding global tourism industry. Consumers are increasingly seeking unique and luxurious travel experiences, which has led to a surge in demand for new and innovative cruise ship designs. The cruise industry is also benefiting from the trend of themed cruises and the introduction of new destinations, which are attracting a wider demographic. Moreover, the economic recovery in post-pandemic times has resulted in a rise in disposable incomes, allowing more people to afford these luxury experiences. Cruise lines are investing heavily in new ships with advanced amenities, leveraging this growing demand to enhance their offerings and capture a larger market share.
Another significant growth factor is the expansion and modernization of ferry services. Ferries are a vital component of transportation networks in many coastal and island regions, providing a critical link for people, goods, and vehicles. The increasing urbanization and growth of coastal cities have spurred investments in improving the efficiency and capacity of ferry services. Governments and private companies are investing in new ferry infrastructure and upgrading aging fleets to enhance safety, reduce travel times, and lower operational costs. The integration of digital solutions for ticketing and navigation, along with the use of alternative fuels to reduce emissions, are also key trends driving the modernization of ferry services and contributing to the overall growth of the passenger ships market.
Technological advancements in shipbuilding and propulsion systems are further propelling the market. Hybrid propulsion systems and the use of alternative fuels are becoming increasingly popular as regulatory pressures push for greener and more sustainable maritime operations. Shipbuilders are focusing on eco-friendly designs, incorporating innovations such as LNG-powered engines and electric propulsion systems. These advancements not only reduce operating costs but also align with global sustainability goals, making them attractive to both operators and consumers. The development of smart ships equipped with advanced navigation, communication, and safety systems is also enhancing the operational efficiency and safety of passenger ships, further boosting market growth.
The allure of Premium Cruise experiences is a significant driver of growth in the passenger ships market. These cruises offer unparalleled luxury and exclusivity, attracting affluent travelers who seek unique and opulent travel experiences. Premium cruises often feature world-class dining, personalized services, and bespoke itineraries that explore exotic and less-traveled destinations. The demand for such high-end travel options is rising, especially among discerning travelers who value privacy and exclusivity. Cruise lines are responding by launching new ships with enhanced amenities and services tailored to the premium segment, thereby capturing a larger share of the luxury travel market. This trend is further fueled by the growing number of high-net-worth individuals globally, who are increasingly investing in memorable and indulgent travel experiences.
Regionally, the market's outlook is boosted by significant growth in the Asia Pacific region, where burgeoning economies, such as China and India, are experiencing rapid urbanization and an increase in disposable incomes. The region is expected to witness a high growth rate due to a surge in domestic tourism and the expansion of cruise and ferry routes. In North America and Europe, the market continues to benefit from a strong tradition of cruise vacations and mature ferry networks, while innovations in eco-friendly propulsion systems are gaining traction. The Middle East & Africa and Latin America re
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 4.91(USD Billion) |
MARKET SIZE 2024 | 5.34(USD Billion) |
MARKET SIZE 2032 | 10.5(USD Billion) |
SEGMENTS COVERED | Expedition Type, Service Type, Passenger Demographics, Duration of Expedition, Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | rising adventure tourism demand, increasing disposable incomes, environmental sustainability concerns, technological advancements in vessels, unique travel experiences and itineraries |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Quark Expeditions, Holland America Line, Carnival Corporation, MSC Cruises, Oceania Cruises, Crystal Cruises, Norwegian Cruise Line Holdings Ltd., Polar Latitudes, Lindblad Expeditions, Viking Ocean Cruises, Princess Cruises, Windstar Cruises, Celebrity Cruises, Royal Caribbean Cruises Ltd., Regent Seven Seas Cruises |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | Sustainable eco-tourism experiences, Technological advancements in navigation, Growing demand for unique itineraries, Expanding luxury cruise clientele, Increasing adventure tourism participation |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 8.82% (2025 - 2032) |
In 2024, the number of cruise passengers sourced from Asia was still below pre-pandemic levels, being almost 30 percent lower than in 2019. In contrast, the number of cruise passengers from North America and Western Europe, the leading source markets of the global cruise industry, increased by 33.2 percent and 9.8 percent in 2024 over 2019, respectively.
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Cruise ship traveller and expenditure statistics include the number, characteristics, and expenditure of cruise ship travellers, including passengers and crew, and region/port statistics.
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The global cruise ships market size was valued at approximately $20 billion in 2023 and is projected to reach nearly $35 billion by 2032, growing at a compound annual growth rate (CAGR) of 6% during the forecast period. The remarkable growth of this market can be attributed to the increasing demand for leisure and adventure travel, along with the rising disposable incomes of individuals worldwide. As people seek unique and diverse travel experiences, the cruise industry continues to expand its offerings and destinations, further propelling market growth. The integration of advanced technologies and sustainable practices is also playing a significant role in the market's development, ensuring a bright outlook for the cruise industry in the coming years.
The surge in demand for cruise tourism is a major growth factor for the cruise ships market. As more people around the world develop an appetite for travel, the desire for unique and immersive experiences has driven the popularity of cruises. The industry's ability to offer diverse itineraries, which include exotic destinations and themed cruises, has been instrumental in attracting a wider audience. Additionally, the increased accessibility of cruise travel, due to improved marketing strategies and competitive pricing, has made cruise vacations appealing to a more extensive demographic, including families, adventure seekers, and retirees. This democratization of cruise travel is expected to continue fueling the market's expansion.
Sustainability and technological advancements are also significant growth drivers in the cruise ships market. The industry is increasingly focused on reducing its environmental impact, with cruise lines investing in cleaner fuels, energy-efficient technologies, and waste management systems. These efforts not only appeal to environmentally conscious travelers but also align with global regulatory requirements aimed at minimizing carbon footprints. Moreover, technological innovations such as AI-driven personalized services, virtual reality entertainment, and enhanced communication systems have elevated the cruise experience, making it more enjoyable and hassle-free. These innovations are anticipated to attract a tech-savvy clientele, further boosting market growth.
Another key factor contributing to market growth is the expansion of cruising options across different regions. Emerging markets in Asia Pacific and Latin America are witnessing a surge in cruise tourism, driven by economic growth and the rising middle class in these regions. The introduction of new cruise terminals and infrastructure enhancements in these markets are facilitating increased cruise ship deployments and diversifications of itineraries. Additionally, the growing popularity of themed cruises, such as culinary, wellness, and cultural cruises, is attracting new customers by catering to specific interests and preferences. This regional diversification and specialization in cruise offerings are expected to support steady market growth.
Luxury Cruise Tourism has emerged as a significant trend within the cruise industry, catering to travelers seeking opulent and exclusive experiences on the high seas. This niche market segment is characterized by its focus on providing exceptional service, lavish accommodations, and unique itineraries that often include remote and less-explored destinations. Luxury cruises are designed to offer a more personalized and intimate travel experience, with a higher crew-to-passenger ratio ensuring that every need is met with precision and care. As the global population of affluent travelers continues to grow, the demand for luxury cruise tourism is expected to rise, contributing to the overall expansion of the cruise ships market. This segment not only enhances the appeal of cruise travel but also sets new standards for excellence and innovation in the industry.
Regionally, North America and Europe remain pivotal markets for the cruise industry, accounting for a significant share of the global market. However, the Asia Pacific region is anticipated to witness the highest growth during the forecast period. The rapid economic development in countries like China and India, coupled with the increasing disposable income of their populations, is expected to drive demand for cruise travel. The establishment of new cruise ports and the development of regional tourism are further supporting this growth. As a result, the Asia Pacific cruise market is projected to grow at an impressive CAGR of 8% from 2024 to 2032, outpacing othe
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The luxury retail market on cruise liners is experiencing robust growth, driven by increasing disposable incomes among high-net-worth individuals and a rising preference for premium travel experiences. The market is segmented by application (mainstream, premium, and luxury cruise ships) and product type (art & crafts, jewelry, watches, fashion, bags, beauty & skincare, and others). Luxury cruise ships naturally command a higher share of this market due to the affluent clientele they cater to. The preference for experiential purchases, combined with the captive audience onboard, fuels strong sales of high-end goods. While the COVID-19 pandemic temporarily disrupted the market, the subsequent rebound highlights its resilience. Key players like Dufry AG, Gebr. Heinemann, and Starboard Cruise Services are leveraging their established networks and expertise to capture a significant market share. Geographic variations exist, with North America and Europe currently leading the market due to a higher concentration of luxury cruise itineraries and a larger base of affluent travelers. However, emerging markets in Asia-Pacific are showing promising growth potential, indicating an expanding global reach for this niche sector. Future growth will likely be influenced by factors such as fuel prices, global economic conditions, and the evolving preferences of luxury travelers. The continued emphasis on personalized experiences and curated onboard retail environments will be critical for sustained success within the luxury cruise retail landscape. The competitive landscape is characterized by both large multinational players and smaller specialized retailers. Successful companies are adapting their offerings to reflect the evolving tastes of luxury consumers, incorporating personalized service, exclusive brands, and unique shopping experiences to maximize sales. Technological advancements, such as improved e-commerce integration and personalized mobile ordering systems, are also contributing to growth. Furthermore, sustainable and ethically sourced products are gaining traction, influencing purchasing decisions among environmentally conscious luxury travelers. Maintaining a strong supply chain, managing inventory efficiently, and adapting to changing passenger demographics will be crucial aspects for long-term competitiveness. Overall, the luxury retail market on cruise liners is poised for significant expansion, promising lucrative opportunities for businesses catering to the discerning demands of this affluent market segment.
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Number of Ships at Anchorage: Passenger Cruise Ship: Nanjing data was reported at 0.000 Unit in 17 May 2025. This stayed constant from the previous number of 0.000 Unit for 15 May 2025. Number of Ships at Anchorage: Passenger Cruise Ship: Nanjing data is updated daily, averaging 0.000 Unit from Jan 2019 (Median) to 17 May 2025, with 2326 observations. The data reached an all-time high of 0.000 Unit in 17 May 2025 and a record low of 0.000 Unit in 17 May 2025. Number of Ships at Anchorage: Passenger Cruise Ship: Nanjing data remains active status in CEIC and is reported by Elane Inc.. The data is categorized under China Premium Database’s Transportation and Storage Sector – Table CN.TDM: Elane Shipping Statistics: Ship at Anchorage: Nanjing.
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Number of Ships at Anchorage: Passenger Cruise Ship: Dongguan data was reported at 0.000 Unit in 17 May 2025. This stayed constant from the previous number of 0.000 Unit for 15 May 2025. Number of Ships at Anchorage: Passenger Cruise Ship: Dongguan data is updated daily, averaging 0.000 Unit from Jan 2019 (Median) to 17 May 2025, with 2326 observations. The data reached an all-time high of 0.000 Unit in 17 May 2025 and a record low of 0.000 Unit in 17 May 2025. Number of Ships at Anchorage: Passenger Cruise Ship: Dongguan data remains active status in CEIC and is reported by Elane Inc.. The data is categorized under China Premium Database’s Transportation and Storage Sector – Table CN.TDM: Elane Shipping Statistics: Ship at Anchorage: Dongguan.
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Ship Arrival Number: Passenger Cruise Ship: Fuzhou data was reported at 0.000 Unit in 17 May 2025. This stayed constant from the previous number of 0.000 Unit for 15 May 2025. Ship Arrival Number: Passenger Cruise Ship: Fuzhou data is updated daily, averaging 0.000 Unit from Jan 2019 (Median) to 17 May 2025, with 2326 observations. The data reached an all-time high of 1.000 Unit in 26 Dec 2024 and a record low of 0.000 Unit in 17 May 2025. Ship Arrival Number: Passenger Cruise Ship: Fuzhou data remains active status in CEIC and is reported by Elane Inc.. The data is categorized under China Premium Database’s Transportation and Storage Sector – Table CN.TDM: Elane Shipping Statistics: Ship Arrival: Fuzhou.
The United States was the leading passenger source country in the global cruise industry in 2019. In that year, roughly 48 percent of cruise passengers worldwide were sourced from the U.S. Meanwhile, Germany was the second leading market, as almost nine percent of global cruise travelers were source from this country in 2019.
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This table contains the numbers of passengers (excluding crew members) arriving by cruise ship on Bonaire. The figures published here are entirely based on available registers, i.e. the accuracy of these figures depends on the quality of the registers and Statistics Netherlands has conducted numerous plausibility checks on these registers, for example by establishing mutual links among these registers.
Data available from: January 2012
Status of the figures: The figures for 2014 to 2021 are final. The figures for 2022 to 2025 are provisional.
Changes as of May 16, 2025: - The previously published figures for 2021 have been made final. - From 2014 to 2021, the final quarterly figures have been added. - From 2022 to 2025, the provisional figures for the months, quarters and years have been added.
When will new figures be published? The new figures will be published within three months after expiration of the period available.
In 2024, the number of global cruise passengers increased by **** percent over the previous year, totaling **** million. This figure was forecast to grow steadily in the following years, reaching an estimated **** million in 2028. What are the most popular cruise destinations worldwide? Cruises travel to nearly all parts of the world, from local coastal destinations to remote places such as Antarctica. Some cruises may last only a few days, but others may last weeks or months as they travel across entire oceans or even take a trip around the world. In 2024, the Caribbean, Bahamas, and Bermuda were the most popular cruise destinations worldwide. That year, Central and Western Mediterranean countries reported the second-highest passenger volume. Which are the global leading cruise companies? Two of the largest cruise companies worldwide are Carnival Corporation & plc and Royal Caribbean Cruises, both based in the United States. In 2024, Carnival Corporation & plc's global revenue amounted to ** billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, Royal Caribbean’s global revenue also reached an all-time high, exceeding ** billion U.S. dollars.