The global peanut butter market is expected to grow significantly over the next decade, with its value projected to increase from USD 5.68 billion in 2025 to USD 8.33 billion by 2035. This growth reflects a steady CAGR of 3.9% during the forecast period.

Metric	Value
Industry Size (2025E)	USD 5.68 billion
Industry Value (2035F)	USD 8.33 billion
CAGR (2025 to 2035)	3.9%

Analyzing Top Countries Producing and Supplying Peanut Butter

Countries	CAGR 2025-2035(%)
United States	3.2%
United Kingdom	4.5%
France	3.7%
Germany	4.8%
Japan	9.7%

The global peanut butter market size was USD 7.37 billion in 2024 & is projected to grow from USD 7.88 billion in 2025 to USD 13.29 billion by 2033.
Report Scope:

Report Metric	Details
Market Size in 2024	USD 7.37 Billion
Market Size in 2025	USD 7.88 Billion
Market Size in 2033	USD 13.29 Billion
CAGR	6.78% (2025-2033)
Base Year for Estimation	2024
Historical Data	2021-2023
Forecast Period	2025-2033
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered	By Type,By Nature,By Category,By Distribution Channel,By Region.
Geographies Covered	North America, Europe, APAC, Middle East and Africa, LATAM,
Countries Covered	U.S., Canada, U.K., Germany, France, Spain, Italy, Russia, Nordic, Benelux, China, Korea, Japan, India, Australia, Taiwan, South East Asia, UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Brazil, Mexico, Argentina, Chile, Colombia,

Global Peanut Butter Market Report is Segmented by Type (Creamy, Crunchy, and Others); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retailers, and Others); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

The peanut butter market size was over USD 8.3 billion in 2025 and is estimated to reach USD 15.5 billion by the end of 2035, expanding at a CAGR of 7.2% during the forecast timeline, i.e., 2026-2035. North America industry is predicted to account for the largest share of 38.3% by 2035, owing to the increasing demand for plant-based protein, as well as low-fat content food consumption in the region.

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Peanut Butter Market Size 2024-2028

The peanut butter market size is forecast to increase by USD 1.31 billion at a CAGR of 6% between 2023 and 2028.

Peanut butter, a popular sandwich spread, continues to be a preferred choice for health-conscious consumers due to its nutritional benefits. With increasing awareness about obesity and chronic diseases, there is a growing demand for low-calorie, high protein food options. Peanut butter, rich in healthy fats, fiber, and essential vitamins and minerals, fits perfectly into this category.
However, the market faces challenges due to potential allergic reactions to peanuts. To cater to diverse consumer preferences, nutrient spreads made from alternative nuts and seeds are gaining traction. As peanut butter remains a staple in American households, its market growth is expected to remain steady, driven by its versatility as an ingredient in various snacks and dishes.

What will be the Size of the Market During the Forecast Period?

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Peanut butter, a popular sandwich spread, continues to gain traction among health-conscious consumers in the United States. This traditional pantry staple offers numerous nutritional benefits, making it an ideal choice for individuals following high-protein dietary plans or seeking quick, healthy meal options. Peanut butter is renowned for its high protein content, which makes it a go-to food for those aiming to maintain a healthy weight or manage chronic illnesses such as obesity and related chronic diseases. The nutrient-dense spread provides essential nutrients, including healthy fats, fiber, and various vitamins and minerals. The market for nutrient spreads, including peanut butter, has experienced significant growth due to the increasing health consciousness among consumers. The preference for natural, clean-label, non-GMO, gluten-free, and organic products is on the rise. Peanut butter, being a plant-based, versatile, and affordable food, fits perfectly into this trend.
Moreover, the convenience of single-serve packaging and the increasing popularity of online shopping have contributed to the growth of the market. Western food trends favor quick meals and healthy food options, making peanut butter an excellent choice for those seeking a tasty and nutritious alternative to processed snacks. Peanut butter is available in various flavors, including chocolate and honey flavored, catering to diverse taste preferences. Its lack of preservatives and natural ingredients make it an appealing choice for those following plant-based diets and seeking nutritious, whole food options. In conclusion, the market is poised for continued growth as consumers increasingly prioritize health and wellness in their food choices. With its high protein content, nutritional benefits, and versatility, peanut butter remains a popular and accessible option for quick meals and healthy snacking.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Geography

  North America

    Canada
    US


  South America



  Europe

    UK
    France


  APAC

    China


  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

Peanut butter is a popular health-conscious sandwich spread known for its high protein content and nutritional benefits. Consumers increasingly prefer this nutrient-dense food due to its ability to help manage obesity and reduce the risk of chronic diseases. Major retailers, including Tesco Plc (Tesco), Walmart Inc. (Walmart), and Target Corp. (Target), have recognized this trend and dedicated sections for peanut butter products in their department stores, supermarkets, hypermarkets, convenience stores, and restaurants. companies employ marketing strategies such as branding through signages and discounts on product packages to attract customers. Walmart and Walgreens are long-standing sellers of peanut butter, while the organized retail sector's growth is driven by factors such as geographical presence, ease of production and inventory management, and goods transportation. Supermarkets and hypermarkets feature dedicated aisles for peanut butter, enhancing product visibility and accessibility.

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The offline segment was valued at USD 2.99 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 51% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately

The natural peanut butter market is growing steadily due to increased consumer preference for healthier and natural food options. Learn about the factors driving this growth and the health benefits of peanuts in our article.

The global Peanut Butter market is experiencing robust growth, projected to reach a substantial market size of approximately $10,500 million by 2025, with an estimated Compound Annual Growth Rate (CAGR) of around 5.8% during the forecast period of 2025-2033. This expansion is primarily fueled by evolving consumer preferences towards healthier and protein-rich food options, coupled with the increasing adoption of peanut butter as a versatile ingredient in various culinary applications, from breakfast spreads to baked goods and savory dishes. The rising health consciousness among consumers, particularly in developed economies, is a significant driver, as peanut butter is recognized for its nutritional benefits, including healthy fats, protein, and essential vitamins and minerals. Furthermore, aggressive marketing strategies by key players, innovative product launches catering to diverse taste profiles and dietary needs (such as organic, reduced-sugar, and allergen-free variants), and a growing global presence of established brands are all contributing to the market's upward trajectory. The convenience factor, with ready-to-eat and spreadable formats, also appeals to busy lifestyles. Despite the strong growth, the market faces certain restraints. Fluctuations in the price of raw peanuts due to agricultural factors like weather patterns and crop yields can impact profitability and lead to price volatility for consumers. Additionally, the emergence of alternative nut butters and spreads, such as almond butter, cashew butter, and seed-based spreads, poses a competitive threat, although peanut butter's affordability and widespread availability continue to give it an edge. The market is segmented into physical and online store distribution channels, with online sales demonstrating significant growth potential driven by e-commerce penetration and direct-to-consumer models. In terms of product types, both salted and sweet peanut butter variants command significant market share, with continuous innovation in flavor profiles and textures to meet diverse consumer demands. Key regions like North America and Europe are mature markets, while Asia Pacific, particularly China and India, presents substantial untapped potential for future growth due to increasing disposable incomes and a burgeoning middle class embracing Western dietary trends. Here's a comprehensive report description for Peanut Butter, incorporating your specific requirements:

This in-depth report provides a robust analysis of the global peanut butter market, spanning the historical period from 2019 to 2024 and projecting trends through 2033, with the base and estimated year set at 2025. The study delves into market dynamics, key players, evolving consumer preferences, and the impact of industry developments, offering insights valued in the millions.

No-fat peanut butter market will observe the highest growth during 2025 to 2035 because the demand for healthy food is increasing from consumers. The market will be USD 4,031 million in 2025 and USD 6,148 million in 2035 with a compound annual growth rate (CAGR) of 4.3% for the forecast period.

Metric	Value
Industry Size (2025E)	USD 4,031 million
Industry Value (2035F)	USD 6,148 million
CAGR (2025 to 2035)	4.3%

Country Wise Outlook

Country	CAGR (2025 to 2035)
USA	4.2%

Country	CAGR (2025 to 2035)
UK	3.8%

Region	CAGR (2025 to 2035)
European Union	4.1%

Country	CAGR (2025 to 2035)
Japan	3.9%

Country	CAGR (2025 to 2035)
South Korea	4.0%

Competitive Environment

Company Name	Estimated Market Share (%)
The J.M. Smucker Company	15-20%
Hormel Foods Corporation	12-16%
Kraft Heinz Company	10-14%
Conagra Brands, Inc.	6-10%
Once Again Nut Butter	4-8%
Other Companies (combined)	40-50%

Learn about the global peanut butter market, including key factors driving growth, regional market trends, and the future outlook for this popular spread.

Discover the booming peanut butter market! Our comprehensive analysis reveals a $3.87B market in 2025, growing at a 6% CAGR, driven by health trends & product innovation. Explore regional insights, top companies, and future forecasts for this lucrative sector.

Peanut Butter Market size was valued at USD 6.47 Billion in 2023 and is projected to reach USD 10.66 Billion by 2030, growing at a CAGR of 7.10% during the forecast period 2024-2030.

Global Peanut Butter Market Drivers

The market drivers for the Peanut Butter Market can be influenced by various factors. These may include:

Health and Nutrition Trends: Because peanut butter has a high protein level, good fats, and vitamins, it is thought to be a nutritious food product. Demand for peanut butter is driven by rising consumer knowledge of its health benefits, which include its ability to help with weight management, muscular growth, and heart health. Growing Customer Demand for Plant-Based Protein: Plant-based diets and vegetarian/vegan lifestyles are becoming more and more popular, and peanut butter is a great source of plant-based protein. The market for peanut butter is expanding as a result of the increased demand—fueled by ethical, environmental, and health concerns—for plant-based protein substitutes. Convenience and Versatility: A versatile food ingredient, peanut butter can be utilized in a wide range of culinary applications, such as smoothies, sandwiches, snacks, sauces, and desserts. Customers looking for quick and simple meal options frequently choose it because of its simplicity and variety. Marketing and Product Innovation: Manufacturers can attract customers and boost sales in the peanut butter industry by implementing effective marketing methods such as product diversification, taste improvements, and packaging advancements. Different customer tastes and trends are catered to by a variety of peanut butter varieties, including crunchy, creamy, organic, natural, and flavored varieties. Growth in Online Retail Channels: Consumers now have easier access to a broader selection of peanut butter products thanks to the expansion of e-commerce platforms and online grocery shops. The peanut butter industry is expanding due in part to the ease of online buying and the availability of home delivery options, particularly for busy metropolitan customers. Snacking and Consumption While on the Go: Because of its portability, lengthy shelf life, and filling qualities, peanut butter is a popular option for snacking and consumption while on the go. Sales of peanut butter and snack products containing peanut butter are driven by the rising desire for quick and wholesome food options. Globalization and Cultural Influences: The demand for peanut butter is rising in areas where it was not previously consumed, demonstrating its popularity beyond its usual markets. The market for peanut butter is growing as a result of globalization and cultural influences, such as the adoption of Western diets and the appeal of cuisines that include peanuts. Accessibility and Affordability: Compared to other protein sources, peanut butter is a reasonably priced food item, making it affordable for a broad spectrum of customers with varying income levels. The market is expanding because to its accessibility and low cost, which can be found at grocery shops, convenience stores, and internet retailers. Growing Demand in Emerging nations: The Peanut Butter Market has a lot of room to grow in emerging nations due to factors like changing dietary choices, rising disposable incomes, and expanding populations. The demand for peanut butter in these areas is driven by rising urbanization, diets becoming more westernized, and the uptake of convenience items. Well-being and Health Consciousness: Demand for peanut butter prepared from premium ingredients without added sugars, preservatives, or other additives is rising as consumers grow more health-conscious and look for natural and minimally processed goods. The market is expanding for producers who meet this demand with natural and clean-label peanut butter goods.

The low-fat peanut butter market is experiencing steady growth, driven by increasing health consciousness among consumers. The rising prevalence of obesity and related health issues is fueling demand for healthier alternatives to traditional peanut butter, which is often high in saturated fat. This trend is particularly strong in developed nations like North America and Europe, where health awareness and disposable income are relatively high. Major players like Unilever, Procter & Gamble, and Hormel Foods are capitalizing on this trend by innovating with product formulations and marketing strategies. Product diversification, including the introduction of organic and natural low-fat peanut butter options, is contributing to market expansion. However, the market faces challenges, such as fluctuations in peanut prices and increased competition from other nut butters and spreads. The market is segmented based on factors such as product type (creamy, crunchy), distribution channel (online, offline), and packaging. While precise market size figures for 2025 are not available, considering a global market size in the range of $2 billion for peanut butter overall and applying a plausible proportion for the low-fat segment (approximately 15-20%), a market value of $300-400 million for low-fat peanut butter in 2025 can be estimated. A CAGR of 5-7% over the next decade is realistic based on current trends and the ongoing focus on healthy eating habits. This growth will primarily be driven by emerging markets where the adoption of Western dietary habits is increasing, along with the sustained demand in established markets. The competitive landscape is highly consolidated, with large multinational food companies dominating the market. These companies leverage their extensive distribution networks and established brand recognition to maintain their market share. Smaller, niche players focus on specialty ingredients, organic certification, or unique flavor profiles to cater to specific consumer segments. The future growth of the low-fat peanut butter market will depend on factors such as continued innovation in product development, effective marketing campaigns that highlight the health benefits, and the ability of companies to manage supply chain risks related to raw material prices and availability. Successful strategies will involve a combination of product differentiation, brand building, and effective distribution strategies.

The Peanut Butter Market size was valued at USD 6.08 billion in 2023 and is projected to reach USD 9.70 billion by 2032, exhibiting a CAGR of 6.9 % during the forecasts period.

Jif was the leading peanut butter brand in the United States in 2017 by a wide margin. The brand controlled over ** percent of the market in that year, triple that of Skippy, the next largest brand. This market share translates into sales of over *** million U.S. dollars in 2017, compared to *** million dollars for Skippy.

The Jif brand

The Jif peanut butter brand originally started life in 1958 after Proctor and Gamble bought Big Top peanut butter from W.T. Young Foods, Inc., rebranded the spread and reformulated the recipe. In 2001, the brand was sold to The J.M Smucker Company.

Peanut butter market landscape

Sales of Jif represent nearly a third of total peanut butter sales in the United States. In 2017, the industry had sales of over *** billion dollars. The J.M. Smucker Company, which owns Jif, enjoyed a **** percent share of the overall peanut butter market, mostly owing to Jif, but also other peanut butter brands under their control.

Discover the booming peanut butter market! Our analysis reveals a $3.9 billion market in 2025, projecting strong growth through 2033. Explore key trends, leading brands (Jif, Skippy, Hormel), and regional insights. Learn how to capitalize on this expanding sector.

This statistic shows the market share of the leading peanut butter brands in the United States in 2017, based on sales. For the 52-week period ended on January 22, 2017, ConAgra Foods accounted for approximately *** percent of the U.S. peanut butter market.

Discover the booming nut butter market! This comprehensive analysis reveals key trends, driving factors, and competitive landscapes, forecasting explosive growth through 2033. Learn about leading brands and regional market shares. Invest in the future of healthy snacking!

The low-fat peanut butter market, while a niche within the broader peanut butter segment, exhibits promising growth potential driven by increasing health consciousness among consumers. The market's size in 2025 is estimated at $500 million, reflecting a steady expansion from previous years. A Compound Annual Growth Rate (CAGR) of 5% is projected from 2025 to 2033, indicating a sustained demand for healthier alternatives. Key drivers include the rising prevalence of obesity and related health concerns, prompting consumers to seek low-fat and reduced-calorie options. Furthermore, the growing awareness of the nutritional benefits of peanut butter – including protein and healthy fats – coupled with its versatile culinary applications, contributes to its sustained appeal. However, the market faces certain restraints, primarily intense competition from traditional peanut butter brands and the potential for consumer perception of low-fat options as less flavorful. Successful brands are likely to differentiate themselves through innovative product formulations, emphasizing taste and texture alongside health benefits. Major players like The J.M. Smucker Company, Unilever, and Hormel Foods Corporation are strategically positioned to capitalize on these market trends, investing in product development and marketing initiatives to attract health-conscious consumers. Segmentation within the market could include variations based on added ingredients (e.g., sweeteners, protein), packaging formats, and distribution channels (e.g., retail, online). The regional distribution of the low-fat peanut butter market is expected to be largely influenced by factors such as health awareness levels and consumer preferences. North America and Europe are likely to dominate the market due to their established health-conscious consumer base and higher disposable incomes. However, emerging economies in Asia and Latin America show increasing potential, driven by rising middle-class populations and increasing demand for Westernized food products. Strategies for market penetration in these regions will likely focus on education about the health benefits of low-fat peanut butter and addressing potential cultural preferences. Continued innovation within the product category— such as incorporating functional ingredients and adopting sustainable practices—will be essential for long-term growth and competitiveness in this dynamic market.

The North America Peanut Butter Market would witness market growth of 6.3% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 3050.1 hundred Tonnes, showcasing a growth of 2.1% (2020-2023). Creamy peanut butter appeals to a broad consumer base

The global nut butter market, valued at $5.63 billion in 2025, is projected to experience robust growth, driven by increasing consumer awareness of the health benefits associated with nut consumption. This includes recognition of their high protein content, healthy fats, and fiber, which align with growing trends towards healthier diets and lifestyles. The rising prevalence of veganism and vegetarianism further fuels market demand, as nut butters offer a versatile and nutritious protein source for these dietary choices. Product diversification, with the introduction of novel flavors and innovative product formats (e.g., single-serve pouches, nut butter cups), is also contributing to market expansion. Key players are focusing on expanding their product portfolios and distribution networks to capitalize on this growth. The market is segmented by product type (peanut, almond, walnut, cashew, hazelnut, and others) and distribution channels (supermarkets, convenience stores, online retail, and others). While the dominance of peanut butter is undeniable, the popularity of other nut butters, particularly almond and cashew, is rapidly increasing, driven by perceived premium health benefits and varied flavor profiles. Regional variations exist, with North America and Europe holding significant market shares due to high consumption rates and established distribution networks. However, the Asia-Pacific region presents a promising avenue for future growth, driven by increasing disposable incomes and changing dietary habits. The market's growth trajectory is influenced by several factors. The rising costs of raw materials, particularly nuts, presents a significant challenge. Furthermore, fluctuating agricultural yields and potential supply chain disruptions can impact profitability and product availability. Addressing consumer concerns regarding allergens and ensuring sustainable sourcing practices are crucial for maintaining consumer trust and ensuring long-term market sustainability. Nevertheless, the overall outlook for the nut butter market remains positive, with a projected CAGR of 4.27% from 2025 to 2033, fueled by increasing health consciousness, diverse product offerings, and expanding distribution channels. Strategic collaborations, product innovations, and targeted marketing campaigns are crucial for companies seeking a competitive edge within this rapidly evolving market landscape. Recent developments include: In April 2022, Toffife launched its new hazelnut spreads across the United Kingdom. The flavors include crunchy roasted hazelnut, the delicious caramel cup, smooth hazelnut spread, and a drop of rich chocolate. The products are offered in family packing and in-unit packing., In March 2022, Hershey India expanded its product portfolio in the country with the launch of two new flavors of nut-based spreads. The flavors include almond and cocoa. The products are retailed in supermarkets and convenience stores across the country., In January 2021, The J. M. Smucker Company was on track to boost assortment strength. Along these lines, the company's iconic brand - Jif - unveiled plans to launch Jif Natural Squeeze Creamy Peanut Butter Spread. The new product innovation under the Jif brand will be available on the digital platform and at specific retailers.. Notable trends are: Increasing Consumer's Inclination Toward Vegan Culture and Vegan Diets.