Jif was the leading peanut butter brand in the United States in 2017 by a wide margin. The brand controlled over ** percent of the market in that year, triple that of Skippy, the next largest brand. This market share translates into sales of over *** million U.S. dollars in 2017, compared to *** million dollars for Skippy.

The Jif brand

The Jif peanut butter brand originally started life in 1958 after Proctor and Gamble bought Big Top peanut butter from W.T. Young Foods, Inc., rebranded the spread and reformulated the recipe. In 2001, the brand was sold to The J.M Smucker Company.

Peanut butter market landscape

Sales of Jif represent nearly a third of total peanut butter sales in the United States. In 2017, the industry had sales of over *** billion dollars. The J.M. Smucker Company, which owns Jif, enjoyed a **** percent share of the overall peanut butter market, mostly owing to Jif, but also other peanut butter brands under their control.

The global peanut butter market is expected to grow significantly over the next decade, with its value projected to increase from USD 5.68 billion in 2025 to USD 8.33 billion by 2035. This growth reflects a steady CAGR of 3.9% during the forecast period.

Analyzing Top Countries Producing and Supplying Peanut Butter

Global Peanut Butter Market Report is Segmented by Type (Creamy, Crunchy, and Others); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retailers, and Others); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

Global Sugar Free Peanut Butter Market Size is slated to grow substantially at a CAGR of approximately 5.98%, US is the most dominant market.
Report Scope:

This statistic shows the number of jars of Reese's peanut butter eaten within one month in the United States in 2014. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 3.64 million Americans consumed more than 1 jar in 2014.

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Peanut Butter Market Size 2024-2028

The peanut butter market size is forecast to increase by USD 1.31 billion at a CAGR of 6% between 2023 and 2028.

Peanut butter, a popular sandwich spread, continues to be a preferred choice for health-conscious consumers due to its nutritional benefits. With increasing awareness about obesity and chronic diseases, there is a growing demand for low-calorie, high protein food options. Peanut butter, rich in healthy fats, fiber, and essential vitamins and minerals, fits perfectly into this category.
However, the market faces challenges due to potential allergic reactions to peanuts. To cater to diverse consumer preferences, nutrient spreads made from alternative nuts and seeds are gaining traction. As peanut butter remains a staple in American households, its market growth is expected to remain steady, driven by its versatility as an ingredient in various snacks and dishes.

What will be the Size of the Market During the Forecast Period?

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Peanut butter, a popular sandwich spread, continues to gain traction among health-conscious consumers in the United States. This traditional pantry staple offers numerous nutritional benefits, making it an ideal choice for individuals following high-protein dietary plans or seeking quick, healthy meal options. Peanut butter is renowned for its high protein content, which makes it a go-to food for those aiming to maintain a healthy weight or manage chronic illnesses such as obesity and related chronic diseases. The nutrient-dense spread provides essential nutrients, including healthy fats, fiber, and various vitamins and minerals. The market for nutrient spreads, including peanut butter, has experienced significant growth due to the increasing health consciousness among consumers. The preference for natural, clean-label, non-GMO, gluten-free, and organic products is on the rise. Peanut butter, being a plant-based, versatile, and affordable food, fits perfectly into this trend.
Moreover, the convenience of single-serve packaging and the increasing popularity of online shopping have contributed to the growth of the market. Western food trends favor quick meals and healthy food options, making peanut butter an excellent choice for those seeking a tasty and nutritious alternative to processed snacks. Peanut butter is available in various flavors, including chocolate and honey flavored, catering to diverse taste preferences. Its lack of preservatives and natural ingredients make it an appealing choice for those following plant-based diets and seeking nutritious, whole food options. In conclusion, the market is poised for continued growth as consumers increasingly prioritize health and wellness in their food choices. With its high protein content, nutritional benefits, and versatility, peanut butter remains a popular and accessible option for quick meals and healthy snacking.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Geography

  North America

    Canada
    US


  South America



  Europe

    UK
    France


  APAC

    China


  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

Peanut butter is a popular health-conscious sandwich spread known for its high protein content and nutritional benefits. Consumers increasingly prefer this nutrient-dense food due to its ability to help manage obesity and reduce the risk of chronic diseases. Major retailers, including Tesco Plc (Tesco), Walmart Inc. (Walmart), and Target Corp. (Target), have recognized this trend and dedicated sections for peanut butter products in their department stores, supermarkets, hypermarkets, convenience stores, and restaurants. companies employ marketing strategies such as branding through signages and discounts on product packages to attract customers. Walmart and Walgreens are long-standing sellers of peanut butter, while the organized retail sector's growth is driven by factors such as geographical presence, ease of production and inventory management, and goods transportation. Supermarkets and hypermarkets feature dedicated aisles for peanut butter, enhancing product visibility and accessibility.

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The offline segment was valued at USD 2.99 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 51% to the growth of the global market during the forecast period.

Technavio's analysts have el

The global peanut butter market was valued to reach a market size of USD 4.84 Billion in 2024. The industry is expected to grow at a CAGR of 5.10% during the forecast period of 2025-2034. Rising consumer preference for healthy, plant-based snacks is driving the peanut butter market, thus aiding the market growth to attain a valuation of USD 7.96 Billion by 2034.

The forecast for the global Peanut Butter market predicts substantial growth, with market size projected to soar to USD 7.37 Billion by 2033, a significant increase from the USD 5 Billion recorded in 2024. This expansion reflects an impressive compound annual growth rate (CAGR) of 4.41% anticipated between 2025 and 2033.

The Global Peanut Butter market size to cross USD 7.37 Billion by 2033. [htt

The peanut butter market size was over USD 6.74 billion in 2024 and is anticipated to cross USD 15.47 billion by 2037, growing at more than 6.6% CAGR during the forecast period i.e., between 2025-2037. North America industry is set to hold largest revenue share by 2037, as peanut butter is considered as a staple food for breakfast in the region.

This statistic shows the types of peanut butter eaten most often in the United States in 2014. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 205.35 million Americans consumed creamy peanut butter in 2014.

In 2024, the Slovene peanut butter market increased by 8.9% to $6.4M, rising for the second year in a row after two years of decline. The market value increased at an average annual rate of +2.0% from 2012 to 2024; the trend pattern remained consistent, with somewhat noticeable fluctuations throughout the analyzed period. Over the period under review, the market hit record highs in 2024 and is expected to retain growth in the immediate term.

This statistic shows the market share of the leading peanut butter brands in the United States in 2017, based on sales. For the 52-week period ended on January 22, 2017, ConAgra Foods accounted for approximately *** percent of the U.S. peanut butter market.

Peanut Butter market will be growing at a CAGR of 5.47% during 2025 to 2033.

After two years of growth, the Moroccan peanut butter market decreased by -3.9% to $49M in 2024. In general, the total consumption indicated a buoyant increase from 2012 to 2024: its value increased at an average annual rate of +5.1% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +10.9% against 2021 indices.

The global peanut butter market, valued at $3,907.3 million in 2025, is poised for significant growth. While the provided CAGR is missing, a reasonable estimation, considering the established presence of major players like Jif, Skippy, and Hormel, and the increasing consumer demand for convenient and nutritious food options, would place the CAGR between 4% and 6% for the forecast period of 2025-2033. This growth is driven by several factors, including the rising popularity of peanut butter as a healthy snack and ingredient in various recipes, increased consumer awareness of its nutritional benefits (protein, healthy fats), and the expanding global middle class with increased disposable income. Furthermore, the continuous innovation in product offerings, such as organic, natural, and flavored peanut butter varieties, caters to diverse consumer preferences and fuels market expansion. However, fluctuating peanut prices and potential allergic reactions to peanuts remain key restraints to market growth. The market segmentation, while not provided, likely includes variations based on product type (creamy, crunchy), packaging, distribution channels (retail, food service), and geographical region. The competitive landscape, dominated by established brands alongside regional players, necessitates continuous product development and marketing strategies to maintain market share. The forecast period (2025-2033) anticipates consistent growth, propelled by the sustained demand for convenient and healthy food choices. Emerging markets present significant growth opportunities, requiring manufacturers to adapt their strategies to meet local preferences and regulations. The focus on sustainability and ethical sourcing is also gaining traction, influencing consumer choices and driving innovation in the industry. Therefore, a strategic approach that incorporates innovative product development, efficient supply chain management, and effective marketing strategies tailored to regional markets will prove crucial for success in this dynamic sector.

Gain in-depth insights into Natural Peanut Butter Market Report from Market Research Intellect, valued at USD 4.5 billion in 2024, and projected to grow to USD 7.2 billion by 2033 with a CAGR of 6.5% from 2026 to 2033.

The North America Peanut Butter Market would witness market growth of 6.3% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 3050.1 hundred Tonnes, showcasing a growth of 2.1% (2020-2023). Creamy peanut butter appeals to a broad consumer base

Get key insights from Market Research Intellect's report_name, valued at current_value in 2024, and forecast to grow to forecast_value by 2033, with a CAGR of cagr_value (2026-2033).

The Global Peanut Butter Market has valued at USD6.01Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 6.42% through 2028.

The Peanut Butter Market size was valued at USD 6.08 billion in 2023 and is projected to reach USD 9.70 billion by 2032, exhibiting a CAGR of 6.9 % during the forecasts period. The Peanut Butter Market is the process of preparing and selling a largely constituted spread from ground dry-roasted peanuts with other ingredients, including salt, sugars, and oils. Peanut butter is consumed in various ways fused on bread as a spread and a dip for fruits as well as vegetables and other foods and drinks such as cakes and fruit smootheners respectively. They can be used in household use, restaurants, and the food manufacturing industry. Market trends are more diversification, particularly healthier and organic peanut butter without chemicals involved, having an increasing variety of flavors and forms (like powdered peanut butter), and the continuously rising trend of protein and health-conscious foods. The market is also expanding in the emergent economies by increasing per capita income and altering trends in dietary intake.