Peloton saw the number of subscriptions to its online services increase more than ******* from 2018 to 2024. In 2024, the company boasted over **** million connected fitness subscriptions, up from approximately *** thousand in 2018. Peloton is a fitness and technology company offering exercise equipment such as stationary bikes, treadmills, and indoor rowers. How profitable is Peloton? Peloton’s revenue increased dramatically since 2017. Despite the company’s overall financial growth over the past five years, Peloton’s global revenue peaked in 2021 and has since experienced a year-over-year decline. This is partly a result of the coronavirus (COVID-19) pandemic, which saw the closure of gyms across the world and forced millions of fitness fans to workout at home. How does Peloton compare to other fitness companies? When looking at the leading fitness and sports apps worldwide in January 2024, the Peloton: Fitness & Workouts app ranked ***** in terms of revenue. MyFitnessPal, by contrast, came in first place, with in-app revenues amounting to more than ** million U.S. dollars. MyFitnessPal uses gamification elements to encourage diet and exercise management.

Peloton saw the number of subscriptions to its online services exceed ************* for the first time in the second quarter of 2023. By the end of that fiscal year, the connected fitness company had around **** million subscribers. Founded in 2012 and launched after a Kickstarter funding campaign in 2013, Peloton's flagship product is a stationary bike which consumers can use to exercise on their own or participate in online classes as part of a monthly subscription.

Peloton is one of the most successful businesses to come out of Kickstarter. In 2013, it published its bike project on the crowdfunding platform with a price of $1,500 and managed to raise $307,332,...

Founded in 2012 and assisted by a Kickstarter campaign in 2013, Peloton is a fitness equipment and online subscription company based in New York. Peloton saw its global subscription revenue rise rapidly from 181 million U.S. dollars in 2019 to over 1.7 billion U.S. dollars in 2024. The company's flagship product is a stationary bike, which consumers can use to exercise on their own or participate in online classes as part of a monthly subscription. The Peloton Digital app allows customers to stream a variety of cycling, yoga, meditation, and running classes directly to their device. The popularity of this subscription service has made celebrities out of the Peloton fitness instructors, including Ally Love, Alex Toussaint, and Robin Arzon.

Peloton saw its global product revenue rise sharply from just under *** million U.S. dollars in 2019 to almost **** billion U.S. dollars in 2021. However, product revenue experienced a decrease from 2022 onwards, falling back under *** billion U.S. dollars in 2024. Founded in 2012 and assisted by a Kickstarter campaign in 2013, Peloton is a fitness equipment and online subscription company based in New York. The company's flagship product is a stationary bike, which consumers can use to exercise on their own or participate in online classes as part of a monthly subscription. The company's first stationary bike was released in 2014, with a new version coming to the market in September 2020. Peloton added a treadmill to its product portfolio in 2018, with a touchscreen and sound bar at the front of the machine allowing users to connect to online classes through their devices.

How much revenue does Peloton make? In 2024, Peloton's annual revenue worldwide was just over *** billion U.S. dollars, marking small decline compared to the previous year. When examining the different regions where Peloton operates, North America accounted for the largest portion of the company’s revenue, generating over *** billion U.S. dollars. In contrast, approximately ***** percent of Peloton’s total revenue came from outside North America. Additionally, when breaking down Peloton’s revenue by type, the majority, approximately **** billion U.S. dollars, was derived from its fitness subscription service, which provides users with access to exclusive workouts and training plans.

In the 2023 fiscal year, approximately ** percent of all Peloton bike users in the United States were aged between 25 and 34, while only *** percent were aged 65 or older. Peloton is a fitness equipment and online subscription company based in New York. The popularity of the company boomed during the coronavirus (COVID-19) pandemic as the closure of many gyms forced fitness fans to keep active in the comfort of their own homes.

In the 2023 fiscal year, approximately ** percent of all Peloton bike users in the United States had a household income between 50 thousand and 100 thousand U.S. dollars. Peloton is a fitness equipment and online subscription company based in New York. The popularity of the company boomed during the coronavirus (COVID-19) pandemic as the closure of many gyms forced fitness fans to keep active in the comfort of their own homes.

Founded in 2012 and assisted by a Kickstarter campaign in 2013, Peloton is a fitness equipment and online subscription company based in New York. In 2024, the company reported revenue of just over *** billion U.S. dollars. This marked a significant fall in revenue after Peloton experienced a fourfold increase in revenue from 2019 to 2021. This was, in part, as a result of the coronavirus pandemic, which saw the closure of gyms across the world and forced millions of fitness fans to find ways of keeping in shape within their own home. Peloton's flagship product is a stationary bike which consumers can use to exercise on their own or participate in online classes as part of a monthly subscription. Peloton has seen an enormous growth in its revenue in recent years, More subscriptions and more workouts The online subscription service offered by Peloton gives users access to a wide range of fitness classes from yoga and meditation to cycling and running. The number of Peloton subscriptions worldwide exceeded the *** million mark for the first time in the final quarter of 2020. Furthermore, the number of workouts completed through the online service has also boomed. While the number of workouts taken part in stood at just over ***** million in the first quarter of 2019, this figure rose to almost *** million by 2021. Instructors keep fitness fans coming back for more Some of the online Peloton fitness instructors who put users through their paces have become minor celebrities, garnering a loyal following both on the app and across social media. As a result, the average monthly workouts completed per subscription on the Peloton service has increased year over year. While an average of *** workouts were completed per subscription each month in 2018, this number rose to ** in 2021, before falling again to **** in 2022.

Peloton's stock rose 3.3% after a Macquarie upgrade, citing turnaround potential despite recent revenue declines and market volatility.

Peloton Interactive reported $673.9M in Sales Revenues for its fiscal quarter ending in December of 2024. Data for Peloton Interactive | PTON - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last July in 2025.

In 2024, the vast majority of Peloton's revenue was generated in the United States and Canada, accounting for over *** billion U.S. dollars. In contrast, Peloton's international revenue stood at just over *** million U.S. dollars in 2024.

The global indoor training bike market is experiencing robust growth, driven by the increasing popularity of fitness activities at home, rising health consciousness, and the convenience offered by these bikes. The market, segmented by application (commercial and household) and type (exercise bike and spinning bike), shows strong potential across various regions. While precise figures for market size and CAGR are not provided, a reasonable estimation, considering the popularity of home fitness equipment and the established presence of major players like Peloton and others, places the 2025 market size at approximately $5 billion USD. A projected CAGR of 8% for the forecast period (2025-2033) suggests a steadily growing market, reaching an estimated size of roughly $9 billion by 2033. This growth is fueled by technological advancements, like interactive fitness apps and virtual classes, expanding the appeal beyond traditional fitness enthusiasts. Further growth drivers include increasing disposable incomes in developing economies and the continuous introduction of innovative products with enhanced features such as heart rate monitoring, virtual reality integration, and personalized workout programs. However, the market also faces certain restraints. Price sensitivity, particularly in budget-conscious markets, can limit adoption. Furthermore, the high upfront cost of premium models may deter some consumers, although the increasing availability of more affordable options mitigates this to some extent. Competition among established brands and new entrants is fierce, necessitating continuous innovation and effective marketing to maintain market share. Regional differences in fitness culture and infrastructure also influence market penetration. North America and Europe are expected to maintain significant market shares, while growth in Asia-Pacific is anticipated to be substantial driven by rising disposable incomes and urbanization. The long-term forecast indicates continued market expansion, propelled by factors like the growing awareness of the importance of physical fitness and the rising demand for convenient home workout solutions.

The global spin bike market, valued at $730 million in 2025, is projected to experience steady growth, driven by several key factors. The increasing popularity of indoor cycling as a fitness regime, fueled by the convenience and effectiveness of spin bikes, is a primary driver. Furthermore, the rise of boutique fitness studios and home fitness trends, particularly amplified by the pandemic, has significantly boosted demand. Technological advancements, including interactive features, virtual classes, and fitness tracking capabilities integrated into many newer models, are also contributing to market expansion. This increased engagement through technology caters to a wider demographic and enhances the overall user experience. While the current CAGR of 4% reflects a moderate growth rate, we anticipate this figure to increase slightly in the coming years, driven by innovations in bike design, targeted marketing campaigns focusing on health and wellness, and continued expansion into emerging markets. The competitive landscape is dominated by established players like Peloton and Nautilus, along with several other significant brands, resulting in a market characterized by both innovation and fierce competition, leading to continuous improvements in product features and affordability. The market segmentation, while not explicitly detailed, likely includes categories based on bike type (e.g., upright, recumbent), price point (budget-friendly to premium), and features (connectivity, resistance type). Geographical distribution will show variations, with North America and Europe likely maintaining significant market share, while Asia-Pacific and other regions exhibit potential for future expansion as fitness awareness and disposable incomes rise. Potential restraints on growth may include economic downturns that could affect consumer spending on fitness equipment, and the emergence of alternative fitness trends. However, the overall outlook for the spin bike market remains positive, with sustained growth anticipated throughout the forecast period (2025-2033), driven by the enduring appeal of indoor cycling as a convenient and effective fitness solution.

In 2024, connected fitness company Peloton generated just over ** percent of its revenue through its fitness subscription service. This subscription offers its users access to exclusive workouts and training plans. Meanwhile, Peloton's connected fitness products accounted for just under ** percent of its revenue in 2024.

In 2023, around 58 percent of the workouts available on the Peloton subscription service were cycling workouts, while strength workouts were the second most popular category. Peloton is a fitness equipment and online subscription company based in New York. The popularity of the company boomed during the coronavirus (COVID-19) pandemic as the closure of many gyms forced fitness fans to keep active in the comfort of their own homes.

50 simulated cyclists using Netlogo - plots from simulation trial run

Peloton is a fitness equipment and online subscription company based in New York. The popularity of the company boomed during the coronavirus (COVID-19) pandemic as the closure of many gyms forced fitness fans to keep active in the comfort of their own homes. During an April 2022 survey, some ** percent of respondents stated that they would not have bough a Peloton bike were it not for the pandemic.

Founded in 2012, Peloton is a fitness equipment and online fitness subscription service based in New York City. Quarterly revenue of the company increased significantly since the start of 2019, reaching over *********** U.S. dollars worldwide for the first time in the second quarter of 2021. In the final quarter of 2023, Peloton reported revenue of ***** million U.S. dollars.

Founded in 2012, Peloton is a fitness equipment and online subscription company headquartered in New York City. The company sells stationary bikes and treadmills and offers a monthly subscription service to enable users to take part in online classes streamed by the company's fitness instructors. The average number of workouts completed per connected fitness subscription increased from *** in 2018 to ** in 2021. However, the number of workouts fell in 2022, with an average of **** sessions being completed on each subscription monthly.

Peloton is a fitness equipment and online subscription company based in New York. In 2023, just under ** percent of the company's users were aged between 25 and 34. The popularity of the company boomed during the coronavirus (COVID-19) pandemic, as the closure of many gyms forced fitness fans to keep active in the comfort of their own homes