As of 2024, internet penetration in Europe was the highest among the world regions, growing from nearly 60 percent in 2009 to 91 percent in the latest measured year. Internet use in Africa was the lowest worldwide, at 38 percent. As of the same year, the total global internet reach translated to an estimated 4.9 billion internet users worldwide. Europe digital dominance Europe remains the most connected region globally, with steady growth in internet usage. Between 2023 and 2024, the number of internet users rose by 3 percent, and projected to reach 800 million by 2029. As of October 2024, Northern Europe was the first region worldwide by internet penetration, accounting for 97.5 percent penetration rate, while four of the six countries with the highest internet penetration rate worldwide are European, which highlights the region's dominance. Africa’s digital growth Internet use in Africa continues to grow, with mobile devices accounting for most of the web traffic across major African markets. Between 2023 and 2024, the number of internet users on the continent increased by nearly 13 percent, while the number of mobile internet users increased by 26 percent, reaching 331 million. As of January 2024, Morocco was leading with an impressive internet penetration rate of around 91 percent, while countries like Nigeria, Egypt, and South Africa had the highest number of internet users in the continent.

In 2024, it was found that 95 percent of the population in Malaysia, Singapore,United Arab Emirates, and Switzerland were mobile internet users. New Zealand had a mobile internet penetration of approximately 94.6 percent. The UAE, Kuwait, and Bahrain also rank among the countries with the fastest average mobile internet speed worldwide.

The population share with mobile internet access in China was forecast to continuously increase between 2024 and 2029 by in total 25.4 percentage points. After the ninth consecutive increasing year, the mobile internet penetration is estimated to reach 85.37 percent and therefore a new peak in 2029. Notably, the population share with mobile internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

China Internet Service: Internet Penetration Rate data was reported at 78.600 % in Dec 2024. This records an increase from the previous number of 78.000 % for Jun 2024. China Internet Service: Internet Penetration Rate data is updated semiannually, averaging 44.950 % from Jun 2002 (Median) to Dec 2024, with 46 observations. The data reached an all-time high of 78.600 % in Dec 2024 and a record low of 3.600 % in Jun 2002. China Internet Service: Internet Penetration Rate data remains active status in CEIC and is reported by China Internet Network Information Center. The data is categorized under China Premium Database’s Information and Communication Sector – Table CN.ICE: Internet: Number of Internet User and Penetration Rate. Affected by the COVID-19, the data cut-off time for the 2019 is March 2020.

CN: Internet Service: No of Internet User: Yunnan data was reported at 18.920 Person mn in Dec 2016. This records an increase from the previous number of 17.610 Person mn for Dec 2015. CN: Internet Service: No of Internet User: Yunnan data is updated semiannually, averaging 9.325 Person mn from Dec 2003 (Median) to Dec 2016, with 14 observations. The data reached an all-time high of 18.920 Person mn in Dec 2016 and a record low of 1.664 Person mn in Dec 2003. CN: Internet Service: No of Internet User: Yunnan data remains active status in CEIC and is reported by China Internet Network Information Center. The data is categorized under China Premium Database’s Information and Communication Sector – Table CN.ICE: Internet: Number of Internet User and Penetration Rate.

This statistic displays the internet penetration rate in Hong Kong from 2018 to 2022 with projections up to 2027. In 2022, approximately 91.2 percent of Hong Kong's population were using internet and the penetration rate was forecasted to increase to 93.4 percent by 2027.

The internet penetration rate in India rose over 55 percent in 2025, from about 14 percent in 2014. Although these figures seem relatively low, it meant that more than half of the population of 1.4 billion people had internet access that year. This also ranked the country second in the world in terms of active internet users. Internet availability and accessibility By 2021 the number of internet connections across the country tripled with urban areas accounting for a higher density of connections than rural regions. Despite incredibly low internet prices, internet usage in India has yet to reach its full potential. Lack of awareness and a tangible gender gap lie at the heart of the matter, with affordable mobile handsets and mobile internet connections presenting only a partial solution. Reliance Jio was the popular choice among Indian internet subscribers, offering them wider coverage at cheap rates. Digital living Home to one of the largest bases of netizens in the world, India is abuzz with internet activities being carried out every moment of every day. From information and research to shopping and entertainment to living in smart homes, Indians have welcomed digital living with open arms. Among these, social media usage was one of the most common reasons for accessing the internet.

According to a survey fielded in Brazil during March to August 2024, around 84 percent of the country's population had access to the internet. Six years earlier, 61 percent of households surveyed in Brazil reported access to the web. Nearly all internet users surveyed in Brazil said they accessed the internet via mobile phones.

Internet Service: Internet Penetration Rate: Zhejiang data was reported at 65.600 % in Dec 2016. This records an increase from the previous number of 65.300 % for Dec 2015. Internet Service: Internet Penetration Rate: Zhejiang data is updated semiannually, averaging 50.850 % from Dec 2003 (Median) to Dec 2016, with 14 observations. The data reached an all-time high of 65.600 % in Dec 2016 and a record low of 9.700 % in Dec 2003. Internet Service: Internet Penetration Rate: Zhejiang data remains active status in CEIC and is reported by China Internet Network Information Center. The data is categorized under China Premium Database’s Information and Communication Sector – Table CN.ICE: Internet: Number of Internet User and Penetration Rate.

The population share with internet access in Turkey was forecast to continuously increase between 2024 and 2029 by in total *** percentage points. The internet penetration is estimated to amount to ** percent in 2029. Notably, the population share with internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via any means. The shown figures have been derived from survey data that has been processed to estimate missing demographics. The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

Thailand Penetration Rate per Household: Fixed Line: Total data was reported at 21.910 % in 2016. This records a decrease from the previous number of 24.890 % for 2015. Thailand Penetration Rate per Household: Fixed Line: Total data is updated yearly, averaging 35.940 % from Dec 2003 (Median) to 2016, with 14 observations. The data reached an all-time high of 41.610 % in 2007 and a record low of 21.910 % in 2016. Thailand Penetration Rate per Household: Fixed Line: Total data remains active status in CEIC and is reported by Office of The National Broadcasting and Telecommunications Commission. The data is categorized under Global Database’s Thailand – Table TH.TB006: Telecommunication Statistics: Office of The National Broadcasting and Telecommunications Commission .

The penetration rate in the furniture e-commerce market in the United States was forecast to continuously increase between 2024 and 2029 by in total 8.4 percentage points. After the ninth consecutive increasing year, the indicator is estimated to reach 39.37 percent and therefore a new peak in 2029. Notably, the penetration rate of the furniture e-commerce market was continuously increasing over the past years.Find further information concerning the penetration rate in the e-commerce market in the United States and the revenue in the e-commerce market in Portugal. The Statista Market Insights cover a broad range of additional markets.

Malaysia Penetration Rate: Unit/100 Inhabitants: Broadband Fixed: Sarawak data was reported at 5.300 % in Sep 2019. This stayed constant from the previous number of 5.300 % for Jun 2019. Malaysia Penetration Rate: Unit/100 Inhabitants: Broadband Fixed: Sarawak data is updated quarterly, averaging 5.250 % from Dec 2017 (Median) to Sep 2019, with 8 observations. The data reached an all-time high of 5.300 % in Sep 2019 and a record low of 5.100 % in Jun 2018. Malaysia Penetration Rate: Unit/100 Inhabitants: Broadband Fixed: Sarawak data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.TB004: Telecommunication Statistics: Penetration Rate.

Life insurance and annuity insurance, insurance coverage and penetration rate (Life Insurance Association of the Republic of China).

The debit card penetration in Angola was forecast to continuously decrease between 2024 and 2029 by in total 0.3 percentage points. After the fifteenth consecutive decreasing year, the debit card penetration is estimated to reach 16.21 percent and therefore a new minimum in 2029. The penetration rate refers to the share of the total population who use debit cards.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the debit card penetration in countries like Republic of the Congo and Cameroon.

The print magazine penetration rate among Spanish readers generally remained above 50 percent between 1997 and 2013, but was at just 26 percent in 2023. Whilst print magazine readership fell by half since 2010, the 2023 figure was the highest recorded since 2020, suggesting that the further drop in years 2021 and 2022 could have been temporary.

Internet Service: Number of Internet User: Guizhou data was reported at 15.240 Person mn in Dec 2016. This records an increase from the previous number of 13.460 Person mn for Dec 2015. Internet Service: Number of Internet User: Guizhou data is updated semiannually, averaging 6.620 Person mn from Dec 2003 (Median) to Dec 2016, with 14 observations. The data reached an all-time high of 15.240 Person mn in Dec 2016 and a record low of 0.831 Person mn in Dec 2003. Internet Service: Number of Internet User: Guizhou data remains active status in CEIC and is reported by China Internet Network Information Center. The data is categorized under China Premium Database’s Information and Communication Sector – Table CN.ICE: Internet: Number of Internet User and Penetration Rate.

Malaysia Penetration Rate: Unit/100 Inhabitants: Broadband-Mobile: Pahang data was reported at 119.500 % in Dec 2024. This records an increase from the previous number of 119.200 % for Sep 2024. Malaysia Penetration Rate: Unit/100 Inhabitants: Broadband-Mobile: Pahang data is updated quarterly, averaging 109.700 % from Dec 2017 (Median) to Dec 2024, with 29 observations. The data reached an all-time high of 126.200 % in Dec 2023 and a record low of 82.100 % in Dec 2017. Malaysia Penetration Rate: Unit/100 Inhabitants: Broadband-Mobile: Pahang data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.TB004: Telecommunication Statistics: Penetration Rate.

The social media penetration rate in Peru was forecast to continuously increase between 2024 and 2028 by in total ten (+14 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 81.39 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.

The penetration in the esports market in Italy was forecast to continuously increase between 2025 and 2029 by in total 4.8 percentage points. After the seventh consecutive increasing year, the penetration is estimated to reach 25.62 percent and therefore a new peak in 2029.