As of February 2025, 5.56 billion individuals worldwide were internet users, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 20254. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide – over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

As of 2024, the estimated number of internet users worldwide was 5.5 billion, up from 5.3 billion in the previous year. This share represents 68 percent of the global population. Internet access around the world Easier access to computers, the modernization of countries worldwide, and increased utilization of smartphones have allowed people to use the internet more frequently and conveniently. However, internet penetration often pertains to the current state of development regarding communications networks. As of January 2023, there were approximately 1.05 billion total internet users in China and 692 million total internet users in the United States. Online activities Social networking is one of the most popular online activities worldwide, and Facebook is the most popular online network based on active usage. As of the fourth quarter of 2023, there were over 3.07 billion monthly active Facebook users, accounting for well more than half of the internet users worldwide. Connecting with family and friends, expressing opinions, entertainment, and online shopping are amongst the most popular reasons for internet usage.

As of February 2025, around 322 million people in the United States accessed the internet, making it one of the largest online markets worldwide. The country currently ranks third after China and India by the online audience size. Overview of internet usage in the United States The digital population in the United States has constantly increased in recent years. Among the most common reasons is the growing accessibility of broadband internet. A big part of the country's digital audience accesses the web via mobile phones. In 2024, the country saw an estimated 97.1 percent mobile internet user penetration. According to a 2024 survey, over 51 percent of U.S. women and 43 percent of men said it is important to them to have mobile internet access anywhere, at any time. Another 41 percent of respondents could not imagine their everyday life without the internet. Google and YouTube are the most visited websites in the country, while music, food, and drinks were the most discussed online topics. Internet usage demographics in the United States While some users can no longer imagine their life without the internet, others do not use it at all. According to 2021 data, 25 percent of U.S. adults 65 and older reported not using the internet. Despite this, online usage was strong across other age groups, especially young adults aged 18 to 49. This age group also reported the highest percentage of smartphone usage in the country as of 2023. Due to a persistent lack of connectivity in rural areas, more online users were based in urban areas of the U.S. than in the countryside.

Real-time player count data for League of Legends across PC and mobile platforms

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2029. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Introduction

Online Payment Statistics: As people and businesses shift from cash to online payments, the payments industry is experiencing major changes and is optimistic about the future. Right now, lockdowns, strict health protocols, and ongoing health concerns have greatly altered our daily lives, particularly how we spend money. The COVID-19 pandemic has sped up the digitization of the payments industry by two to three years. As people and businesses shift from cash to online payments, the payments industry is experiencing major changes and is optimistic about the future.

Right now, lockdowns, strict health protocols, and ongoing health concerns have greatly altered our daily lives, particularly how we spend money. The COVID-19 pandemic has sped up the digitization of the payments industry by two to three years. We shall shed more light on Online Payment Statistics through this article.

Introduction

Amazon Statistics: Amazon began as an online bookstore but has grown into the biggest online retailer worldwide, changing how people shop and do business online. Amazon now serves about 310 million customers globally and has more than 2 million active sellers on its site. In the 25 years since it was launched, Amazon has become the biggest online retailer in the world and a well-known name. Amazon is now another word for online shopping. It keeps growing by making new products, buying other companies, and offering different services to attract more customers.

Amazon aims to reach as many people as possible, and it’s doing a great job because there's something for everyone on its site. As online shopping becomes more popular, people turn to Amazon for almost everything, from everyday groceries to seasonal gifts. We shall shed more light on Amazon statistics through this article.

TikTok has 136 million monthly active users in the US alone.

The Online Gaming Market is estimated to be valued at USD 138.14 Billion in 2022 and is expected to reach USD 402.52 Billion by 2030, registering a CAGR of 14% in the forecast period. Factors Affecting Online Gaming Market Growth

The leaning of Youth toward online gaming is fuelling the Global Online Gaming Market.

Globally, youth increasingly play video games in their free time, which is contributing to expanding the market growth. For instance, according to the World Economic Forum mobile users form an immense 85% of the business, PC users are 11% and followed by tablets 4% which is spiking the growth of the global online gaming market.

Additionally, the rising tendency of mobile users towards online gaming is increasing market growth. With the penetration of 4G connection in phones social media games are getting more demand on phones all over the world. Thus, online games are fascinating the players from various regions over the globe. For instance, according to the World Economic Forum Asian countries make up 40% of the world’s top 10 video gaming markets.

Increasing e-sports participants is boosting the global online gaming market growth.

The increasing adoption of e-sports by gamers is spiking the market growth in the forecast period. E-sports have massive demand in the market and are increasing in expansion in India and over the world. Popular multiplayer online games such as Halo, Call of Duty, and Counter-Strike are used in e-sport tournaments, and the winners get cash or hardware. Many firms are developing graphics and plots for their games in order to appeal to players and be compatible with a wide range of devices. Businesses are developing consoles to improve the gaming experience for their customers. Because of the cloud gaming service that online gaming companies have launched, gamers can now find games from a variety of publishers, including Arcade and Stadia, which is attracting gamers to online gaming more. In addition, the low-cost 4G connectivity and data plans and the development of 5G infrastructure will boost the global online gaming market in the forecast period. With existing headgear and smartphones becoming capable of matching the quality of consoles and PCs, augmented reality virtual reality gaming is projected to hold the highest share of the market in the forecast period.

Rising adoption of mobile devices

The driving factor of the Online Gaming market:

Youth getting addicted to gaming is hindering the Global Online Gaming Market.

The gamers getting addicted to gaming intensely to hinder the growth of the market. The increasing number of gamers who are extremely playing games, especially children and youth often get addicted, which is hampering their studies, they stop socializing and often plays online game rather than outdoor games which gives rise to social anxiety. Therefore, such conditions resist parents to purchase the games. Additionally, the addiction to video games may even cause mental health problems which are resisting people to purchase the games, which is hampering the global online gaming market growth.

Impact of COVID–19 on the Online Gaming Market

The COVID-19 outbreak has positively affected the online gaming market. The increasing demand for casual gaming and social may contribute to the millions of people who turned on gaming due to the boredom and isolation in the lockdown, therefore, this boosts the online gaming market exponentially. During the lockdown number of gamers, experienced and initially, binge on games. Some games were having the advantage of precise time launch. Introduction of Online Gaming

Online gaming is an electronic game played using a computer network. The online gaming platform has earned billions of dollars with players all over the world buying, selling, fighting, and crafting in various online environments. Online gaming is played on a wide range of gadgets consisting of laptops, mobile phones, and PCs, and the recent development in cloud technology had positively affected and transformed cloud gaming. Users with small mobile phone storage devices gains from the server that maintains the games that include the task game logic processing, video encoding & streaming, and game rendering when the games are played on the cloud. The adoption of online games by youth is increasing, and mobile users’ inclination toward online gaming is boosting the m...

There are currently over 1.5 billion active users on TikTok worldwide.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Introduction

Search Engine Statistics: Search engines are now widely used and have built a big industry that affects how other businesses run. Here are Search Engine Statistics to show you the current trends and possible future changes in the search industry.

Search engines are here to stay, but how people look for information online is changing. Most users now search using mobile devices. Google is still the leader, even with more competition, and more Americans are worried about privacy when using search engines.

Teenagers make up the largest group of active users on TikTok.

Real-time player count data for Overwatch 2 across all platforms

Introduction

eBay Statistics: If you’ve ever bought or sold anything online, chances are you’ve come across eBay. It’s not just another e-commerce site; it’s one of the most iconic digital marketplaces in the world, operating since the early days of the internet. But what makes eBay stand out after all these years? The numbers tell a powerful story. Whether you’re an eBay user, a small business owner, or a digital entrepreneur looking to scale, understanding eBay statistics gives you a huge edge.

In this article, I’m going to break down the most detailed and up-to-date eBay statistics in a way that’s easy to understand and incredibly useful. We’re diving into how many people are using it, what they’re buying, where they’re shopping from, and how much money is flowing through the platform.

So, if you’ve ever wondered how much business is really being done on eBay or what category is exploding right now, stick with me, because here’s everything you need to know about eBay statistics. Let’s get into it.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

The average adult TikTok user in America spends 33 minutes per day on the app.

Minecraft is a truly global game with players from all over the world. But the United States has the most players with 21.21% of daily usage recorded coming from the US alone.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.