Gen Z and millennial men in the United States are more likely to live with their parents than women in the same age group. In 2023, approximately 11 percent of women aged 25 to 34 lived in their parents' home, compared to almost 19 percent of men. When looking at the age group of 18 to 24, the difference was less drastic.

From 2016 to 2020, the share of younger millennials (25 to 34 years old) who live with their parents increased, with men much more likely to stay in their parents' home for longer. In 2023, however, fewer millennials were reported to live at home in comparison to previous years, with 11.4 percent of millennial women and 18.8 percent of millennial men living in their parents' home.

Total number of young adults aged 15 to 34 years and total number of young adults aged 20 to 34 years in the UK living with their parents.

This statistic shows the share of 25 to 35 year olds living with parents in the United States between 1964 and 2016, by generation. In 2016, ** percent of Millennials between 25 and 35 years old were living with their parents, whereas only ***** percent of the Silent Generation lived with their parents at the same age in 1964.

Approximately 42 percent of young adults aged between 15 and 34 lived with their parents in the United Kingdom in 2024, or around seven million people, which was an increase on the previous year.

In 2023, approximately **** percent of men and **** percent of women between the age of ** and ** in the United States lived with a spouse, whereas ** and **** percent lived alone, respectively.

This statistic presents the distribution of Millennials in the United States whose monthly expenses were paid for by their parents in 2014, sorted by item paid. During the survey, 12 percent of the polled U.S. Millennials stated that their parents paid their cell phone bills.

This statistic shows the share of Millennial renters who receive parental help with down payment in selected metros in the United States in 2018. Nationally, over ** percent of Millennial renters received down payment assistance from their parents, whereas **** percent of those living in Los Angeles, California did.

Over the past five years, the profile of the American household has been changing. Between 2014 and 2019, the number of households of married Millennials without children has risen by *** percent, while the number of households of Millennials with children has decreased by ***** percent. The largest change occurred in households of people over the age of **. The number of households in this age group increased by ** percent for married people with children, ** percent for people living with non-family members, and ** percent for single parents.

In France, more than 23 percent of men between the ages of 25 and 29 lived with their parents in 2018, which represents more than ten percentage points more than among women of the same age. In addition, among people in employment, 11.2 percent of women lived with their parents, compared to 18.7 percent of men. Among the unemployed, the difference between the proportion of women and men was more than 24 percentage points: about 19 percent of unemployed women aged 25 to 29 lived with their parents, compared with 43.4 percent of men.

There were over 15 million millennials in the United Kingdom in 2024. This generation, sometimes called Generation Y were born between 1981 and 1996 and are mainly the children of the post-war Baby Boomer generation. As of 2023, Millennials were the largest generational cohort in the UK, followed by Generation X at 14.04 million people, Baby Boomers at 13.57 million, and then by Generation Z at 13.2 million. The most numerous single-year of age for Millennials, and the UK as a whole, was 35 at 956,116. Boomerang generation The first cohort of millennials came of age at the turn of the century and have almost certainly been heavily influenced by the growth of internet accessibility during this time. The economic challenges faced by this generation may have a relation to the increasing share of young adults who live with their parents in the UK. This has led to the perhaps unfair, characterization of millennials as the boomerang generation, who failed to grow-up and mature. Some of these negative stereotypes regarding Millennials have since shifted to the next youngest generation, Generation Z, who have started to enter the workplace since the mid-2010s. Generation Remain One of the main challenges that British millennials currently face are their prospects after Brexit. Although the United Kingdom voted to leave the European Union in June 2016, there were clear divisions between regions, classes and age-groups. Most millennials voted to remain in the Brexit referendum with 73 percent of people aged 18 to 24, and 62 percent of those aged 25 to 34 voting to remain. In the next UK election, the majority of 25 to 49-year-olds intend to vote for the Labour Party, with only a slight majority of those over 65 planning to vote for the Conservative Party. Millennials also still appear to oppose Brexit, with approximately 65 percent of 25 to 49-year-olds believing Brexit to have been the wrong decision.

The graph shows data on the household penetration of selected devices among Millennials in the United States in 2016, by type. According to the source, ** percent of reliant Millennials, meaning Millennials who live with one or more parent, owned a smart TV.

A 2023 survey found that around 67 percent of Generation Z in Indonesia lived with their parents. Meanwhile, about 11 percent of Generation Z respondents lived alone.

The typical American picture of a family with 2.5 kids might not be as relevant as it once was: In 2023, there was an average of 1.94 children under 18 per family in the United States. This is a decrease from 2.33 children under 18 per family in 1960.

Familial structure in the United States

If there’s one thing the United States is known for, it’s diversity. Whether this is diversity in ethnicity, culture, or family structure, there is something for everyone in the U.S. Two-parent households in the U.S. are declining, and the number of families with no children are increasing. The number of families with children has stayed more or less constant since 2000.

Adoptions in the U.S.

Families in the U.S. don’t necessarily consist of parents and their own biological children. In 2021, around 35,940 children were adopted by married couples, and 13,307 children were adopted by single women.

In 2024, there were approximately ** million millennials in the United Kingdom, making it the largest generational cohort at that time. Millennials surpassed the Baby Boomer generation as the largest generation for the first time in 2019. The two youngest generations, Gen Z and Gen Alpha, numbered approximately **** million, and ****million respectively. Gen X are, as of the most recent year, the second-largest generation in the UK at ** million people. The population born before the end of the Second World War in mid-1945 was just over **** million in this year. Post-War Baby Boom The baby boomer generation was the largest generation for much of this period due to the spike in births that happened after the Second World War. In 1947, for example, there were over *** million live births in the United Kingdom, compared with just ******* live births just thirty years later in 1977. Members of this generation are typically the parents of millennials, and were the driving force behind the countercultural movement of the 1960s, due to their large numbers relative to older generations at the time. The next generational cohort after Boomers are Generation X, born between 1965 and 1980. This generation had fewer members than the Boomer generation for most of its existence, and only became larger than it in 2021. Millennials and Gen Z As of 2024, the most common single year of age in the United Kingdom was 33, with approximately ******* people this age. Furthermore, people aged between 30 and 34 were the most numerous age group in this year, at almost *** million people. As of 2024, people in this age group were Millennials, the large generation who came of age in the late 1990s and early 2000s. Many members of this generation entered the workforce following the 2008 financial crash, and suffered through high levels of unemployment during the early 2010s. The generation that followed Millennials, Generation Z, have also experienced tough socio-economic conditions recently, with key formative years dominated by the COVID-19 pandemic, climate change, and an increasingly unstable geopolitical situation.

How high is the brand awareness of Pinterest in the UK?When it comes to social media users, brand awareness of Pinterest is at 83 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Pinterest in the UK?In total, 29 percent of UK social media users say they like Pinterest.What is the usage share of Pinterest in the UK?All in all, 25 percent of social media users in the UK use Pinterest.How loyal are the users of Pinterest?Around 22 percent of social media users in the UK say they are likely to use Pinterest again.What's the buzz around Pinterest in the UK?In February 2024, about 13 percent of UK social media users had heard about Pinterest in the media, on social media, or in advertising over the past four weeks. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

As of February 2025, 53 percent of Snapchat's audience in the United Kingdom were female, and 46.3 percent were male. Overall, 90 percent of all social media users in the UK had awareness of the brand Snapchat.

The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Pinterest users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+3.14 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 9.88 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In 2025, Snap Inc's social media platform Snapchat had 23.9 million users in the United Kingdom, up from 23.67 million in 2024. Snapchat is one of the most well-known social networks in the UK, with 90 percent of social media users in the country having awareness of the platform.