The graph shows the likelihood of subscribing to NBCUniversal's new online video streaming service (Peacock) among adults in the United States as of March 2020, according to generation. The generation least likely to purchase a subscription to the service were Boomers, with 54 percent of those surveyed answering that they were not likely at all to sign up to Peacock upon its launch in 2020, compared to 31 percent of those in Generation Z. The generation most likely to subscribe were Millennials, with six percent very likely to purchase a subscription.

In the last quarter of 2023, the highest demand for TV shows on the streaming service Peacock in the U.S. was from NBCUniversal content, with a demand share of 23.6 percent. Second were original TV series, followed by Bravo content, such as "Real Housewives."

About this dataset

Context

The dataset tabulates the population of Peacock township by gender, including both male and female populations. This dataset can be utilized to understand the population distribution of Peacock township across both sexes and to determine which sex constitutes the majority.

Key observations

There is a slight majority of male population, with 52.47% of total population being male. Source: U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates.

Scope of gender :

Please note that American Community Survey asks a question about the respondents current sex, but not about gender, sexual orientation, or sex at birth. The question is intended to capture data for biological sex, not gender. Respondents are supposed to respond with the answer as either of Male or Female. Our research and this dataset mirrors the data reported as Male and Female for gender distribution analysis. No further analysis is done on the data reported from the Census Bureau.

Variables / Data Columns

• Gender: This column displays the Gender (Male / Female)
• Population: The population of the gender in the Peacock township is shown in this column.
• % of Total Population: This column displays the percentage distribution of each gender as a proportion of Peacock township total population. Please note that the sum of all percentages may not equal one due to rounding of values.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Peacock township Population by Race & Ethnicity. You can refer the same here

In the United States, watching the premium options by streaming service Peacock on a daily basis was most common among millennials as well as Generation Z, according to a survey conducted in November 2022. Respectively, 13 and 11 percent of respondents in these generations did so in the month prior to the survey. Baby boomers, born between 1946 and 1964, were least likely to use these streaming options every day, with a share of three percent.

As of the first quarter of 2024, the majority of active accounts under Peacock were monthly premium subscriptions, with 38 percent of respondents. Notably, 33 percent of accounts were part of the free Peacock service and only 5 percent of users have Peacock's premium plus yearly plan.

According to a survey conducted in November 2022, nine percent of surveyed Americans stated to have watched the free ad-supported version of streaming service Peacock on a daily basis. More precisely, this free streaming option was watched daily by 10 percent of femaile users and by eight percent of male users. Likewise, male respondents were slightly more likely to not have used this free version of Peacock at all.

According to a survey conducted in November 2022, nine percent of surveyed Americans stated to have watched the premium and premium plus versions of streaming service Peacock on a daily basis. More precisely, these streaming options are watched every day by nine percent of female users and by eight percent of male users.

In August 2021, the group aged between 35 and 49 years presented the highest percentage of respondents who watched the Tokyo Olympics on Peacock in the United States, at 15 percent. By contrast, the share of viewers aged 65 to 74 years who watched the Olympics on the streaming platform amounted to six percent.

According to a survey conducted among brand and advertising professionals in the United States in March 2023, 74 percent of respondents said they chose Hulu as their go-to platform for upfront spending allocation. YouTube TV followed with 48 percent, while 46 percent of respondents mentioned Peacock.

A May 2024 survey found that nearly two in three U.S. respondents were not at all interested in subscribing to Comcast's new video streaming bundle, StreamSaver, consisting of Apple TV+, Netflix, and Peacock. Only 12 percent of Americans said they would be very interested, while one fourth indicated to be somewhat interested.

In 2024, among current Paramount+-only subscribers from the U.S., nearly 20 percent indicated interest in subscribing to a potential Peacock-Paramount+ bundle. Conversely, nearly half of consumers not paying for both options expressed intentions of subscribing to such a consolidation. These findings suggest that a bundled service could not only be appealing to existing subscribers of both Peacock and Paramount+, but also to non-customers.

According to a survey conducted in the United States in May 2021, 14 percent of subscribers to the over-the-top video streaming service Peacock watched it every day. Over one in four respondents used Peacock several times a week.

Peacock offers three service options. The free version is ad-supported and only a part of the service's content is accessible. To watch the full library, users have to subscribe to Peacock Premium, which is however also advertising-based. For an additional fee, Peacock Premium Plus customers can watch the content without ads.

Younger age groups were more likely to use the premium versions of streaming service Peacock every day, according to a survey conducted in November 2022. 12 percent of surveyed Americans between 18 and 34 years stated to have watched one of these streaming options on a daily basis during the month prior to the survey. Among respondents aged 65 years or older, this share stood at just two percent.

The majority of titles from NBCUniversal's streaming service Peacock were supplied by NBCU upon its launch in July 2020, with 72.9 percent of all content sourced from NBCU. The OTT subscription video on demand has a multi-tiered platform, with users able to access content with or without ads, depending on the subscription fee. The free content within the service's library included content from Viacom, A&E and CBS.

A 2021 survey conducted in the United States presented that 76 percent of respondents watched the Tokyo Olympics on any NBCUniversal (NBCU) channel. Around 12 percent of the Olympic viewers used the streaming service Peacock, in which six percent of them watched on Peacock and other NBCU, and the other six percent watched only on Peacock.

In the first quarter of 2024, half of U.S. internet users and 59 percent of NFL fans claimed to have used Amazon Prime Video during the last month. In contrast, just 21 percent of internet users and 28 percent of NFL fans reported to have used Peacock during the past month.

A survey from March 2022 found that the share of Peacock Premium users with a household income of less than 50,000 U.S. dollars subscribing to the ad-free tier was higher than the share of lower-cost ad-supported Peacock users, with 41 percent of ad-free users and 31 percent of ad-supported users. Consumers with a household income of more than 100,000 U.S. dollars were more likely to to choose the ad-supported version of the streaming service. The same can be observed for Discovery+, albeit not with such a large difference. By comparison, lower-income HBO Max viewers opted for the ad-funded plan, while higher-income households rather selected the ad-free tier.

In the United States, more video streaming users subscribed to the ad-supported versions of Hulu, Paramount+, and Peacock as of April 2022. Between 20 and 35 percent of respondents to the survey used the platforms' ad-free versions. By contrast, the share of U.S. consumers who subscribed to ad-free HBO Max and Discovery+ was higher than that of advertising-based viewers.

According to a survey conducted among streamers in the United States between April and May 2022, over 65 percent of respondents said they were annoyed by ads on Hulu. Commercials on Peacock were seen as annoying by 51 percent of respondents, while 50 percent cited ads on Paramount+.

According to a March 2022 survey conducted among U.S. adults, most of the Gen X or older users at selected hybrid video-on-demand platforms were more likely to select the ad-free tier rather than the ad-supported one. For example, the share of Gen Xers and older using the ad-free version of Peacock Premium amounted to 61 percent, while 50 percent of this generation were ad-supported viewers.