By 2023, it is projected that online pornography and adult content businesses in the United States will have ***** employees. This represents an increase of approximately ** percent from the *** employees in the industry estimated in 2018.

Is porn consumed only by men? It seems that this stereotype is still partly true in 2021. In Europe, men are the main visitors of the porn website Pornhub. This can indicate that pornographic viewing remains an activity mostly done by men. However, female visitors of Pornhub in Spain and Poland accounted for 38 and 32 percent respectively of all visitors from their countries. Furthermore, more than a quarter of visitors were women in other European countries. In other words, women also appear to consume porn.

A gender-gap in frequency of porn consumption  

In 2014, French men were more frequently visiting pornographic sites than women. A quarter of responding men visited such websites at least once a week in France, whereas only three percent of women declared that they visited one in a week. For this reason, it could be discussed that even though women do consume porn, in terms of frequency men are the main consumers.

Porn consumption parallels the evolution of technology  

Long gone is the reign of magazines, videotapes and even DVDs. Nowadays, pornographic websites, like Pornhub, are leading the industry. With technology evolving, more and more people are visiting these websites on their mobile phones. In the Netherlands, such mobile phone use grew from 51 percent in 2015 to 62 percent in 2018. Similar findings were discovered in France . In spite of this, pornography remains a sensitive topic, at least in the U.S., where over half of Americans stated that porn was morally wrong.

In 2022, the adult online content market in the United States was estimated to have a value of almost *** million U.S. dollars. In 2023, the pornographic website market in the U.S. is projected to surpass *** ******* U.S. dollars in value, with an annualized market growth of **** percent. By 2023, the online porn market in the country is estimated to experience a growth of approximately ** percent compared to 2018.

In 2019, Hungary and Czechia had the highest number of porn stars per one million inhabitants. The index exceeded 70 porn stars per 1 inhabitant of Hungary or Czechia in both cases.

The survey carried out in February 2020 asked French men and women aged 18 and over if they had ever engaged in revenge porn activities, meaning if they had shared risky or naked pictures/videos of their (ex-)partner on the Internet without them knowing. Around ** percent of men and women reported having never shared such content and would probably never do it. Of men, ***** percent had never done it but could consider it, against *** percent of women. Lastly, *** percent of women had shared risky photos or videos of their partner without their consent, which was **** percent less than men.

According to a survey of online users conducted in January 2024 among audiences in Great Britain, almost *** in ** respondents aged between 25 and 49 years reported watching porn most days. In comparison, around ** percent of respondents aged between 18 and 24 reported watching porn content between one and three times per week. Around **** in ** respondents aged between 50 and 65 reported they did not watch porn, although they said they had accessed this type of content before.

In 2023, approximately ** percent of young men between ** and ** reported watching pornography once per week. In contrast, ** percent of women in the same age group reported to no consuming pornography at all.

In a survey conducted in Australia in 2021, over ** percent of young respondents aged 14 to 18 years reported that they had viewed pornography. Close to one-fifth of respondents reported that they viewed pornography weekly in the year preceding the survey.

A study conducted in the United Kingdom in 2022 found that 27 percent of victims of image-based sexual abuse were women between the ages of 30 and 39 years, whilst 15 percent of victims were women between the ages of 21 and 29 years. Furthermore, 10 percent of victims of intimate image abuse in the UK were girls aged 16 years or younger. Women were significantly more likely to be victims of revenge porn than men throughout all age groups. The highest share of male victims belonged to the 30 to 39 years age group, which accounted for seven percent of victims.

In 2023, around six in 10 users of Pornhub in the Philippines were women, while four in 10 were men. Approximately half of the pornhub.com audience in Colombia, Argentina, or Mexico were women. Pornhub, which is owned and operated by Aylo (previously known as MindGeek), is one of the leading adult entertainment platform worldwide, reaching users from its main market of the United States to Latin America and Europe.

According to a survey conducted in September 2022 among teenagers in the United States, ** percent of cis girls reported having ever seen or encountered pornographic material online. Cis boys were similarly exposed to online adult content, with ** percent reporting they had seen or encountered porn online. In comparison, ** percent of cis girls aged between 13 and 17 years report purposely watching pornographic material online.

According to a 2022 survey of online users in the United States, a significant percentage of men in different age groups reported watching pornography in the past month. Almost *** out of every ** respondents aged between 30 and 49 years stated they watched pornographic content in the past month. Among men aged 18 to 29 years, approximately ** percent of respondents reported watching online adult content in the past month.

In December 2024, *********** was the most popular pornographic websites among online audiences in the United Kingdom. The popular adult website saw around ****** million visits in the examined month. ******* ranked second, with almost ** million visits generated in the last month of 2024, while Cyprus-based ************ saw ** million visits during the same time.

Who watches online porn? Online pornography consumption is a heavily gendered phenomenon in the UK. As of May 2023, over ** million men and male teenagers were reported to be watching pornography online, while the number of women accessing pornographic content online was *** million. Pornhub was the adult content website with the highest reach among adult men in the UK in 2023, as ** percent of all digital male users reported engaging with the website. In comparison, while Pornhub was still the pornographic website with the highest reach among adult women, only **** percent of all female online users in the UK reported engaging with the platform.

Online porn consumption trends in the UK Approximately *** in ** users aged between 18 and 24 years, as well as among users aged 25 and 49 years, watched pornography two or three times per week. Overall, the frequency of watching pornographic content among online audiences was ****** among users aged between 18 and 24 years than for users over 50 years of age. The preferred time of day for accessing online pornographic content was between the morning and the afternoon, as ** percent of UK users reported seeking this type of content between **** and *****.

The statistic represents a ranking of the top 5 most popular porn websites amongst millennials in France in February 2020. Youporn was the most famous one, with ** percent notoriety. Pornhub and Jacquie & Michel came in second and third, with both around ** percent of popularity. Around ** percent of French millennials (aged 18 to 34) mentioned Marc Dorcel and Brazzers which occupied the second to- and last place in the ranking.

According to a survey of French citizens conducted in April, 2023, ** percent of respondents had done the experience of surfing online to watch pornographic films or images. Over half of respondents reported also to have watched pornographic films or shows, while ** percent reported having accessed such content on television. Approximately **** in ** respondents had consumed erotic literature, while less than *** in ** reported having listened to an erotic podcast.

Between April 2022 and January 2024, global traffic to Pornhub.com originated mainly from mobile devices. In January 2024, Pornhub saw over 11.4 billion mobile visits from global users. In the same month, the desktop traffic to the popular pornographic website was less than 500 million visits. In October 2023, approximately 97 percent of the traffic to Pornhub.com came from mobile devices.

Child pornography is pornography that depicts one or more children. It is prohibited and considered a criminal offence in France and in most European countries. Producing and distributing child pornography content is, therefore, illegal and punishable by imprisonment. This graph shows the ranking of countries hosting child pornography content in the world in 2019. France was in ***** position on the podium since it hosted that year, ***** percent of all child pornography content.

According to a survey among young Indians, about ** percent supported the ban on porn websites in 2019. However, ** percent of the young people from the country weren't supportive of porn websites in that time period.

In 2017, the majority of Pornhub visitors were young adults, with ** percent aged 18 to 24 years and ** percent aged 25 to 34. According to the source, the global average age of visitors that year was **.

Pornhub, which is owned by the Canadian entertainment conglomerate Aylo, saw over three billion visits to its website from users based in the United States in January 2024. Web visits from Indonesia ranked second, as almost 765 million visits from the country were registered to Pornhub in the examined period. Brazil followed, with around 503 million visits to the popular pornographic website. France users generated approximately 470 million visits to the website during the measured month.