In 2025, the United States was the country with the highest online dating service penetration, with **** percent. Belgium followed, with close to ** percent.

Elderly Dating Platform Market Outlook

The global elderly dating platform market size was valued at approximately USD 1.5 billion in 2023 and is projected to reach around USD 3.8 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.0% during the forecast period. This remarkable growth can be attributed to the increasing adoption of digital platforms by the elderly population, combined with rising social acceptance and the desire for companionship among senior citizens.

One of the primary growth factors driving the elderly dating platform market is the growing elderly population worldwide. As the global population ages, the number of people aged 60 and above continues to rise, leading to a higher demand for social interaction and companionship. This demographic shift is particularly pronounced in regions such as North America and Europe, where life expectancy is higher and the proportion of elderly individuals is significant. Furthermore, technological advancements and increased internet penetration have made it easier for older adults to access online services, including dating platforms.

Another significant growth factor is the changing societal attitudes towards dating and relationships among the elderly. In the past, seniors were often perceived as asexual or uninterested in romantic relationships. However, this perception is rapidly changing as more elderly individuals seek companionship and romantic connections. The increasing acceptance of online dating as a legitimate and safe means of meeting potential partners has also contributed to the market's growth. Media portrayals and success stories of elderly couples who met online have further normalized the concept, encouraging more seniors to explore online dating options.

The convenience and accessibility of elderly dating platforms are also major factors driving market growth. These platforms offer user-friendly interfaces, personalized matchmaking algorithms, and a wide range of features tailored to the needs and preferences of older adults. For instance, many platforms provide safety features such as background checks and privacy controls to ensure a secure and comfortable dating experience. Additionally, the availability of mobile apps has made it easier for seniors to connect with potential partners on the go, further boosting the market's expansion.

The emergence of the Online Love Rush phenomenon has significantly influenced the elderly dating platform market. This trend highlights the increasing enthusiasm among seniors to explore romantic relationships through digital means. The Online Love Rush is characterized by a surge in online interactions and connections, driven by the convenience and accessibility of modern technology. For many elderly individuals, this represents a new avenue to rediscover companionship and love, often leading to meaningful and lasting relationships. As more seniors become comfortable with digital communication, the Online Love Rush is expected to continue shaping the dynamics of the dating market, encouraging platforms to innovate and cater to this growing demographic.

From a regional perspective, North America and Europe are currently the largest markets for elderly dating platforms, driven by a high percentage of the elderly population and widespread internet access. However, the Asia Pacific region is expected to witness the fastest growth during the forecast period. This is due to the rapidly aging population in countries like Japan and China, coupled with increasing internet penetration and the growing acceptance of online dating. Latin America and the Middle East & Africa regions also present significant growth opportunities, albeit at a slower pace, as internet accessibility and societal attitudes towards online dating continue to evolve.

Service Type Analysis

The elderly dating platform market can be segmented by service type into four main categories: online dating, mobile dating, matchmaking services, and social dating. Each service type caters to different preferences and technological comforts of the elderly demographic. Online dating platforms have traditionally been the most popular, offering a wide range of features such as profile creation, search filters, and messaging services. These platforms are often accessed through desktop computers, making them suitable for older adults who may not be as comfortable using smartphones.

Mobile dating platforms, on the other h

With over **** million monthly downloads in April 2025, ****** is the most downloaded dating application in the world. First released in April 2012, the American company introduced the swiping model, with people anonymously indicating who they are interested in meeting and getting to know better. FRND and Bumble ranked second and third, respectively. What apps do dating users download? In June 2024, ****** was the leading dating apps by revenue. The company generated a monthly in-app-purchase revenue of more than ** million U.S. dollars. Bumble ranked second with over ** million U.S. dollars, followed by Hinge with roughly **** million U.S. dollars in the last examined month. Online dating platforms in the United States In 2024, the number of online dating users in the United States was estimated to have surpassed ** million. According to a survey of dating app users conducted in the U.S. in July 2022, almost half of women in the country joined online dating services to meet a long term partner, while ** percent of men did the same to find a casual date.

****** was the most downloaded dating application in the United States in June 2024, with ******* monthly downloads. Tinder ranked second with over ******* monthly downloads, followed by long-term connection-oriented *****. Who’s on Tinder? Tinder, owned by Match Group, is a dating and social networking app released in 2012 which follows a ‘swipe right or left’ model when viewing and matching with other singles in the area. Usage of the platform in 2021, in terms of gender, was somewhat imbalanced, with 75.8 percent of users in the United States identifying as male. Additionally, almost ** percent of users were considered heavy users, meaning that they were active on the platform more than ********** of the month. Bumble follows the same swipe right or left model, but places first contact for heterosexual users in the hands of women. However, Bumble is also predominantly used by men. What do people want from dating apps? With a plethora of online dating options, users are looking for more customized connections. In 2021, singles in the U.S. said that they would be encouraged to use online dating more if they could receive personalized matches based on their preferences. Furthermore, ** percent of respondents wanted more thorough vetting, and ** percent said they wished to avoid adverts on dating platforms.

In May 2021, the digital population of the examined European countries was more likely to use dating services on their mobile devices rather than on desktop. Approximately three percent of the online audiences in France were using e-dating services on their desktop devices, while the usage reach of the same services surpassed nine percent on mobile. the United Kingdom had the highest online dating usage reach on mobile, with 11.5 percent of the country's digital population using dating apps and websites on their smartphones and tablets.

This statistic shows the results of a survey among singles on the usage of the internet to access dating websites and personal ads compared to the general population in Germany in 2014. In 2014, about **** percent of singles (up to 49 years) and about *** percent of the total population reported to occasionally use online dating websites or personal ads.

According to a 2022 survey of internet users worldwide, dating apps were the most popular method of finding dates for both the general online population and singles alike, with 40 percent and 35 percent of respondents indicating this solution, respectively. In comparison, 24 percent of both adults and single adults reported using social apps as a way to find dates. Additionally, approximately 24 percent of single adults prefer finding dates through friends and family.

As of March 2024, the penetration rate of online dating services in the United Kingdom (UK) stood at 16.4 percent, up from 12.4 percent in 2017. It was estimated that by 2028, almost 17 percent of the UK population will be using online dating services.

With the coronavirus outbreak (COVID-19), since the beginning of 2020, French people have still found a way around the restrictions to meet new people. With the use of dating apps, making friends or even deeper connections has been possible. While some people postponed their first rendezvous to after the lifting of the lockdown, the source asked French singles if they were ready to use the virtual tools of their preferred dating apps to meet people through video conference instead of in-person. Thus, more than ** percent of respondents were ready to do so, even though the majority were quite reluctant to it.

A (love) life before the crisis

Even though most of couples meet at private parties amongst their friends, family events or even universities or workplaces, about **** percent of people meet through the Internet. Some say it's easier to get to know potential partners for the first time through a screen, some even consider it to be easier to flirt. Badoo, acting as the most popular dating app among paying customers, the romanticism of the French is not virtually lost, as ** percent of the dating population was certain of the possibility to find a soulmate through an app in 2019. And, with the first lockdown announced by the French President on **********, 2020, the adoption of online dating has gone up to ** percent in ************, compared to *** percent less in January.

Love in the time of coronavirus

So, even though ** percent of people could probably use virtual tools to meet for the first time, some have acted upon their urges to engage in physical meetings of different nature. For singles and couples living separately ** to ** percent had newly signed up for dating sites, and the exchange of sexual content through messaging apps had gone up by **** percent during the first lockdown. During the containment period, and disregarding the restrictions, ** percent of youngsters aged 18 to 24 even united with their internet acquaintances to meet their sexual needs.

Concerning the five selected segments, the segment ***** years has the largest population by age with ** percent. Contrastingly, ***** years is ranked last, with * percent. Their difference, compared to ***** years, lies at ** percentage points. Find other insights concerning similar markets and segments, such as a ranking of subsegments in Indonesia regarding share in the segment Online Food Delivery and a ranking by country regarding revenue in the fitness segment of the eservices market. The Statista Market Insights cover a broad range of additional markets.

According to a survey ending January 2024, the majority of the online dating or matchmaking apps users in Brazil resided in large cities with populations between 100 thousand to one million inhabitants. Additionally, a fourth of local online dating users lived in Megacities with populations of over five million inhabitants, with a similar distribution of 15 percent of users residing either in medium-sized towns or cities with over one million inhabitants. In contrast, roughly 10 percent of users of local online dating users lived in rural communities or small towns altogether.

With the hardship of the coronavirus crisis since 2020, the source had asked the French population who have or have not been active on dating applications about their levels of suffering in the past three months. Singles who were active on dating apps during the surveyed period had the highest level of depression episodes or intense periods of stress or anxiety. Compared to people who have never used one, only 15 percent of people suffered from depression episodes.

According to a survey on dating apps conducted by Rakuten Insight in August 2024, ****** was the most used dating application in the Philippines across ages. In particular, Tinder was most popular among those between the age of 16 and 34 years. Meanwhile, Dating.com was favored by respondents 55 years and older.

As the COVID-19 induced lockdown has left many young people feeling lonely in the comfort of their own homes, dating has become somewhat difficult. Meeting new people has become a restraint for many and the use of dating apps has long been debated, with the possibility of leading to a physical encounter. More than half of ***** years were fairly comfortable with using meeting apps during the lockdown, while the 18 to 24 year olds were a bit more reluctant. Looking at the gender, more men than women felt an ease for virtual dating. The general opinion on whether the French actually continue to use dating apps during the lockdown predicted a rather probable outcome.

French dating behavior outside of the sanitary crisis

Even though most couples meet at work or through common friends, the digital technology has allowed many shy personalities to flirt through the barriers of a screen. Applications such as Tinder, AdopteUnMec or Happn, have seen a rise in downloads over the years as half of the French online dating population sees a potential in finding their soulmate or a serious relationship through the modern interpretation of cupid's arrow. Other types of relationships of a purely sexual nature were are also of interest for many, and virtual capacities can often benefit long-distance couples in keeping that flame alive by engaging in virtual sex. However, unsolicited contacts or pictures of a predatory sexual nature can make their way into ideals of love and respect.

Online dating harassment and revenge porn practices

There seems to be a discrepancy in the number of naked or risky content sent by French men and women and the amount received. On average, about ** percent of men had received "nudes", a term used in the Internet language to refer to nude pictures or videos, compared to ** percent of women. Furthermore, about less than five percent of women had taken their clothes off in from of a webcam. But, sharing is not always caring as many dread the exposure of their sexual content. Even though the majority of the French population seems to respect the physical and mental privacy of the ones they receive content from, more men than women have proliferated the content of others without them knowing than women. Another setbak of online dating are the forms of harassment encountered by numerous women.

China is home to the largest online community in the world. According to estimates, the Chinese internet population was around **** billion in 2022 and would reach **** billion by 2026. By comparison, the internet user-base of the United States was around *** million in 2022. The country’s internet penetration rate is around ** percent, indicating that almost one out of three Chinese are still offline.

Mobile-first kingdom

Affordable smartphones play an important role in China’s rising internet population. In 2022, almost all Chinese people accessed the internet through mobile phones. Messaging, watching videos, and listening to music are popular activities. In fact, Chinese people spent over three hours of their daily time online. This large and engaged mobile internet population has provided a wide range of opportunities to hi-tech companies in China, including online dating and matchmaking business.

What’s next?

As of June 2022, around ** percent of online users were living in rural China. To provide more affordable and faster internet services, measures have been carried out in the country to reduce service rates and extend the 1,000-Megabyte broadband connection to over *** cities. In 2019, the government announced to roll out 5G networks in Beijing, Shanghai, Shenzhen, and other major cities. The technology advancement would likely enhance internet accessibility in rural areas, further increasing the country’s internet user base.

In 2022, there were around **** billion social media users in China. Despite Facebook, YouTube, and Twitter being blocked in the country, local social networking sites such as WeChat and Weibo have been attracting millions of users, making China the world’s biggest social media market.

What is the role of social media in China? Around ** percent of the Chinese population use internet. Social networking plays a huge role among netizens, especially the younger generation. Chinese social media, just like Western equivalents, not only serves as a way to communicate online, but also as one of the main sources of news and entertainment, e-payments, shopping advisors, and dating channels. In 2021, over ** percent of surveyed social media users said they mostly appreciated that social networks help them to keep in touch with friends and family, but also share their life moments and thoughts.

What are the most popular social media platforms?

WeChat (Weixin in Chinese) is by far the most commonly seen social app in the country, used for anything from texting/calling to photo and video sharing, dating, financial services, game-playing, shopping, ride hailing, and so on. However, Chinese social media scene is quite diverse and dynamic, therefore, it is not just about WeChat. Instant messaging app Tencent QQ, microblogging site Weibo, video sharing app Youku Tudou, short-form video app Douyin (aka TikTok), photo editing and sharing app Meitu, restaurant recommendation and food ordering platform Meituan, Quora equivalent Zhihu, and dating app Momo are just a few among the most popular Chinese social media examples.

How high is the brand awareness of Grindr in Germany?When it comes to dating service users, brand awareness of Grindr is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Grindr in Germany?In total, * percent of German dating service users say they like Grindr. However, in actuality, among the ** percent of German respondents who know Grindr, ** percent of people like the brand.What is the usage share of Grindr in Germany?All in all, * percent of dating service users in Germany use Grindr. That means, of the ** percent who know the brand, ** percent use them.How loyal are the users of Grindr?Around * percent of dating service users in Germany say they are likely to use Grindr again. Set in relation to the * percent usage share of the brand, this means that ** percent of their users show loyalty to the brand.What's the buzz around Grindr in Germany?In November 2023, about * percent of German dating service users had heard about Grindr in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around Grindr in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Concerning the five selected segments, the segment 25-34 years has the largest population by age with ***** percent. Contrastingly, 55-64 years is ranked last, with **** percent. Their difference, compared to 25-34 years, lies at ***** percentage points. Find other insights concerning similar markets and segments, such as a ranking of subsegments in Russia regarding share in the segment Dating Services and a ranking by country regarding revenue in the dating services segment of the eservices market. The Statista Market Insights cover a broad range of additional markets.